Five Essentials to Keeping Your Bank Secure and Relevant Joel Abramson Complete Data Products
Topics I. Why banks need a proven email encryption solution. II. III. IV. Disaster recovery-not just data recovery. A cross-selling strategy that boosts revenue and that your tellers will adopt. The modern customer population (Gen Y) and their importance to your bank. V. Customer s experience in a 24/7/365 world. VI. The branch.
The Four Core Themes Facing Banks Security Regulatory oversight/compliance challenges Economic pressures Shifting customer expectations/improving the customer experience
I. Why Banks Need a Proven Email Encryption Solution
Questions to think about Do you send emails containing sensitive information about your customers and/or employees? Are those emails protected from the threat of a data breach on the internet? Are you concerned with the way that the internet may compromise personal data sent via email? Do you fully realize the tangible (fines, etc.) and intangible (erosion of trust, tarnished reputation, etc.) ramifications to your bank from this type of a breach to your customer s privacy? What are you doing today to prevent a privacy breach over email?
NPPI
What Is NPPI? Non-Public Personal Information is any data or information considered to be personal in nature and not subject to public availability Personal information includes, but is not limited to: Individual names Social Security numbers Credit or debit card numbers State identification card numbers Driver's license numbers Dates of birth
Using Email to Send NPPI is Inevitable Alternatives used when delivering NPPI to your business associates and customers: Fax, mail, courier service Copy to CD, USB flash drive, etc. Password protect documents or zip files These are challenging alternatives because Email is the preferred method of communication Cost of postage, paper, and employee time Cumbersome method may cause frustration with recipients What assurances do you have that employees are following company s privacy policies? Enhance business communication and ensure compliance with automated email encryption
Business Today Email continues to be the dominant communication tool used in business, with time spent on email exceeding the combined time spent on all other communication tools. Social Media 8% Telephone 23% Instant Message 9% Email 60% *Osterman Research (based on time spent on communication tools during an eight-hour day)
Other Approaches to Email Encryption Result in Recipient Fatigue Because Inefficient use of time Lack of convenience = Cost Unable to open on mobile devices Cumbersome to use U.S. mobile users spent more time sending or reading e-mail on their phones than any other internet-enabled mobile activity. - The Nielsen Company, December 2010 Study
Threats to Your Bank With increased collaboration and exchange of NPPI via email, unsecure messages: Jeopardize your customer s trust and loyalty Put your Bank s reputation at risk Aside from the intangible costs, there are also the tangible costs of a data security breach: According to a 2010 study by Ponemon Institute, the average organizational cost of a data breach is $214 (per compromised record)
Regulatory Compliance Pressures Fully aware of increasing threats, federal and state governments have demanded increased data protection and enacted increased regulatory requirements including: Gramm-Leach-Bliley Act (GLBA) State Data Security Laws (NV, MA, CA and WA)
What is Email Encryption
What is Email Encryption The Postcard The Letter The Decoder Ring
Email Encryption Components
Email Encryption Components Your Company s Email Encryption Options Hosted --- Company-wide gateway encryption service Appliance --- Company-wide encryption appliance Your Recipients Delivery Options Generic Message Center generic, secure message portal Custom Branded Portal Custom branded secure messaging portal for each Customer
Branded Portal
What to Look for in an Encryption Solution
What to Look for in an Encryption Solution Options to meet your particular need (Hosted & Appliance) Secure Message Portal Cost Effective & Ease of Use Quick & Simple Set-Up Implementation Strategy Provided Full Content Filtering & Scanning
Financial Scanning Content Filters: 1. Financial Identifiers 2. Financial Terms 3. Credit Card Numbers 4. Social Security Numbers Content filtering capabilities: Financial Identifiers AND Financial Terms account numbers, loan or policy numbers, etc. balance transfer, checking account, refinance, W-2, etc. OR Credit Cards Numbers OR Social Security Numbers number masks for VISA, MasterCard, American Express, Discover, and more number masks for SSN: nine-digit number, number is divided into three parts, numbers never allocated
Other Uses for Email Encryption
Other Uses for Email Encryption Secure(encrypted) email receipts & the role of the branded portal Premium DLP options Electronic signature with encryption Audits Short discussion on BYOD/MDM
II. Disaster Recovery- Not Just Data Recovery What is your Plan Missing?
Questions to think about Do you continue to rely heavily on paper, especially at the branch level? Would you lose all of your paper documents in the event of a disaster that destroys your physical location? Is all your essential data paperless so that it can be recovered in the event of a disaster?
