Velimo Premier Infotainment for Road n Rail Give your travelers smiles across the miles
Velimo a value-based platform Robust, future-proof architecture facilitates intuitive, interactive and user-friendly traveler infotainment services and low total cost of ownership. While your travelers effortlessly connect to Wi-Fi via a secure local network, Lufthansa Industry Solutions takes care of everything else from content and licenses to installation and service. Your company can stay fully focused on the trip, confident your travelers are getting an outstanding experience. Lufthansa Industry Solutions Velimo features a valuerich, high ROI architecture: a true turnkey platform where hardware, software and content converge. Its innovative design lets bus and rail companies deliver robust Wi-Fi streamed media and information that travelers access using their own personal devices, whether tablets, laptops or smartphones. Additionally, Velimo can be leveraged to work with installed on- vehicle passenger information displays. Velimo eliminates the need and costs associated with in-seat screen installations. For your travelers, Velimo, with its intuitive User Interface, delivers exactly what they want quick and easy connectivity and mobility. And you can sit back and relax knowing Lufthansa Industry Solutions has everything else covered. 2
We focus on full-service on-board infotainment so you can stay fully focused on the trip: Plug-and-play system quick and easy deployment and maintenance System certifications and test reports Smart concepts no manual actions needed by your on-board crew Easy, intuitive and user-friendly system access Content licensing and rights administration Post-production transcoding, dubbing, subtitles, etc Digital Rights Management Content integration quality control, metadata and creation of content package in authorized facilities Delivery of licensed, continually refreshed and up-to-date content via an approved, secure digital network to the on-board Velimo SmartBox. 3
Imagine the value your passengers will derive from Velimo s high-performance delivery of connectivity, mobility, multimedia content, realtime informa tion and communication access. CONNECTIVITY Wi-Fi SAT GSM CONTENT Rights & Licenses Movies & TV Music & Audio Books Games Newspapers & Magazines ebooks Travel Guides SOFTWARE Publications Payment Moving Map POIs Off-Board Portal Advertising Statistics & Reporting HARDWARE Central Server Hub SmartBox Velimo a value-based platform Velimo value: No retrofits required. Passengers use their devices Road n rail companies will appreciate that Velimo requires only one device to be installed on board. It s the Velimo SmartBox featuring the Velimo Server and Velimo Access Point providing the local Wi-Fi network. In addition, the SmartBox contains router functionality to facilitate Internet access and connection to the Central Server Hub. It s a simple plug-and-play operation. Simply select the location, plug in the Velimo SmartBox and connect it to the power supply. Transferring the Velimo SmartBox to another spot or vehicle is just as easy. Maintaining the readily accessible Velimo SmartBox is even easier. Velimo value: All digital converging in one easy solution Imagine the value your passengers will derive from Velimo s high-performance delivery of connectivity, mobility, multimedia content, real-time information and communication access. Right from the convenience of their own personal devices, your passengers can access the Internet, check their emails, go online shopping, watch their favorite movies or television shows, read newspapers and magazines, play online games, review their trip details and even provide their comments using an integrated feedback form. Connecting, relaxing, watching, reading and communicating on board your vehicles has never been easier. 4
Velimo Hardware Rock star, rock solid Velimo Hardware Want to be amazed? Velimo s hardware will wow you like a rock star and impress you with its rugged, built-to-last design. The brains of Velimo are its SmartBox delivering connectivity to its Central Server Hub which, in turn, offers additional intelligence and added value. Velimo SmartBox big brains, small box Good things come in small packages and Velimo proves it. The Velimo SmartBox, the brains of this awesome infotainment solution, is all your bus or train needs to bring connectivity to the world to your passengers. With its built-in flexibility, enhancements can be made with ease to drive seamless connec tivity to and from moving vehicles. Plug and play says it all: quick installations and quick switch outs accommodating the support process. An on-board, off-board, all aboard and offline portal Even before they board, Velimo s Off-Board Portal lets your passengers stay in touch with your bus or rail company using the Velimo app. As for local content, because Velimo does not require a permanent Internet connection, your passengers gain fast and reliable access to locally stored multimedia and information content offline too. The added advantage of this offline portal is potentially lower data rates resulting from the reduced load on internet connections. On board, it's permanent synchronization all the way as your passengers connect to the on-board Wi-Fi network, access the Velimo Portal and enjoy the content of their choice. Velimo Central Server Hub Vehicle-to-Shore Communication at station on board at home By launching the Velimo app, your travelers can interact with your organization even before and after their journey via the unique Velimo Off-Board Portal Passenger Electronic Devices Velimo SmartBox Passenger Electronic Devices Overhead Monitors + + + pre journey journey post journey Passenger Electronic Devices 5
