SPORT TECHNOLOGY INNOVATION FUND A PARTNERSHIP BETWEEN THE MAYOR OF LONDON AND LONDON SPORT Page 1 of 19
Foreword Three years have passed since we welcomed the world to London and celebrated the greatest Olympic and Paralympic Games in history. Whilst London 2012 evokes golden memories, the hard work continues to ensure a living legacy that will last for generations to come. Ensuring a longlasting and positive impact for sport as part of this legacy has been a priority of mine as Mayor both at elite and grassroots levels. To that end, London is now firmly established as the home of world class sport. Between now and 2020 we will be welcoming, amongst others, the European Swimming Championships, the IAAF and IPC World Athletics Championships, the men s and women s Cricket World Cup and the UEFA 2020 European Football Championships. Inspirational top flight sport on our doorstep is helping to fuel a surge of people interested in playing themselves. My Sports Legacy Programme is helping them do so: funding sports projects, training coaches, helping sports clubs to grow and thrive; and upgrading facilities. Over 2.5 million Londoners are participating in sport every week, and we are the most active region in the country. 400,000 more Londoners are participating in sport than when we won the bid to host the 2012 Games. Although these figures are encouraging, there is still more that we can do, particularly to harness the potential of technology to cause a revolution in participation. I am delighted to offer you the opportunity to apply to the new Sport Technology Innovation Fund, launched in partnership with London Sport. London is a global leader in the technology sector and, through this fund, we will support the best start-ups to help make London a more active, healthier and happier city. Boris Johnson Mayor of London Page 2 of 19
Introduction The Sport Technology Innovation Fund is a new initiative, joint funded by the Mayor of London and London Sport, that aims to support start-ups or other organisations specialising in technological innovation for sport, fitness or physical activity. The aim is to provide grants to fund a series of innovative ideas that use technology to help make Londoners more physically active in their day-to-day lives, be it through organised sport or less formal activity. The Mayor and London Sport have set out a vision for London to become the most physically active city in the world. The Blueprint for a Physically Active Sporting City was launched in March 2015, and sets out plans to make 1,000,000 Londoners more active by 2020. We believe that technology is the key to achieving this. London has become one of the pre-eminent Technology capitals in the world, and we would like to support this innovation to allow it to grow, helping us to cause a revolution in participation in the process. We live in a digital, and continuously changing, world of making purchases using our thumbprint, of sourcing information at the touch of a button, of engaging with likeminded people in a virtual world. Technology can help us influence millions of people instead of hundreds. We ve seen progress through wearable technology such as Fitbit and Jawbone as well as platforms such as Map My Run. However, many other industries have used technology to go further. We want to help sport to learn from the likes of retail and hospitality; to harness not only the technology they use but the way in which they use data to understand, and then reach, their consumers. The Fund will provide up to nine grants of up to 10,000 to develop and test ideas using technology that can help to support our strategic mission of getting and keeping people active. There is no equity stake requirement in return; this Fund aims to help support great ideas to get them to a stage where you can seek further venture capital funding to pay for expansion. We are not looking to fund actual physical activity directly through this investment, we want to fund the mechanisms by which people are able to get active through online platforms, applications and hardware. Page 3 of 19
