47 Stone Road Arlington, MA 02474 Phone: 508-667-4102 E-Mail: ottley_gary@bentley.edu Ph.D. Bentley University 2015 (expected). Education - Dissertation Committee: Rajendra Sisodia - Chair (Babson College), Nada Nasr Bechwati (Bentley University), Robert Lusch (University of Arizona) MBA Babson College 1997. Strategy and Marketing. B.S. University of the West Indies, Cave Hill (Barbados) 1992. Economics and Management. Awards, Honors and Certifications Blended Learning Faculty Fellow (Babson College) 2010 Fulbright International Scholar 1995-1997 Research Interests Research Strategies of socially conscious businesses; social responsibility and consciousness in marketing; the role of marketing in contemporary society; customer centricity; mindful consumption; consumer well-being. Refereed Journal Publications Ottley, G., Sisodia, R., & Buono, A.F. (2013). Student beliefs and attitudes about business: Shaping the views of first-year business students; a preliminary study. SAM Advanced Management Journal, 78(4), 35-45. Conference Proceedings Ottley, Gary (2014) Rethinking Customer Centricity: An Exploratory Study in Food Marketing. AMA Winter Educators Conference Proceedings, 25. Cummings, M., Ottley, G., & Brewster, R. (2011). Developing and Executing a Strategy While Confronting Conflicting Stakeholder Interests: A Case Study. Proceedings of the 7th European Conference on Management, Leadership and Governance: SKEMA Business School, Sophia-Antipolis, France, 6-7 October 2011 (p. 71). Academic Conferences Limited.
Page 2 Conference Presentations Nasr Bechwati, Nada and Gary Ottley (2015), Conscious Marketing and Sustainable Consumer Behavior, special session co-organized and to be co-presented at The CYRUS Institute 2015 Conference, Cambridge, MA; Forthcoming: April 2015. Ottley, Gary (2014), Conscious Marketing. Presented as part of a special session on Mindful Marketing and Consumer Behavior at the 2014 Society for Marketing Advances annual conference, Advances in Marketing: Transformational Marketing, New Orleans, LA: Society for Marketing Advances, November 2014, p. 407. Part of dissertation research; see Appendix A for a summary of the dissertation research. Ottley, Gary (2014), The Consumer As Citizen: Rethinking Customer Satisfaction. Poster accepted for presentation at the 2014 AMA Marketing & Public Policy Conference: Boston, June 2014. Works In Progress Testing the Conscious Marketing Construct: A Study of CEOs and CMOs of Conscious Capitalism Companies Data collection stage; see Appendix A for a summary of the dissertation research. Measuring The Degree and Impact of Conscious Marketing In For-Profit Organizations: A Marketing Consciousness Index. Exploratory stage; see Appendix A for a summary of the dissertation research. The Elements and Unintended Consequences of Automated Consumption Systems. Teaching Conscious Marketing. Conceptualization stage. Target journal: Marketing Education. Non-Refereed Publications Ottley, G. & Cummings, M. (2012) Theo Chocolate. Babson College, Wellesley MA. (Case and teaching note). Ottley, G. & Hebert-Maccaro, K (2012) Shorewood Soups: To B2C Or Not To B2C? Babson College, Wellesley, MA (Case and teaching note) Ottley, G. & Cummings, M. (2010) Matt Powell: A Passion For Wine A: Challenging the Conventional Wisdom of the California Wine Industry. Babson College, Wellesley MA. (Case and teaching note) Cummings, M. & Ottley, G. (2010) Matt Powell: A Passion For Wine B: Taking The Next Step In The California Wine Business. Babson College, Wellesley MA. (Case and teaching note) Ottley, G. & Cummings, M. (2010) A Note on the US Wine Industry 2007. Babson College, Wellesley MA. Ottley, G. (2002). Value-based pricing strategy in practice: the price menu bringing structure to the uncertain world of pricing. The Pricing Advisor Newsletter.