Velimo a powerhouse that fulfills all essential regulations Velimo is a powerhouse of strength and innovation. It was not only built for the future; it was built to last. Powerful and rugged, it is designed to deliver reliable high performance for multiple, concurrent and multimedia streams on demand, on any route. Velimo satisfies all essential bus and rail regulatory compliance requirements. Velimo combines the latest technologies with a smart, minimal component design. The result is its light weight and reliable performance, delivering a flexible solution easily integrated into your existing infrastructure. With its superior scalability, this is a sound investment that will effectively serve your company and its current capacity today and well into the future. Velimo Central Server Hub connectivity to the highest power Whether through the GSM network, Wi-Fi technologies or satellite connectivity, the Velimo Central Server Hub can be counted on for even more enhanced functionality and added benefit. You can rely on the Central Server Hub to facilitate: Payment transaction processing User account synchronization (eg start the movie in one vehicle. Finish it in another.) Statistics and reporting Proactive monitoring Editorial content changes (eg change content in one tool and publish to the entire fleet) Collection and distribution of your individual content package. Supported Platforms Load the app for the full Velimo experience 6
Velimo Software Velimo formidable functionality Sometimes, a solution comes along and exceeds all expectations. Velimo, with its smart, robust functionality, does just that. Passengers revel in an unexpectedly enjoyable and entertaining experience. Your organization benefits from the revenue-boosting and process-optimization opportunities Velimo offers. As the road n rail industry s first fully integrated platform for delivering an outstanding infotainment solution with robust operations-enhancing functionality, Velimo is a win-win for passengers and bus and rail companies alike. For passengers, its intuitive User Interface allows them to almost instantly experience the best that Velimo has to offer in information, entertainment, connectivity and mobility options. For companies, it s a marketing, branding and customer relationship management tool all in one. From the moment your passengers view the Welcome page with its treasure trove of Entertainment, Information and Services, to the time they spend laughing over a great movie, engaged in the news of the day, shopping online, listening to a new release from a favorite artist or checking out the interactive map you ll know that you won them over. Just look at the smiles on their faces as they travel with you across the miles. Software Entertainment Information Services Video Movies, documentaries and TV series Moving Map Interactive 2D moving map Internet Internet access and captive portal Operator Functionality Passenger Functionality Audio Music, incl. playlists, audio books and podcasts Games Games for children and adults Library Magazines and ebooks Statistics & Reporting i Electronic Publications Newspapers, menus, corporate, etc Travel Planner Travel guides, POls, things to do Daily News Frequent updates, news feeds Info Schedule, destination, weather, etc My Profile Settings and preferences Advertisement & Promotions Shop On-board sales and webshop integration Surveys Find out what your passengers like Payment Flexible pricing, vouchers, PayPal, credit cards, etc Off-Board Portal Get connected, stay in touch! Data Management System Enterprise Service Bus PSP GPS Central Server Hub CRM PIS Velimo Software Overview 7
Back up. Did we tell you how Velimo boosts revenues? Offering passengers great content and real-time information in the most convenient way isn t all you can expect from Velimo. It also provides your company with additional means to leverage its functionality to exceed passenger expectations, capture valuable data and drive higher revenues. Velimo is a virtual powerhouse of entertainment, real-time information and services all integrated into one convenient platform. Your passengers will applaud the wide selection of entertainment. They will appreciate the real-time access to information on travel connections, weather conditions and safety instructions via its Passenger Information System. You will appreciate Velimo s Payment module facilitating credit card processing with optimal data integrity and security. Velimo s flexibility enables you to create your own pricing options offer content for free, set fees for premium content, charge for food, beverages or merchandise It s all up to you. Additionally, Velimo lets you create special promotions, surveys and offers to travelers. Capture higher revenues by leveraging the advertising space within the Velimo Portal. There are countless ancillary revenue opportunities to gain. As for market intelligence, Velimo s Statistics & Reporting feature converts captured data into usable knowledge. Armed with this passenger intelligence, your revenue and marketing managers can develop customized and personalized services that target individual travelers or groups. In short, Velimo is the ultimate branding, customer loyalty and competitive-edge solution. The whole is greater than the sum of its parts Velimo s flexible approach combining modular and scalable, out-of-the-box solutions enables it to be customized to a tailor-made level. Further, the standard Velimo User Interface can easily be designed and configured to accommodate your corporate brand specifications and overall marketing, sales and operational requirements. At the core of the Velimo System is Lufthansa Industry Solutions Enterprise Service Bus (ESB). It gives you the flexibility to start with a standard Velimo System and upgrade gradually to optimize its full potential and your market opportunities. It also serves as the repository for all business intelligence, decision matrices, messaging communications and the interface framework enabling its easy integration with third-party systems. Generate Revenue: Offer premium content Leverage advertising space Benefit from cross-selling opportunities Benefit from direct marketing of new packages/routes 8