Mandatory criteria 1. Must be launched to the public and demonstrate results within six-to-nine months to enable findings to inform future commissioning. 2. Must be a UK registered company, charity, or not for profit. 3. The majority or all of the proposal beneficiaries should be Londoners i.e. those who live or work in London 4. Must demonstrate genuine financial need i.e. we re not aiming to invest in established organisations who may be seeking larger venture capitalist backing to help them up-scale. 5. Must demonstrate additionality investment will enable something to happen that would not have otherwise occurred. 6. Must be genuinely innovative, rather than a replacement or competitor for something already available. 7. Must be willing to share participant data with London Sport, within the requirements of the Data Protection Act more detail available on request. 8. Must seek to have an impact on the physical activity rates of a significant number of people. 9. Work can already have started, although you will need to prove that the money is needed to complete it and you can t use the grant for work you ve already done. 10. The grant must be used to meet actual costs i.e. time and materials. There is also a limit for acceptable day rates of 400/day. 11. There must be at least 50% partnership funding, although there are no restrictions on in kind funding (i.e. you can count your own time on the project as partnership funding if it is actually developing the product). 12. Successful applicants must be available to demonstrate their idea at London Sport s event at the Science Museum on the 3 February 2016. 13. There is no restriction on which segments of the population the product is aimed at. However, groups of people who are currently physically inactive (by demographic or home location) will be looked on favourably. Page 4 of 19
Assessment criteria The table below sets out the criteria by which projects will be assessed by the panel and the relative importance of each element. Aspect Scale of Impact how many people are expected to increase their physical activity rates due to the product? Target segment Impact is the product designed to help target particular inactive group(s) and if so, is it relevant to that group and have any barriers for that group been removed e.g. the requirement for an iphone 6s when the target group is inactive people from low income backgrounds? Percentage 20% 5% Innovation how new a concept is the product? 10% Quality of the product how good is the product, i.e. does it offer a high quality user experience in line with expectations set by other apps, is the tech scalable and robust, is it fit for purpose and how likely is it to be widely used? Wider support network what other support has the organisation secured to help them e.g. accelerator / incubator, legal advice, mentoring, etc Track record what is the company s / team s history of delivering similar projects? Future business plan - for growth and sustainability of the product 20% 15% 10% 15% Page 5 of 19
How to apply Two minute video or a two page document Explaining the idea / product, how it works, how it will benefit the public, and generally why we should be excited by it! PLUS THE FOLLOWING SUPPORTING INFORMATION / DOCUMENTS Business Plan for three years to include 6-monthly milestones and measures of success (to be made available to the public) Income and Expenditure projections for development and first three years post-launch Biography of the team (brief) Accounts (where available) Details of additional support secured (or applied for) this can be financial or in kind. Please include details of your wider support network such as mentors, business incubators / accelerators, etc Required support details of any additional support you might need or are yet to seek e.g. legal advice, etc Your company s Articles of Association, or similar governing document. Details of company insurance Proof of Companies House registration. The above should be emailed to apply@londonsport.org by midnight on the 13 December 2015. Page 6 of 19
