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Why is email so important?
It s ubiquitous There are nearly 145 billion emails sent every day around the world
It s Efficient It is 8x more effective to market to existing customers than to get new ones.
It s diverse Email marketing can range from simple emails to sophisticated dynamic nurturing programs
It s Profitable On average, every dollar spent on email marketing yields $39.40 in sales
It just works 88% of people said they used a coupon or discount they heard about via email in the past year.
Parts of an email campaign 1. Subject Line 2. Body 3. Call to Action
PART 1 Crafting the perfect subject lines
Subject lines: getting emails opened You re competing with hundreds of other emails why should someone open your message?
A great Subject line should be: 1. Useful 2. Ultra-Specific 3. Unique 4. Urgent
useful: Is the email relevant to my customers? Example: 5 Fat Burning Tips To Improve Your Cardio
Ultra-specific: Does the subject describe the offer? Example: Save 50% on Appetizers This Saturday at XYZ
unique: does your message present something new? Example: New Toddler Summer Program Now Open
urgent: does the reader feel compelled to open now? Example: Today Only: Buy One Pair of Jeans, Get One Free
Use your judgment when using the 4 u s Always try to be useful and ultra-specific. Not every message is urgent, so don t cry wolf.
Experiment with your subject lines Different tactics work better for different industries. Experiment to see what works for you!
PART 2 Building a better body
The Goal of your email copy is To keep the reader reading! Each line should bring the reader closer to the next.
Speak To your audience Using words like you and your make the reader feel like the message was directed at them
Talk benefits, not features Benefits help your reader relate to your offer. Features should only support these benefits.
Talk benefits, not features Feature: Try our new 5 speed spin class Benefit: Burn fat and get in shape for summer with our 5 speed spin class.
Get to the point quickly Tell your story with only the most important details.
PART 3 Calls to Action
calls to action convert readers into Customers Don t forget why we market. An email without an action is a missed sales opportunity.
A cta should be easy to recognize A reader should instantly be able to see how to take the next action, through links or buttons. Register for summer classes
A cta should be specific Tell the customer exactly what they are getting into when clicking the call to action. Register for summer classes
A cta should be action oriented Use verbs to tell the reader what the next step is. Register for summer classes
Anatomy of a good email template Immediately Recognized Branding Link to Read on Browser Calls to Action That Drive Business Inviting Lead Image Simple Is Often Better Social Sharing Increases Click Throughs 112% Clear Calls To Action (Read More, Claim Deal)
PART 4 How to build your list
The money is in the list Email marketing can drive huge revenues - depending on who you are marketing to.
It takes time Everyone starts at ZERO. Collecting 10 emails a week is a great start.
List building is a transaction You must offer something of value in order to receive someone s email address
Start collecting emails from existing customers Offer them an enticing reason to return. Loyalty programs, discounts, valuable information, etc.
Offer potential customers something stronger They don t trust you yet give them a freebie or something of greater value to join your list.
FOCUS ON BUILDING UP YOUR LIST Ask at the register Have a business card fishbowl Form on your website Host an event Comment cards + surveys Loyalty programs
PART 5 Choosing a platform
Email marketing is better with the right tools Choose the right tool for your needs, not just what everyone else is using
Different platforms are for different levels These platforms are feature rich, but can be complicated, expensive and limited to only email.
Find a platform that works for you Simple, one-click solution that integrates with all your other online marketing
PART 6 Do s and Don ts of Email Marketing
Do! Reuse your content. Save time and money by creating content once and using it on multiple mediums. This will help you better optimize for search and provide you content for social media.
Do! Publish consistently. LocalSearchDrs. customers that publish content 4 times per month see 9x the number of impressions.
Do! Continuously build your list. If you can collect 10 email addresses a week, you will have a sizable list in only a few months.
Don t! Artificially grow your list by purchasing from a third party. You will see better results when you are marketing to people that actually want to hear from you.
Do! Offer valuable information, deals, coupons and other incentives to your email list. Remember, 88% of people said they used a discount/coupon they found in an email.
Don t! Send too many emails to your list. Two to four emails a month should be enough for you to see results without alienating your list.
Do! Let your personality shine through. People do business with other people, and they are more likely to respond to a personal sounding message.
Don t! Make every single email a hard sale. They say the best subject lines tell what s inside, and the worst ones sell what s inside.
Do! Get started today. The longer you wait, the more chances you miss to build your list and increase your sales.
Don t! Forget to sign up for our email list by visiting www.localsearchdrs.com. And don t forget to ask questions by emailing marketing@businesscreatorplus.com
BUT WAIT! What about everything else you need?
The LocalSearchDrs. Solution One Partner, One Solution Puts You Everywhere Online. Simple to Use Tools. Advice and Reports You Can Understand. The Support You Need LocalSearchDrs.
How LocalSearchDrs. Works
Why an Integrated Platform Is More Valuable LocalSearchDrs. enables small biz owners to market like big brands Each channel is more valuable working together Best practices are built into every step 1 2 3 Mobile coupons target new customers, getting their emails for redemption Emails are sent to those customers automatically with links to social media and review sites Loyal customers leave more reviews, improving the chances the business gets found by new customers
Get a Free Consultation Go Online: www.localsearchdrs.com Email Us: marketing@businesscreatorplus.com Call Us: 610-437-8822 855-943-8736 (Toll Free)