Unlocking the potential of mobile & BYOD Rob Howes Senior Manager, Financial Services EMEA Good Technology
Today s Best Practices Agenda Define and Systematically Refine Your Mobile Strategy Focus on Users, Roles and Apps... Not Devices Proactively Engage with the Business Don t Just Deploy... Communicate! 2
Leverage Industry s Most Experienced Secure Mobility Provider #1 in Security #1 in Apps #1 in IP #1 in F100 Good is the most certified mobility vendor 1,500+ Good Dynamics custom developed 278 Good Patents granted or pending Majority of F100 use Good technology 3
Our Mission Enable Customers to Maximize ROI From Mobile Mobilize Enterprise Data, Content and Apps, Securely and Easily Empower Mobile Users to Get More Work Done Faster 4
The Potential is Enormous DEVICES SERVICES & APPS Document editing Contacts Calendar Healthcare Supply chain File sharing Browser Email Banking Retail PEOPLE Partners Employees Customers 5
How Do We De-risk the Opportunity? Mobile Opportunity Mobile Risk 1 Billion Devices Coming To Work 60% Bring Your Own Devices 50% Companies have had a Data Breach 75% Enterprise Apps Fail Security Tests 46% Mobilizing Business Processes 73% Driving New Revenue 52% Apps Fail due to Bad Performance 60% Apps Fail due to Poor Experience 6
Best Practice: Define and Refine Your Mobile Strategy 1 Why are you mobilizing? 2 What are your goals and expected outcomes? 3 How will you measure ROI? 7
Value Framework to Map Your Journey to the Mobile Enterprise 25% staff 100% COPE 2 Apps 1 Core System 50% staff 50% BYOD 5 Apps 2 Core Systems 75% Staff 75% BYOD 20 Apps 3 Core Systems Partner access 80% staff 80% MAX BYODROI 50 Apps 5 Core systems 2 Innovations Customer access What does MAX ROI mean to your organization? EMM & Messaging Collaboration Existing Business Processes New Business Processes Time 8
Shipbuilder Speeds Complex Manufacturing Manufacturing App Hardened Android device remote access to manufacturing specifications Online request for parts and materials during production process Leveraging the Good Platform Secure Messaging, Calendar Scheduling Secure browser to access online system for parts and materials Remote document access for specifications Exploring additional ISV and custom applications 9
Best Practice: Focus on Users and Apps, not Devices How do I get devices connected for my users? How do I get mobile apps and data out to my users? Which approach will you take? Old World Mobility Outside In Device-centric approach MDM-based Connect-athon Inflexible New World Mobility Inside Out User-centric approach Apps & Services-based Extend Process & Systems On-demand mashups 10
Framework to Map the Business Roles Workflows Apps Enterprise & Cloud Infrastructure Sales Mobile CRM Knowledge Workers Mobile Office Networks Execs Mobile BI The Mobile Gap Apps FieldForce Mobile FFA Systems Partners Mobile POS Data Customers Mobile Purchase AppDev 11
Financial Services Better Service & Environmental Savings Banker Digital Office Tablet-based collaboration suite with doc access, office editing, PDF annotation and digital dashboards Digital Customer Forms shifted from paper + manual typists to Good + Polaris Doc Editing On path to eliminate 250,000 man hours of paper-pushing costs plus reduced environmental impact Leveraging the Good Platform Secure Browser Intranet Portal Access for rich content across HTML, Video, Docs, Forms SSO to eliminate constant login Good Work and Collaboration Apps Leverage Good-Secured Apps Numerous custom apps 12
Best Practice: Engage with the Business Meet Jill... Customer Account Manager Always in the field with her clients Wants to get work done fast, any time, anywhere Requires mobile access to content, data and core business systems Needs to protect her work, her personal privacy and her clients data Rapidly changing technology and business landscape 13
Framework to Prioritize Your Mobile Apps Business Impact Customer Order App (custom) FFA (custom) Employee Order App (custom) Batch Processes Docs Approvals (custom) Email Intranet (browser) SFA (ISV App) CRM (ISV App) Real-Time Processes High Impact Long-Term Investments Quick Hit Wins Time to Market 14
Mid-Size Power Utility Reduces Costs and Risk Pole Shaker Test App Custom Android App hold against pole Sensors detect vibrations to determine if need replacement Reduces replacement frequency and emergency damage Linesman Safety App When servicing poll app accellerometer detects falls Automatically alerts home office and rescue service Reduces severity of injury and long term health costs Leveraging the Good Platform Good Work, Good Collaboration and ISV Apps 8+ custom apps rapidly built by only 3 developers in 90 days 15
Best Practice: Don t Just Deploy... Communicate! Most fail when approached as classic IT project Craft easy to understand and consume bundled offers Nothing succeeds without leadership Exec Stakeholder Management and Governance Build it and they will come nearly always fails Proactively Market in person, online, videos, case studies Employees must want to adopt Debunk myths on privacy, cost, responsibility BYOD challenges with personal fears, liabilities Leverage tech savvy Digital Eagles & Employee forums Don t limit mobile to just replicating the desktop Business and IT KPIs to ensure right focus on adoption 16
Financial Services Proactively Communicates for Success Comprehensive Shift to Mobility Multi-year programme to move from BB messaging for VIPs to mobilizing entire workforce with wide range of mobile apps and services Need to drive cultural and behavioral shift across the entire organization Proactive Communication Program Internal marketing to employees on new mobile services capabilities and benefits Internal Genius Bar in major offices Tracking adoption metrics and KPIs Leveraging the Good Platform Secure Messaging and Collaboration Suite Mix of ISV apps and growing list of custom apps Flexibility for BYOD and COPE scenarios 17
Today s Best Practices Agenda Define and Systematically Refine Your Mobile Strategy Focus on Users, Roles and Apps... Not Devices Proactively Engage with the Business Don t Just Deploy... Communicate! 18
Summary Build and they will come doesn t work Engage the entire organization to mobilize and innovate together Understand your customer Agile development for rapid impact
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