THE NEW ENTREPRENEURS In the 21 st Century The 15 th Annual California International Virtual Enterprise Trade Show Hosted by the Western Regional Virtual Enterprises International Central Office, Kern Community College District YEP and Kern High School District VE Competition Overview Booklet December 3-4, 2013 Rabobank Convention Center 1001 Truxtun Ave. Bakersfield, California 93301 (United States)
Successful Competition Tips and Guidelines for Professional Competition Behavior Professional attire required (company uniforms permissible). Don t fidget. No hands in pockets or jingling change in pockets. Designate a lead speaker during your presentation (helps in fielding questions and helps for presenters not to talk over each other). All work submitted must be student-produced work. Visual for all competitions except Impact Marketing are limited to 36 x 48 display board (added to individual competition guidelines). Visual for Impact Marketing is limited to 20 x 30 foam display board. No talking over each other. No cell phones or electronic devices. No Gum. No entering and leaving competition rooms when presentations begin. All participants and guests will be in the room for 70-80 minutes and then all released at the same time. Spectators must maintain neutrality during others presentations and guests are welcome if space is available in the seating areas. General Trade Show Competition Time Schedule on December 3, 2013 There will only be One Division (5 & 10 hour companies together) in the December 3 rd Trade Show Oral Competitions. Please arrive on time to your competition (arrive at least ten minutes before your competition time). Doors will be closed and locked at the top of each session and re-opened 5-10 minutes before each new session. Make sure that you check in with the competition room facilitators. Competition sessions are as follows: Session 1 (a & b): 8:30-9:50 8 Teams per Session per Section (16 total) Session 2 (a & b): 10:00-11:20 Session 3 (a & b): 11:30-12:50 8 Teams per Session per Section (16 total) 8 Teams per Session per Section (16 total) Lunch: 12:50-1:50 Session 4 (a & b): 1:50-3:30 8 Teams per Session per Section (16 total) Session 5 (Finals 8 Teams): 3:40 pm 5:00 pm NOTE: Please send Intents to Participate in competitions by November 13 th or earlier to be assured of a slot in the oral competitions. Otherwise, the company will be place on a waiting list. Revised 9/24/13 2
CALIFORNIA VE TRADE SHOW COMPETITION OVERVIEW Each Virtual Enterprise Company will have the opportunity to participate in one or more competitions offered at the December 3-4, 2013 event. Virtual Enterprise students will have the opportunity to display their projects, compete and interact with students from throughout the nation. Business leaders and industry experts from various locations in the state will judge all Trade Show competitions. Please review the overviews and attached scoring sheets for further details. Below is a list of the competitions to be offered at this Trade Show: 1. Apprentice Advertising/ Marketing Consulting Firm Competition Mixed teams. 2. Proposed State Business Challenge/Solving a Global Business Problem Mixed Teams 3. Marketing Plan Presentation Company with oral finals. 4. Human Resources Scenario Presentation - Company with oral finals. 5. Sales Presentation (with Company Catalog) - Company with oral finals. 6. Video Commercial Presentation Company mail-in with no presentation or finals. 7. Web Site Design Presentation (2 categories) Company mail in with oral finals for top 10 in each category. 8. Employee Newsletter Presentation Company mail-in with no presentation or finals. 9. Company Catalog Company mail-in with no presentation or finals. 10. Job Interview Competition Individual competitions/interviews. 11. The Perfect Elevator Pitch Presentation - Company oral competition 12. Impact Marketing Company presentation. 13. Best Booth (3 categories) Company with no finals. 14. Best Salesmanship (2 categories) Company with no finals. Award plaques will be given to the top three companies and certificates will be given for places 4-10 in each of the company presentation competitions. Honorable Mention certificates will also be awarded in each competition. REMINDERS: All companies must register by November 13, 2013 for competitions. All companies will be entered into their requested competitions as space allows. If there is no more room in a competition, a company will be put on a waiting list for that specific competition and notified. There will be NO additional planned sessions. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all their competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If a company decides to take their name out of a competition before arriving December 3 rd, they need to notify the VEIC office so a team on the waiting list may be scheduled for that competition. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 3
APPRENTICE ADVERTISING/ MARKETING CONSULTING FIRM COMPETITION This competition will take place on December 3 rd at the California State Virtual Enterprise Trade Show. Below are the details of the competition. A limited amount of spaces are available for this competition because of space limitations. This competition is made up of mixed teams, and participants enter as individuals and not as a school or company. There will be a one-space limit per company. A waiting list will be started on the day of the competition for those not registered to compete. SCENARIO A company executive is looking for a Consulting/Marketing Company to help advertise and promote his company. Participants will be formed into eight employee advertising firms to work out a proposal for this company regarding the company s advertising and consulting needs. All teams will be asked to organize, staff, delegate, meet, complete tasks and present their ideas. The winning company will have to hear the words, You are hired!! Do you want to take on the task of being the Apprentice Advertising Firm? 8:15-8:30 am - Arrive for registration and assignment to be mixed into teams. 8:30-8:45 am - Consulting competition explanation and address from company executive. 8:45-9:10 am - Team meeting to establish name, logo, organization, roles, and delegate tasks. 9:10-9:20 am - Team company development objectives presentation to company advisors (Power Point Slides and Organization Chart Required). 9:20-10:30 am - Advertising/ Marketing Consulting and analysis work time (Work on delegated tasks). 10:30-10:40 am - Team advertising idea/sales pitch presentation to company advisors (Sell your idea to company advisor). 10:40-11:35 am - The company and his team of advisors will ask companies questions in the Apprentice Boardroom Hot Seats. Selected teams will be asked to the board room; five (5) minutes per team. 11:35-12:00 pm - The Don will make a final evaluation of all teams and announce who has been hired for the company advertising/consulting job. At or around noon all students will be dismissed to go to lunch on their own. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 4
PROPOSED STATE BUSINESS CHALLENGE/ SOLVING GLOBAL BUSINESS PROBLEM COMPETITION This competition will take place on December 3 rd at the California State Virtual Enterprise Trade Show. Below are the details of the competition. A limited amount of spaces are available for this competition because of space limitations. This competition is made up of mixed teams, and participants enter as individuals and not as a school or company. Coordinators will nominate students for this competition. A waiting list will be started on the day of the competition for those not registered to compete. SCENARIO As the growth of international business has accelerated, it is necessary for business students to be prepared to understand the global economy in which they will work. The State Business Challenge, like the Global Business Challenge at the 2013 Youth Business Summit in New York is a unique opportunity for Virtual Enterprise/practice firm students worldwide to achieve this goal. COMPETITION GUIDELINES In early November, students/companies registered for the GBC will receive a Business School case and have the opportunity to read and review the case to examine the challenges, opportunities and risks facing a global company. On the afternoon of the event, students will be assigned to a national team of 7-8 students and will be given The Challenge. The mission is for each team to analyze company data, identify relevant information for the assigned task, and prepare a solutions-based presentation to industry partner judges. Each team will be provided with one laptop in order to prepare their presentation. Teams must complete their mission in 2 hours. As the teams work, judges will have the opportunity to observe and evaluate performance, professionalism, and effectiveness. This evaluation will contribute to the team s overall score. At the end of the 2 hours, teams will make a 7-minute presentation to judges, followed by 5 minutes of questions. In addition to the criteria of teamwork, teams are rated on their analysis of the company, the strategies they recommend and the strength of their answers to judges questions. Scores will be computed and the top 3 teams will be announced during the Trade Show awards ceremony. Selected participants will receive a rubric several weeks prior to the event so that everyone is aware of judging criteria. ELIGIBILITY Schools participating as exhibitors at the CA International Trade Show in Bakersfield on December 3-4 may nominate students to be considered for participation in the State Business Challenge by completing a registration form. VEI will review the registrations and will notify schools by November 12, 2013. Proposed Time Frame for competition: 1:45 pm 3:45 pm Study of problem by teams/strategies to problem developed 3:45 pm 5:00 pm Presentation of business strategy to judges Revised 9/24/13 5
