Chancen der Digitalen Revolution für die deutsche Industrie Vorsitzender der Geschäftsführung Deutschland
Definition von Smart Services Produkte, Prozesse und Dienstleistungen werden digital veredelt und auf innovative Weise miteinander zu Smart Services verknüpft. Grundlage für die neuen Dienste und Geschäftsmodelle bildet die täglich wachsende Menge an Daten aus sämtlichen Lebens- und Arbeitsbereichen. Quelle: Forschungsunion / Acatech Umsetzungsempfehlungen für das Zukunftsprojekt Industrie 4.0, 2014, 5. 2
So. what is a personalized Smart Service based on Smart Data? My Deadline! 3
IoT is about very disruptive business models. Example Patient Centric Care Get patients off the pill Soft contact lens encapsulated electronics Sensor detects glucose in tears Chip & antenna receives power and sends info 4
IoT will radically transform the Health Industry Wearables that you won t take off MC10 Inc. develops Biostamps for remote monitoring When Wearable Tech Saves Your Life 5
Who will be affected by the? @ The Usual Suspects? NO! No Sector Will be Excluded! 6
The has arrived in every Industry What s new: Connected Products at scale 7
is driving Industry Convergence Retail Media + Telco Health Mobility Energy Machinery Trial and error Wheel of innovation Commodity 8
The Auto Industry was all about building cars.. VW Käfer 1938-2003 9
and transformed into building much better cars VW New Beetle 1997-2010 10
and continued to transform to build socially acceptable cars VW ebeetle 2013 11
until the consumer recognized that Mobility does not require to own a car... Daimler goes Digital MyTaxi, Intelligent Apps and RideScout LLC 12
and the cost of capital to own a car can be shared in many ways Transform Car Lease into Mobility & Entertainment as a Service 13
The has arrived in Machinery Example Claas: CLAAS Smart Services: Telematics based machine control GPS Pilot (automated steering) Self-Optimization of the machine settings 365FarmNET organizes the ecosystem of smart service providers for all farming issues 14 14
The has arrived on the Shop Floor The Smart and Human Factory Navigation using a 3D model App Stores for the Smart Factory 15
The will transform Public Services The buergerkonto Secure Identity Integrated Payment Normed access to ecosystem of Public Service providers 16
The will change the Finance & Insurance Industries Pay How You Drive As a Service Financing 17
International Benchmarking of Digital Performance by Industry Digital Performance of G2000 Companies per Industry (n=227) (Scoring: 1 = digitalized to a great extent, 2 = dig. to some extent, 3 = dig. to a little extent, 4 = dig. to no extent) Industries in which German companies belong to Top 3 digital players X-industry Average: 2.7 1.8 2.5 2.6 2.7 2.8 2.9 2.9 3.1 Digital Performance Work in Progress Retail Automotive OEM Utilities Industrial Equipment Life Science Logistics Medical Equipment Chemicals Financial Services Top 3 Companies: Average Digital Performance 1.3 1.9 1.6 1.7 1.7 2.1 1.9 2.3 Top 3 Companies Lowe s Walgreen Best Buy BMW BBA JV Daimler Duke Energy EDF SSE Siemens Schneider Emerson Novartis McKesson GSK DP DHL CEVA Fedex Philips HC Danaher Med Quest Diagn. DuPont BASF Dow Chem. Source: Accenture Research based on G2000 Company Rankings and Accenture s Digital Index 18
International Benchmarking of Digital Performance by Industry Global G2000 vs. Germany G2000 Digital Performance of G2000 Companies per Industry (n=227) (Scoring: 1 = digitalized to a great extent, 2 = dig. to some extent, 3 = dig. to a little extent, 4 = dig. to no extent) Industries in which German industries belong to Top 3 countries G2000 G2000 Germany 1.8 2.3 2.5 2.1 2.6 2.2 2.7 1.6 2.8 3.0 2.9 2.1 2.9 3.0 3.1 2.7 Work in Progress Retail Automotive OEM Utilities Industrial Equipment Life Science Logistics Medical Equipment Chemicals Financial Services Top 3 Countries: Average Digital Performance 1.4 2.2 1.8 1.9 2.1 2.2 2.4 2.6 Top 3 Companies UK Sweden Australia Germany Sweden USA USA UK Sweden Germany Switzerland USA Switzerland France UK Germany UK USA NL Switzerland Japan USA Saudi Arabia India Source: Accenture Research based on G2000 Company Rankings and Accenture s Digital Index 19
Germany s IoT Journey Final Report (March 2012) Final Report (April 2013) 1 st Report (March 2014) 20
Industrie 4.0 The Smart Factory Networked Cyber Physical Systems Economic From centralised control to decentralised self-organisation Production is highly flexible, highly productive (up to +40 %) Value creating processes are optimized on-demand and in real-time Existing infrastructure can be upgraded gradually Environmental Resource-efficiency (up to -50 %) and compatibility with urban life Social Pace of production adapts to human requirements The Smart Factory Is Not Empty of Humans Adaptive and intelligent assistance systems support the employee in his enlarged range of tasks Work-life-balance and a human-oriented work organisation Quelle: Forschungsunion / Acatech 21
Industrie 4.0 and Smart Service Welt: Smart Data drives Smart Services and New Business Models Managed by: Founded by: 1 st Report (March 2014) Set-Up March 2014) 22
Smart Service Welt: Smart Data & Smart Services enable Customer Centricity & As a Service The User at the Centre... Data driven business models based on new digital infrastructures Internet of everything Industry convergence Scale & speed in his respective role as employee, consumer, citizen, patient, tourist... Everything as a service Unique experience Quelle: Forschungsunion / Acatech 23
Smart Service Welt: Digital Infrastructures are Key for New Business Models Digital Enterprises, Digital Ecosystems Service Platform Smart Services Legal framework, technical standards and security Service Platform for Digital Ecosystems Business-centric integration layer Software-defined Platform Smart Data Software-defined Platform Technological integration layer (virtualization) Networked Physical Platform Smart Products Networked Physical Platform Industrie 4.0 Technological Infrastructure Smart Spaces Technological Infrastructure Upgrade of broadband and sensor networks Quelle: Forschungsunion / Acatech 24
Many Industrial Players are seizing the Digital / IoT Opportunity: Example Siemens Vision 2020 Siemens Analyst and Press Conference 7. May 2014 Digitalization drives the highest growth rates, e.g.: Analytics & Data Services Distribution Grid Software Mobility Tolling Digital Twin Software Image guides Therapy 25
Companies IoT capabilities are strongest in the area of analysis. Predict & Optimize capabilities are emerging Where do your company s Big Data analytics capabilities fall on the spectrum below 26
Product Companies are typically not very strong in IoT Data Monetization 27
How do you find the Data Driven Market Opportunity in IoT? Search Finance Social Retail and Platform Retail and Insight Media Market Bureau Data Services Market Research Insights 28
IoT Industry Convergence @work 29
Thank you.