Fraser&Co Paddington Baker Street Chiswick Hong Kong Local presence, global reputation
FRASER&CO FRASER&CO From Strength to Strength When I first established Fraser&Co in 1995, my aim was to create a company that invests in its people. I firmly believe in giving all staff the opportunity to progress within the company, and over the years, I have surrounded myself with bright and outgoing property professionals who are passionate about their jobs and dedicated to providing the best possible service. I m immensely proud of Fraser&Co and all that we have achieved and I am especially delighted to witness each member of staff thriving and developing during their time with the company. Fraser&Co continues to grow from strength to strength with the addition of new offices and services, but this couldn t happen without our committed team of property professionals who always strive to provide clients with an exceptional service. From our offices in Baker Street, Chiswick and Paddington, we specialise in residential sales, lettings and property management throughout London. We were one of the first agents to realise the full potential of marketing London property to buyers throughout the Far East and in 2009 we opened our Hong Kong office, enabling us to target investors throughout the region more effectively. In the near future, we are planning to open an office in Singapore and expand our presence in London with the opening of an office in the City. Robert Fraser, Managing Director Fraser&Co London s residential property specialists Established in 1995, Fraser&Co is an award-winning independent estate agency with a strong local presence and a global reputation. 02
FRASER&CO FRASER&CO Proactive property management At Fraser&Co, our highly efficient property management division ensures that the hundreds of rental properties we manage throughout the capital are professionally maintained to safeguard our clients investments. We offer landlords a bespoke hassle-free service at a competitive price. We specialise in the London property market which is among the most dynamic in the world. Fraser&Consistent A name you can rely on Location and strength Robust rental returns Our centrally located offices in Marylebone, Paddington and Chiswick all benefit from a high footfall ensuring that all properties we market are seen by hundreds of people on a daily basis. In addition, our strong internet presence guarantees that the properties we market can be viewed by interested parties locally, nationally and internationally, whilst our office in Hong Kong allows us to attract wealthy investors across the Far East more effectively. Our active lettings department is renowned for finding quality tenants and achieving strong rental prices for clients. With unrivalled market knowledge of the central London lettings market and a keen understanding of what today s tenants expect from a property, we are ideally placed to advise clients of any necessary improvements to help maximise their return on investment. This, coupled with a proactive marketing programme and exemplary service, ensures that properties are let to high calibre tenants as swiftly as possible for optimum prices. Sales success Fraser&Co is highly regarded in the market and has a reputation for achieving optimum prices when it comes to selling prime new-build schemes, newly refurbished and resale properties across London. 03 04
sales sales Professionalism you can trust Fraser&Competent Leading the field in London property sales When you choose to sell with Fraser&Co, you can expect the highest standard of service every step of the way. We are members of the National Association of Estate Agents (NAEA) and abide by their strict code of conduct. Market intelligence Our highly experienced sales team has an unrivalled knowledge of the local market which, together with extensive research on prevailing economic factors and comparable properties, ensures that we value properties accurately with the aim of achieving optimum selling prices for our clients within their desired time frame. Service and success At Fraser&Co we deliver a personal, professional and highly efficient service from instruction to completion. We are flexible and customer-focused and take the time to fully understand our clients requirements in order to achieve their end goal. Demand for property in central London remains strong with excellent potential for long-term growth. 05 A proactive approach Our marketing expertise is second to none and we proactively market all properties we sell locally, nationally and internationally. This includes online advertising on the main Fraser&Co website and on our dedicated Hong Kong website, as well as on all the main property portals. We are premium members of Rightmove and Zoopla and the properties we market also appear on PrimeLocation. We are prolific users of social media and available properties are also displayed prominently in the windows of our branches and advertised in Move To magazine. As a company, we advertise frequently in London s Evening Standard, The Times and GoHome, the number one property website in Hong Kong, as well as regularly holding seminars and exhibitions in the Far East and Europe targeting overseas investors. 06