MARKETING PLAN PRESENTATION COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create a Marketing Plan. The Marketing Plan Presentation competition allows the VE company to introduce and explain their Marketing Plan to a panel of judges. Below are the rules for the competition. In addition to these rules, review the competition s Scoring Sheet for each element of the Marketing Plan Presentation competition. RULES: Each company will develop a Marketing Plan for their Virtual Business. The cover sheet should say Marketing Plan. The Marketing Plan presentation team must consist of 2-3 students. Each company will be given seven (7) total minutes to display and discuss their Marketing Plan & answer judges questions. Time Allowance: 5 minutes presentation, 2 minutes judges Q&A. The team will present their Marketing Plan to a panel of judges and will answer questions related to the Marketing Plan of their Virtual Business. Three (3) copies of the Marketing Plan must be presented to the judges at time of the presentation. DO NOT MAIL MARKETING PLAN TO VEIC OFFICE. No electronic equipment may used! Visual aide is limited to one 36 x 48 display board. If any member of a team interferes with another team s presentation, cell phone interruption, talking, etc. the disrupting team will be disqualified. Refer to the Marketing Plan Presentation Score Sheet for specific elements to be included in the presentation. Competition results will be posted after each session s competition in the lobby of the Rabobank Convention Center. The top eight Marketing Plan presentations will participate in a final competition on the afternoon of December 3 rd from 3:40-5:00 pm (all finals are at this time in a room designated by trade show committee). This final competition will decide the overall Marketing Plan presentations champion. Honorable Mention certificates will also be awarded. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 6
COMPANY NAME: Industry Analysis Target Market and Market Segmentation Product Score Sheet for Competition MARKETING PLAN PRESENTATION Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Market Analysis National and/or local business trends addressed Marketing Plan Strengths/threats identified and addressed Target market identified and segmented Products and/or Services identified Pricing Strategy Placement Promotion Oral Communication Skills Professional Attire Knowledge Pricing strategy reflects understanding of profit margins, competition, discounts, etc. Channel(s) of distribution identified and reflect understanding of placement Addressed how the company will attract, hold, increase market share through various promotional means Oral Presentation Presenters use a clear voice and correct, precise pronunciation of terms. Eye contact with judges Attire is business professional (Company uniform is acceptable) Presenters have clear knowledge of content (Reduction in points if note cards are used) Multiple team members participate in the presentation. Did all members actively participate? Team members clearly respond to questions from judges. Answers are complete and pertinent to the question Judge s Signature: JUDGES: Please make comments on Strengths and Weaknesses of team presentation on the back. TOTAL POINTS (Out of 220) Revised 9/24/13 7
HUMAN RESOURCE / EMPLOYEE MANUAL SCENARIO COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create an Employee Manual. This competition allows the VE company to address an employee problem through the application of company policy. Below are the rules for the competition. In addition to these rules, review the competition s Scoring Sheet for each element of the Human Resource / Employee Manual Scenario competition. RULES: Each company will develop a Human Resources Employee Manual for their Virtual Business. The Human Resource presentation team must consist of 1-2 students. No penalties will be applied for a one-person team. Each team will be given seven (7) total minutes to discuss the selected scenario question & answer judges questions. Time Allowance: 5 minutes presentation, 2 minutes judges Q&A. Three (3) copies of the Human Resources Employee Manual must be presented to the judges at time of the presentation. DO NOT MAIL EMPLOYEE MANUAL TO VEIC OFFICE. No other visual aide other than the Employee Manual can be used. No electronic equipment can be used! If any member of a team interferes with another team s presentation, cell phone interruption, talking, etc. the disrupting team will be disqualified. Refer to the Human Resource / Employee Manual Scenario Score Sheet for specific elements to be included in the presentation. Competition results will be posted after each session s competition in the lobby of the Rabobank Convention Center. The top eight Human Resource presentations will participate in a final competition on the afternoon of December 3 rd from 3:40-5:00 pm (all finals are at this time in a room designated by trade show committee). This final competition will decide the overall Human Resource presentations champion. Honorable Mention certificates will also be awarded. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 8
HUMAN RESOURCE SCENARIO QUESTION EXAMPLES (FOR PRACTICE ONLY) These are not the questions that will be asked during the HR Scenario Competition on December 3 rd. These are for practice purposes only. A like or similar question for your discussion scenario will be randomly selected by the competition judges. 1. Two employees are having lunch in the cafeteria. For the year they've been working in the same unit, there has been an undercurrent of hostility. Their conflict is affecting morale. The conversation suddenly becomes very loud and both appear very angry. Finally they stand up and are about to fight. Other managers stop the aggression and split the two up. They both report to the same director, who calls you and asks how to handle the situation. What do you tell the director? 2. One employee is frequently late to work and on occasion has failed to call his supervisor to report his absence when sick. One morning, the supervisor decides he has had enough and wants to terminate the employee. How should the HR Department handle this situation? 3. An employee is usually on time and present, but does not get his/her work done. This employee does not refuse to do assigned work, but simply chooses not to do it and does other things he or she is interested in doing. He or she is quiet and does not disturb others, but is not productive and does not get any work done. What is the best way to handle this situation? 4. An employee has been counseled on appropriate business attire for the office. The employee continues to wear inappropriate clothing. Staff is beginning to complain. How should this situation be handled? 5. One employee with long standing tenure arrives each morning at 7:45 a.m. The company work schedule is 8:00 a.m. to 5:00 p.m. with an hour break for lunch. This employee is continuously late returning from lunch by ten to fifteen minutes. When it is brought to the employee's attention, the employee states to the supervisor that he or she arrives at work by 7:45 am each morning. The supervisor is frustrated and feels that there is nothing he / she can do since the employee does arrive early. What is the best way for the supervisor to handle this situation? 6. A supervisor receives a complaint from a customer regarding an employee appearing to be intoxicated. Upon further investigation, the supervisor decides to send the employee home for the day. The supervisor contacts the Human Resources Department and states his / her concern about the employee. How should the HR Department handle this situation? 7. An employee is complaining to you about his supervisor. He says that the supervisor expects more from him than from other employees. He feels the supervisor picks on him and gives him the most difficult jobs to do. He is quite unhappy and is considering asking for a transfer to a different department. He is Revised 9/24/13 9
