Instructor: Linda Tadic ltadic@digitalprsv.com cell: (310) 402-7191

MIAS 298 (Special Topics): Digital Asset Management Syllabus Spring Quarter 2014 Wednesdays 9:00-12:30 Location: YRL CLICC Room 11630F Instructor: Linda Tadic ltadic@digitalprsv.com cell: (310) 402-7191 Office hours: Wednesdays 1:30-2:30 or immediately after class in GSEIS Room 244 This course focuses on technologies and workflows in managing digital moving image and audio assets throughout an asset s lifecycle. Under the umbrella of digital asset management, students will learn how to apply concepts of digital curation and preservation to actual systems and storage environments. Topics discussed include file formats and transcoding, technical and preservation metadata, metadata modelling to encompass more than one media type, storage options, estimating costs, creation and preservation workflows, and developing functional requirements for researching software solutions. We will review national and international digital preservation initiatives. Leaders in the field of digital asset management will guest speak in classes, and there will be three field trips to see digital asset management in action. Assignments/Grading Paper submission guidelines: Citations should follow MLA style. Assignments are submitted as electronic Word or Excel documents only following this format: single spaced; 12-pt. font. Do not submit PDFs. I will add comments to the documents and return them to you electronically. Send the assignments to my email address: ltadic@digitalprsv.com Grading is as follows: Assignment #1: (35%): Develop basic user functional requirements for a DAM Assignment #2 (35%): DAM or digital preservation systems comparison Class participation (20%). Class participation is mandatory unless otherwise excused. Readings will be discussed in class, so come prepared. ASSIGNMENTS Assignment #1: paper and spreadsheet. Basic user functional requirements. Develop basic user functional requirements for a DAM for an actual organization. Identify required formats, metadata support, workflow requirements, desired user interaction, and other topics to be discussed in class. Deliverables: an Excel spreadsheet with Word 1

document narrative. Choose your organization by Class 3. We will discuss specifics of the assignment in class April 23 (Class 4). >> DUE: May 14, 2014 Assignment #2: paper. (8-10 pages) Choose two DAM or digital preservation systems and compare how they support digital asset management and digital preservation actions. The systems may be open source or proprietary, but they must have strong support for audiovisual assets. One of the two may be a system that we visited in a field trip (Iron Mountain, Deluxe, USC Digital Repository), but the two systems must have enough functional commonality to be comparable (e.g., do not select a system that is only a DAM to one that only performs digital preservation). >>DUE: June 8, 2014 Field trips There are three class field trips. All are held during class hours. They will require carpooling. 4/30/2014: Deluxe (Burbank). Address: 2130 Hollywood Way (near Victory Way), Burbank. Time: 9:00-11:00. We ll continue the class in their conference room until 12 noon. Students must carpool. Three parking spots will be reserved in visitor parking. The remainder will park in the staff lot or try street parking. 5/7/2014: Iron Mountain (Hollywood). Address: 1025 N. Highland Ave, Hollywood (south of Santa Monica Blvd in the old Bekins building) Time: 9:00-11:00. Not sure yet whether we can continue in their conference room. If not, students will be released at 11. Parking at Iron Mountain s lot is very limited. Students must carpool. 5/14/2014: USC Digital Repository. Meet at the Culver City Expo Line (time TBD) Time: 9:00-11:00. We ll continue somewhere on USC after the class to discuss what we just observed until 11:30-12, then take the Metro back to Culver City. TEXTS: There is no required textbook for the course. Required readings, mostly online or on CCLE, are listed per class. There will be additional readings throughout the quarter. 2

