Curriculum Vitae / 1 Holds the following degrees and designations: BA, International Business and Politics, University of Western Ontario. BA (Hon) in Law, Carleton University MBA Masters In Business Administration, McGill University LLM Masters of Law, McGill University Member of the Chartered Institute of Transport (MCIT) ( 94-08) Member of the Royal Aeronautical Society (MRAeS) Current Positions Held: Administrative & Teaching Faculty Lecturer, Marketing, Desautels Faculty of Management, McGill U. Executive Director- McGill Executive Institute Executive Training Program Director, McGill Executive Institute Module Director- McGill/HEC EMBA Program 08-10 Visiting Lecturer- Aviation, Air Transport & other courses. Faculty Advisor- MBA student chapter (MBA Marketing Club) Co-Director MBA Cubed program -2001-2004 Member- McGill Innovation Consortium. Tutor- Research papers for MBA, EMBA, IMPM papers. (1 this year) Advisor for several MBA Case Competition Teams. (1994-2009) Member- Air Transport Economics & Forecasting Committee of the US Transportation Research Board (US NRC). 2000-2006 Member of several corporate and community boards (2 this year) Serving on various faculty committees including Chairing the McGill Executive Institute Advisory Board Previous Positions Held: Administrative & Teaching (part #1) Coordinator of Marketing Area- McGill University (2001-2002) Co-Coordinator of the Marketing Area- McGill University (2002-2003) Member, Editorial Board, Journal of Air Transport Management-(1999-2004) Editorial Contributor, Aviation Strategy (London, UK) Recent Awards & Nominations: Winner of the: - 1999 AQTR Prix du Congrès Annuel for best paper presented, - 2000-2001 McGill Graduate Management Distinguished Teaching Award - 2002 Best Teacher Award (MBA) at McGill University - 2002-2003 McGill Graduate Management Distinguished Teaching Award. - 2003-2004 Co-winner of MBA Best Teacher Award at McGill University Nominated for: - 2001-02-Faculty nominee-mcgill University Teaching Excellence Award and again in 2005-2006.
Curriculum Vitae / 2 Previous Positions Held: Administrative & Teaching (part #2) Committee Member - Pedagogy Excellence Project (PEP) - 00-01 Faculty Advisor- MBA E-Commerce Club 00-01 Chair- McGill Continuing Education, Marketing Program Committee- 00-02 Partner, Academic, SECOR Strategic Consultants- Montreal. (until 2004) Over 25 years of corporate & consulting experience in a variety of senior management (commercial and strategic) positions in regional and major airlines (Air Canada), tour wholesaling, retail, financial services and management consultancy. Teaching 2001-2002 Taught a total of 6 Faculty Courses (MBA/BCOM) with an overall teacher effectiveness rating in the 6+/7 range. Marketing Management 2- MBA (2 sections) Marketing Planning- MBA E-Marketing- MBA E-Marketing- BCOM Industrial Marketing- MBA IMPM- 3 sessions on the IMPM McGill module (positive ratings) Involvement with MBA Integrative Core program as a student team advisor Course Directorship and lecturing duties on the Executive Training Program (EDC & AMC) at the McGill International Executive Institute. (8.5/10+ ratings on teaching and course direction). Taught on Irish Corporate Directors Course-McGill International Executive Institute
Curriculum Vitae / 3 2002-2003 Taught a total of 5 Faculty Courses (MBA) with an overall teacher effectiveness rating in the 6/7 range. Marketing Management 2- MBA (2 sections) Marketing Planning- MBA Doing Business on the Internet- MBA Industrial Marketing- MBA +Taught 1 MBA Cubed course: Marketing Management 1 Involvement with MBA Integrative Core program as a student team advisor Developed and taught a new course on CRM (2 sections) Marketing for Non-Marketers (co-taught- 2 sections) (8.5/10+ ratings on teaching & course direction). 2003-2004 Taught a total of 6 Faculty Courses (MBA) with an overall average teacher effectiveness rating of 4.65/5.0. Marketing Management 2- MBA (2 sections) course renewal and re-launch Marketing Planning- MBA significant course re-design (75% change) Winning @ Brands(Brand Management)-new course launched fall 03-course rated a 4.3/5 Business to Business (B2B) Marketing MBA (significant course re-design ( 55-60%) Marketing Management 1- MBA Cubed. Marketing for Non-Marketers (co-taught- 2 sections) (8.7/10+ ratings on teaching & course direction).
Curriculum Vitae / 4 2004-2005 Taught a total of 6 Faculty Courses (MBA) with an overall average teacher effectiveness rating of 4.48/5.0. Marketing Management 2- MBA (2 sections) course renewal Marketing Planning- MBA significant course re-design (50% change) Winning @ Brands(Brand Management)- re-tool (50% for fall 2004) Advanced Business Marketing MBA (significant course re-design (75-80%) Marketing Management 1- MBA Cubed. (8.7/10+ ratings on teaching & course direction). 2005-2006 Taught a total of 6 Faculty Courses (MBA) with an overall average teacher effectiveness rating of 4.5/5.0. +. Marketing Management 2- MBA (2 sections) course renewal Marketing Planning- MBA course renewal Winning @ Brands(Brand Management)- re-tool (50% for fall 2005) Advanced Business Marketing MBA course renewal Winning @ Brands- BCOM- new prep for winter 2006. (8.7/10+ ratings on teaching & course direction).