claiming that the supervisor is treating him unfairly. You ask the employee if he has discussed the situation with his supervisor. He has not. As the HR representative, you ask the employee whether he wants you to get involved in the situation, of if he came to see you because he needed a listening ear. The employee responds by requesting help. What will you advise him? 8. An employee emails you requesting a meeting to discuss a situation she is having with a co-worker who is talking behind her back. The employee states He's all smiles and chuckles to my face. The second I turn my back, though - wham! - I get hit. Sometimes it's a bit of confidential information I d shared with him that he let slip out at just the "right" time. Sometimes he goes behind my back and talks about me with my supervisor or coworkers. Sometimes it's worse. The employee feels like the work environment is getting hostile and uncomfortable, and mentions harassment. The employee does not want to disclose who this employee is quite yet. The employee does not want a meeting with the person. How would you handle this situation? 9. An employee is complaining about his supervisor- he has come to your office to explain the situation- I have a boss who has given me an unfair evaluation. She is all over me the moment things go wrong, but never seems to notice when things go right. I can take a little criticism from my boss from time to time when I ve messed up, or haven't quite done something right. It is very de-motivating, however, when that seems to be the only type of feedback I get, and that there never seems to be the recognition for the positive contributions I make to the company. Other employees have been promoted over me, I do all the work and this boss is discriminating against me and I don t know why. The employee has asked you to help and your advice to this employee would be. 10. A customer has phoned in to talk to you about rude customer service they received from an employee at your company booth at the recent Trade Show. This customer is very upset; you offer your apologies, however, they just don't seem to want to listen to what you have to say. Even after you've tried to explain things, they won t let you speak and continue to only listen to themselves go on and on. They want this employee fired. How would you handle this situation? What would you say to this customer and how would you handle the employee? 11. A company that makes surgical equipment has a policy of no electronic items (cell phones, MP3 players) on the property. Most employees bring their cell phones, but keep them in their purses or pockets and do not use them. An employee is caught texting while doing a final inspection on critical surgical equipment. All of the equipment was inspected again and some major errors in the equipment were found. How should HR handle this situation? 12. Two employees work their normal shift in the morning at a manufacturing plant. They both operate forklifts. They go to lunch together and are late coming back. Their supervisor notices they are acting very different from the morning shift and stops to talk to them. They are slurring their words and at times they have difficulty standing still. Neither smells like they have been drinking alcohol. The supervisor sends them to the break room and calls you in HR. How do you advise the supervisor? Revised 9/24/13 10
COMPANY NAME: Score Sheet for Competition HUMAN RESOURCE / EMPLOYEE MANUAL SCENARIO Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Human Resource Scenario Company policy Policies based on sound research Solution Solution is feasible and fair Interpretation Presenters correctly interpreted the Employee Manual guidelines in the scenario. Viewpoint Both employee and employer involvement were addressed in the solution. Reference to Employee Manual Employee Manual is referred to verify solution. Oral Presentation SC0RE Oral Communication Skills Professional Attire Knowledge Team member(s) clearly respond to questions from judges. Presenters use a clear voice and correct, precise pronunciation of terms. Eye contact with judges. Attire is business professional (No deduction for company uniform) Presenters have clear knowledge of content (Reduction in points if note cards are used) No deduction if Team consists of only 1 member Was the written Employee Manual submitted for review? Employee Manual YES = 20 NO = 0 Either 20 or 0 Judge s Signature: Judges: Please make comments on Strengths and Weaknesses of team presentation on the back. TOTAL POINTS (Out of 200) Revised 9/24/13 11
SALES PRESENTATION COMPETITION OVERVIEW The Sales Presentation competition allows the VE company to utilize their professional salesmanship skills while showcasing their Company Catalog as a tool for their salesmanship presentation. The Company Catalog is a comprehensive catalog which showcases every product and/or service that the company offers. Below are the details of the competition. Please review the attached Scoring Sheet for the rating of their Sales Presentation competition. RULES: The Salesmanship team must consist of 1-2 students. No penalties will be applied for a one-person team. Each company will be given seven (7) total minutes to make a sale to the judges & answer judges questions while utilizing their Company Catalog in their sales presentation with the purpose of showcasing their product/service line to secure a sale. Judges will be given checks for the purpose of purchasing products/services from the presenting team. Assumption: customer financing has already been approved. Three (3) copies of the Company Catalog must be presented to the judges at time of the presentation. No electronic equipment may be used! If any member of a team interferes with another team s presentation, cell phone interruption, talking, etc. the disrupting team will be disqualified. Salesmanship presentation will follow the competition Scoring Sheet. Competition results will be posted after each session s competition in the lobby of the Rabobank Convention Center. The top eight salesmanship presentation teams will participate in a final competition on the afternoon of December 3 rd at 3:40-5:00 pm (all finals are at this time in a room designated by trade show committee). This final competition will decide the overall company catalog presentations champion. Honorable Mention certificates will also be awarded. Helpful Hints: Shake hands with judges, smile and introduce yourself; stand two arms length from the judges table for sales presentation. Come with a prepared plan to make a sale to the judges. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 12
COMPANY NAME: Greet the Customer Qualify the Customer Present the Product Overcome Objections Score Sheet for Competition SALES PRESENTATION Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Sales Presentation Score Salespersons introduced themselves. Salesperson asked questions to find out customer s wants and needs. Salesperson presented product/service based on information obtained through the Qualifying process. Outstanding product knowledge is evident. Salesperson overcame customer objections. Outstanding product knowledge is evident. Close the Sale Salesperson asked for the sale. Professionalism Catalog used in Sales Presentation YES = 20 NO = 0 Attire is business professional Professional Attire (No deduction for company uniform) Score Either 20 or 0 Attitude Employee was polite and maintained a positive attitude Judge s Signature: Judges: Please make comments on Strengths and Weaknesses of team presentation on the back. TOTAL POINTS (Out of 160) Revised 9/24/13 13
