Device Management Market Perspectives
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1 Device Management Market Perspectives 11 October 2012 Abraham Joseph Device Management Forum (DMF) T: M: M2M Insights T: M: Device Management Forum Limited
2 Agenda Evolution of Devices Evolution of Platforms, Services & Applications New Market Entrants Beyond Smartphones and Tablets Likely Winners and Losers Collaboration Opportunities Conclusions Device Management Forum Limited
3 My Three Hats Industry Forum Industry News Consultant/Analyst Device Management Forum Limited
4 Device Management Forum Overview Focus is Market Engagement Brings device ecosystem stakeholders together to: Share best practices Collaborate for mutual benefit (e.g. research, events) Increase bargaining power Operates free, fully searchable news & info. portal Flexible platform (banner ads, blogs, user forum, newsletter) Participation by Membership Benefits include free banner ads & free event participation Device Management Forum Limited
5 Recent Developments Traditional Members New Territories China M2M Initiatives DMF Chapter Non traditional Members India Knowledge Partner New DMF Chapter New Web Portal Social Net. Integration Research driven output Device Management Forum Limited
6 Evolution of Devices Device Management Forum Limited
7 First: A Couple of Definitions Device: Those that form part (typically the end points) of service delivery chains for communications media and entertainment Device Management is much more than a protocol! Device managementisthe the process of acquiring, configuring, deploying, securing, updating, maintaining and retiring devices in order to dli deliver specific business and end user benefits Device Management Forum Definition covers a lot of what is often referred to as Mobility Management Device Management Forum Limited
8 Device Management Why Bother? Device Management: Underpins all services delivered via device Ultimately, the mechanism for operationalising device benefits The Remote Control of our Lives Mj Major DM Stakeholders Include: Operators Device Vendors Enterprises Consumers ISVs System Integrators Content Owners Financial Institutions Regulators Device Management Forum Limited
9 Device Trends Proliferation i of intelligent connected devices Convergence of device platforms Evolution of form factors Multiple devices per user Multiple users per device Multiple SIMs per user Hardware as a service Device Management Forum Limited
10 Devices to Manage Devices on or with the person Devices in the home Devices on the move Devices in theenterprise enterprise Devices on the network Modules and subsystems Device Management Forum Limited
11 Evolution of Enterprise MDM Device Management Forum Limited
12 Initial Management Challenges In the beginning... Affording it, lifting it, enough charge for the call Then managing SIM + basic configurations First major set of issues in Japan: Buggy 3G phones 2000/2001 Hence: Firmware Over the Air (FOTA) Device Management Forum Limited
13 Early Drivers for Enterprise MDM DM gets senior management attention in enterprises, due to: Excessive and in some cases uncontrollable mobile expenditure Security scares Senior management s direct exposure to technology (E.g. push and GPS navigation) Increased focus on corporate governance Promise of improved in operational efficiency Device Management Forum Limited
14 Evolution of MDM Thinking Cost control Operational Efficiency Customer Care Revenue/Churn Management Brand Management Market/Customer Insight Proposition Management Operational Efficiency Interoperability Reliability bl Availability Security Cost Control BYOD, Policy & Governance Device Management Forum Limited
15 Consumerisation Why it Happened Apple: Ease of use, simplicity, cool apps But also: Chaos of complexity & non interoperability Carrier/service provider arrogance Some vendor arrogance too Too much hassle for users (e.g. transferring data) Device Management Forum Limited
16 BYOD Gartner: By 2014 some 90% of companies will support corporate applications i on personal mobile devices. By then, 80% of companies will have a mobile workforce that uses tablets, with the ipad expected to dominate the market through 2015 BYOD Advantages Possibly better user experience Possibly lower costs Possible improved employee productivity BYOD Challenges Security Possible legal, l contractual t and tax issues Complicates problem management Compliance Trust Device Management Forum Limited
17 Will Enterprises COPE? BYOD running out of steam? Eclipsed by vertical integration? Sexy devices now mainstream COPE: Corporately Owned Personally Enabled COPE Challenges Can users be trusted? Will users trust corporate IT? Is COPE sufficient to obviate BYOD? Device Management Forum Limited
18 Mobile Virtualisation The Ultimate BYOD Solution? Mobile Virtualisation Platform (MVP) Providers: VMWare OK Labs Fraunhofer Institute (BizzTrust) Red Bend Software (vlogix Mobile) Trust2Core Enterproid (Sandbox) Device Management Forum Limited
19 Gartner s MDM Visionaries (But Many Key Players Missing) Device Management Forum Limited
20 Essence of Vision: Anticipate Market Mobile device management Deployment speed/flexibility (cloud) Mobile expense management Mobile application management Policy management Containerisation & virtualisation Integration with external systems Device Management Forum Limited
21 Evolution of Platforms, Services & Applications Device Management Forum Limited
22 Vertical Integrators Vertical Integration & Platform Consolidation (Gram) Others to look out for in DM/Vertical Solutions Space Device Management Forum Limited