SYLLABUS Class 1 : April 2 Introduction; Integrating Workflows into DAM Guest: (11:30) David Lipsey, Optimity Advisors; Henry Stewart DAM Symposia; DAM Foundation Austerberry, David. Digital Asset Management: How to Realise the Value of Video and Image Libraries. Amsterdam: Elsevier/Focal Press, c2004. Chapter 1: p. 1-21. [on CCLE] Poole, Nick and Alex Dawson. SPECTRUM Digital Asset Management. Version 2.0. Collections Trust, March 2013. http://www.collectionslink.org.uk/spectrum-dam Vermaaten, Sally, Brian Lavoie, Priscilla Caplan. Identifying Threats to Successful Digital Preservation: the SPOT Model for Risk Assessment. D-Lib Magazine. Volume 18, Number 9/10 (September/October 2012). http://dlib.org/dlib/september12/vermaaten/09vermaaten.html Levels of Digital Preservation. National Digital Stewardship Alliance. 2013 http://www.digitalpreservation.gov/ndsa/activities/levels.html DAM Maturity Model. Version 2. http://dammaturitymodel.org/ [and on CCLE] Horoduski, John. The DAM Maturity Model: an Interview with David Lipsey and Theresa Regli. Journal of Digital Media Management. Volume 1:2 (Summer 2012). p. 202-205. [UCLA Library Online Database, and on CCLE] Keathley, Elizabeth Ferguson. Results from the DAM Foundation Salary Survey: Who They Are, Where They Work, What They Do and How They Are Paid. Journal of Digital Media Management. Volume 2:1 (Summer 2013). p. 24-47. [UCLA Library Online Database, and on CCLE] Glance through the Wikipedia page on BPMN: http://en.wikipedia.org/wiki/bpmn EXTRA: On Saturday April 5, Wayne State University NDSA Chapter is holding a colloquium on digital preservation tools. You can attend online. http://wsustudentndsa.wordpress.com/2014/03/10/converge-and-ingest-2014-building-atoolbox-colloquium/ Topics/activities: Overview of class goals and expectations; review of syllabus. Introduction to digital asset management components How DAM intersects with digital curation and digital preservation principles Distinguishing between DAMS, MAMS, PAMS, and digital repositories DAM workflow Business Process Model and Notation (BPMN) 3

Class 2: April 9 Digital Formats Guest: (11:30) Shira Peltzman, BB Optics; NYU MIAP graduate (via Skype) National Association of Broadcasters. NAB Show (annual convention in Las Vegas) http://www.nabshow.com/ Review page during the week to note daily press releases. Sustainability of Digital Formats: Planning for Library of Congress Collections. http://www.digitalpreservation.gov/formats/intro/intro.shtml Review in particular: Sustainability Factors http://www.digitalpreservation.gov/formats/sustain/sustain.shtml Content Categories: Sound, Moving Image http://www.digitalpreservation.gov/formats/content/content_categories.shtml PRONOM and DROID. http://en.wikipedia.org/wiki/pronom AUDIO Sound Directions. Chapter 3: Digital Files. p. 33-59. http://www.dlib.indiana.edu/projects/sounddirections/paperspresent/sd_bp_07.pdf IASA Technical Committee. Guidelines on the Production and Preservation of Digital Audio Objects, ed. by Kevin Bradley. Second edition 2009. (Standards, Recommended Practices and Strategies, IASA-TC 04). www.iasa-web.org/tc04/audio-preservation MOVING IMAGE Blood, George. Refining Conversion Contract Specifications: Determining Suitable Digital Video Formats for Medium-term Storage. http://www.digitizationguidelines.gov/audiovisual/documents/intrmmastvidformatrecs_20111001.pdf Federal Agencies Digitization Guidelines Initiative. http://www.digitizationguidelines.gov/ Murray, Kate. Let s Start at the Very Beginning: Guiding Principles for Creating Born Digital Video. The Signal. February 10, 2014. http://blogs.loc.gov/digitalpreservation/2014/02/lets-start-at-the-very-beginning-guidingprinciples-for-creating-born-digital-video/ The Digital Dilemma 2: Perspectives from Independent Filmmakers, Documentarians and Nonprofit Audiovisual Archives. Science & Technology Council, The Academy of Motion Picture Arts and Sciences. 2012. P. 37-73, Case Studies: p. 89-113. http://www.oscars.org/science-technology/council/projects/digitaldilemma2/index.html DIGITAL CINEMA PACKAGE (DCP) Peltzman, Shira. Unlocking the DCP: Evaluating the Risks, Preservation, and Long-Term Management of Digital Cinema Packages in Audiovisual Archives. Master s Thesis, Moving Image Archiving and Preservation, New York University. Rev. October 2013. [on CCLE] FIAF Technical Commission. Recommendation on the Deposit and Acquisition of D- Cinema Elements for Long-Term Preservation and Access. V. 1.0, 2010-09-02. [on CCLE] 4