Disaster Recovery Plan The federal government mandate of 1983 Why do banks have so much at stake? A long recovery window is horrific for a bank Banks in a locality hit by a crisis Ex. Hurricane Sandy
The Technology Piece of the Plan Many objectives Data loss prevention and recovery Protecting the physical assets Email communications What is your plan missing?
What about the paper? Do you continue to rely heavily on paper, especially at the branch level? Would you lose all of your paper documents in the event of a disaster that destroys your physical location? Are those documents containing sensitive and/or essential information also in digital/paperless form so that they can be recovered in the event of a crisis?
The Paper Did you forget about the paper? Transactions not entered into the central system, checks, signature cards, document information, loan files, etc. File cabinets are susceptible to fire and flood The tornado examples You Tube: http://www.youtube.com/watch?v=v5ki63l22uu
Paperless! An electronic document management solution Captures paper, signatures & photo id s Backs it up Will take you forward and imaging will bring you up to date More time to focus on non-technical critical objectives (ex. safety of your employees)
Not Just Insurance Tangible benefits Productivity Workflow Piece of mind for your bank & your customers Focus on non-technical, critical objectives to your plan
III. A Cross-Selling Strategy that Actually Boosts Revenue And that your Tellers will Adopt
Current Climate for Banks Lost Revenue = Regulatory Pressures + Market Conditions Need to boost revenues (fee/non interest income) -investment in security (ex. encryption, disaster recovery) -investment in innovation What is the quickest way to generate immediate stream of revenue on a shoestring budget? Cross-sell current customers!!!!
Questions to think about Have recent regulatory pressures and/or market conditions resulted in lost or diminished revenue? Are you looking for additional sources of revenue? Has your bank had significant cross-selling success? Are your tellers good at selling your products?
The Dilemma of Cross-Selling Few banks have had significant cross-selling success. Selling is uncomfortable and a challenge to tellers. -don t like rejection -look foolish Do you invest money to train tellers or implement incentive programs? Insanity is doing the same thing over and over and expecting different results -Albert Einstein
The Solution The Signature Pad!!! At the time of the signature at the end of the transaction. The bank posts a question for the customer to answer based on their unmet needs. Creates sales opportunities and generates referrals. Can also use for market study and customer service. Forty-six new loans in a month!
IV. The Modern Customer Population ( GenY ) and their Importance to your Bank
Questions to think about Is your bank ready for the next generation customer? Are you staying relevant with Gen Y? Do you have a dedicated Gen Y strategy in place? Are you taking steps to improve the customer experience for all (that includes Baby Boomers!)?
Shifting Customer Expectations Improving the Experience Time is a scarce resource for all in our busy world Traditional reasons to visit a bank Technology is bridging the gap of time and distance
Generation Y Can t afford to ignore Tech-savvy, expect immediate results 100 million strong by 2020 50% mobile banking users 27% own a tablet Will become the largest share of homebuyers Other facts If you don t meet their needs, they will go to another bank that will
New Innovations in Technology to Stay Relevant Electronic Signatures Email Receipts Text Receipts
V. The Future is Now! The Banking Customer Experience in a 24/7/365 World
Digital Signatures: An Essential Investment in Innovation
The Benefits A technology solution to stay relevant. Meet regulatory oversight and compliance challenges. Capture, service & support the modern customer: increase revenue streams! Avoid or cut costs associated with mailing or processing forms: save money! Increase efficiency: capture revenue faster and increase the speed and time to close transactions.
Features Customers sign securely Legal & compliant (Esign Act of 2000). http://www.completedataproducts.com/products/secureelectronic-signature_banking.php Conveniently (anytime and anywhere) Online or remotely (using your mobile phone, computer or tablet) Virtually puts your customer in the bank (bridges the gap between distance and time) An example
Email Receipts: Another Essential Investment in Innovation
History What it is. Retail/2005 Banking/2010
Things to Look for in an Email Receipt Solution Secure Seamless process to set up Integrates with data processing systems Quick and easy retrieval
Benefits to your Customer Convenience Generation Y & Baby Boomers Go Green
Benefits to the Bank Cut costs Increase Revenue Cross-sell Better capture, service and support the modern customer Compliments a green philosophy
How Secure are your Email Receipts? Better Business Bureau Protect your Identity Encrypt Text Receipts
QUESTIONS EMAIL US AT INFO@SECURECDP.COM CALL US AT 800.869.0493 Free Trials on any of our Solutions