lettings lettings An award-winning service At Fraser&Co, our lettings team goes that extra mile to ensure that we find quality tenants and always achieve premium rents for our clients properties. We re particularly proud to have been awarded the title of London Letting Agent of the Year at the Landlord and Letting Awards. Whilst our lettings department is highly experienced when it comes to letting new-build schemes on behalf of local and international investors, we are equally adept at achieving strong rental prices for older properties across London. The highest of standards At Fraser&Co we pride ourselves on providing clients with a personal, professional and efficient service from initial instruction to the date when the tenants move in and beyond. Our highly regarded property management and rent collection service eliminates all the headaches associated with being a landlord. When you rent your property through Fraser&Co, you can expect the highest standard of service at every stage in the process. We are members of the Association of Residential Lettings Agents (ARLA) and abide by their strict code of conduct. Fraser&Commendable Finding quality tenants and achieving optimum rents Constructive advice The London rentals market is fast-moving and in some areas there is an over-supply of properties, so it s incredibly important for your property to be presented in a clean, tidy and well-maintained condition in order to attract quality tenants, optimise the rent achieved and minimise any void periods. Our highly experienced lettings team has in-depth knowledge of the local market and understands what tenants are looking for in a rental property. When we come to give you a complimentary market appraisal of your property, we can advise you of any actions you could consider to make your property more appealing. Customer focused Whether you are a seasoned buy-to-let investor or circumstances have led to you becoming an accidental landlord, we understand that letting a property is a major commitment and one where it is vital to maximise the return on your investment and secure quality tenants promptly. Customer service is at the forefront of everything we do and it s our aim to make the whole process as smooth and straightforward as possible. Well connected Not only do we have excellent relationships with major national and international relocation companies, embassies, international schools and blue chip organisations, but we take an extremely proactive approach to marketing to ensure your property will gain maximum exposure. Fraser&Co successfully let all three of my rental properties to reliable tenants within days. I was most impressed. 07 08
property management property management Fraser&Co s highly acclaimed and flexible property management service is tailored to the needs of busy landlords of all types and includes: Ensuring the property complies with current legislation Recommending any improvements that will increase the rental potential of the property A bespoke service Arranging the check-in inventory at the start of the tenancy and the check-out report at the end of the tenancy and negotiating the deposit accordingly At Fraser&Co we appreciate that all landlords are different. A certain proportion of landlords will always opt to let and manage their own properties, but for many it s not practical to be on hand to deal with any unforeseen maintenance emergencies or oversee the necessary administration involved with a tenancy. Our Property Management Department currently manages over 800 properties in London and represents the interest of landlords throughout a tenancy, acting as the main point of contact for the tenant. Rent collection and chasing arrears Organising any essential repairs that may be required at specially negotiated rates (we only use approved contractors from our list of trusted tradesmen) Bi-annual property inspections Advising utility companies and any other applicable third parties of correct liability and settling any bills or invoices accordingly Organising a professional clean (if required) Fraser&Co has managed my portfolio of properties for over 10 years with a professionalism and thoroughness that s second to none. Fraser&Comprehensive Taking care of your assets For further information and a full breakdown of our fees, please contact Fraser&Co s Property Management Department on 020 7487 8232. 09 10
