Green IT Survey 2009 Results: Global
Methodology Applied Research performed survey March 2009 1,052 worldwide responses 389 responses in United States Enterprise IT VP/SVP, Director & CIO/CTO 2
Key findings Green IT now an essential Green IT budgets rising IT willing to pay premium for green equipment IT at the heart of enterprise green efforts Green IT initiatives more of a priority 3
Green IT now an essential Green IT is no longer a wish list item 97% discussing green IT strategy (45% have implemented) Drivers: It is now more than cost Reduces electricity consumption (90%) Reduces cooling costs (87%) Corporate wants us to be green (86%) 4
Green IT budgets rising Typical respondent: $21-27M on data center electricity 73% see increase in green IT budgets in next 12 months 5
IT will pay premium for green gear 89% see IT product efficiency as important/very important Willing to pay more for energy efficient products Two thirds would pay at least 10% more 41% would pay at least 20% more 6
IT at heart of enterprise green efforts 83% of IT depts. responsible or cross-charged for electricity 89% feel IT should play very/extremely significant green role 94% have a green advocate, most of them have an IT focus 7
Focus on green IT drives initiatives Replacing old equipment (95%) Monitoring power consumption (94%) Server virtualization/consolidation (94%, 93%) 57% see SaaS as green 8
Key findings Green IT now an essential Green IT budgets rising IT willing to pay premium for green equipment IT at the heart of enterprise green efforts Green IT initiatives more of a priority 9
Appendix slides Appendix 10
Green IT importance Q7: How important is it to your workplace that your IT organization implements "Green IT" initiatives? 0% 10% 20% 30% 40% 50% 60% Significantly important 53% Somewhat important 34% Neutral 11% Somewhat unimportant 1% Significantly unimportant 1% 11
Do you have a strategy? Q1: Do you have (or plan to have) a Green IT Strategy or plans to reduce energy consumption? 0% 10% 20% 30% 40% 50% No, and no plans to do so 4% No, but we are discussing this 14% We are currently creating such a plan 47% We have a plan, but are revising it 28% We have a plan and are not revising it 6% 12
Climate change Q3: Does your company have an executive body with overall responsibility for climate change? No 20% No, but we are looking to add such an executive body 15% Yes 65% 13
Green interest Q5: How interested is your IT organization in reducing energy consumption, reducing its carbon footprint, and reducing cooling costs? 0% 10% 20% 30% 40% 50% 60% Significantly interested 54% Somewhat interested 36% Neutral 9% Somewhat disinterested 1% Significantly disinterested 0% 14
Green Data Center importance Q23: A "Green Data Center" is a data center that is designed to use energy more efficiently and to minimize the use of fuel types or toxic materials that can pollute the environment. How important is it to your workplace that your data center tries to be 0% 10% 20% 30% 40% 50% 60% Extremely important 38% Very important 49% Neutral 11% Not that important 1% Not at all important 1% 15
Green goals Q9: Which explicit goals, if any, are included in your organization's general Green policy? (Select all that apply) 0% 20% 40% 60% 80% 100% Goals for reducing energy & cooling consumption 81% Goals for reducing our carbon emissions 74% Goals for improving the reputation of your company 67% Goals to meet legislation 44% None of the above 3% 16
Green IT outcome importance 100% 90% Q15: How important to a successful Green IT/Sustainability Computing program are the following outcomes to your organization? Not at all important Not that important Neutral Important Very important 80% 70% 61% 56% 38% 45% 44% 43% 47% 60% 50% 40% 30% 20% 10% 0% 31% 36% 42% 40% 38% 42% 16% 13% 14% 12% 12% 6% 8% 3% 0% 1% 0% 1% 1% 1% 2% 1% 3% 0% 2% 1% 2% Cost savings Energy conservation External/brand recognition Compliance with legislation Customer perception Reducing space requirements 39% Environmental responsibility 17
