The Demandware Commerce Cloud

The Demandware Commerce Cloud

86% In the next ten years, 86 percent of retailers plan to have a unified commerce platform. Source: Building the Case for a Unified Commerce Platform, 2014 2

A Unified Platform for Omni-channel Commerce Consumers today expect a unified experience: consistent and seamless interactions wherever, whenever and however they shop. To make this happen, retailers need a unified platform to power this experience, leveraging a single view of customers, orders and products across all retail channels including digital, store, fulfillment, and customer service. The best way to stay competitive and deliver consumers the experiences they desire is through a unified commerce platform. The Demandware Commerce Cloud brings together digital commerce, order management, point-of-sale, store operations and intelligent personalization into a single cloud platform. It provides a full range of capabilities to support omni-channel commerce that share a single view of customers, orders, products and prices and are powered by a single promotion, personalization and price engine. A cloud-based platform with a multi-tenant architecture, the Demandware Commerce Cloud is proven to be scalable, reliable and secure. COMMERCE CLOUD DIGITAL STORE INTELLIGENCE Power digital commerce across all digital channels web, mobile, social, and in-store. Get the agility, scalability and control you need to innovate quickly, drive growth and gain a competitive advantage. Leverage the power of the cloud to increase innovation at the point-ofsale, reinvigorate the store experience, decrease the complexity of managing store operations, empower store associates and unify digital and physical experiences to provide a unified experience to your customer. Get access to cutting-edge data science that is only available through a multitenant cloud platform like the Demandware Commerce Cloud. Make your consumer interactions more personalized with predictive intelligence and derive business insights with commerce benchmarking. 3

DIGITAL Power Digital Commerce Everywhere In digital commerce, change is constant. For retailers to be successful digital teams must deliver highly innovative and highly relevant brand experiences to the consumer. They must also be nimble enough to respond with speed and agility to new, unforeseen consumer expectations. With Demandware s digital solution, digital commerce teams can move from idea to action in a fraction of the time it once took. They can deliver a superior digital experience in every channel online, mobile, social, and in-store. A digital commerce solution for enterprises Empower digital commerce teams with rich capabilities to anticipate shopper needs and syndicate relevant content so consumers can find and ultimately buy what they want quickly and easily. A full development environment allows for full customization of the storefront, empowering you to innovate and deliver differentiated experiences that continuously delight the consumer. Engage and convert shoppers Attract new customers and forge stronger relationships with existing ones with engaging brand experiences. Manage and share product information across categories, catalogs, and sites. Leverage native merchandising and marketing capabilities to connect consumers with the right product, price, offer, and content at the right time. Merchants, brand marketers and content creators are empowered to drive the business, launching campaigns, promotions, and A/B tests without technical support. Quickly launch new brands and new sites Standing up new brands or geographic sites has never been faster. Because of the Demandware Commerce Cloud s multi-site architecture, you re able to manage multiple brands or country sites all from the same environment, leveraging common code, processes, and a master catalog. Digital commerce extensions With the Demandware Commerce Cloud you can power digital commerce anywhere your customer shops on mobile devices, through social channels and in the store with endless aisle and clienteling tools. With the Demandware Commerce Cloud, you can take advantage of open commerce APIs to easily and quickly integrate custom capabilities and applications that will engage consumers with innovative and personalized digital experiences. 4

Unify the consumer experience Deliver the buy anywhere, service anywhere, fulfill anywhere experiences that customers expect with distributed order management capabilities. Gain a single view of orders, customers, inventory, products and promotions across physical and digital channels to help process orders and optimize inventory. Leading retail brands choose Demandware to power commerce across channels, with growth rates that far exceed the industry average. Average online retail growth rate: 15% Demandware average client growth rate: 30% 5

STORE Comprehensive Point-of-Sale and In-Store Operations Delivered Through the Cloud Success in retail today requires that stores be part of the unified consumer experience. Unfortunately, most retailers grapple with disparate systems between the store and other channels, which makes connecting the store to the omni-channel experience hard to achieve. And since typical store solutions are delivered as on-premise software, they are difficult to deploy, costly to maintain and nearly impossible to upgrade without complication. Demandware s store solution includes comprehensive point-of-sale and store operations management capabilities delivered through the cloud. Bring POS into the cloud to drive store innovation Execute transactions, sales, returns, and exchanges while maintaining the flexibility to adapt to ever-changing business requirements. Traditional and mobile POS options empower sales associates to engage customers wherever they are, with full tendering, inventory lookup and assisted selling. Demandware s cloud delivery model allows for continuous, seamless updates of store technology. A resilient POS failover system provides business continuity even in the event of a dropped connection or outage. Prevent walked sales with an endless aisle Enhance the customer experience through better clienteling. Enable sales associates to engage customers on the floor with mobile devices. Offer inventory from anywhere: in the same store, in other stores, or from warehouses. Enable buy anywhere, fulfill anywhere Deliver the seamless buy anywhere, service anywhere, fulfill anywhere experiences your consumers expect. Enable flexible buying options such as in-store pickup of online orders, shipment from the store of online orders, and selling inventory from other stores. Customers experience a seamless purchase and return process, with options to return to store or other fulfillment center. 6

