Kampyle for Marketers Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions
Key Benefits Put the customer at the center of online campaigns Generate leads and increase inbound traffic Accelerate conversion rate optimization Retarget leads Kampyle for Marketers To improve targeting and increase traffic, conversions and lead generation, marketing professionals must be able to identify and understand the unique needs and behaviors of their various customer segments. They need insight into what makes campaigns work for specific target groups and why, and use those learnings to optimize future campaigns and marketing efforts to effectively generate relevant traffic. Expanding reach is easy in the digital world, but it takes keen insight and sophisticated analytics to optimize messaging, placement and campaigns to draw the right customers in, and to accurately pinpoint promising leads. In order to achieve measurable business results, marketers today must make understanding the customer the touchstone of all that they do. Kampyle assists and accelerates your marketing processes by delivering immediate insight together with the means to act on it in real time. Kampyle intelligently engages your website visitors, collecting the qualitative and quantitative data you need at critical business moments, and helping you take action to achieve your marketing objectives. The Kampyle solution is backed by a team of professional service experts with hands-on experience in a broad range industries and a real understanding of the specific challenges presented by today s business environment. We leverage skills in optimization to help you understand your customers, determine where to focus efforts based on your business goals, and identify the actions that deliver the best results for your brand. 2
Put the Customer at the Center of Online Campaigns In order to make the most of your marketing budget, you need to understand the complex customer dynamics and responses to online campaigns. Kampyle lets you segment customers based on behavior, from click-through to success or abandonment, and understand campaign and PPC and SEO program results based on those segments.. Analytics report bounce rates, but only Kampyle helps you understand who left and why. Kampyle became our ears! Our customers could contribute to the content and development of our site and brand. In addition, our ability to understand our users has been greatly improved thanks to the daily feedback reports. It s like having a 5 minute meeting with 100 customers every morning! Lex Pedersen Managing Partner Surfstitch 3
Segment visitors attracted by inbound campaigns and optimize strategies for each target segment Understand the mindset of visitors when they arrive at your site and design landing pages appropriately Improve the ROI of your search engine marketing and PPC investments by understanding visitor expectations and how well they were met Strengthen the link between marketing efforts and conversion events Optimize campaigns to advance business objectives Generate Leads and Increase Inbound Traffic Use Kampyle active response solution to engage visitors in real time, as they abandon the sign up processes or carts. Convert them back into leads by redirecting them to information that will help them complete their transactions. Generate traffic with social media by inviting customers to post purchases and transactions to Facebook, and track posting s effectiveness at generating inbound traffic. Segment customers based on their strength as evangelists and follow up with automatic retargeting and incentives. Accelerate Conversion Rate Optimization Engage the right person, at the right time, with the content that interests her most. Segment visitors based on feedback and layer segmentation with geographic and demographic data. Join web analytics with feedback analytics from diverse sources and combine them to design effective insight-based targeted campaigns. Guide targeted customers into your funnel and engage them in the way that is most effective. Base A/B testing on data-driven hypotheses for faster and more focused results. Maximize return on your marketing investment by optimizing campaigns to target specific segments based on real insight into what drives conversions for them. Retarget Leads Encourage self-qualification by requesting contacts from selected customers based on their on-site behavior and source. Retarget them immediately with automatic emails. Segment leads on interest in receiving information and offers, as well as behavior, and integrate with CRM system. Automatically retarget them on an ongoing basis with periodic pre-defined segment-appropriate emails. 4
About Kampyle Kampyle customer experience management (CEM) solutions help enterprises strengthen bottom-line results by placing the customer at the very heart of all business activity. Data-driven Kampyle solutions allow stakeholders to understand their customers, engage them effectively, and act in real time to optimize customer acquisition and retention, and business performance. Kampyle has enabled over 65,000 companies in 192 countries worldwide to engage with hundreds of millions of customers in over 60 languages. 5
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