Lower initial system investment and reduced maintenance costs 50 % Fewer system components along with a flexible configuration and a short installation time translate into low installation and reduced maintenance costs. It s not every infotainment solution that can boast an initial investment that is half that of a legacy system and reduces cost by half for ongoing maintenance. Utilizing state-of-the-art technology also means securing a rapid return on investment. Revenue increase Velimo s functionality and flexible pricing options let you build revenues across multiple categories, from premium entertainment contents fees to food, beverages, merchandise and advertising sales to special promotions and enhanced target marketing. Increase in number of travelers per year Based on conservative projections by independent institutes studying the impact of a unique system like Velimo on travelers, companies offering this service can expect to increase their number of passengers by approximately 3 % annually. 40 % 3 % Back up. Did we tell you about Velimo s ROI? The combination of Lufthansa Industry Solutions strong relationship with premium content providers and Velimo s unique architecture keeps costs down and drives revenues up for a high return on investment. Benefits to the company No installation costs associated with in-seat screens, plus minimal maintenance Quick and easy deployment plug and play and remote monitoring Multiple revenue-generating opportunities Enhanced branding, customer relationship management and market intelligence Flexible, future-proof architecture accommodates every traveler profile Business Traveler, Parents & Children, Gen X, Y and Z, Baby Boomers and Seniors Benefits to the traveler The ability to use their time on the road or rail to relax, connect, communicate, work A travel experience filled with online choices enjoy movies, television, books, newspapers, magazines and games, or access email and files and be productive Easy, user-friendly and secure access to a world of entertainment and information Access trip information, maps, weather and travel conditions with ease Seamless and user-friendly experience from the familiar device of choice Lufthansa Industry Solutions a full-service partner and a global leader in transportation IT solutions And not only do we have an innovative system but it s one that s backed up by a provider steeped in the need for continuous innovation, quality and reliability. Focus on your core business and let us entertain you and your travelers! 9
Envisage the future possibilities Have you already considered how additional services can make the on-board experience even more enjoyable and rewarding for your travelers? For example: Parental control: allows parents to restrict the media on offer to younger travelers Chat: seat-to-seat dialog using familiar social media formats for travelers Live TV/radio: broadcast via satellite, and available via the Velimo internet interface Have you thought about benefitting from the Velimo System on board in terms of optimizing your processes and operations? For example: Maintenance Panel: the Maintenance Panel interface enables quick access to the Velimo component status control functions for easy and efficient troubleshooting. Vehicle Diagnostics: access profitable vehicle data on demand and respond to risks before they become an expensive issue. Backend Applications: services such as a customer support portal for payment transactions can be reached through a secure, encrypted VPN tunnel. Lufthansa Industry Solutions is dedicated to remaining at the cutting edge of on-board entertainment enhancements. Together with our customers we continue to develop Velimo to its full potential and keep ahead of the evolving on-board entertainment media landscape. How about joining a growing community? 10
Contact Lufthansa Industry Solutions today to see how Velimo can make your life easier and your travelers lives better. Velimo revolutionizing on-board entertainment Only Lufthansa Industry Solutions, a global leader in advanced information technology solutions, could have designed Velimo. Years of innovation, project management and business process optimization experience have made Lufthansa Industry Solutions a trusted partner for IT that makes your life easier. Velimo endless advantages Save on installation and operating costs: easy deployment with plug-and-play SmartBox, enabling travelers to use their own devices. Proven solution and leading-edge technology: extensive cross-industry experience of the German IT specialist in providing trendsetting infotainment solutions for mobile platforms, such as aircraft, cruise ships, buses and trains. Premium Content: Lufthansa Industry Solutions is the first in the market to deliver a turnkey video solution over Wi-Fi on a bus or train with secure DRM encryption and a compliant content supply chain, both approved by the Hollywood Studios. Create a new, unique experience for your travelers: a wide range of entertainment, information and services can easily be integrated into our wireless infotainment platform. + 11
Marketing & Communications, Lufthansa Industry Solutions GmbH & Co. KG Lufthansa Industry Solutions GmbH & Co. KG Marketing & Communications Schützenwall 1 22844 Norderstedt Germany Tel. +49(0)40 5070 30000 Fax +49(0)40 5070 7880 marketing.sales@lhind.dlh.de www.lufthansa-industry-solutions.de