Timeline Stage / milestone Date Fund closes for applications Midnight 13 December 2015 Shortlisted applicants informed By 20 December 2015 Interview and presentation to the panel w/c 11 January 2016 Grants awarded 18 January 2016 Presentation of concept / product at the Science 3 February 2016 Museum If you have any questions, please contact: apply@londonsport.org Page 7 of 19
Frequently Asked Questions Question 1. We don t have some of the documents you ask for can we still apply? Answer Contact us and we ll discuss your situation. It may be that we can agree to for you to submit them later on. 2. How much can we apply for? 10,000 is the maximum, and 1,000 is the minimum. 3. What is the event at the Science Museum? 4. Can we use the Mayor of London and London Sport s logo? 5. Can we see the full terms and conditions of the grant? 6. How many people do we need have an impact upon to be deemed significant? A thought leadership event that brings together decision makers from physical activity and sport with the key players in technology. Yes, although this will be restricted to certain uses and contexts more details will be provided to successful organisations. This will be sent out to the chosen organisations after the decision to fund has been made. If you have any concerns or specific questions over the agreement, please get in touch. Whilst the panel will be looking for the potential impact on significant numbers, the real impact in the short term should be in the thousands, not the hundreds. 7. How do we claim the money? Once you ve signed the grant agreement you can start to invoice us for payment. This should be for work you have completed i.e. not in advance. Page 8 of 19
8. Why is there a maximum day rate? 9. What counts as in kind partnership funding? 10. Does it matter if we sell equity to someone else? 11. Do you expect to have a say in what we do in the future? The 400 maximum day rate is to make sure we get good value for money. All things that could reasonably be considered to contributing to the development and/or promotion and distribution of the product can be considered as in kind contributions. However, this will be at the discretion of the panel e.g. paying your home rent whilst you develop it is unlikely to be accepted! No, although we would like to hear about it. No, so long as you do what was agreed as part of the application. It is always good to let us know though, as we may be able to help you! Page 9 of 19
Insight This insight pack has been produced by London Sport to provide potential applicants to the Sport Technology Innovation Fund with useful demographic data and information relating to London. It is the intention that this data and information will be used by applicants to support their funding bids by making it clear how the project will meet the requirements of the Fund. The sources of data used are referenced throughout the document and links are included so applicants can access the raw data and information and undertake further analysis and research as required. Page 10 of 19
Population Demographics Local Authority Total Gender** Population* Male % Female % LONDON 8,538,689 49.5% 50.5% Barking and Dagenham 198,294 47.6% 52.4% Barnet 374,915 47.8% 52.2% Bexley 239,865 47.8% 52.2% Brent 320,762 50.1% 49.9% Bromley 321,278 47.5% 52.5% Camden 234,846 49.5% 50.5% City of London 8,072 n/a n/a City of Westminster 233,292 48.2% 51.8% Croydon 376,040 52.1% 47.9% Ealing 342,118 48.8% 51.2% Enfield 324,574 48.5% 51.5% Greenwich 268,678 48.5% 51.5% Hackney 263,150 49.5% 50.5% Hammersmith and Fulham 178,365 50.5% 49.5% Haringey 267,541 49.5% 50.5% Harrow 246,011 47.0% 53.0% Havering 245,974 48.4% 51.6% Hillingdon 292,690 52.1% 47.9% Hounslow 265,568 49.5% 50.5% Islington 221,030 49.1% 50.9% Kensington and Chelsea 156,190 50.9% 49.1% Kingston-Upon-Thames 169,958 51.1% 48.9% Lambeth 318,216 48.5% 51.5% Lewisham 291,933 50.7% 49.3% Merton 203,515 52.2% 47.8% Newham 324,322 49.6% 50.4% Redbridge 293,055 48.3% 51.7% Richmond-Upon-Thames 193,585 52.7% 47.3% Southwark 302,538 48.0% 52.0% Sutton 198,134 51.4% 48.6% Tower Hamlets 284,015 50.7% 49.3% Waltham Forest 268,020 48.3% 51.7% Wandsworth 312,145 51.4% 48.6% *Source - ONS Mid-Year Estimates (2014) http://data.london.gov.uk/dataset/ons-mid-year-population-estimates-custom-age-tables **Source - ONS Census Data (2011) Page 11 of 19
