THE VALUE OF MIXING GIS AND BUSINESS INTELLIGENCE ARCHITECTURES



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THE VALUE OF MIXING GIS AND BUSINESS INTELLIGENCE ARCHITECTURES GIS for Transportation Symposium March 2006 Columbus, OH presented by Tom Ries, Senior Consultant GeoAnalytics, Inc GeoAnalytics, Inc. 2005 # 1

Presentation Topics 1. Business Intelligence Architectures 2. DW/BI and GIS Value 3. DW/BI and GIS-T Strategies 4. Concluding Remarks # 2

General BI/DW Architecture # 3 Wedbush Morgan Securities, Dec 2005

DW/BI Available Tools # 4 Wedbush Morgan Securities, Dec 2005

DW/BI GIS Tool Integration: ESRI Example Web Integration o o Information Builders GBIS SAS Web Report Studio (coming) OLAP for ArcGIS Add-On o SAP, SAS, Microsoft Relationships with Business Objects, Cognos # 5 Wedbush Morgan Securities, Dec 2005

Why Care? $ 4 Billion Industry ($316M Public) (SAS Institute) #10 to #2 CIO Priority (Nov 05, Gartner) Government Sector Growth (BPM) BI/DW Talk to the C s Brother and Sister Relationship o o BI/DW: Aspatial GIS: Spatial GIS-DW/BI Vendor Relationships # 6

# 7 GIS and DW/BI Value

GIS and DW/BI Value Data Profiling Florida DACS Example Fall 2005 # 8

# 9

# 10

GIS and DW/BI Value Data Integration (ETL) Florida DACS Example Fall 2005 # 11

# 12

# 13

Compare/Choose Facility Proximity in ETL # 14

GIS and DW/BI Value Data Analysis (OLAP) # 15

On-Line Analytical Processing (OLAP, Cube, Pivot, ) # 16 gis.esri.com/library/userconf/proc02/pap0387/p0387.htm

GIS-T and the BI Geography Dimension 1. National 2. State 3. Region 4. County 5. Local 6. Corridor 7. Facility Segment # 17

Baltimore Crash Incident Analysis Example ESRI and Information Builders (OLAP), June 2005 # 18

Baltimore Crash Incident Analysis # 19

Baltimore Crash Incident Analysis # 20

Baltimore Crash Incident Analysis # 21

Baltimore Crash Incident Analysis # 22

GIS and DW/BI Value Business Performance Management (BPM) Support # 23

Performance Measurement Key Indicators Customer Satisfaction Roadside Maintenance Roadside Maintenance Customer Satisfaction Roadside Debris Pick-Up Customer Satisfaction Surface Maintenance Customer Satisfaction Roadside Signage Customer Satisfaction Responsiveness Customer Satisfaction # 24 Customer Satisfaction by District Cost by District Customer Satisfaction by Parish Spend by House District Project Completion: Surface Dist. 58 Maintenance Cost per Mile Roadside Signage

Performance Measurement dashboard.virginiadot.org # 25

# 26 DW/BI and GIS-T Strategies

DW/BI-GIS: Kansas DOT Top Down 1. Why: Executive GE Initiative 2. DW/BI Technology: Oracle Warehouse Builder, ETL, and Oracle Spatial; Bus Objects / Crystal for Access 3. Status: a) DW contains Project, Crash, Traffic Data b) Access is business area resp; use KGATE (GI-based web portal) to access DW and lots of other data 4. Future: spatially enabled sources; expand to finance, HR Information; x,y in all marts 5. Contact: Jeanette Branam, jeanette@ksdot.org # 27

DW/BI-GIS: Maine DOT Mixed 1. Why: Business Specific Initiatives 2. TIDE DW/BI Technology: Custom Oracle SP for ETL, Hummingbird BI 3. Status: TIDE DW (GIS), Fin DW (Bus), MATS DW (Bus) 4. Future: DW Integration Performance Dashboard 5. Contact: Cindy Owings, cindy.owens@maine.gov # 28

GIS-DW/BI Strategies - Informal 1. BI Architecture Exists a) Be Educated: OLAP, ETL, etc. b) Educate: Location Dimension, Spatial ETL, etc. c) Use Tools Ad Hoc, Prototype 2. BI Architecture Does Not Exist a) Are you sure? (Oracle, MS) b) Our Own GW/GI Successes (portals, etc) c) Acquire specific tools for specific purposes (data profiling) # 29

Concluding Remarks 1. Explore DW/BI GW/GI Relationships 2. DW/BI Value to GW/GI: Aspatial data profiling, ETL, Analytics (OLAP) 3. GW/GI Value to DW/BI: Spatially based data integration, Analytics (Spatial), and of course, Map Visualization 4. BI/DW References: TDWI, DCI, Location Intelligence # 30

THANK YOU! Tom Ries tries@geoanalytics.com 1716 Fordem Avenue Madison, WI 53704 Phone: 608.241.7100 GEOANALYTICS.COM GeoAnalytics, Inc. 2005 # 31

BI / DW Key Trends # 32 1. Integration: EII / EIA / ETL 2. Vendor Evolution a) Consolidation b) Big Boy Infiltration (Oracle, MS, SAP ) 3. Master Data Management 4. Actionable BI 5. Visualization Gartner, Knightsbridge, TDWI