JOB INTERVIEW COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to select an interview candidate. This interview candidate will participate in a statewide competition on December 3 rd at the California Virtual Enterprise Trade Show. Below are the details of the competition. Also, please review the attached Scoring Sheet for the rating of the Job Interviews. RULES: This contest is designed to stimulate interest and acquaint VE students with the employment procedures they will face when applying for a job. Only one interview candidate can participate from each VE Company participating at the Trade Show. Select one (1) of the following five (5) positions to apply for: Marketing (Commercial Artist), Accounting (Payroll Assistant), Human Resources (Public Relations Officer), Technology (Web Developer I) and Sales (New Products Assistant). Please review the next page for more detailed information. All interview candidates should research the position they are applying for in advance of the interviews. All competition participants will need to mail in an Application, Cover Letter, and Resume for the posted interview job. They should to be mailed by November 8, 2013 to arrive in the VEIC office by no later than Friday, November 15, 2013. Mail to: Virtual Enterprise Center (Attn: Nancy Phillips), 501 S. Mount Vernon Ave., Bakersfield, CA 93307. Selected candidates will be informed of interview time. Candidates names who will receive an interview for one (1) of the five (5) job postings will be posted outside the application room. Each job posting will have a maximum of 8 interviews granted. All candidates must report for interviews at 1:50 pm to the designated room. Interviews will be conducted from 2:00-4:30/5:00 pm on December 3 rd. It is the interview candidate s responsibility to check at the registration desk between 12:30-1:00 pm to check their interview time. If possible, most will be contacted via email. Seven (7) areas will be assessed for the competition: Application Form, Cover Letter, Resume, Appearance, Knowledge of Position, Presentation, and Response to Questions. Dress is professional for the interview. Interview - approximately 10 minutes. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd, each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. This Mail-In Portions of this competition must arrive no later than November 15, 2013. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 14
VIRTUAL ENTERPRISE JOB INTERVIEW COMPETITION Each candidate must pick one (1) of the five (5) jobs listed below. A Personal Resume, Cover Letter, and Application Form must be sent in based on the information below: Marketing: Commercial Artist SITUATION: A large company is looking for a new Commercial Artist to help assist an exceptional team of talent to ensure creative promotion for the company. The Commercial Artist will be under the direct supervision of the Director of Art and will help to develop the company image. He or she will support in the design and develop concepts for company logos, letterheads, company business cards, name badges and company signage. This person will also support the web development team with web art. It is recommended that this person have knowledge of various design computer programs such as InDesign, Illustrator, Photoshop and knowledge of web and e- business concepts. Address typed cover letter to: Mr. Robert Google, 1612 Waterford Place, San Diego, CA 91124. Accounting: Payroll Assistant SITUATION: A new marketing firm is seeking an organized and self-motivated individual for the Accounting Department who will be working with the payroll specialist in the management of payroll and paycheck deductions for 25+ employees, processing of monthly employee pay checks, management of commission sales, vacation and sick accruals, the management of the garnishment process and assisting in the tracking of all federal and state deductions for the company employees. This an entry level support position for the Payroll Specialist. This person must possess the ability to grow and for that, will be rewarded with opportunities for advancement within the company. Address typed cover letter to Ms. Elizabeth Bing, P.O. Box 4923, Oakland, CA 95614. Human Resources: Public Relations Officer SITUATION: Local business is looking for an individual to assistant and support the needs of the Director of Human Resources. Responsibilities include: working closely with company Publication and web teams in the Marketing department to provide the public a positive understanding of the company, developing monthly thematic newsletters, providing web department with materials and stories for company web site, developing news releases on company successes, working with all departments in communicating news worthy stories for website and other communications. Address cover letter to: Ms. Jane Yahoo, 1057 Spring Valley Road, Bakersfield, CA 93306. Technology: Web Developer I SITUATION: A bakery company is looking for a creative, energetic individual who has a complete understanding of the web and its applications, as well as knowledge of the sales and marketing field. As a part of the web team, this individual will work in a variety of assigned areas of the company web site. He or she will also be responsible for working with the New Products Developer in creating and developing monthly promotional pages for new or featured web items. Address cover letter to: Mr. Joe LinkedIn, 7621 Greenbrier Road, Santa Barbara, CA 92078. Sales: New Products Assistant SITUATION: Our company is looking for an individual who thrives on challenge and has a desire to be involved in cutting-edge web-based sales industry. The New Products Assistant will be asked to track product sales and develop monthly reports on the sales of particular product lines. The New Product Assistant will process orders and maintain the inventory of current products the company sells. Address cover letter to: Ms. Sylvia Twitter, 7546 Rockingham Way, Beverly Hills, CA 90210. Revised 9/24/13 15
STUDENT NAME: COMPANY NAME: Score Sheet for Competition JOB INTERVIEWS Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Career Readiness / Preparation for Interview Score Letter of Introduction Neatness, organization, and content. Résumé Neatness, organization, and content. Application Form Knowledge of Position Presentation Response to Questions Professional Attire Miscellaneous Penalties Neatness, legibility, completeness, and adherence to instruction. Interview Procedure and Questions Conveys knowledge of career area and/or evidence of researching job skills. Use of career terminology and understanding of job procedures. Communicative ability. Sincere, direct, attitude, poise, and confidence. Pronunciation, articulation, voice quality. Ease before an audience, maturity, and honesty. Organized response. Logical development of thought. Complete, original, and uses critical thinking skills. Can think quickly, convincing, and easily understood. Professionalism Attire is business professional and neatly groomed. (Company uniform is acceptable.) (penalties may be applied for team interfering with another team s presentation, cell phone interruption, etc) Judge s Signature: Judges: Please make comments on Strengths and Weaknesses on the back. LESS: TOTAL POINTS (Out of 140) Score Score Revised 9/24/13 16
VIDEO COMMERCIAL PROPOSED COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create a Videotape Commercial. This is a Mail-In Only Competition. This competition allows the VE company to market their business via a video commercial. Below are the rules for the competition. In addition to these rules, review the competition s Scoring Sheet for each element of the Video Commercial competition. RULES: Commercial must be on a DVD or possibly uploaded to YouTube or Vimeo. Decision to be made by October 15 th. Commercial length is one minute + 5 seconds. Do not send in native program, like Movie Maker, but render or export into one of these files:.wmd,.mov, or.mpg4 Multiple formats may be sent on same DVD for judges to open. One (1) Commercial must be mailed / postmarked and received by the date specified in the Video Commercial Cover Sheet or posted on YouTube or Vimeo by date specified. Decision to be made by October 15 th. The Video Commercial Cover Sheet must accompany the video or mailed to VECI Central Office via email or with other Trade Show paper work. The DVD must be labeled with the company s name. This is a mail-in only competition with no presentations. Refer to the Video Commercial Score Sheet for specific elements to be included in the commercial. The top ten Video Commercials will receive awards. There will be no final in this competition. Honorable Mention certificates will also be awarded. The Video Competition is a Mail-In Only Competition. ALL projects must be mailed to arrive in the VEC office by no later than Friday, November 15, 2013 for competition consideration. To insure arrival by specified date, it is recommended that the Video Commercial be mailed at least 7 days prior to due date. If Video Commercial arrives after November 15 th, the company sending the commercial may be disqualified. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. This Mail-In Competition must arrive no later than November 15, 2013. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 17