London Demographics by Age Group Local Authority Age % 16-19 20-24 25-34 35-49 50-64 65+ LONDON 5.0% 8.8% 25.1% 28.3% 18.1% 14.7% Barking and Dagenham 6.2% 9.8% 23.0% 28.7% 17.4% 14.1% Barnet 6.0% 6.2% 21.7% 27.2% 21.5% 17.4% Bexley 6.5% 7.5% 14.7% 28.3% 21.2% 21.8% Brent 5.3% 10.6% 23.9% 26.7% 18.9% 14.6% Bromley 4.9% 5.1% 18.9% 27.5% 23.8% 19.8% Camden 4.6% 8.6% 23.8% 33.8% 17.4% 11.7% City of London n/a n/a n/a n/a n/a n/a City of Westminster 5.2% 7.3% 18.8% 30.4% 20.8% 17.4% Croydon 5.9% 8.6% 20.6% 32.3% 18.1% 14.6% Ealing 5.0% 8.7% 20.6% 28.3% 19.7% 17.7% Enfield 5.7% 11.5% 22.1% 28.6% 17.0% 15.1% Greenwich 5.5% 9.5% 29.9% 27.6% 17.6% 9.9% Hackney 2.7% 10.5% 35.7% 23.6% 13.6% 14.0% Hammersmith and Fulham 5.5% 6.3% 30.8% 30.8% 15.0% 11.6% Haringey 5.9% 7.4% 20.7% 27.1% 19.7% 19.2% Harrow 7.4% 6.0% 16.1% 23.0% 23.3% 24.1% Havering 4.4% 10.5% 24.5% 22.9% 21.1% 16.6% Hillingdon 3.6% 7.5% 28.2% 29.9% 17.1% 13.7% Hounslow 4.1% 12.8% 28.3% 24.0% 16.6% 14.1% Islington 4.3% 7.4% 21.2% 29.4% 20.2% 17.5% Kensington and Chelsea 6.2% 10.6% 20.8% 28.8% 18.6% 14.9% Kingston-Upon-Thames 3.5% 6.8% 34.0% 31.9% 13.7% 10.0% Lambeth 4.0% 13.4% 25.1% 30.6% 15.0% 11.8% Lewisham 3.8% 6.5% 28.6% 32.1% 16.4% 12.4% Merton 5.2% 15.1% 32.3% 24.4% 13.3% 9.7% Newham 4.4% 8.6% 21.3% 27.9% 23.5% 14.3% Redbridge 4.5% 7.4% 19.6% 27.8% 24.4% 16.3% Richmond-Upon-Thames 3.9% 9.2% 31.3% 29.2% 14.7% 11.6% Southwark 6.3% 6.7% 19.0% 28.4% 21.0% 18.6% Sutton 5.0% 13.9% 39.3% 25.6% 8.9% 7.3% Tower Hamlets 7.0% 8.1% 24.1% 32.2% 15.3% 13.2% Waltham Forest 4.7% 7.3% 35.3% 27.4% 14.9% 10.4% Wandsworth 4.1% 9.6% 30.5% 28.4% 15.5% 12.0% *Source - ONS Census Data (2011) Page 12 of 19
Physical Activity and Sport Participation Rates Local Authority Overall Participation (14+) Gender Male % Female % LONDON 39.2% 45.10% 33.40% Barking and Dagenham 27.70% 34.50% 21.40% Barnet 37.90% 46.10% 30.20% Bexley 35.40% 40.70% 30.50% Brent 36.80% 45.70% 27.70% Bromley 38.50% 44.10% 33.50% Camden 49.40% 51.60% 47.20% City of London 29.30% * * City of Westminster 46.30% 53.20% 39.00% Ealing 38.40% 40.10% 36.60% Enfield 37.40% 45.10% 30.30% Greenwich 32.70% 38.30% 27.30% Hackney 36.10% 45.60% 26.90% Hammersmith and Fulham 45.00% 50.40% 39.80% Haringey 43.40% 43.70% 43.00% Harrow 35.80% 42.50% 29.30% Havering 36.30% 43.10% 30.20% Hillingdon 32.20% 40.50% 24.10% Hounslow 43.30% 46.40% 40.30% Islington 49.90% 54.30% 45.70% Kensington and Chelsea 44.40% 49.00% 40.00% Kingston-Upon-Thames 43.20% 46.00% 40.60% Lambeth 45.30% 50.30% 40.20% Lewisham 36.00% 45.20% 27.40% Merton 41.40% 51.60% 31.80% Newham 30.70% 35.70% 25.10% Redbridge 32.00% 39.40% 25.00% Richmond-Upon-Thames 52.20% 57.30% 47.50% Southwark 36.20% 46.90% 25.80% Sutton 40.10% 46.70% 34.00% Tower Hamlets 37.80% 47.20% 27.70% Waltham Forest 40.00% 41.50% 38.50% Wandsworth 49.80% 53.40% 46.50% *Insufficient sample size **Source Sport England Active People Survey 9(Q2) (Once a Week; Aged 14+) http://activepeople.sportengland.org/ Page 13 of 19