Fairall, Charles, Helen Edmunds, Dylan Cave. BFI National Archive: Digital Workflow for the Preservation of Digital Cinema Packages. Journal of Digital Media Management. Volume 2:2 (Autumn/Fall 2013). P. 127-136. [UCLA Library Online Database, and on CCLE] CONTAINERS Reference: http://en.wikipedia.org/wiki/comparison_of_container_formats FADGI MXF Application Specification (AS-AP or AS-07). Review documents on this page: http://www.digitizationguidelines.gov/guidelines/mxf_app_spec.html AXF http://www.openaxf.org/ Topics/activities: NAB briefing Video and audio digital codecs and formats Containers: AVI, MOV, MXF, Matroska. AXF Digital Cinema Package (DCP) Class 3: April 16 Technical and Preservation Metadata; Digital Forensics Guest: (9:00) John Buszinski, TMD/Mediaflex http://www.tmd.tv/mediaflex Sleg, Jennifer. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor. Search Engine Watch, February 25, 2014. http://searchenginewatch.com/article/2330934/matt-cutts-exif-image-metadata-is- Potentially-a-Google-Search-Ranking-Factor Kirschenbaum, Matthew G., Richard Ovenden, and Gabriela Redwine. Digital Forensics and Born-Digital Content in Cultural Heritage Collections. Council on Library and Information Resources, December 2010. http://www.clir.org/pubs/reports/pub149/reports/pub149/pub149.pdf PREMIS Data Dictionary for Digital Preservation Metadata. Version 2.2, July 2012. http://www.loc.gov/standards/premis/v2/premis-2-2.pdf p. 5-21 [PDF p. 12-28] File Fixity and Digital Preservation Storage: More Results from the NDSA Storage Survey. National Digital Stewardship Alliance, NDSA Infrastructure Working Group. http://blogs.loc.gov/digitalpreservation/2012/03/file-fixity-and-digital-preservationstorage-more-results-from-the-ndsa-storage-survey/ Kussmann, Carol. Checksum Programs Evaluation. Minnesota State Archives. May 2012. [on CCLE] Familiarize yourself with: Digital Preservation in a Box. NDSA Outreach Working Group. http://dpoutreach.net/ Community-Owned Digital Preservation Tool Registry (COPTR). http://coptr.digipres.org/main_page 5

Topics/activities: File technical attributes and characteristics Open source tools for technical metadata extraction (MediaInfo) and transcoding (ffmpeg) PREMIS Fixity checks Digital forensics!!!! You must inform me of your organization for Assignment #1 by class 3!!! Class 4: April 23 Functional requirements ; writing RFIs and RFPs National Library of New Zealand. National Digital Heritage Archive Programme: Business Requirements Specification. 2005. [on CCLE] Library of Congress. RFI: Collection Management System (CMS) Replacement. February 20, 2014. https://www.fbo.gov/index?s=opportunity&mode=form&id=ab6353120c870111941287c 5fd9757a9&tab=core&_cview=1 [RFI draft requirements on CCLE] Center for Distributed Learning (CDL). Writing a Requirements Document: Workshop Materials. From a workshop developed by Rachel S. Smith. Download: Writing a Requirements Document For Multimedia and Software Projects. http://www.cdl.edu/uploads/qd/s6/qds615b1dcnwrzlnsutdnq/writingrequirements.pdf Topics/activities: Developing functional user requirements Crafting a Request for Information (RFI) and Request for Proposal (RFP) Discuss Assignment #1 parameters. Class 5: April 30 Field trip #1: Deluxe (9:00 AM) 2130 Hollywood Way, Burbank. (Near Victory Blvd. close to the Burbank airport). Students must carpool. There will be 3 assigned parking spaces in the Visitors parking area, and limited parking in the staff lot. No street parking. After the demos and tour, we will continue class until noon at Deluxe. Reading: Snyder, Barry and Jeff Sotzing. The Tonight Show Starring Johnny Carson: a Digtial Media Archival Project. Journal of Digital Media Management. Volume 2:1 (Summer 2013). p. 19-23. [UCLA Library Online Database, and on CCLE] 6