CALIFORNIA STATE VIRTUAL ENTERPRISE TRADE SHOW COMPETITION REGISTRATION VIDEO COMMERCIAL - COVER SHEET ALL projects must be mailed to VEC office for arrival by Friday, November 15, 2013 for competition consideration. Length/Running Time is 1 minute + 5 seconds (maximum 65 seconds; minimum 55 seconds). Include this form with the Video Commercial or email if uploaded. Video Commercial Information: Name of Company: Name of School: VE Department(s) in charge of video commercial: Primary Employee Contact (student): Contact Phone #: Contact Email: Format Video Commercial Created in: Comments: Send to: Nancy Phillips, Virtual Enterprise Center, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 If you have any questions, please call 661-396-4430 or email nphillips@khsd.k12.ca.us. Revised 9/24/13 18
COMPANY NAME: Score Sheet for Competition VIDEO COMMERCIAL Ratings: Company Name, Slogan & Product Product and/or Service presented Need/Call to Action Entertainment Value and Originality Content and Credibility Costumes and/or Props may or may not be computer generated Script and Actors Camera Work Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Company Identification & Audience Clearly presented, identifiable, and memorable Quality of logo & slogan artwork Company s product and/or service clearly presented Appropriate for Target Audience Stimulates audience response, desire to purchase product or service. Impact of commercial Production Value, Creativity & Content Grabs and keeps audience attention Content and ideas are fresh, original, and inventive Content is based upon logical conclusions, sound research and believability of product/service Costumes and/or props show creativity, relevance & reflects the nature of the product/service Actors have excellent knowledge of script Avoids use of stereotypes, biases, and/or poor taste Technical Aspects - Videography & Editing Does not rock and/or shake, stays in focus & camera angles (all do not distract from subject or message) Editing One Minute ± 5 seconds Maintains fluidity of storyline Edits are transparent, Sound effects, & Special effects Running Time 1 minute + 5 seconds = 20 pts Over 1 min 5 seconds or under 55 seconds = 0 pts Either 20 or 0 Judge s Signature: Judges: Please make comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 200) Revised 9/24/13 19
WEB SITE DESIGN PRESENTATION COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create a Company Web Site. Below are the details of the competition. Also please review the attached Rubric/Scoring Sheet for the rating of their Web Design Project. All companies will mail in their URL for prejudging. The top 10 in each category will present on December 3 rd to judges. RULES: There are two divisions: Basic and Advanced. The descriptions of these divisions are slightly different from previous years. The Basic Division is defined as companies that use premade templates and WYSIWYG (What You See Is What You Get) graphical editors that create the coding for the website automatically by generating HTML/markup by use of a visual designer. This is a website that does not utilize any advanced coding: i.e., Java, PHP, ASP.NET or involve any database driven technology. Use of straight HTML and templates are acceptable. The Advanced Division is defined as companies that create their own original design from the ground-up and do custom programming that utilizes advanced programming languages: i.e., HTML, XHTML, CSS, Java and PHP, etc. There is to be no use of WYSIWYG software. Web sites created using Adobe Flash fall in the Advanced Division as long as it is an original work. This competition is for students that create a website without using any pre-made templates. Developers will be asked to submit written explanations of their code that includes: reasoning for website elements and use of markup language; code development process, and any techniques or technologies used; citations of tutorials, websites, and books used to develop code; any code that is not the student s original work must be cited and names; and the respective roles of individuals involved in creating the website (i.e. Programmer, Designer, Editor, Writer, etc.) Each team will be asked to present and answer questions about their web site if placing in the top 10 of their division after preliminary judging. Companies will be notified prior to the December 3 rd presentation. Web sites must be on-line for the day of event judging. If the company site is not available through a VEI Network website via Data Portal it will not be judged No Exceptions. Teams of 1-2 students are allowed to present and answer questions. All teams should be able to answer questions and present their Web Site in the following areas: web site design/layout, web site code (if it is in the Advanced Division), overall web site content and show evidence of web site ease of use. Site presentation and construction following competition rubric will be weighted equally in deciding competition scores along with the answering of questions and defense of the site. Electronic equipment will be provided. No outside laptop computers! The top ten Company Websites in each category, Intermediate and Advanced, will receive awards. Honorable Mention certificates will also be awarded. Revised 9/24/13 20
CALIFORNIA STATE VIRTUAL ENTERPRISE TRADE SHOW COMPETITION REGISTRATION BASIC & ADVANCED WEB SITE COVER SHEET URL address must be mailed to Nancy Phillips, Virtual Enterprise Center Office, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 for arrival by Friday, November 15, 2013 for competition consideration. Company Website MUST be posted on a VE Website for judging. Disclaimer: This Virtual Enterprise online store is for educational purposes only. (2013-14 Firm Name) to be placed on website. Web Site Information: Name of Company: Name of School: URL Address of web site: Design Software Used: Online Web Template Used: Type of Hand Coding Used: Primary Employee Contact: Contact Phone #: Contact Email: Division: Basic Advanced Please check one. Send to: Nancy Phillips, Virtual Enterprise Center, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 If you have any questions, please call 661-396-4430 or email nphillips@khsd.k12.ca.us. Revised 9/24/13 21
COMPANY NAME: Score Sheet for Competition BASIC DIVISION WEBSITE Ratings: ~Name, Company Description, and Disclaimer* ~Products and Pricing ~Order Form ~Contact Info ~Functionality ~Site Navigation ~Product presentation ~User-friendly and intuitive ~Space utilization and layout ~Brand image ~Appropriate for target audience ~Logo and Company Info ~Appropriate & consistent fonts ~Effective use of multimedia & interactive elements (i.e. social media, games, polls, videos, etc.) ~Complexity of design & use of graphics ~Uniqueness ~Meets industry standard for professional appearance Language & Mechanics Navigation Element Comments: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Essential Components All or most of the components are provided. Components are presented in a most professional manner. All links within website functional. Ability to make online purchase(s) Includes Disclaimer Organization & Efficiency Products are presented in a logical, rational manner Site is very organized and user-friendly Space is maximized without compromising aesthetics Marketing Effectiveness Clear brand image Appropriate for user Fonts are appealing and consistent with brand image Multimedia and interactive elements are highly effective marketing tools Presentation & Aesthetics Well designed and well executed Images retouched and consistent w/ message Elements are fresh, original, and inventive Website is polished and professional. Content Text on the site well written and presented effectively Without major mechanical errors (grammar, punctuation, and spelling Ease of Use Additional elements such as fold-out menus and site maps implemented for convenience Relationship between pages clear Links appropriate, clearly labeled & have definite purpose Well organized and easy to navigate Overall Opinion of the Site Judge s Signature: Judges: Please continue additional comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 120) Revised 9/24/13 22