international international Overseas marketing Fraser&Cosmopolitan An international approach to property sales and lettings As a company, we were one of the first UK agents to exhibit and sell London properties in the Far East. We regularly hold numerous international property exhibitions to target potential buyers in Singapore, Japan, Malaysia, Indonesia, Hong Kong and China in order to generate maximum exposure for the properties we represent. We have successfully marketed a large number of new-build schemes in this way on behalf of leading developers including Fairview New Homes, Barratt Homes, Galliard, Marcus Cooper Group, Oakmayne, St George PLC and many others. Last year alone we sold several hundred properties through this channel. In addition, we advertise all available properties on Fraser&Co s dedicated Hong Kong website, as well as on GoHome, the number one property site in Hong Kong, and our dedicated PR agency ensures that we take full advantage of editorial opportunities in international publications. Investment potential Sales success London has always been a magnet for international property investors, and given the political and economic turbulence in the world in recent years, an increasing number of domestic and overseas buyers continue to view the central London property market as a safe haven for their money. International marketing remains one of Fraser&Co s core strengths and to date we have sold in excess of 3,000 London residential properties to investors based in the Far East alone. Although the London property market can go down as well as up, historically it has followed an upward trend and, in recent years, it has risen at an unprecedented rate, with overseas investors remaining extremely active in the market. The London property market is a global affair and demand from overseas remains incredibly strong. International reach A significant proportion of international buyers come from the Far East, primarily from Hong Kong and Singapore, with buyers from Indonesia and China tipped to become strong players in the London property investment market in the future. Realising the potential of the Far East, Fraser&Co opened an office in Hong Kong in 2009 and is currently looking to open an office in Singapore in order to proactively market properties to overseas investors throughout the region more effectively. 11 12
headlines headlines At Fraser&Co we retain the services of a dedicated PR agency in order to capitalise on editorial opportunities to promote our clients properties to prospective buyers wherever possible. The properties we market regularly feature in a wide range of local and national press and have recently appeared in The Financial Times, The Daily Telegraph, the Evening Standard s Homes & Property supplement, The Sunday Times London Property supplement, City AM, Fabric, Metro, London Property News, Estates Gazette and Absolutely North. In addition, we target overseas investors by securing editorial coverage in a wide range of leading international press. Our properties have recently featured in Sing Tao Daily and The Wall Street Journal Europe among others, along with a coveted front page spot in the South China Morning Post, arguably the most influential newspaper in the Far East. As a company, we are also a trusted thought leader due to our experience of working with Far Eastern property investors, and our opinions on the property market are frequently sought by TV and press journalists alike. As a consequence, we recently appeared on Channel 4 News, BBC News and BBC World News, as well as on BBC One s Inside Out programme. Fraser&Communicate Making headlines locally, nationally and internationally Fraser&Co is a specialist in a highly competitive market, taking on some of the really large players. With a strong emphasis on customer care, the agency offers an exceptionally personal service. They offer a complete service with expert advice and management for landlords and tenants including lease extension, collective enfranchisement, lease renewals and rent reviews. Winning awards We were thrilled when our exemplary customer service and attention to detail was officially recognised at the Landlord & Letting Awards, run by Landlord & Buy-to-Let magazine, where we recently won the coveted title of Letting Agent of the Year. 13 14
meet the team meet the team Estate agency is a people business and at Fraser&Co we appreciate the importance of teamwork, support and mutual respect. We have devoted considerable time and attention to building an experienced team of property professionals, who are all highly motivated and pride themselves on forging strong relationships with our clients in order to deliver an excellent service. As a company, we re very proud of the extremely positive feedback we regularly receive from our clients, many of whom we ve been working with for over 10 years. All managers and directors in the company are highly committed long-standing members of staff which gives our business strength and stability. Fraser&Collaborative Teamwork builds success Fraser&Co s Senior Management Team Gavin Cohen Director of Sales Gavin joined Fraser&Co in 2006, and following a promotion to Director of Sales, he now oversees new developments as well as residential sales. Gavin has the vision and skill to