ASEAN IPR SME Helpdesk Train- the- Trainer Working hand in hand with the EEN Members to assist EU SME s in protecang their IP in South- East Asia Simon Cheetham ASEAN IPR SME Helpdesk Team Leader 27 September 2013 2
Welcome to the Webinar Moderator: Jennifer Lee 27 September 2013 3
Webinar interacaon tools Turn on full screen here Raise your hand here Send the IP expert a ques9on here Webinar 24 hour technical support number: h0p://support.gotomee8ng.com Contact Us sec8on 27 September 2013 4
Today s Speaker Simon Cheetham China /ASEAN Helpdesk Team Leader Director ERINYES Intl e- mail: scheetham@erinyes-intl.com Tel: +44 (0)1296 425006 27 September 2013 5
PresentaAon Outline What is IPR? South- East Asia: an overview IPR in South East Asia The ASEAN IPR SME Helpdesk Ini8a8ve Helpdesk Free Services How Can the Helpdesk Work with your OrganisaAon Feedback/QuesAons/Discussion 27 September 2013 ASEAN IPR SME Helpdesk: Know Before You Go 6
Poll 1 Question: How familiar are you with IPR and IP protection strategies? A.I am an IP expert. B.My knowledge about IP is general. C.I know a little bit but plan to learn more. D.I don t know much about IPR. 14 27 August September 2013 2013 7 7
IPR - 3 words: Intellectual Ø science Ø trade Ø art Property Rights 27 September 2013 8
Science InvenAons Ø New Ø Useful Ø Non obvious / original Subject to registra8on Protected for a limited 8me Confers exclusive right to exploit the inven8on Territorial 27 September 2013 9
Trade Trademark Ø A «sign» Ø Subject to registra8on o Conven8onal (word, logo, combina8on of both ) o Unconven8onal : 3 dimension, sound, smell, «posi8on» o Legal (not a na8onal flag, or Red Cross etc..) o Dis8nc8ve (not descrip8ve) o Available (not already taken) Registered (renewable without limita8on in 8me) TERRITORIAL 27 September 2013 10
Art Copyright Ø Applies to music, literary works, technical drawings (in brochures, websites etc ) and also to socware Ø Automa8c protec8on Ø But registra8on possible (preserve evidence of authorship) Ø Limited in 8me 27 September 2013 11
Secret Easy 3- step test: Is the informa8on... Ø Not generally known? Ø Valuable to a compe8tor? Ø Kept confiden8al? YES + YES + YES = Trade Secret No registra8on but legal & physical protec8ve measures necessary Protected under unfair compe88on laws 27 September 2013 12
Poll 2 Question: How many of your SME members are interested in doing business in/with Southeast Asian countries? A.50%+ B.Between 30-50% C.Between 10-30% D.Less than 10% 27 September 2013 13
Southeast Asia: an Overview Popula8on nearly 600 million GDP tripled in a decade Big changes Diverse - from developed to least developed The old six the new four Shic from rule by decree to rule of law Lack of resources in some countries TRIPS and FTAs 27 September 2013 14
IPR in Southeast Asia: why it s important ASEAN is EU S 3 rd largest trading partner 206 billion trade in 2011 More EU SMEs working with ASEAN countries IPR infringement common concern for businesses Lack of awareness disadvantages EU SMEs 27 September 2013 15
IP landscape in the 10 ASEAN countries (overview) Legal (internaaonal ConvenAons) Countries Convention of Paris WIPO (OMPI) PCT WTO (ADPIC) Conventions of Berne and Geneva Arrangement and Protocol of Madrid Singapore 1995 1990 1995 1995 1998(B) 2000(P) Malaysia 1989 1989 2006 1995 1990(B) NO Philippines 1965 1980 2001 1995 1997(B) ; 1955(G) 2012(P) Indonesia 1950 1979 1997 1995 1997(B) NO Thaïland 2008 1989 2010 1995 1931(B) NO Vietnam 1949 1976 1993 2007 2004(B) 1949(A) ; 2006(P) Brunei 2012 1994 2012 1995 2006(B) NO Cambodia 1998 1995 NO 2004 1953(B) NO Laos 1998 1995 2006 2013 1954(B) NO Myanmar NO 2001 NO 1995 NO NO 27 September 2013 16
IPR landscape in the ASEAN region Legal systems different common law versus civil law Costs recoverable Yes Singapore No Indonesia Sort of - Thailand Language different English language MY, PH, SG Others Indonesian, Thai, Vietnamese, etc USTR Priority Watch List Thailand & Indonesia Watch List - Philippines 27 September 2013 17
Poll 3 QuesAon: Which country from the ASEAN region is the most azracave to do business with for your SME members? (mul8ple choice) A.Thailand B.Vietnam C.Singapore D.Indonesia E. Others 27 September 2013 18
Trade marks: SME case study Chillington Tools, 100 year old UK SME company Several local traders copied their brand Registered CROCODILE for various tools 2 different court cases one in the Supreme Court 1 won, 1 lost Not a famous brand, so hard to prove bad faith Need to register early and manage local squa0ers quickly 17 July 2013 19
Judicial system impact in respect of IP Without Cost penalty - Defendant can just sit back do nothing or poke holes in plain8ff's case. No pressure on defendant to give in Indonesia Pain of paying winning a0orney legal cost is a leverage in common law jurisdic8on. 27 September 2013 20