Government regulation Q16: Over the next several years, how important will government regulation be as a factor in requiring companies to limit their Greenhouse Gas emissions and carbon footprint through Green IT-related strategies? 0% 10% 20% 30% 40% 50% 60% Extremely important 35% Very important 50% Neutral 13% Not that important 1% Not at all important 1% 18
5 year goals Q17: Does your company have a target for Greenhouse Gas emissions or carbon footprint reduction for the next five years? 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 1-9 percent 9% 10-19 percent 15% 20-29 percent 30-39 percent 19% 18% 40-49 percent 10% 50-59 percent 8% 60-69 percent 5% 70-79 percent 80-89 percent 6% 6% 90-100 percent 4% 19
Energy assessments Q19: Do you conduct energy assessments in your organization? No, we do not conduct them 16% Yes, they are outsourced 29% Yes, they are conducted inhouse 55% 20
Outsourcing vendors Q20: If outsourced, which vendors have you worked with? (Check all that apply) 0% 20% 40% 60% 80% 100% IBM global services 63% CSC - Computer Sciences Corporation 38% HP EDS 46% AT&T 44% British Telcom 26% Accenture 30% Tata 24% Other 2% 21
Energy assessment tools Q21: If in-house, what type of tools (third party or homegrown) do you use to perform the assessments? (Check all that apply) 0% 20% 40% 60% 80% 100% Surveys 64% Inventory 72% Stakeholder interviews 50% Spreadsheets 67% Automated discovery/collection tools 64% Other 1% 22
Energy efficiency importance Q26: How important was the role that energy efficiency played in your decision to implement server consolidation/virtualization? Reducing energy consumption was... (Only asked if server consolidation or virtualization was checked on Q25) 0% 10% 20% 30% 40% 50% Extremely important 37% Very important 45% Somewhat important 13% Not that important 3% Not at all important 1% 23
Power consumption reduction 100% Q31: Rank the following on how significant a role they play on reducing power consumption in your data center: Not at all significant Not that significant Neutral Very significant Extremely significant 90% 80% 39% 45% 41% 37% 32% 38% 42% 31% 25% 27% 24% 70% 60% 50% 40% 44% 39% 42% 41% 45% 43% 40% 42% 41% 40% 47% 30% 20% 10% 15% 12% 15% 19% 20% 15% 14% 21% 29% 26% 24% 0% 1% 2% 1% 2% 0% 3% 0% 2% 3% 1% 3% 3% 5% 4% 5% 4% 0% 1% 1% 1% 2% 1% Multi-core processors Energy-efficient computer powersupply components Energy-efficient CPUs Racks with improved air flow built in Device-specific cooling systems More efficient electricity-distribution systems Virtualization & Consolidation Storage tiering Thin provisioning Data deduplication Working to find storage white space 24
Overnight PC cost Q33: Estimate how much money is spent on electricity for PCs that are left on overnight. Estimate the cost on a per- PC basis for one year: 0% 10% 20% 30% 40% 50% $0 2% $1 to $99 27% $100 to $249 34% $250 to $499 19% $500 or more 18% 25
PCs left on overnight Q34: How many PCs are left on overnight in your organization on average? 0% 2% 4% 6% 8% 10% 12% 14% 16% 0 1% 1 to 99 5% 100 to 249 8% 250 to 499 10% 500 to 999 11% 1,000 to 2,499 13% 2,500 to 4,999 14% 5,000 to 9,999 10% 10,000 to 24,999 8% 25,000 to 49,999 5% 50,000 to 99,999 3% 100,000 to 249,999 2% 250,000 to 499,999 3% 500,000 to 999,999 4% More than 1,000,000 2% 26
Driver importance 100% 90% Q35: Rank the importance of the following drivers to managing power on PCs in your organization: Not at all important Not that important Neutral Important Very important 80% 70% 51% 41% 39% 35% 60% 50% 40% 42% 43% 46% 30% 37% 20% 10% 0% 15% 15% 17% 10% 1% 0% 2% 1% 3% 0% 2% Need to centrally manage desktop power settings to reduce energy costs and carbon emissions Need to establish a power consumption and spending baseline report upon which to build Create power management policies and distribute them to clients Need to review client data at established intervals to drive power savings and adjust policies 27