Inactive Population at Borough Level Local Authority Total Inactive Gender Population Male % Female % LONDON 50.5% 43.9% 56.8% Barking and Dagenham 64.8% 60.8% 68.5% Barnet 51.9% 43.7% 59.5% Bexley 57.1% 49.2% 64.2% Brent 52.7% 42.5% 63% Bromley 51.2% 43.3% 58.4% Camden 38.7% 32.9% 44.3% City of London 51.9% * * City of Westminster 44.3% 38.8% 50.1% Ealing 51.2% 50.2% 52.1% Enfield 52.4% 40.6% 63.1% Greenwich 57% 52% 61.8% Hackney 52.9% 43.9% 61.6% Hammersmith and Fulham 44.8% 40% 49.3% Haringey 43.4% 38.8% 47.9% Harrow 57.1% 50.2% 63.8% Havering 53.9% 46.5% 60.6% Hillingdon 57.6% 50.5% 64.5% Hounslow 48.3% 42.2% 54.6% Islington 37.8% 33.6% 41.8% Kensington and Chelsea 46.2% 36.7% 55.3% Kingston-Upon-Thames 47.3% 43.7% 50.6% Lambeth 46.4% 43.5% 49.4% Lewisham 53.5% 46% 60.5% Merton 49.7% 40.4% 58.5% Newham 59.4% 52.1% 67.4% Redbridge 55.6% 44.6% 66.2% Richmond-Upon-Thames 37.2% 32.8% 41.3% Southwark 53.1% 42.9% 63% Sutton 51.2% 43% 58.9% Tower Hamlets 54.8% 44.6% 65.6% Waltham Forest 51.4% 48.7% 54.1% Wandsworth 34.9% 34.1% 35.7% *Insufficient sample size **Source Sport England Active People Survey 9(Q2) (Zero x 30 minutes of physical activity in last 4 weeks; Aged 14+) http://activepeople.sportengland.org/ Page 14 of 19
Participation Rates by Age Group at Borough Level Local Authority Participation Age % 14-25 26-34 35-44 45-54 55-64 65+ LONDON 57.2% 44.6% 40.0% 35.8% 29.4% 17.5% Barking and Dagenham 59.9% * * * * * Barnet * * * 31.1% 34.0% 22.6% Bexley * * * * * 17.1% Brent 63.4% * * 27.8% * * Bromley * 45.6% 29.3% 34.1% * Camden * * 46.9% 37.1% * 27.1% City of London * * * * * * City of Westminster 63.6% * 42.4% 47.7% * * Ealing 61.5% * * 39.3% * * Enfield * * * * * 21.7% Greenwich * * 40.2% 39.2% * * Hackney * * 47.4% 32.7% * * Hammersmith and Fulham * * 46.5% 37.1% * * Haringey 62.8% * 32.7% 52.3% 42.5% * Harrow * * 39.1% * * * Havering * * * 39.7% * * Hillingdon * * * * * * Hounslow 68.8% * 41.7% * * * Islington * 60.4% 44.4% 47.2% * * Kensington and Chelsea * * 43.7% 47.2% 36.6% 21.4% Kingston-Upon-Thames * * 42.3% 38.3% * 18.8% Lambeth * 54.8% 42.1% 35.1% * * Lewisham * * 37.8% * 36.8% * Merton * * 46.3% 42.6% * * Newham 48.3% * * * * * Redbridge * * 42.1% 30.1% * * Richmond-Upon-Thames * * 53.3% 68.8% 31.3% 27.0% Southwark * * * 32.8% * * Sutton * * * 40.5% * 21.7% Tower Hamlets * 44.0% 38.4% * * * Waltham Forest * * * 38.4% * * Wandsworth * * 44.8% 45.3% * 25.3% *Insufficient sample size **Source Sport England Active People Survey 9(Q2) (Once a Week) http://activepeople.sportengland.org/ Page 15 of 19
Overall Participation Rates at Borough Level Page 16 of 19
Latent Demand** Latent Demand % Local Authority Total Active Inactive Male Female Population Population London 66.50% 36.40% 30.20% 66.00% 67.10% Barking and Dagenham 66.70% * 32.10% * 62.10% Barnet 69.50% 25.70% 43.80% 73.40% 64.70% Bexley 54.40% * * * 55.40% Brent 68.30% 43.40% 25.00% 67.90% 69.00% Bromley 61.40% 35.30% 26.00% * 60.80% Camden 66.20% 50.70% * * 66.30% City of London * * * * * City of Westminster 63.40% 43.70% * * 71.30% Ealing 73.20% * 45.10% * 69.00% Enfield 68.20% * 32.60% 69.60% 66.50% Greenwich 69.60% * 34.50% * 64.30% Hackney 73.80% 28.40% 45.40% * 70.40% Hammersmith and Fulham 53.00% 34.10% 18.90% * 59.90% Haringey 59.50% 36.00% 23.50% * 66.80% Harrow 55.80% * 24.40% * 59.00% Havering 55.30% * 24.80% * 62.20% Hillingdon 66.80% * 38.00% 68.70% 65.00% Hounslow 66.70% * * * 62.90% Islington 69.10% 49.50% * 76.40% 60.20% Kensington and Chelsea 65.60% 39.00% 26.60% * 72.90% Kingston-Upon-Thames 68.10% 39.60% 28.50% * 63.10% Lambeth 71.30% 40.30% 31.00% * 73.90% Lewisham 72.70% 36.00% 36.70% 69.30% 76.20% Merton 66.30% 36.80% * * 73.00% Newham 72.20% 33.50% 38.70% 69.20% 75.60% Redbridge 73.10% 39.60% 33.50% 70.30% 75.70% Richmond-Upon-Thames 64.10% 45.10% * * 62.80% Southwark 73.40% 35.70% 37.70% 74.60% 72.10% Sutton 63.40% 36.20% 27.20% 58.40% 68.40% Tower Hamlets 76.70% 44.20% 32.50% 74.50% 80.30% Waltham Forest 64.80% 35.90% 28.90% * 71.10% Wandsworth 57.40% 41.70% * * 49.30% *Insufficient sample size. **Latent demand refers to an individuals expressed desire to increase their frequency of participation in sport or physical activity. This is reflected across the already active (1x30 per week) and inactive population. ***Source Sport England Active People Survey 9(Q2) (Population Aged 14+) Page 17 of 19
Overall Latent Demand at Borough Level londonsport.org #MostActiveCity
Latent Demand amongst Female Population at Borough Level londonsport.org #MostActiveCity