ENTRY-LEVEL VIDEO PRODUCTION SPECIALIST Definition: An entry-level video production specialist works comfortably and effectively in a video and web environment performing duties in the areas of camera, lighting, audio, editing, and communications utilizing various analog and digital technologies. COMMUNICATION/PROFESSIONAL SKILLS A.1 Maintains a professional manner A.2 Works as a team member A.3 Takes direction from others A.4 Checks schedule for information regarding responsibilities A.5 Deals positively with various personality temperaments A.6 Recognizes and operates within organizational structure and culture A.7 Network with colleagues, organizations, and audiences A.8 Works independently A.9 Asks questions when necessary A.10 Communicates clearly and concisely in a timely manner A.11 Stay abreast of media law; e.g., release forms, security, permits A.12 Become familiar with and use professional jargon A.13 Practices appropriate safety precautions ADMINISTRATIVE/ORGANIZATIONAL SKILLS B.1 Follows work schedule B.2 Meets deadlines B.3 Attends and participates in meetings as required B.4 Practices effective time-management skills; e.g., multitasking B.5 Documents time spent on tasks; i.e., logs hours B.6 Plans in advance and adjusts plans as needed B.7 Backs up work; e.g., computer-based, video, hard copy B.8 Stores equipment properly in appropriate locations B.9 Maintains inventory of supplies B.10 Maintains a clean and orderly work area B.11 Develops awareness of copyright laws and legal ramifications B.12 Seeks approval of supervisor before using copyrighted material B.13 Make preproduction arrangements; e.g., hotel, travel, parking, credentials, maps, and security clearance B.14 Adhere to project budget B.15 Research and fact check the story B.16 Practices appropriate safety precautions C. COMPUTER SKILLS C.1 Demonstrates proficiency in keyboarding skills C.2 Applies basic computer fundamentals; e.g., platforms, operating systems, file structures, storage, networking, E-mail C.3 Uses appropriate post production software; e.g., Photoshop, Adobe Premier, AVID, Final Cut C.4 Demonstrates aptitude to learn proprietary or vertical applications C.5 Performs research via the Internet C.6 Performs work on PC and Mac
D. PRODUCTION SUPPORT D.1 Follows instructions and routines D.2 Follows production schedules D.3 Writes, interprets, and follows a program outline; e.g., script, storyboard, graphic rundown D.4 Logs/classifies content; e.g., audio, video, graphics D.5 Labels and distributes media of varied formats D.6 Times programs and program segments D.7 Operates teleprompter D.8 Operates a character generator during production D.9 Follows up with contacts and referrals D.10 Demonstrates awareness of emerging technologies; e.g., digital D.11 Practices appropriate safety precautions E. STUDIO PRODUCTIONS E.1 Prepares the set for a planned production E.2 Performs floor management E.3 Practices professional talent/guest relations E.4 Maintains standing sets/props E.5 Selects and arranges set props per instructions E.6 Assists in set design/construction E.7 Assembles resources needed for production; e.g., videotapes, scripts, props E.8 Controls auxiliary equipment; i.e., switcher, digital effects, character generator, still store, graphics system E.9 Practices appropriate safety precautions F. FIELD PRODUCTION/LIVE SHOOTS F.1 Participates in site survey F.2 Checks scene and develops awareness of environment; e.g., lighting and audio, considerations, weather F.3 Gathers and checks equipment for remote productions F.4 Transports equipment and personnel F.5 Sets up/takes down portable equipment for field production F.6 Shoots video and interviews appropriate to program needs F.7 Exercises quality control while shooting F.8 Maintains inventory and security of equipment F.9 Practices professional talent/guest relations F.10 Restores location shoot to original condition F.11 Find microwave tower and verify station is receiving signal F.12 Practices appropriate safety precautions G. CAMERA OPERATIONS G.1 Maintains appropriate picture composition G.2 Focuses and adjusts lenses G.3 Performs pans, tilts, and zooms G.4 Performs or assists with pedestal, crane, tripod, and dolly adjustments G.5 Performs field camera set up for various types of cameras G.6 Adjusts field camera set up for changes in lighting G.7 Monitors and adjusts field cameras audio and video signals G.8 Practices appropriate safety precautions