COMPANY NAME: Score Sheet for Competition ADVANCED DIVISION WEBSITE: Ratings: ~Name, company description, order form, and contact info ~Disclaimer: This Virtual Enterprise online store is for educational purposes only. (2013-14 Firm Name) ~Products and pricing ~Functionality ~Site navigation ~Use of markup language ~Product presentation ~User-friendly and intuitive ~Space utilization and layout ~Brand image ~Appropriate for target audience ~Logo and Company Info ~Appropriate & consistent fonts ~Effective use of multimedia & interactive elements (i.e. social media, games, polls, videos, etc.) ~Complexity of design & use of graphics ~Uniqueness ~Meets industry standard for professional appearance Language & Mechanics Navigation Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17 20 Essential Components All or most of the components are provided. Components are presented in a most professional manner All links within website functional. Ability to make online purchase via shopping cart Includes Disclaimer Organization & Efficiency Products are presented in a logical, rational manner Excellent markup; clean, orderly use of CSS and/or JavaScript Site is very organized and user-friendly Space is maximized without compromising aesthetics Marketing Effectiveness Clear brand image Appropriate for user Fonts are appealing and consistent with brand image Multimedia and interactive elements are highly effective marketing tools Presentation & Aesthetics Well designed and well executed Images retouched and consistent w/ message Elements are fresh, original, and inventive Website is polished and professional. Content Text on the site well written and presented effectively Without major mechanical errors (grammar, punctuation, and spelling Ease of Use Additional elements such as fold-out menus and site maps implemented for convenience Relationship between pages clear Links appropriate, clearly labeled & have definite purpose Well organized and easy to navigate Student s Original Code Form Authenticity Code is clean, without misused tags Original code free from plagiarism Document describing the details of code to Revised 9/24/13 23
Usability Element Comments: validate its authenticity Any code is taken from another author, company must cite source(s) Code maximizes website efficiency including features Layout: Cascading Style Sheets Loading time Interactive features: Shopping Cart, Question form submission, Navigation Use of enhancements: Audio & video, create log-ins for users as registered customers, links to update flash video plug-ins, if necessary Overall Opinion of the Site Judge s Signature: JUDGES: Please make comments on Strengths and Weaknesses TOTAL POINTS (Out of 200) Revised 9/24/13 24
EMPLOYEE NEWSLETTER PROPOSED COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create an Employee Newsletter. This is a Mail-In Only Competition. Below are the details of the competition. Also, please review the attached Scoring Sheet for the rating of the Employee Newsletter competition and presentation. RULES: Each company will develop a four (4) page Employee Newsletter. This should be an internally-focused newsletter for employees. All newsletters will be evaluated by a judging panel. This is a mail-in competition only with no oral presentation. Three (3) newsletter copies must be mailed in or one (1) possibly uploaded online. Decision to be made by October 15 th. The Employee Newsletter Cover Sheet must accompany the newsletter or mailed to VECI Central Office via email or with other Trade Show paper work if uploaded. Newsletter must be mailed in/postmarked and received by the date specified in the Employee Newsletter Cover Sheet or uploaded by specified date. Employee Newsletters should follow the competition Scoring Sheet and will be weighted equally in deciding competition scores. The Employee Newsletter is a Mail-In Only Competition. ALL projects must be mailed to arrive in the VEIC office by no later than Friday, November 15, 2013 for competition consideration. To insure arrival by specified date, it is recommended that the Employee Newsletter be mailed at least 7 days prior to due date. If Newsletter arrives after November 15 th, the company sending the newsletter may be disqualified. The top ten Employee Newsletters will receive awards. Honorable Mention certificates will also be awarded. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. This Mail-In Competition must arrive no later than November 15, 2013. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 25
CALIFORNIA STATE VIRTUAL ENTERPRISE TRADE SHOW COMPETITION REGISTRATION EMPLOYEE NEWSLETTER COVER SHEET ALL projects must be mailed to VEC office for arrival by Friday, November 15, 2013 for competition consideration. Four (4) pages for Newsletter (two (2) double-sided Newsletter, or four (4) single pages). Attach this form to the Newsletters with a paper clip or email if uploaded. Employee Newsletter Information: Name of Company: Name of School: VE Department(s) in charge of newsletter: Primary Employee Contact (student): Contact Phone #: Contact Email: Comments: Send to: Nancy Phillips, Virtual Enterprise Center, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 If you have any questions, please call 661-396-4430 or email nphillips@khsd.k12.ca.us Revised 9/24/13 26
COMPANY NAME: Topical Issues Readability Useful Information Score Sheet for Competition EMPLOYEE NEWSLETTER Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Meaningful Content Score Articles contain news concerning coming events, new products, announcements, etc. Article content is short, properly written, and focused. Contains useful articles such as employee safety, hints & tips, analysis of relevant issues, etc. Balance Reader Appeal Spelling Contains a mixture of articles related to employees (such as Employee of the Month or profiles) and products or services such as new products being offered or legislation or national trends Articles cover areas known to be of interest to its readership. Spelling, Punctuation, Grammar Free of spelling errors Score Punctuation and Grammar Balance Principals of Design Free of punctuation and grammar errors Incorporated principals of design: Rule of Thirds, Visual Center, or Grids Score Attractiveness & Effective Use of Space Identifying Information Overall appearance aesthetically pleasing. Effective use of space with minimal remaining white space Template Contains volume/issue number, company address, phone, fax, email and web address Score Table of Contents Newsletter size restrictions: Well-organized, comprehensive, and without errors Length of Newsletter Score 8.5x11 11x17 2 pages front/back, OR 4 pages front only 2 page front YES = 20 NO = 0 Either 20 or 0 Judge s Signature: Judges: Please make comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 240) Revised 9/24/13 27
COMPANY CATALOG PROPOSED COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to create a Company Catalog. The Company Catalog is a comprehensive catalog which showcases every product and/or service that the company offers. This is a Mail-In Only Competition. Below are the details of the competition. Also, please review the attached Scoring Sheet for the rating of the Company Catalog competition and presentation. RULES: Each company will develop a Company Catalog. This is a mail-in competition only with no oral presentation that is separate from the oral Catalog Sales competition. Two (2) catalog copies must be mailed in or one (1) possibly uploaded online. Decision to be made by October 15 th. The Catalog Cover Sheet must accompany the catalogs or mailed to VECI Central Office via email or with other Trade Show paper work if uploaded. Catalogs must be mailed in/postmarked and received by the date specified in the Catalog Cover Sheet or uploaded by specified date. Company Catalog should follow the competition Scoring Sheet and will be weighted equally in deciding competition scores. The Company Catalog is a Mail-In Only Competition. ALL projects must be mailed to arrive in the VEC office by no later than Friday, November 15, 2013 for competition consideration. To insure arrival by specified date, it is recommended that the Company Catalog be mailed at least 7 days prior to due date. If Catalog arrives after November 15 th, the company sending the catalog may be disqualified. The top ten Company Catalogs will receive awards. Honorable Mention certificates will also be awarded. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. This Mail-In Competition must arrive no later than November 15, 2013. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 28
CALIFORNIA STATE VIRTUAL ENTERPRISE TRADE SHOW COMPETITION REGISTRATION CATALOG COVER SHEET Two catalogs must be mailed to Nancy Phillips, Virtual Enterprise Center Office, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 for arrival by Friday, November 15, 2013 for competition consideration. Attach this form to each Catalog or email if uploaded. Catalog Information: Name of Company: Name of School: Primary Employee Contact: Contact Phone #: Contact Email: Comments: Send to: Nancy Phillips, Virtual Enterprise Center, 501 S. Mt. Vernon Ave., Bakersfield, CA 93307 If you have any questions, please call 661-396-4430 or email nphillips@khsd.k12.ca.us. Revised 9/24/13 29
COMPANY NAME: Score Sheet for COMPANY CATALOG Competition Organization Design Type Face Images Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Catalog Score Contains a Title Page (complete with company logo and company contact information), and Table of Contents. Overall well-organized. Design reflects creativity as well as professionalism. Variations in page layout designs keep customer engaged in the products. Limited number of typefaces used. Font is easy to read, legible and enhances the catalog rather than detracting from the catalog s effectiveness. Images are clearly presented and obviously associated with product description and product code. Product Descriptions & Codes Order Form Product descriptions are informative and detailed. Product codes are clearly presented. Order form easy to complete and solicits all information required to complete purchase & calculates amount owed. Judge s Signature: JUDGES: Please make comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 120) Revised 9/24/13 30
