Digital Couponing made easy. Anywhere.

Transcription

1 made easy. Anywhere.

2 Company acardo technologies AG Facts Founded August 2000 Largest shareholder: Pironet NDH AG, acardo Management Offices in Dortmund and Hamburg The acardo principles: - We offer innovative Couponing solutions for retailers and FMCG-manufacturers - We develop inteligent solutions on basis of an in depth understanding of processes - We use the existing IT infrastructure of retailers - We have long-lasting and cooperative partnerships with our customers acardo services and technologies covering the complete coupon value chain: Consulting - Media - Coupon Clearing

3 Revolution in Trade Marketing why Mobile? Everyone uses a mobile phone The mobile phone is used twenty-four-seven The personal accessory is always carried along Interactive communication with the consumers via videos, pictures and sound Mobile marketing allows 1:1 marketing Realisation of location-based couponing

4 Mobile Apps Examples FMCG manufacturers e.g. Maggi, Kraft Foods, Coca- Cola, Nivea, Unilever Food retailers e.g. EDEKA, famila, Marktkauf, Netto, Metro real,-

5 Mobile Marketing why does Digital Couponing not yet exist? Currently used scanners in the food retail sector are not able to scan barcodes from mobile phone displays Retailers, however, do not wish to have additional scanners at the check-out To scan several coupons from a phone display, several codes have to be scanned (slow check-out process, mobile phone has to be handed over to cashier) Multiple redemption and fraud by user and cashier cannot be avoided Only few mobile phones currently support NFC-standard

6 The solution acardo open wallet acardo open wallet, is a centralized, cross-company and cross-channel coupon solution means simple and secure check-out processes can be integrated into all important POS systems does NOT need additional hardware, such as 2D-Scanner provides interfaces to GS1 Coupon data pool, but works also independently allows completely new marketing concepts

7 Just a few steps It s that simple! (1/2) Coupon distribution at consumer s home Location-based coupon distribution and directing the consumer to the nearest store Different ways to redeem coupons at the POS (e.g. loyalty card, NFC)

8 Just a few steps It s that simple! (2/2) Consumer receives and collects coupons in his App Consumer manages all coupons with the acardo open wallet and finds the closest store with the store finder Consumer identifies at the check-out and valid coupons are redeemed automatically

9 Coupon Distribution more than Mobile Couponing! open wallet can be used across all digital channels Smartphone Tablet PC (e.g. ipad) Mobile phone via text message Instore-kiosk system Personal Computer

10 open wallet integrated into your website

11 open wallet web interface to enter promotions Your employees, franchisees or agency can enter promotions via web interface Interfaces to your CRM-systems can be provided Integration of media partners meaningful realtime reports

12 Coupon Clearing via Coupon Data Pool

13 Open Wallet Advantages compared to own development Fast time-to-market as solution exists and components can be easily integrated into existing apps and CRM programs The open wallet components will also be integrated into apps from other media partners, thus allowing you to also gain new customers with this solution Low costs, as the solution is provided in different countries and for different companies Save investment as open wallet works with different technologies (loyalty card, NFC etc.)

14 Open Wallet all Advantages at a Glance Simple handling Optimal efficiency consumers all coupons in one wallet consumer always takes mobile phone with him automatic update of all coupons FMCG manufacturers flexible campaign controlling short time to market monitoring in real time multi channel integration retailers integration into acardo Clearing System no additional hardware slim check-out process audit safe multi channel integration Maximum effect automatic coupon redemption at the check-out exact targeting of time and place multimedial communication with customers exact targeting of time and place multimedial communication with customers

15 acardo technologies AG Hendrik Wolter Europaplatz Dortmund Germany Telephone: +49 (2 31) Fax: +49 (2 31) Web: hwolter@acardo.com