Streamline store management and operations Streamline store management with access to realtime store performance dashboards and easy to use back-office workflow tools. Gain a rich set of capabilities to manage in-store retail operations including inventory control, back-office functions, cash management, transfers and receiving. Unify the physical and digital experience Demandware s digital and store solutions share merchandising and promotion management across digital channels and the physical store, providing a single view of customers, products, prices, orders and other critical data elements. Demandware s unified platform brings all channels together to support a single customer experience. Integration 3rd Party Integrations Payment, Tax, Shipping, Address, etc. Client Innovations Integrations APIs LINK POS Store Operations Omnichannel Retail Retailer Integrations PIM, ERP, CRM, etc. Customer Product Catalog Promotions Inventory Stores Orders Innovation 3rd Party Applications Innovations, Brand Differentiation Client and Server Side Customizations Total Brand Experience Store Online Demandware is the only vendor to be named a Leader in both Forrester s Point of Service and B2C Commerce Suites evaluations. The Forrester Wave : Point of Service, Q3 2015 7

INTELLIGENCE Use Data-driven Business Insights and Consumer Engagement to Drive Retail Success Shoppers today expect personalized experiences whether they are shopping online or offline. Because of this, using data to create unique experiences for each consumer is no longer a nice to have for retailers it s a must have. However, many retailers struggle with how to make sense of, and act on, all their data. Demandware s intelligence solution empowers retailers with leading-edge data science to derive business insights and engage consumers with the personalized experiences they desire. Leverage the platform s native data model A retail data model is a unique component of the Demandware Commerce Cloud. The platform uses a single shared view of customer, order, product, inventory and promotion data across all channels and solutions. By capturing this data from across the entire community of users, Demandware is able to aggregate it, anonymize it and put it in your hands for benchmarking and analysis. Drive one-to-one personalization with email Tailor the elements of every email message the products, offers and creative for each and every recipient. The Demandware Commerce Cloud is proven to deliver more relevant information, and more importantly, better results: driving 10-20% more revenue per email recipient. Even better, it seamlessly integrates with your existing email service provider. 8

Personalize the shopping experience Tailor the shopping experience for each visitor to your site with personalized product recommendations. These recommendations, based on leading-edge data science and predictive intelligence, will maximize conversion rates and increase average order value. This solution works in tandem with rules-based Active Merchandising TM capabilities that are part of the Demandware Commerce Cloud. Use benchmarks to drive business decisions Retailers have a thirst for understanding how they are performing. With over 1,000 global sites and more than 250 million average monthly visitors using the Demandware Commerce Cloud, the platform is able to provide granular and specific comparisons, down to the sub-vertical level. Armed with these insights, you can understand how to allocate investments that drive business growth. With predictive intelligence we are doing what no one else is able to do. We are taking data science and infusing it into the fabric of the commerce platform. Our platform unlocks this powerful intelligence to not just react to what people do but to proactively predict and shape shopper behavior. Rama Ramakrishnan Chief Data Scientist Demandware 9

The Demandware Commerce Cloud Platform Architecture Agile, scalable and secure The Demandware Commerce Cloud is built on scalable, secure multi-tenant architecture, and it seamlessly processes billions of dollars in annual sales volume. With 99.99% global site availability, downtime isn t a worry even during high-traffic periods. Dozens of global data centers are available to support any commerce goal. Retailers can rest assured that critical data is safe as the platform complies with critical security certifications such as PCI-DSS and SOC2. Seamless Innovation The Demandware Commerce Cloud incorporates core commerce services that are updated several times throughout the year, delivering a steady stream of new features and enhancements without disrupting day-to-day retail operations. Every client is always on the most current version of the platform and has access to the latest commerce technology innovations. Limitless Customization The Demandware Commerce Cloud s open architecture makes building unique customizations and integrations easy. The core platform is wrapped with a full set of APIs that allow external web applications to interface with the platform s core commerce functionality. The platform also comes with a complete development environment that empowers technical teams to develop customized brand experiences across channels and consumer interaction points. Unified, cross-channel experiences The Demandware Commerce Cloud delivers a shared data and service model that can be leveraged across all direct interaction channels. The shared data model provides a single view of your customers, products, prices, orders, promotions, inventory, interactions and stores. Similarly, all channels can leverage core capabilities and services such as merchandising and transaction management. Together, these capabilities maximize the agility and innovation across the entire consumer experience. 99.99% Historical Uptime PCI & SOC2 6 to 8 Certified Releases per Year 10