Class 6: May 7 Field trip #2: Iron Mountain (9:00 AM) 1025 N. Highland Ave, Hollywood (south of Santa Monica Blvd in the old Bekins building) Students must carpool. There is very limited parking in the staff lot. Street parking is metered and limited at that. Iron Mountain-Lakers case study. http://www.ironmountain.com/~/media/files/iron%20mountain/knowledge%20center/r eference%20library/case%20studies/l/los%20angeles%20lakers%20case%20study Class 7: May 14 Field trip #3: USC Digital Repository (9:00 AM) We will take the Metro to USC. Travel time TBD. Students meeting at the Culver City Metro station must carpool or take the bus. Review: http://repository.usc.edu/ EXTRA: AMIA Digital Asset Symposium May 15-16. http://www.digitalassetsymposium.com/!!!! Assignment #1 due by 9:00 AM May 15!!! Class 8: May 21 Storage; OAIS and TRAC; security; costs Guest: (11:00) Jane Glicksman, Digital Archivist, Academy of Motion Picture Arts and Sciences Margaret Herrick Library STORAGE OAIS Altman, Micah, Jefferson Bailey, Karen Cariani, et al. NDSA Storage Report: Reflections on National Digital Stewardship Alliance Member Approaches to Preservation Storage Technologies. D-Lib Magazine. Volume 19, Number 5/6 (May/June 2013). http://www.dlib.org/dlib/may13/altman/05altman.html Data corruption. http://en.wikipedia.org/wiki/data_corruption V., John. Solving the Problem of Big Data Transfers in the Film Industry. JScape. February 14, 2013. http://www.jscape.com/blog/bid/94894/solving-the-problem-of-big- Data-Transfers-in-the-Film-Industry Dwoskin, Elizabeth. Nirvanix Shuts, Leaving Cloud Storage Customers Scrambling. The Wall Street Journal. September 17, 2013. http://blogs.wsj.com/digits/2013/09/17/nirvanix-shuts-leaving-cloud-storage-customersscrambling/ Lavoie, Brian F. The Open Archival Information System Reference Model: Introductory Guide. DPC Technology Watch Series Report, 04-01 (January 2004). OCLC and Digital Preservation Coalition. www.dpconline.org/docs/lavoie_oais.pdf 7

TRAC Skim: Trustworthy Repositories Audit and Certification: Criteria and Checklist. OCLC and CRL, 2007. http://www.crl.edu/sites/default/files/attachments/pages/trac_0.pdf CRL. Certification Report on the HathiTrust Digtial Repository. March 2011. http://www.crl.edu/sites/default/files/attachments/pages/crl%20hathitrust%202011.pd f CRL. Certification Report on Chronopolis. March 2012. http://www.crl.edu/sites/default/files/attachments/pages/chron_report_2012_final_0.pdf SECURITY COST Seabrook, John. Network Insecurity: Are We Losing the Fight Against Cyber Crime? The New Yorker. May 20, 2013. [on CCLE] Perlroth, Nicole. Devices Like Cable Boxes Figured in Internet Attack. The New York Times. March 29, 2013. [on CCLE] Skim: MPAA Site Security Program. Content Security Best Practices Common Guidelines and Content Security Best Practices Supplemental Guidelines. Version 2.1. January 1, 2013. http://www.fightfilmtheft.org/best-practice.html [both also on CCLE] Wright, Richard. Audiovisual Digital Preservation Status Report 2. PrestoPrime Deliverable D7.1.4. PrestoPrime, February 15, 2011. p. 28-35. [on CCLE] Review. LIFE Costs Example. http://www.life.ac.uk/tool/ Topics/activities: Storage options (server, RAID, LTO, SSD, cloud) OAIS TRAC Security Costs Class 9: May 28 DAM vendors and open source options Guests: (11:00) Randal Luckow, Director of Archives and Asset Management; Meredith Reese, Post Delivery Planning & Operations, HBO (West) DAM vendor list http://digitalassetmanagementnews.org/dam-vendors/ Open source vendor list http://www.opensourcedigitalassetmanagement.org/ Topics: Other readings assigned closer to the date. Business of DAM: Return on Investment (ROI) Types of DAMs: Software as a Service (SaaS), On-premise. Web or client. 8

Class 10: June 4 Metadata modelling Tadic, Linda. Conducting a Metadata Audit in a Broadcasting Environment. Journal of Digital Media Management. [pre-publication copy on CCLE] Topics: Other readings assigned closer to the date. Conducting metadata audits Developing enterprise metadata models ASSIGNMENT #2 due by 9:00 AM June 8 9