BEST BOOTH MOST PROFESSIONAL OR MOST CREATIVE COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to design and display a Trade Show Booth at the California Trade Show. Each company will be introduced and sell in a statewide competition on December 4 th at the California Virtual Enterprise Trade Show. Below are the details of the Best Booth: Professional or Creative competition. New coordinators at new or continuing VE schools sites may choose to enter either one (1) of these two (2) categories or a separate New Coordinator/New School Best Booth category. Also, please review the attached Scoring Sheet for the Best Booth: Professional; Best Booth: Creative; or Best Booth: New Coordinator/New School competition. RULES: Each company will design and display a booth at the Trade Show. Each company will operate the booth from 9:30 am-1:00 pm. This display opportunity will take place on December 4, 2013. All students can participate in booth construction and display at the Trade Show. However, adults are NOT allowed to assist in set up or operation of the booth. All Trade Show rules on height, width, and materials used must be followed to the letter. Failure to adhere to rules could cause booth disqualification from competition. Emphasis will be placed on the following areas in the Most Professional Best Booth competition: Representation, Product Display, Promotional Materials, Overall Appearance, and Enticing Booth. Emphasis will be placed on the following areas in the Most Creative Best Booth competition: Customer Participation/Interest, Appealing and Creative Use of Space, Innovative and Original Marketing, and Effort Shown in Booth Display. Emphasis will be placed on the following areas in the Novice Best Booth (formerly the New Coordinator / New School Best Booth) competition: Representation, Product Display, Appealing and Creative Use of Space, Overall Appearance, and Effort Shown in Booth Display. Please review the competition Scoring Sheets for more detailed information on the areas to be scored. The top ten Company Booths in each of the three (3) categories (Most Professional, Most Creative, and Novice) will receive awards. Honorable Mention certificates will also be awarded in each category. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd each company must reconfirm participation in all competitions. This will be done at the registration table in the Bakersfield Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 31
COMPANY NAME Booth # Score Sheet for Competition PROFESSIONAL BOOTH Ratings: Booth and Employees represent the business Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Representation & Product Display ~ Preliminary Round (closed trade floor) ~ Without Employees ~ Final Round (open trade floor) ~ With Employees Displays Goods and services clearly displayed Professional appearance of displays Products and/or Services Easily Identifiable Customers can easily identify products/services available. No question as to what the company sells. Promotional Materials Booth Displays Posters, banners, signs, etc. promote the company s image and market the company s products/services Pamphlets & Catalogs Enticing Promotional materials effectively market the company s product/services Appearance Entices customers to visit by its appearance and professionalism. Professional and functional Overall Appearance Easily accessible Neat and clean Miscellaneous Penalties Penalties (penalties may be applied for interference with another company s booth, etc) LESS: NOTE: Please state nature of penalty, if one is applied. Judge s Signature: TOTAL POINTS JUDGES: Please make comments on Strengths and Weaknesses on the back. (Out of 140) Revised 9/24/13 32
COMPANY NAME Booth # Score Sheet for Competition CREATIVE BOOTH Customer Interest Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Customer Participation / Interest ~ Preliminary Round (closed trade floor) ~ Potential to attract and hold customers ~ Final Round (open trade floor) ~ Generates and holds most interest from the public Displays Goods and services clearly displayed Appealing & Creative Use of Space Appealing and Creative Creativity attracts rather than detracts Use of Space Original Thought and Planning Promotional Materials Creative use of space reflects original thought and planning Innovative and Original Marketing Reflects original thought and planning Evidence of innovative marketing strategies Posters, banners, signs, pamphlets, catalogs, etc. promote the company s image and effectively market the company s products/services Effort Shown in Booth Display & Marketing Original Effort and Energy Time and scale Creative and functional Overall Appearance Easily accessible Neat and clean Miscellaneous Penalties Penalties (penalties may be applied for interference with another company s booth, etc) NOTE: Please state nature of penalty, if one is applied. LESS: Judge s Signature: JUDGES: Please make comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 160) Revised 9/24/13 33
COMPANY NAME Booth # Score Sheet for Competition NOVICE BOOTH Ratings: Booth and Employees represent the business Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Representation & Product Display ~ Preliminary Round (closed trade floor) ~ Without Employees ~ Final Round (open trade floor) ~ With Employees Displays Goods and services clearly displayed Professional appearance of displays Products and/or Services Easily Identifiable Customers can easily identify products/services available. No question as to what the company sells. Appealing & Creative Use of Space Appealing and Creative Creativity attracts rather than detracts Use of Space Enticing Overall Appearance Creative use of space reflects original thought and planning Appearance Entices customers to visit by its appearance and professionalism. Professional and functional Easily accessible Neat and clean Effort Shown in Booth Display Original Effort & Promotional Materials Time and scale Promotion of company s image effectively Miscellaneous Penalties Penalties (penalties may be applied for interference with another team s presentation, cell phone activity, etc) LESS: NOTE: Please state nature of penalty, if one is applied. Judge s Signature: TOTAL POINTS JUDGES: Please make comments on Strengths and Weaknesses on the back. (Out of 160) Revised 9/24/13 34
BEST SALESMANSHIP COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to sell their product at the California Trade Show. Each company will be introduced and sell in a statewide competition on December 4, 2013 at the California Virtual Enterprise Trade Show. Below are the details of the competition. Also, please review the attached Scoring Sheet for the Best Salesmanship competition. RULES: Each company will sell their product at the Trade Show. Each company will sell from 9:30 am -1:00 pm. This sales opportunity will take place on December 4, 2013. All students can participate in sales at the Trade Show. Emphasis will be placed on the following areas in the Best Salesmanship competition: Product/Service Knowledge, Professionalism, Customer Service and Attitude. Please review the competition rubric for more detailed information on the areas to be scored. Awards will be given in each of the following categories: Existing Company and/or Continuing Coordinator and Novice Company/Coordinator (formerly New School and/or New Coordinator). The top ten companies in each category will receive awards in Salesmanship. Honorable Mention certificates will also be awarded in each category. Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd each company must reconfirm participation in all competitions. This will be done at the registration table in the Bakersfield Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Revised 9/24/13 35