create and manage new land and investment opportunities for clients, and over the years he has forged strong links with many of London s most influential property developers and investors. Rumina Aktar Branch Manager, Paddington Rumina joined Fraser&Co in 2005 and worked her way up to the position of Branch Manager at our extremely busy Paddington office. Rumina is a people person with a real flair for property. She is responsible for overseeing all residential sales and lettings in the local area and she enjoys meeting new and existing clients, and working with developers to market new schemes from both a sales and rentals perspective. Kelly Holroyd Branch Manager, Baker Street Kelly joined Fraser&Co in 2005 and is now Branch Manager at the Baker Street office. Kelly is passionate about residential property and has exceptional customer service skills, along with a real talent for motivating her team. She is responsible for all sales and lettings valuations in her local area and managing a team of seven in a very busy and proactive office. Nazim Uddin Branch Manager, Chiswick Prior to joining Fraser&Co in 2006, Nazim worked for a number of the UK s large firms of estate agents as Branch Manager. He played an instrumental role in the launch of Fraser&Co s Chiswick office which grew from an on-site development letting office into a stand-alone operation. Megan Addis Branch Manager, City Megan joined Fraser&Co in 2007 working with a range of developers to bring on lettings stock in South London and continues managing residential lettings in South and East London. Megan s excellent customer service skills and efficient working manner have been fundamental in maintaining important relationships with new and existing landlords. Sam Yakoubi Manager, New Developments Since joining Fraser&Co in 2010, Sam has worked in both lettings and international sales projects before moving in 2012 to the New Homes department, which he now manages. Sam has a busy schedule frequently travelling to Asia for exhibitions and managing a growing team of new homes sales consultants, and remains passionate about finding international buyers the perfect property. Neil Jensen Head of Operations, Hong Kong Neil was appointed Fraser&Co s Head of Operations, Asia, in 2012 and is based in the Hong Kong office. Due to his strong background in property and finance, including 23 years working in one of the UK s largest banks, Neil has featured in many local and international media including the Financial Times, the Daily Telegraph, the BBC and CNBC. An accomplished speaker, he also regular hosts seminars for our clients. Deborah McCreesh Director of Lettings Toni Gregory Head of Property Management Deborah worked for a large well-known Toni has worked for Fraser&Co since London-based firm of property developers 2011, as an administrator and then as part before joining Fraser&Co in 2002. She of the company s Property Management now oversees Fraser&Co s UK lettings department. Her commitment along with and property management operations, her professional and personable working specialising in dealing with corporate manner eventually led her to manage a tenants on behalf of high-end serviced dedicated team. Toni is responsible for apartment companies. Deborah also overseeing all the administration necessary travels frequently to Asia to meet for managing hundreds of properties international clients and advise them 15 on behalf of our landlords locally and 16 on their rental portfolios. internationally.
Fraser&Co Branches Paddington Office 11 Westcliffe Apartments 1 South Wharf Road London, W2 1JB Tel: +44 (0)207 723 5645 Fax: +44 (0)207 723 3705 Email: info@fraser.uk.com Baker Street Office 189 Baker Street London, NW1 6UY Tel: +44 (0)207 299 9050 Fax: +44 (0)207 935 2219 Email: info@fraser.uk.com Chiswick Office 571 Chiswick High Road London, W4 3AY Tel: +44 (0)20 8747 0661 Email: chiswick@fraser.uk.com Hong Kong Branch Unit 704 Jubilee Centre 18 Fenwick Street, Wanchai Tel: +852 2527 2399 Fax: +852 2528 3770 Email: info@fraser.hk.com Fraser&Co supports charities Here at Fraser&Co we ve always believed that businesses can and should have a positive impact on the communities they serve. Our reputation rests on our contribution to all the communities we operate in, and that s why we are dedicated to supporting a number of charities both locally and nationally. We also recognise the importance of earning the trust and respect of our clients, partners and staff. As individuals and as a company, we understand that corporate responsibility is integral to being a successful, global business and an essential ingredient in maintaining a respected, trusted brand. This belief is central to our approach doing good business depends on it. COMMUNITY SUPPORT New Homes 11 Westcliffe Apartments 1 South Wharf Road London W2 1JB Tel: +44 (0)207 723 1284 Email: newhomes@fraser.uk.com Property Management Tel: +44 (0) 207 487 8232 Email: management@fraser.uk.com 17 fraser.uk.com