Page 3 Teaching Lecturer, Babson College 2008 present Instructor of Record on all listed courses Student Opinion Survey scores for all courses: consistently between 1.0 and 2.0 (Scale: 1.0 = highest score, 5.0 lowest score). Traditional Face-To-Face Format Marketing Analytics - MKT7506 MBA elective Principles of Marketing Sophomore Management Experience (Spring 2015) Undergraduate core Marketing - MKT7200 Part-time MBA core Managing for Value Creation: Marketing Core Module - MBA7302 Decision Making and Applications: Module B (Marketing) - MBA7210 MBA core, 2-Year & 1-Year Online/Face-to-Face Blended Format Brand Management - MKT7572 MBA elective Marketing - MKT7200 (formerly MBA 7306) MBA core Advanced Business Leadership 2B: Designing Marketing Systems - MBA7325 MBA core Advanced Business Leadership 1: Opportunity Assessment - MBA7315 MBA core Marketing Analytics - MKT4506 Undergraduate elective Brand Management - MKT7572 MBA elective Professional Affiliations and Service Society of Marketing Advances KPMG Foundation PhD Project, Marketing Doctoral Students Association American Marketing Association (Marketing and Society SIG and Doctoral Students SIG) Goldman Sachs 10,000 Small Businesses Initiative Conscious Capitalism Institute Member, 2014 - present Member, 2013 - present Member, 2013 - present Faculty Coach, 2009 - present Member, 2011 - present
Page 4 Professional Experience Monitor Group / Strategic Pricing Group (Cambridge & Waltham MA) Senior Project Manager / Lead Consultant Developed practical, execution-focused pricing and marketing strategies for client companies; led, coordinated and managed numerous strategic pricing project teams of up to 25 people in several client service areas, including project teams and client team alliances. 2001-2008 Ernst & Young Caribbean (Trinidad, West Indies) Senior Consultant Led, managed and executed numerous process improvement and corporate strategy consulting engagements. 1999-2000 Strategic Pricing Group (Marlborough, MA) Consultant Provided superior consulting support on several value-based pricing and business-tobusiness marketing projects, in the High-Tech, Pharmaceutical, Printing & Publishing, and Industrial Goods Industries. 1997-1998 Doctoral Coursework Philosophy of the Social Sciences Quantitative Research Methods Quantitative Analysis I Quantitative Analysis II Qualitative Methods Organization Theory Microeconomic Theory Ethics and Corporate Social Responsibility Information Systems Marketing and the Customer-Focused Firm (at Boston University) Consumer Behavior II (at Boston University) Conscious Capitalism and Marketing (Independent Study) Dr. Axel Seeman Dr. Jim Hunton Dr. Sam Woolford Dr. Sam Woolford Dr. M. Lynne Markus Dr. Sue Newell Dr. Michael Quinn Dr. Robert Frederick & Dr. Anthony Buono Dr. Robert Galliers Drs. Susan Fournier, Barbara Bickart, Patrick Kaufmann, Remi Trudel, Seema Pai, and Didem Kurt Dr. Susan Fournier Dr. Rajendra Sisodia
Page 5 References Dr. Rajendra Sisodia (Dissertation Chair) FW Olin Distinguished Professor of Global Business & Whole Foods Market Research Scholar in Conscious Capitalism Babson College Tel: 781 239 5878 rsisodia@babson.edu Dr. Nada Nasr Bechwati Associate Professor, Marketing Bentley University Tel: 781.891.3199 nnasr@bentley.edu Dr. Robert Lusch James and Pamela Muzzy Chair in Entrepreneurship McGuire Center for Entrepreneurship Executive Director Professor of Sociology Professor of Philosophy Dr. Vincent (Vini) Onyemah Associate Professor, Marketing & Sales Babson College 781-239-5267 vonyemah@babson.edu University of Arizona Tel: 520.621.7480 rlusch@email.arizona.edu
Page 6 Appendix A Abstract of Dissertation Research (2015 expected completion date) Marketing thought and research has been steadily, though not altogether smoothly, evolving towards what Robert Lusch and Stephen Vargo have termed a service-dominant (S-D) logic of marketing (Vargo & Lusch, 2004). Stakeholder marketing, which questions the absolute primacy of the consumer in marketing decisions, is a manifestation of S-D logic. Using these two theoretical concepts to ground the research, the dissertation will use mixed (qualitative and quantitative) analysis methods to introduce, define, and explore a conscious marketing philosophy and construct, and to develop a measurable model of an elevated marketing consciousness (Webster & Lusch, 2013) in firms. Construct and measurement model development will be informed by the S-D logic and stakeholder marketing literature, and follow rigorous development processes proposed by Gilliam & Voss (2013) and Diamantopoulos & Winklhofer (2001). Conscious capitalism provides a viable, real-world framework within which the construct of conscious marketing takes place. Companies that practice conscious capitalism have adopted stakeholder-centric approaches to strategic business areas and functions most notably, firm leadership, and management culture. However, the tenets of conscious capitalism, as described by Mackey & Sisodia (2013), have not been explicitly applied to functional areas of business, such as marketing nor been subject to rigorous academic research. As such, this dissertation will make substantial theoretical and practical contributions: it is the first known study of the impact on marketing strategy of a conscious capitalism paradigm. The research will contribute new theory that both reflects managerial practice in select firms, and informs the continuing evolution of that practice in a growing number of firms. It will explore the practiced meaning of key S-D concepts, and will submit those concepts to empirical testing. It therefore has significant potential to contribute to the continuing development of S-D logic as a metatheory of marketing. By using formative rather than reflective indicators for measuring a conscious marketing construct, this research will be contributing to both the development of theory-in-use and to the theoretical debate concerning their use in measure construction.