Why Location Matters in Insurance - Business Analytics

Esri EMEAUC13 Why Location Matters in Insurance - Business Analytics Location has intrinsically been a part of insurance since the beginning - at Lloyd's Coffee Shop one of the first questions would be "so, where are you headed?" The World has changed dramatically since then and the business of insurance has needed to keep up. However, it's only been recently that insurance companies of all types have begun to recognize the enriched technical capabilities associated with the integration of business analytics - business intelligence, predictive analytics and catastrophe modeling with GIS / spatial analytics. Spatially enabled decision management is improving the financial performance, product profitability and risk management for insurance companies while allowing them to provide more personalized offerings and services. In this session GIS specialists and financial services firms will learn the business value propositions as well as the business/technical enablers for a set of biunique offerings made available through the powerful partnership between Esri and IBM with a specific case study. Craig Bedell, IBM cbedell@us.ibm.com

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2013 Esri Europe, Middle East and Africa User Conference October 23-25, 2013 Munich, Germany Why Location Matters in Insurance - Business Analytics Enriched by Spatial Craig Bedell Worldwide Insurance Industry Executive Business Analytics & Software Solutions Group Esri ie EMEAUC13 EA

Why Location Matters - Insurance Underwriting Rating Claims Sales Marketing Distribution Esri EMEAUC13

Traditional Uses of Spatial Analytics Proximity to Risk Catastrophe Analyses Aggregation of Risk Setting Premiums Sales & Marketing Areas Claims Adjustment Esri EMEAUC13

IBM Business Analytics Esri EMEAUC13 Type Presentation Name Here

Insurance Imperatives Customer Operations Advanced Analytics Business Intelligence Data Collection Analysis, Scorecards, Reports, Dashboards Statistics Modeler (Data Mining/Text Analytics Business Intelligence & Advanced Analytics Sales Performance Management Territory, Channel and Incentive compensation management Quota Planning Finance Risk Financial Performance Management Planning, Budgeting and Forecasting Financial Risk modeling Market Risk, Credit Risk, and Portfolio Risk Balance Sheet and Capital Modeling Stress Testing Disclosure Management Workflow Assembly and Audit of complex reports Disclosure Management Esri EMEAUC13

Business Analytics Transform through analytics for breakaway results Align Anticipate Act your organization around information see, predict and shape business outcomes Learn from solutions that get smarter with every outcome with confidence at the point of impact to optimize outcomes Esri EMEAUC13 Type Presentation Name Here

Esri EMEAUC13 Why Business Intelligence Matters

Esri EMEAUC13 Why Predictive Analyitcs Matters

Esri EMEAUC13 Why Spatial Analytics Matters

Esri EMEAUC13 Why Decision Management Matters

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Esri EMEAUC13 Predicted Claims

Esri EMEAUC13 http://www.esri.com/software/location-analytics/esri-maps-for-ibm-cognos

Esri Maps for IBM Cognos Bi-Directional Integration Business Intelligence Spatial Analytics Claims Optimization Fraud Territory Performance Agency Optimization Concentration of Risk Rating Territories CAT Analysis Disaster Response Esri EMEAUC13 http://www.esri.com/software/esri-maps-for-ibm-cognos

ESRI Maps for IBM Cognos Esri EMEAUC13 Type Presentation Name Here

Esri EMEAUC13 Insurance Analyses

Modern Application of Business Analytics & Spatial Fraud & Abuse Operational Risk Management Market Availability Advanced Customer Segmentation Agency Performance Esri EMEAUC13

Drive Time & Predictive Modeling Claims Fraud Predictive determinant Drive time to Treatment Facility Vs Drive time to Doctor Esri EMEAUC13 Type Presentation Name Here

Drive Time & Business Intelligence Claims Fraud Paring of post hail storm event with Policy Records, Repair Services & Claimants Esri EMEAUC13 Type Presentation Name Here

Insurance Agency Productivity & Prospecting Esri EMEAUC13 Type Presentation Name Here

Esri EMEAUC13 Managing existing agents

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External validation Esri EMEAUC13 http://www.analytics-magazine.org/component/content/article/130-analytics-section-of-informsnews/792-innovative-applications-in-analytics-award

Business Analytics As a Business Capability Esri EMEAUC13 Type Presentation Name Here

Esri EMEAUC13 www.analyticszone.com

Esri EMEAUC13 www.analyticszone.com

Esri EMEAUC13 http://www.ibm.com/software/analytics/insurance/

Westfield Insurance Company Business Analytics Transformation https://www.youtube.com/watch?v=hlpumzdaug0&list=fl3etlx-m8cjij5- /www.youtube.c iksaqnma Esri EMEAUC13

For more information ibm.com/software/analytics/insurance Esri EMEAUC13 cbedell@us.ibm.com

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IBM Cognos Performance Management System Business Modeling Applications / Accelerators / Blueprints Access & Interactivity Universal Capabilities Performance Management Platform Information Infrastructure Esri EMEAUC13

IBM Cognos Performance Management Platform User Experience Access and Interactivity Universal Capabilities Business Modeling Common Business Model IT Tools Shared Set of Purpose-Built Services Content Cognos Architecture Admin Upgrade Model Services API Content Security Metadata Presentation Service Query Service Scheduling Service Movement Service Event Service Cognos 10 Bus Dispatcher SOAP, XML System Content Metadata, Events Search Index, Audit Logs, System Metrics Streaming Service Security Service Calculation Service Optimized OLAP 64-bit in-memory High Performance Streaming Cache Shared Dimensions Personal Datasets Attachments, Annotations Initiatives, Metrics Plan & Report Saved Objects Open Data Access Access to All Data Message Sources Relational Sources Application Sources OLAP Sources Modern and Legacy Sources Infrastructure Fit Application & Web Servers Exploit existing infrastructure choices Security Providers & Firewalls Integrated & optimized with IBM infrastructure Data Integration & Data Quality Tools Platforms & Databases Esri EMEAUC13

Architecture Overview IBM Solution Components Cognos SPSS WebSphere IBM Implementation Services Netezza, PureSystems DB2 Business Dashboards Reports, Cognos Reports Esri Maps for IBM Cognos os Agents, Customers ArcGIS Online Collaboration Portal Web-derived ddata, weather, social media, etc Esri Solution Components ArcGIS Server ArcGIS Desktop ArcGIS Online Data Subscription and Collaboration Portal Esri Maps for IBM Cognos Esri Implementation Services Esri EMEAUC13 Type Presentation Name Here BI System Cognos Netezza ArcGIS Server Corporate Data Location Analytics Modeling

Business analytics from IBM Business intelligence ( IBM Cognos10 BI) Dashboards, Scorecards, Reports, Analysis, Ad-hoc, Alerts, Mobile, Office, etc Financial performance management (IBM Cognos TM1) Financial and operational planning, budgeting and forecasting Advanced analytics (IBM SPSS) Predictive modeling, Data Mining, Decision Management, Polling/Survey Sales performance management (IBM Cognos SPM) Compensation Management, Quota Management, Territory Management Esri EMEAUC13 Risk and compliance (IBM Algorithmics / OpenPages) Financial / Market and Operational Risk Mgmt Solvency 2 / RMORSA