COMPANY NAME: Booth # Score Sheet for Competition SALESMANSHIP Existing Company and/or Continuing Coordinator Novice Company/Coordinator Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Salesmanship Score Greet the Customer Qualify the Customer Present the Product/Service Salesperson introduced him/herself. Salesperson asked questions to find out customers wants and needs. Salesperson presented product/service based on information obtained through the qualifying process. Product/Service Knowledge Outstanding product/service knowledge is evident, using company publications such as catalog, flyers, etc. Overcome Objections Close the Sale Professional Attire Attitude Sales Receipt Salesperson overcomes customer objections. Outstanding product/service knowledge is evident. Salesperson asked for the sale. Sale was completed utilizing the Order Form. Order form correctly completed. Payment procedures explained. Sales receipt provided. Professionalism Attire is business professional (No deduction for company uniform) (please note reason for deductions) Employee was polite and maintained a positive attitude Sales receipt identifies company contact information, purchase information (item name, quantity purchased, price), tax (if applicable), total amount of purchase Score Judge s Signature: JUDGES: Please comment on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 180) NOTE: Rubrics are identical for both categories. Revised 9/24/13 36
IMPACT MARKETING COMPETITION Impact Marketing is the ability to spark a potential customer s interest or curiosity quickly in your product or service. Some of the marketing devices used are mailings, doorknob hangers, refrigerator magnets or give-away items with a company s logo and information imprinted on the item. One of the most effective types of impact advertising is the use of outdoor displays. These include billboards, sides of buses, and bus stop and bench signage. The difficulty (and marketing challenge!) is to design an outdoor advertisement that creates interest or curiosity in a product or service within seconds! Most customers see this type of marketing for only a few seconds as the drive or pass by the billboard or bus stop. Your challenge: Create a billboard that sparks interest for your company for the California VE Trade Fair. Billboards have changed dramatically in the last few years. They are very creative and well designed. Many have moving parts (using small engines), digital displays or are 3-dimensional. And others are extremely simple but effective ( Got Milk! ). It is time to utilize the creative, hands-on employees within your company. Purpose: Create interest or curiosity within 5 seconds without explanation! Guidelines: Your company s billboard must be on a foam board that is 20 x 30. These boards are available at most office supply retailers. It can be set either horizontally or vertically. Your company s billboard must be set on an easel that you provide. Your company s billboard CANNOT plug into electrical outlets. It must be selfcontained. A battery pack is allowed if you have moving parts or digital readings. The display MUST be appropriate for a school function. Check in your billboard display at the check-in desk and a billboard number will be assigned to you for judging purposes. Your billboard will be placed in the designated Billboard Competition area of the convention center. Place your company and school name on the back of your board on the top right corner. Judging: The judges will be instructed to have their back to your display. They will turn for 5 seconds to look at your billboard and turn back away. They will then use the judging rubric to grade your billboard. Reminders (see complete reminders on page 3): Horizontal Billboard-style All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd each company must reconfirm participation in all competitions. This will be done at the registration table in the Bakersfield Convention Center Lobby. Failure to reconfirm participation may cause your company to be disqualified. Revised 9/24/13 37 Vertical Bus stopstyle
Display # COMPANY NAME: Score Sheet for Competition IMPACT MARKETING JUDGES: 1. HAVE YOUR BACK TO THE DISPLAY. 2. TURN AND LOOK AT PROJECT FOR 5 SECONDS ONLY! 3. TURN YOUR BACK TO THE PROJECT AND COMPLETE SHEET. Ratings: Unacceptable Requires Improvement Acceptable Very Good Superior 1-4 5-8 9-12 13-16 17-20 Appealing & Creative Use of Space Appealing and Creative Creativity attracts rather than detracts Use of Space Original Thought and Planning Creative use of space reflects original thought and planning Innovative and Original Marketing Reflects original thought and planning Evidence of innovative marketing strategies Creates interest or curiosity Effort Shown in Impact Marketing Original Effort and Energy Evidence of planning and effort in project Overall Impact to Viewer Miscellaneous Penalties Creates interest and/or curiosity Encourages further investigation by viewer Penalties LESS: Judge s Signature: JUDGES: Please make comments on Strengths and Weaknesses on the back. TOTAL POINTS (Out of 100) Revised 9/24/13 38
THE PERFECT PITCH COMPETITION COMPETITION OVERVIEW Each Virtual Enterprise Company is asked to present an Elevator Pitch about their company. The Perfect Pitch Presentation competition allows the VE company to introduce their company to a panel of judges as if they are on an elevator with these judges. The Elevator Pitch is a brief speech used by an entrepreneur, business owner or an executive to describe their business, product or service in a compelling and concise way. It is called an Elevator Pitch because the presentation should not last longer than an average elevator ride or about 75 seconds. Below are the rules for the competition. A good Elevator Pitch is one that captures a listener s attention quickly, is persuasive, excites interest and answers the following questions: What is your company s product and/or service? What sets your company apart from the competition? What makes you uniquely qualified to get the job done? What is the projected return on investment for investors? RULES: Each company will develop an oral Elevator Pitch for their Virtual Business. The Perfect Pitch presentation will have 1 student represent his or her company. Each company will be given 75 seconds + seconds to tell the judges about their company by painting a picture with words only. Time Allowance: 75 second + presentation with no questions from judges. The person representing his or her company is on an elevator with the judges. He or she is to paint a picture of the company in words before the judges get off of the elevator. The only hand-out from the presenter may be a business card to judges. 3-4 cards would be appropriate. No electronic equipment may used! Refer to The Perfect Pitch Presentation Score Sheet for specific elements to be included in the presentation. There are no finals in this competition. Revised 9/24/13 39
Reminders (see complete reminders on page 3): All companies must register by November 13, 2013. Upon arrival at the Trade Show on December 3 rd each company must reconfirm participation in all competitions on the 3 rd. This will be done at the registration table in the Rabobank Convention Center Lobby. If you have questions or concerns e-mail Nancy Phillips at the VEIC Office: nphillips@khsd.k12.ca.us. Examples of possible Presentation Points: Opportunity - a brief description of the opportunity, including: the product/service, the target market, the problem your business solves, and how the business will solve the problem. Company overview description of the business model; history, milestones, and future plans. Existing businesses should summarize their performance to date. Management team team qualifications, track record, and role in the venture. Products or service description of products/services, including competitive advantages. Include any future product development or expansion plans. Market analysis description of the target market, competitive landscape, and reasons customers will purchase your products. Summary of financial projections summary of projected returns on investment for investors. Revised 9/24/13 40
COMPANY NAME: Product Revenue Model Score Sheet for Competition THE PERFECT PITCH PRESENTATION Ratings: Unacceptable Requires Improvement Acceptable 1-4 5-8 9-12 Business Model Clear identification of what the company does Very Good 13-16 Clear description of how the company will earn revenue and from whom Superior 17-20 Return on Investment Clear projected return on investment for investors Market Analysis SC0RE Industry Analysis National and/or international trends addressed Competitive Advantage Industry Opportunity Oral Communication Skills Only one company representative participates in the presentation Presentation time no shorter than 70 seconds and no longer than 80 seconds. Judge s Signature: Comments on the Back Current and potential competitors addressed Competitive advantage identified Industry opportunity is described as well as the company s solution to fill this void Presentation Presenter uses a clear voice and correct, precise pronunciation of terms, logical order. Eye contact with judges YES = 20 NO = 0 75 seconds + 5 seconds = 20 Points Over 80 seconds or under 70 seconds = 0 Points TOTAL POINTS (Out of 180) Either 20 or 0 Either 20 or 0 Revised 9/24/13 41