Demandware Commerce Cloud Consumer Interaction Points These interaction points include all the channels that retailers work through, such as web, mobile devices, social media, stores and other emerging channels. It is through these engagement points that retailers create consistent brand experiences for the consumer. CONSUMER INTERACTION POINTS ROLE-BASED TOOLS INTEGRATION LAYER CORE SERVICES Content Management Merchandising & Marketing Transaction Management Order Management Store Operations Descriptive Analytics Predictive Analytics RETAIL DATA MODEL PLATFORM OPERATIONS Multi-tenant Framework Global Release Model Security Disaster / Recovery Core Services The core services layer provides key platform capabilities such as transaction management, content management, merchandising, and order management can be leveraged across commerce channels creating a unified commerce experience. There is also an integration layer in the platform made up of a set of rich and robust APIs that allow outside systems to access to the platform s core services. Lastly, a set of role-based tools enable business and technical staff to do their job more efficiently. Platform Operations Demandware ensures technical operations run smoothly and safely. With a 99.99% historic uptime and PCI and SOC2 compliance, you can be confident in the platform s reliability and security. We also seamlessly deploy new features and enhancements up to eight times a year with no disruption to the client s environment. Retail Data Model The Demandware Commerce Cloud uses a single shared view of customer, order, product, inventory and promotion data across all channels and solutions, including both digital and in-store interactions. By capturing this data from across the entire community of users, Demandware is able to aggregate it, anonymize it and put it in the hands of retailers for benchmarking and analysis. 11

Demandware Delivers Retailers More than Technology The Demandware Commerce Cloud is the foundation of Demandware Commerce, Demandware s total offering for unified commerce. Along with the core cloud platform, clients get a wide array of supporting services and access to a robust and active community of partners and platform users. Demandware Commerce Supporting Services Demandware s Retail Practice team provides strategic and tactical guidance post-launch, helping to drive shopper engagement and conversion. The Customer Success team monitors client deployments looking for ways to improve day-to-day business operations. Beyond these services, retailers can expect top-caliber technical and operational support. COMMERCE CLOUD The Demandware Commerce Cloud Technology is at the heart of the Demandware Commerce solution. The Demandware Commerce Cloud provides retailers and consumer brands a scalable, reliable and secure unified commerce platform that powers consistent commerce engagements across multiple channels. Capabilities include product, price, and catalog management; transaction processing; merchandising and marketing; site design & management; full point-ofsale; order management; and intelligent personalization. Demandware Community Demandware clients are part of a large, interconnected community where they can turn for the ideas, insights and inspiration that help them keep up with consumer expectations and ahead of the competition. Since every client and every partner are working with the same version of the software the current version the community shares actionable insights that are germane to others. 12

Benefits of the Demandware Commerce Cloud Peace of Mind Confidence from knowing your operations are in proven and capable hands. Built on a scalable and secure multi-tenant cloud architecture, the platform provides enterprise capabilities and the inherent agility of the cloud. The Demandware Commerce Cloud is based on a multi-tenant cloud infrastructure that is fully built, proven and secure. With Demandware, retailers can rest easy knowing that there is a world-class operating environment to support their growing business and a dedicated team of experts to make sure that it runs smoothly at all times, even during seasonal peaks. Business Agility The Demandware Commerce Cloud enables superior speed, agility and scalability by empowering retailers to execute growth strategies without the technical barriers of traditional onpremise solutions. Retailers have a flexible, easily customizable platform that provides enterprise scalability without the cost and complexity of infrastructure management. It provides an open and scalable enterprise cloud commerce platform that puts business users in control and enables impactful consumer engagement across devices, channels and geographies. Continuous Innovation The Demandware Commerce Cloud eliminates the barriers to innovation that are common with legacy commerce platforms, empowering you to keep pace with the dynamic retail marketplace and evolving consumer expectations. The platform is automatically upgraded up to eight times per year. The open architecture enables you to build your own unique capabilities without compromising the platform upgrade path. Pre-built integrations make it easy to connect to third-party technologies and are highly resistant to breakage when upgrades occur. Unified Commerce Experience When data is shared across channels, customers experience a more consistent and rewarding shopping experience. Bridge digital and in-store technologies to provide a seamless consumer experience that is consistent across the shopping journey. Delight shoppers with digital innovations in the store such as magic mirrors, touchscreen kiosks, mobile and tablet clienteling and endless aisle applications and, most importantly, a connected point-of-sale. Enact a true 360-degree view of the customer. 13

The Demandware Commerce Cloud powers unified commerce for hundreds of leading retailers and brands around the world. 14

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