SMART MARKETING GROWS LOYALTY AND REVENUES

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1 SMART MARKETING GROWS LOYALTY AND REVENUES NCR Airline Digital Marketing helps you boost revenues and build customer loyalty An NCR Travel Brochure

2 First look: what our customers say Initial feedback from our customers has been very positive. Investing in innovative technology is a core part of our strategy to place our customers at the center of it all. An NCR Travel Brochure Jim Phoenix, Managing Director Airport Technology, American Airlines

3 Airline marketing: There s more to it than the message Marketers in every industry are embracing new delivery models with lightning speed, and the travel industry is no exception. Airlines today have evolved beyond the traditional print, signage and audio moving rapidly toward digital marketing. This is the now and future of marketing. Ready to get on board? NCR services and solutions for travel. Explore more.

4 So, what do travelers really want? This is what we know:* THE NEW SHOPPING TRIP Percentage of people likely to purchase ancillary items and amenities using self-service technology at various points throughout their journey While waiting to go through security on a mobile device Before arriving at airport on mobile device 38% At check in kiosk 38% Before arriving at airport on mobile device 38% 24% While waiting to go through security on a mobile device 24% While waiting at the gate using a kiosk 31% While waiting at the gate using a mobile device 32% While waiting at the gate using a mobile device 32% *2014 NCR Traveler Experience Survey They want to receive relevant messages, tailored to their personal preferences They want to consume messaging on their own terms, via the web, kiosks, and mobile devices They want opportunities to make purchases at multiple locations in the airport An NCR Travel Brochure Throughout the airport on a digital sign 28%

5 Deliver smart offers, intelligently People are always on the lookout for a great deal and offers that make their trips more rewarding. With NCR, your messaging can stay with travelers as they move through the airport lounge, check their airline s mobile app, and use their mobile boarding pass. They ll see more of what they want, and you ll watch revenue grow. And it s beautifully simple: When you Deliver marketing messages via various channels Integrate your marketing with retail and hospitality systems Provide the industry s best solution offerings Travelers get The information they need, at the right time, and in the right place Consistent offers at multiple points during their journey The ultimate level of service and satisfaction And you can Use targeted web, kiosk, and mobile offers to increase revenue Reinforce your brand and make it easy for travelers to respond to offers Develop a customer relationship that extends long after their most recent journey NCR customers give passengers more reasons to stay loyal Copa Airlines and Tocumen International Airport (with the launch of m.copaair.com) have become the first airline-airport tandem in Latin America to accept mobile boarding passes, giving our passengers an additional reason to travel through Copa Airlines Hub of the Americas. Rafael Mas, eservices Manager, Copa Airlines

6 NCR Airline Digital Marketing Services: An investment designed to pay for itself Excellence is a core value at NCR, and we put it to work every day across industries. With this experience and proven multichannel platforms, your NCR technology investment keeps you up-to-speed on the quickly-changing face of travel marketing. See how our mobile advertising, digital signage, and kiosk and web applications help you get the most out of your marketing strategies. From the experts Consumers worldwide are looking to engage in travel-related activities and purchases while flying, reflecting the trend of travelers planning more of their trips in real time. Leveraging these passenger behaviors could open avenues for further partnerships among airlines and other travel companies emarketer, April 2013 Connect with your customers, again and again You know the formula. The better and more targeted your offer and the greater your reach the faster and stronger your revenues will grow. And today, airlines can reach customers wherever they may be, from passenger check-in, to a café, to a newsstand. We re NCR. Your partner working behind the scenes to help you stay front and center. An NCR Travel Brochure

7 Need more than digital marketing? From operations through customer experiences to your financials, we re here to help airlines improve it all. Our Consumer Experience Consulting team will take a comprehensive look at everything you have today, and how to best enhance it. And we cover all bases: Discovery Strategy Planning Deploying Building Design Support Network Data Center As the global leader in consumer transaction technology, we understand what customers want. We were one of the first to deliver mobile boarding pass technology, and we re here to share our experience, knowledge, and services with you. Our experience in retail, travel, banking and hospitality means we know how consumers behave, what they re are asking for, and how to help you give them what they want Our custom support options provide systems that stay up-to-date, and up and running, because travel is alive and kicking 24/7

8 Why NCR? NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. Let s go places together, shall we? Call us Or send a note to travel@ncr.com NCR Corporation 3097 Satellite Boulevard Duluth GA ncr.com 2014 NCR Corporation Patents Pending 14TRVL