2006-2007* Curriculum Vitae / 5 Taught a total of 6 Faculty Courses (MBA) with an overall teacher effectiveness rating of 4.35. Marketing Management 2- MBA (1 section) course renewal Marketing Planning- BCOM new prep- course Winning @ Brands (Brand Management)- course renewal Marketing Management 1- MBA 1 New prep- course Winning @ Brands- BCOM-.course renewal (9.0/10+ ratings on teaching & course direction). *-1 st year of e-evaluation system. 2007-2008 Taught a total of 4 Faculty Courses (MBA) with an overall course effectiveness rating of 4.45 and an overall teacher effectiveness rating of 4.675. Marketing Management 2- MBA (1 section) course renewal- Advanced Business Marketing (MBA) (1 section) new course prep- Marketing Management 1- MBA 1 (2 sections)- course renewal- plus several other Custom program teaching duties- (9.0/10+ ratings on both teaching & course direction).
Curriculum Vitae / 6 2008-2009 Taught a total of 9 Faculty Courses (& modules) (MBA & EMBA) with an overall course effectiveness rating of 4.0/5 and an overall teacher effectiveness rating of 4.23/5 Individually taught courses (other than MBA core) produced an overall course effectiveness rating of 4.53/5 and teacher effectiveness rating of 4.63/5 Marketing Management 2- MBA (1 section) course renewal- Winning @ Brands (MBA) (1 section) new course prep- MBA Core - 3 modules x 3 sections/module newly developed & delivered EMBA Value Creation Module- new module and materials developed & taught 2009-2010 Taught a total of 8 Faculty Courses (& modules) (MBA core & option courses) with an overall course effectiveness rating of 4.33/5 and an overall teacher effectiveness rating of 4.65/5 Individually taught courses (other than MBA core) produced an overall course effectiveness rating of 4.75/5 and teacher effectiveness rating of 4.95/5 MBA- Marketing Management 2- MBA (1 section) course renewal- MBA- Winning @ Brands (MBA) (1 section) new course prep- MBA- ABM- Advanced Business Marketing (MRKT659)- new course prep- MBA Core - 2 modules x 2 sections/module updated and delivered EMBA Value Creation Module- revised module pedagogy, staffing, delivery-& teaching- overall module rating 4.7/5 and teaching evaluations 4.82/5 Lecturing and program direction duties on the Executive Training Program (EDC & AMC) plus several other custom & public program teaching duties- (4.75/5+ ratings on both teaching & course direction).
Curriculum Vitae / 7 2011 Taught a total of 4 Faculty Course- (MBA option courses) with an overall course effectiveness rating of 4.675/5 and an overall teacher effectiveness rating of 4.85/5 MBA- Marketing Management 2- MBA (1 section) course renewal- MBA- Winning @ Brands (MBA) (1 section) course renewal MBA- ABM- Advanced Business Marketing (MRKT659)- new course prep- MBA Marketing Planning- (MRKT 655)- new course (from 4 years prior) EMBA Value Creation Module- revised module pedagogy, staffing, delivery-& teaching- overall module rating 4.6/5 and teaching evaluations 4.6/5 Lecturing and program direction duties on the Executive Training Program (EDC & AMC) plus several other custom & public program teaching duties- (4.8/5+ ratings on teaching and a 4.85/5 on course direction). 2012 Taught a total of 5 Faculty Courses- (MBA option courses) with an overall course effectiveness rating of 4.59/5 and an overall teacher effectiveness rating of 4.68/5 MBA- Marketing Management 2- MBA (1 section) course renewal- MBA- Winning @ Brands (MBA) (1 section) course renewal MBA- ABM- Advanced Business Marketing (MRKT659)- course renewal- MBA Marketing Planning- (MRKT 655)- course renewal MGCR- 653- PMBA- New course prep. for me. (co-taught) EMBA Value Creation Module- revised module pedagogy, staffing, delivery-& teaching- overall module rating 4.6/5 and teaching evaluations 4.6/5 Lecturing and program direction duties on the Executive Training Program (EDC & AMC) plus several other custom & public program teaching duties- (4.66/5+ ratings on teaching and a 4.76/5 on course direction).
Curriculum Vitae / 8 Research Publications (including conference proceedings and presentations): Recent: 1- Air Transport in Canada 2020- Vision Document- confidential assessment provided to Transport Canada. (Dec. 2011) 1- Créer des opportunités en temps de crise- est-ce possible? Annual CHRA Conference- September, 2009 1- Future of Air Transportation- Another Trip Around the Deregulated Cycle of Not? ACI- Marketing Conference- Montreal, June 2009 1- ACTE Conference- Travel Hot Spots in 2008- Toronto- Fall 2008 2- ACTE Conference- Channel Challenges- Toronto- Fall 2008 3- ACTE Conference- Cycles of Airline Management Montreal-Fall 2007 4- Customer Relationship Management- Simplified - Impleo Conference- Fall 05 5- US-Canada Open Skies - One More Time-Spring 05 6- Management Lessons in Airline Management McGill IASL Conference Montreal Quebec- Fall 2004. 7- Cyclical Learning in Air Transport- What is Next?- ATAC Conference Proceedings- Nov.2003 8- Air Canada s Fragmenting Brands?, November, 2002. Aviation Strategy, London UK. 9- The New Air Canada- The Real Prospects, March 2001, Aviation Strategy, London UK. 10- CRM- The Battle for Customer Retention, February 2001, Aviation Strategy, London, UK.
Curriculum Vitae / 9 Research Publications (including conference proceedings and presentations): Recent: 11- Transport Canada- Annual Aviation Forecasting Conference- Speaker-paper entitled- Growth Suppressed - December, 2000. 12- Can Air Canada Leverage Its Virtual Monopoly?, September, 2000. Aviation Strategy, London UK. 13- Air Transport Association of Canada Conference (ATAC)- Speaker-paper entitled- Deregulation Surpassed. June 2000