Specialist IP courts Thailand Malaysia Philippines Promote consistency and helps prac88oners to advise with greater certainty/predictability. No surprises, good for business Singapore - no specialist IP court. 27 September 2013 21
Most Common IP Issues AffecAng European SMEs in South- East Asia SMEs ocen do not priori8se registering their IPR Territorial nature of IP rights is misunderstood Selec8ng the right business partner (e.g. conduc8ng due diligence) Protec8on of trade secrets Inaccurate percep8ons about IPR in the ASEAN region 27 September 2013 22
Doing More for Less IP as an economic tool Using contracts & agreements Keeping it secret Remember copyright automa8c & free Registering a brand is not costly Make them pay don t give it away! 27 September 2013 23
The ASEAN IPR SME Helpdesk IniAaAve Informa8on and services free of charge for SMEs Raising awareness and preparing SMEs for IPR issues in the ASEAN region: know before you go Business- focused and pracacal first- line advice Delivering IPR business tools and self- help soluaons (guides, E- learning) Enabling EU SMEs to make informed IPR decisions (protec8on, enforcement, IP management) Key message: It is possible to deal with IPR in the ASEAN region and minimise risk for your business! 27 September 2013 24
Snapshot: Helpdesk Free Services Enquiry Helpline Website & Blog Training Workshops & Live Webinars E- learning & Business Tools IP Guides, IP Country Factsheets & NewsleZers 27 September 2013 25
Helpdesk Free Services: Enquiry Helpline First- line, confidenaal advice on IPR issues in ASEAN countries: via E- mail, telephone, or in person Delivered by ASEAN IPR specialists, within 5 working days Available for EU SMEs and SME intermediaries E- mail: quesaon@asean- iprhelpdesk.eu Enquiry Helpline: +62 21 572 2056 ext.108 27 September 2013 26
Helpdesk Free Services: InformaAon & Materials IP Country Factsheets: Tips and all you need to know about IP in one of the SEA countries IP Specific Guides: Trade marks, patents etc Quarterly Helpdesk newslezers Regular aracle placement in relevant publica8ons (intermediary newsle0ers, IP/ Business Magazines) Topical blog posts: SME interviews, event highlights, relevant news etc. in China and South- East Asia 27 September 2013 27
Helpdesk Free Services: ASEAN IPR SME Helpdesk Training Workshops and live webinars across Europe and the ASEAN region Organised in partnership with SME intermediaries Tailored to the needs of SME audience: addressing general IPR and industry specific IPR ma0ers Conducted in local European language where appropriate One- to- one consultaaons available at most events 27 September 2013 28
Our Upcoming Events and Webinars Webinars: 16 October, Webinar: Intellectual Property Rights Protec8on Strategies in Vietnam for EU SMEs 30 October, Webinar: How to protect your IP while doing business in Myanmar Events in Europe: 1 October, Tallinn, Estonia with the Estonian Chamber of Commerce and Industry: Tallinn Entrepreneurship Day: Wisely to Asia 2 October, Stockholm, Sweden with the EEN Vasteras: Protec8ng your Innova8ons in Asia: Intellectual Property Rights in China and Southeast Asia 16 17 October, Vilnius, Lithuania: EEN Annual Conference 2013 29 October, Helsinki, Finland with the Finland- ASEAN Trade AssociaAon: Introduc8on to IPR Protec8on in the ASEAN region 28 November, Malta with the Malta Enterprise: IPR Protec8on Strategies in China and Southeast Asia. 27 September 2013 29
Helpdesk Free Services: Online Portal Services Event informa8on Prac8cal IPR 8ps and informa8on ASEAN IP Country Factsheets Latest blog posts Helpdesk newsle0ers Helpdesk videos coming soon Website: www.asean- iprhelpdesk.eu Blog: www.youripinsider.eu 27 September 2013 30
How Can the Helpdesk Work with your OrganisaAon? Joint events to increase awareness of IPR issues amongst members Provision of IPR guides / factsheets / industry specific materials Provision of content for your magazines, newsle0ers and website Linking of websites Helpdesk service to provide tailored IPR advice to you and your members PromoAng our services and events to your SME members Feedback on the needs of your members Get in touch with us now! 27 September 2013 31
The ASEAN IPR SME Helpdesk provides free, confidencal, business- focused advice to European Small and Medium Enterprises (SMEs) rela9ng to South- East Asia IPR. Feedback QuesAons Discussion For more informa8on about our services and how the ASEAN IPR SME Helpdesk can add value to SMEs, please contact: Telephone: +62 21 572 2056 ext.108 Email: ques8on@asean- iprhelpdesk.eu Online: www.asean- iprhelpdesk.eu 27 September 2013 32