23 Cloud Management Benefits Speed of Deployment Cost Savings Flexibility Scalability Device Management Forum Limited
24 Challenges for the Next Phase of DM & Enterprise Mobility Challenges Managing consumerisation waves Enterprise social ilnetworks: new policy framework? Managing the vertical integrators Service provider fight back Governance forces re perimeterisation? Managing scale increases Embracing pervasive connectivity Device Management Forum Limited
25 New Entrants Device Management Forum Limited
26 New MDM Market Entrants Many new enterprise focused players New M2M players entering Gemalto, Numerex Traditional platform players evolving/transforming Microsoft Apple RIM New platform builders Samsung, LG, Lenovo Google Device Management Forum Limited
27 Beyond Smartphones & Tablets M2M & The Internet of Things (IOT) Device Management Forum Limited
28 Supply Side & Demand Side Drivers Supply Side Moore slaw faster processing & more storage at lower costs Proliferation of smart devices Increasing viability of addressing widening array of applications Creativity & Entrepreneurship Business model innovation GreenChip smart lighting From NXP (An IP Address for each lightbulb?) Demand Side Spiralling healthcare costs Need for better environmental monitoring & management Energy efficiency through better management Safety & security Drive for business efficiency, e.g. retail & payments Consumer s insatiable appetite for new devices and services Nissan LEAF owners to use a mobile phone or PC to check battery status and range, to turn on vehicle s airconditioning etc. even when their Nissan LEAF is parked and completely switched off. Source: Telenor Connexion Device Management Forum Limited
29 Why M2M/IOT The compelling case for connecting machines Theeconomics economics (ofscale and scope) The btt better mouse trap Device Management Forum Limited
30 M2M/IOT: Why All the Fuss 1 Connected Machine Logic Mobile Data Traffic vs. Subscriber (& Revenue) Growth Data Traffic Subscriber Growth Revenue Growth M2M Can Help Bridge the Gap Source: TeliaSonera Similar chart from TeliaSonera showed 479% increase in data traffic vs. 135% increase in data subscribers between Sept. 07 and Dec. 08 Most operators have been/will be facing a similar problem Addressing this disconnect is a major issue Device Management Forum Limited
31 M2M/IOT: Why All the Fuss 2 The Economics It s the economics, stupid! 7bn People 1bn PCs 5bn mobile users 60bn devices 70bn Connected Devices by bn Connected dobjects in 2017? The race is on to connect machines as people markets become saturated Most operators have an M2M strategy and are ramping up operations Device Management Forum Limited
32 M2M/IOT: Why All the Fuss 3 The Better Mouse Trap Source: Wyless Group Significant business transformation potential across most industries Ultimately it will have to be the apps, or more precisely people s/companies / / governments willingness to pay for valuable services that will make the market fly Device Management Forum Limited
33 Spectra of Opportunities Retail (Payments & Loyalty) Logistics, Tracking & Tracing Consumer Electronics Healthcare IntelligentTransportation Systems Automotive Infotainment Automotive Telematics Energy Management Sports and Recreation Home Automation Device Management Forum Limited
34 Assessing Threats Industry Challenges Fragmentation ti Challenging business models Incomplete value chains Standardisation Device management Security, privacy & trust Intellectual Property Rights Threat of new entrants Apple or Google in M2M? SIs & ISVs? Telecoms OEMs? Ericsson! Huawei! Possible Major Threats Technology misuse/abuse of power Terrorism Customer/stakeholder backlash/rejection Device Management Forum Limited
35 Likely Winners & Losers as Market Evolves Device Management Forum Limited
36 DM Market Evolution Likely Winners and Losers Possible Winners Platform consolidators (but gains might be short lived): Apple, RIM, Microsoft, Samsung, LG (Some) Virtualisation/containerisation players Big data analysts/tools providers Security specialists ili Enterprise niche specialists Possible Losers Point solution players Solutions with unsexy UIs Many that have not captured a niche or been acquired Device Management Forum Limited
37 Collaboration Opportunities Device Management Forum Limited
38 Programme Lightweight ih ihresearch DM Stakeholder Requirements M2M Stakeholder Requirements Personal Content & Personal Clouds DM Requirements for Next Gen Services Events Make IT Mobile London Nov. M2M Asia 1Q 2013 (Shanghai) MIDAS Asia 2Q 2013 (Beijing/Shanghai) MIDAS Global 3Q 2013 (London/Paris) Device Management Forum Limited
39 Conclusions Device Management Forum Limited
40 Conclusions DM evolution will be shaped by several e factors including: cud Device and platform evolution Enterprise IT consumerisation Connectivity proliferation (M2M/IOT) Security, privacy and trust are major issues in DM and M2M/IOT Operators are potential winners in DM and M2M/IOT evolution Several factors favour large players as ultimate winners in DM and M2M/IOT Device Management Forum Join us to help develop best practice Benefits include free promotion on portal & free participation in industry events Upcoming Events & Activities Evening seminars Regional workshops Buyers Forum on Nov (London) A series of Meetups Research M2M Insights Device Management Forum M2M Insights [email protected] [email protected] T: T: M: M: Device Management Forum Limited
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