H. LIGHTING FUNDAMENTALS H.1 Analyzes lighting needs for production H.2 Calculates power requirements and ensures adequate power supply H.3 Assembles lighting equipment H.4 Adjusts lighting for single and/or multiple camera or studio production H.5 Apply lighting theory to using various lighting instruments and accessories H.6 Practices appropriate safety precautions I. AUDIO FOR VIDEO/TV PRODUCTIONS I.1 Selects and sets up microphones and support equipment I.2 Mics guest/talent in appropriate manner I.3 Monitors sound quality I.4 Performs basic audio mixes I.5 Sets up sound monitoring equipment I.6 Executes basic recording session; e.g., tracking, voicing I.7 Sets up audio processing equipment I.8 Edits recordings electronically/physically I.9 Practices appropriate safety precautions J. AUDIO/VIDEO TECHNICAL FUNCTIONS J.1 Ensures recording function J.2 Duplicates digital content and audio/video tapes J.3 Monitors and adjusts audio/video and sync signal quality J.4 Connects video equipment J.5 Routes, switches, and records audio and video from multiple sources J.6 Ensures proper recording and playback of time code J.7 Digitizes content from various formats J.8 Convert digital content for various distribution media; e.g., compression for streaming or DVD J.9 Practices appropriate safety precautions K. EDITING/POST PRODUCTION K.1 Adapts editing skills for various systems; i.e., tape-based and non-linear K.2 Performs edits according to industry professional standards; i.e., grammar of editing K.3 Monitors and adjust video/audio time code signals K.4 Performs audio mixes K.5 Building graphic packages utilizing principle of graphic design K.6 Ingests field content into storage for non-linear editing K.7 Archives to tape or other storage medium from non-linear editing system K.8 Times program and program segments K.9 Practices appropriate safety precautions L. ROUTINE MAINTENANCE L.1 Reads operation manuals L.2 Replaces lamps in lighting fixtures and keeps spares L.3 Troubleshoots bad cable connections and ground loops L.4 Demonstrates knowledge and use of audio and video adapters L.5 Diagnoses problem and arranges for equipment repairs using appropriate documentation
L.6 Practices appropriate safety precautions L.7 Maintain company property and equipment RELATED SKILLS AND KNOWLEDGE Basic Computer Concepts PC MAC Camera formats CD ROM applications Computer platforms Editing formats Microphone types Tape formats Communication Oral Written Listening Computer literacy Word Excel Creativity Editing software Edius AVID Final Cut Photoshop File formats, e.g., video, graphics, word processors File management Interviewing Organization Persuasive Negotiation Small business skills Team Player Video Compression Works quickly ATTITUDES AND BEHAVIORS Adaptable Ask questions Consistent Constructive criticism Flexible Humble Inquisitive Outgoing Meticulous Open to learn Patience Persistence Professional etiquette Reliable Resilience Stay abreast of trends DACUM PANEL PARTICIPANTS Panelists Mr. Kyle Barnes, Archivist, NASCAR Media Group, Charlotte, NC Mr. Clyde Covington, Freelance (Network, Commercial Corporate), Charlotte, NC Mr. Corey Harvey, News Editor, Fox Charlotte, Charlotte, NC Ms. Ashley Hicks, Advance Producer-Director, ETV Carolinas, Rock Hill, SC Ms. Jennifer Sharp, Photojournalist/Editor, CN2, Rock Hill, SC Mr. William L. Stikeleather, Jr., Editor/Photographer, WBTV, Charlotte, NC Facilitators Ms. Lori Ochsner, Instructional Developer, York Technical College, Rock Hill, SC Coordinator/Recorder Ms. Teresa Smith, Office Manager, Health and Human Services Division, York Technical College, Rock Hill, SC
Program Manager Mr. Shahram Mazhari, York Technical College, Rock Hill, SC DATE/LOCATION March 25, 2010 York Technical College 452 S. Anderson Road Rock Hill, SC 29730