Overcoming market fragmentation by creating alliances and partnerships across the M2M value chain M2M Africa Summit / 24-26 June 2014 Joachim Dressler Board Member - M2M Alliance e.v. VP EMEA Sales Sierra Wireless
M2M Alliance e.v. Latest new members: Intel, IBM, SAP, HP, Axeda Association founded 2007 in Germany 74 international members (30% non German) Key members of the M2M industry including major network operators, hardware supplier and solution provider University network Benefit from networking and joining forces Organizers of the German M2M Summit, themed evenings Publishing the M2M ejournal Landing platform for foreign companies looking for business opportunities in DACH Benefit from joint participation at exhibitions Joint marketing activities Supported through Web, Xing, LinkedIn, Twitter, Facebook 11.05.2014 2
The M2M/IoT Opportunity Today, there are 5x more people on earth than connected machines By 2050, there will be 10x more connected machines than people on earth 2011 2012 by 2020 by 2050 7 billion people and 1.4 billion M2M connected devices Global M2M market worth $100B M2M connected devices 12B+ using data totalling 700 exabytes M2M connected devices 100B+ M2M connectivity will impact all aspects of our daily lives
Key Trends Enabling M2M Growth Past (~2002) Today (2014) Future 2G only 2G, 3G (some 4G) Low Power 2G, 4G++ Ubiquitous networks $100+ per module <$30 per module <$10 per module Lower costs Standard monthly data plans No M2Mspecific tools Flexible data plans Self provisioning Pay-per-use, QOS, SLAs Open application tools, policy management New business models Easier implementation and management Increased scalability thousands of devices millions of devices billions of devices Enabling new M2M use cases and applications 11.05.2014 4
M2M and IoT happens Home Connectivity Industry 4.0 Car Entertainment Traffic Management Security Smart Home Video Streaming Fleet Management Well Being Facility Management Surveillance It happens everywhere Home Entertainment Health Monitoring ecall Tablets Logistics Process White Goods Management egovernment Insure as you Drive Blue Light Systems Industrial Monitoring Notebooks 11.05.2014 5
Talking about Fragmentation 11.05.2014 6
What is customer expecting 11.05.2014 7
What does he get Module Modem Gateway Software Application Integration SIM or esim Airtime MNO/MVNO Security Gateway Data collection Data processing Backend system 11.05.2014 8
M2M by Region M2M is everywhere. Regional actors. 11.05.2014 9
M2M by Segment Mobile Consumer Automotive Transportation Energy Industrial & Infrastructure Security Networking Sales & Payment Field Services & Logistics Healthcare M2M is everywhere. Segment specific solutions. 11.05.2014 10
M2M by Segment and Region Automotive Energy Just three examples Networking 11.05.2014 11
Path to Success 11.05.2014 12
Path to Success Customers understand their business not M2M Most M2M/IoT companies are specialized Few have started to combine service elements A handful of general contractors Device Insight, Inside M2M, CGI, Axeda... Cooperations are needed to complete a project Off-the-shelf M2M solutions become available Cloud Services can help to simplify and Time-to-Market M2M/IoT for consumer will need to be even more simple 11.05.2014 13
Keep it SIMPLE 11.05.2014 14
Partnering and Consolidation Telit bough: Motorola Solutions M2M, NXP ATOP, ILS, GlobalConect, Navman Wireless Sierra Wireless bought: AirPrime, AirLink, Junction, Wavecom, Sagemcom M2M, Inmotion, Anydata Gemalto bought: Cinterion U-Box bought: Fusion, Fastrax Novatel bought Enfora Verizon bought: Hughes Telematics Global M2M Association (GMA) by Telekom, Orange, Telia, Global M2M Alliance (around Jasper platform) by Telefonica, NTTDoCoMo, KPN, Rogers, SingTel, Telstra, VimpelCom, Etisalat, Industry alliances: i.e. Veolia Water and Orange for meter reading services 11.05.2014 15
Partnering Platforms Standard Groups Developer Communities Social Media Business Associations M2M/IoT Conferences ETSI, GSMA, VATM specific M2M groups OneM2M, Eclipse, Linux/Yocto, Developer Zone, Developer Garden, Telekom, Sierra, Telit, Gemalto, Vodafone,... Linked-In, Xing.com, Twitter,... All have M2M specific groups M2M Alliance /Germany, SMSE /Sweden, IMC /UK,.. Actually not that many M2M Summit Germany, M2M Forum Italy, M2M World Conference UK M2M attached to i.e. Embedded World, Embedded Sweden, Cebit Carrier Partnering All major carrier have M2M partner networks Telia, Telenor, Tele2, Telekom, Vodafone, Telefonica, Swisscom, Telekom Austria, KPN 11.05.2014 16
Solutions Exist 11.05.2014 17
Finally: End-to-End Solutions Exist Billion M2M Devices Custom Web Application ERP M2M Big Data Hardware Integration Web APIs Asset Data Management Device Management Subscription Management Smart or Essential Connectivity M2M Cloud Accelerating M2M Application Development & Deployment 11.05.2014 18
How to find Partners 11.05.2014 19
The M2M Alliance can help Networking to find solution partners Landing Platform to mainly DACH region Assist to find partners outside DACH Use the annual M2M Summit To inform yourself, promote solution, find partner We cover most building blocks of a M2M solution in our community 11.05.2014 20
We know! 11.05.2014 21
Contact Joachim (Jo) Dressler M2M Alliance e.v. www.m2m-alliance.com www.m2m-summit.com joachim.dressler@m2m-alliance.de jdressler@sierrawireless.com Mobile: +49 172 2906841 Office E-Mail: office@m2m-alliance.de 11.05.2014 22