Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand people s needs and do something useful with them.
win your next customer give people what they want bring people back for more Search Retargeting Shopper Targeting Email & Site Recommendations Email Alerts & Triggers Site Retargeting Reactivation Knowing what people are in-market to buy is a powerful thing. Our platform sees what people are looking for and our Prospecting solutions help you find them. People s on-site and email experiences should be tailored to their individual needs. Our Merchandising solutions drive conversions by recommending what s right for each customer. Visitors constantly come and go from your site, and leave without completing a transaction. Our Remarketing solutions spark their interest and brings them back. Connecting brands to people across merchandising and media channels is a tough challenge, but we re up for it. The Magnetic Platform constantly learns about people and adapts to what they want through email marketing, web recommendations and real-time digital advertising. We bring together big data, patented algorithms, predictive intelligence and proprietary analytics to assist brands in their mission to find new prospects, keep their customers and bring them back to buy. CrossChannel CrossDevice A/B Testing Intent Data Shopper Profiles Audience Analytics Native Advertising Video Advertising Facebook Advertising
WHY MAGNETIC? Our Network Effect is the Best Effect The Magnetic Network Effect provides our clients with a rich understanding of people across their individual devices and allows brands to reach them with extreme accuracy across website, email and digital advertising channels. Over the past nine years, Magnetic has amassed and continues to maintain +250 million shopper profiles. This data sets includes purchase intent, lifestyle affinities, geographic information, and device and channel behaviors. How it Works To understand how multiple devices and shopping preferences relate to a single consumer, Magnetic assigns a cookie and device ID and begins capturing interactions within a single platform. In most cases, Magnetic uses an email address as the unique identifier, which allows for elongated reach (beyond traditional 30 day cookie windows) and highly accurate cross-device matching. If no email is captured, Magnetic uses probabilistic measures to match people to their individual devices until additional information is gathered further downstream. Buys sporting goods Outdoor enthusiast Searching for beach vacation Impulse shopper Purchased designer apparel on mobile Frequent traveler Luxury buyer Purchased skis Bargain shopper Golfer Purchased vitamins We see more than 250M people across their devices and understand their actions and behaviors on different channels. Deterministic and probabilistic device matching and the convergence of purchase activity, historical shopping patterns and real-time behaviors allows us and our customers to stay connected with millions of shoppers so that we can achieve scale and meet performance goals.
WHY MAGNETIC? We Show, Not Tell We re not going to just tell you how great our platform is; we re going to show you. Magnetic uses A/B testing methodologies that take into account users (not just cookies) and trial-terms to prove that the economics are correct prior to signing long-term commitments. The way we do this is by breaking out the campaign into two groups a control-user group a test-user group. We then measure these two groups against each other to determine the effectiveness relevant to costs. Each test is run in a true cross-device framework to ensure data accuracy and can be applied across our suite of solutions from email to on-site recommendations and digital display advertising. Magnetic Test RECEIVES CLIENT-BRANDED ADS RECEIVES SHOPPER ALERTS RECEIVES MAGNETIC OPTIMIZED ALGORITHMS Visitors Randomly Distributed Retargeting Ads Email Shopper Alerts Web Recommendations Control Group RECEIVES CONTROL AD UNRELATED TO CLIENT BRAND DOES NOT RECEIVE SHOPPER ALERTS, BUT RECEIVES ALL OTHER CLIENT EMAIL MARKETING RANDOM IN CATEGORY (1%) CATEGORY TOP SELLERS (1%) COLLABORATIVE FILTERING (1%) Profiles from 250M+ shoppers We ve Got Data and Soul We see billions of moments everyday related to what people have done and what they re doing across their individual devices. The breadth and depth of this data gives marketers the means to serve the right people and deliver them the information they need to make purchasing decisions. Intent from 450K+ partner sites Behavior from 1B+ active devices The Magnetic platform continuously mines intent data from over 450,000 partner sites and captures consumer engagements and interactions across more than 250 million shopper profiles and 1 billion devices. With the right mix of data, you can be there and be useful in the moments that matter. What they ve done: Purchase history and browsing behavior allows marketers to get to know people s interests. You can understand people s affinities, an d de vice an d shopping preferences. What they re doing: Real-time intent data captured across hundreds of thousands of sites tells you what people are in-market to buy now so you can cater your marketing accordingly. Location and purchase behaviors also inform when you should reach people and on what device.
We ve Got the Best of Both Worlds solutions & capabilities at-a-glance Media Search Retargeting Deterministic and probabilistic device matching and the convergence of purchase activity, historical shopping patterns and real-time behaviors allow our customers to stay connected with millions of shoppers so that we can achieve scale and meet performance goals. Shopper Targeting Shopper profiles reveal deep insights about your prospects. Affinities, shopping behaviors, price sensitivity, frequency of their purchases and more can be used alongside our search intent data to help you acquire new customers. Site Retargeting From all visitors who abandon the site, we identify those most likely to buy and match them with products they re most likely to purchase in real-time. We then send ads that feature individual product recommendations when the visitors browse and engage across the web. Reactivation Sometimes even your most loyal customers become dormant so we help you reignite their passion for your brand. We ingest and mine your CRM and purchase history data to serve relevant ads to people that have not recently made a purchase. Email Retargeting Enhance retargeting with email actions. Email retargeting is a simple and effective way to see improved performance and generate more sales. When a subscriber opens an email, Magnetic drops a cookie to make the individual eligible for retargeting. Then we reach them with a relevant display ad when the time is right. Native, Video, and Facebook Advertising These data-driven media capabilities give you the flexibility to leverage different creative formats and inventory channels to drive brand awareness, engagement and response. Native ads seamlessly integrate into site content and video increases engagement. Facebook ads allows brands to reach people within the social environment across devices, and with unique formats and features like News Feed, video and custom audience targeting. Merchandising Site & Email Recommendations When people visit your site, it should feel like their site, with each page experience catered to their interests. Use past shopping behaviors, web journey, and real-time site activity to predict the products prospects and customers are most likely to buy. Additionally, when people receive routine emails such as newsletters, order confirmations and shipping notices, there is an opportunity to recommend personally relevant products and services. We insert recommendations into the body of your email in real-time, making routine emails custom, timely and meaningful to every recipient. Email Alerts Emails are awesome at converting, upselling and building loyalty. But only if they serve your subscribers, not spam them. Real-time events, shopper activity, past purchase behaviors, and catalog updates make the emails that you send more meaningful to each individual. Trigger Alerts: These are personalized emails based on a recent activity - or a trigger. We like to think of these as reactive emails, because they are responding to something that just happened, such as a site or cart abandonment, price drop, or new products in a recently browsed category. Shopper Alerts: These are relevant emails that cross-reference product events with subscriber profiles. We like to think of these as proactive emails, because they recommend products based on an event, such as a promotion or new arrivals. Shopper alerts look similar to trigger alerts, but they are tied to events in your product catalog and past browse and purchase behavior, rather than recent activities.
GET IN TOUCH Magnetic is headquartered in New York City, and has offices across North America and Europe. Contact us today at info@magnetic.com to learn more about our offerings.