Planning and Implementing a System-wide Own the Turf Campaign

Transcription

1 Planning and Implementing a System-wide Own the Turf Campaign Dominique J. Jones Program Coordinator The National Office for School Counselor Advocacy

2 Session Description In this session participants will learn about the pressing issues in today s education arena and gain techniques for tackling these issues by creating a college-going culture in their school or district. Participants will learn how to develop and launch a systemic college and career readiness campaign by utilizing the content within the Own the Turf toolkit.

3 Learning Outcomes I. Gain awareness of the education crisis and the rationale behind NOSCA s Own the Turf campaign. II. III. Learn how to utilize the content of the Own the Turf toolkit to develop creative system-wide college and career readiness initiatives. Learn the process for ordering Own the Turf toolkits and the requirements for receiving these free materials.

4 The National Office for School Counselor Advocacy (NOSCA) NOSCA Vision Every student exits high school with the educational preparation and social capital necessary for college success and full participation in a democratic society. NOSCA Mission Endorse and institutionalize school counseling practice that advocates for equitable educational access and rigorous academic preparation necessary for college readiness for all students.

5 NOSCA is home of... A national advocacy campaign to galvanize and mobilize school counselors to own the turf of college and career readiness counseling and take the lead in establishing a college-going culture in their schools, districts, and communities.

6 The Road Map

7 The President's Goal: Regain America s position as the nation with the highest proportion of college graduates in the world by The Rationale

8 The Challenge U.S. Pipeline For Every 100 Low-Income Students Who Enter High School Prepared by Jobs for the Future (November 2008 presentation). Source: Goldberger Susan. Doing the Math: What It Means to Double the Number of Low-Income College Graduates, Minding the Gap. Harvard Press & Jobs for the Future: Cambridge, MA, 2007

9 The Challenge U.S. Pipeline 65 Graduate from High School

10 The Challenge U.S. Pipeline 41 Enroll in College

11 The Challenge U.S. Pipeline and 11 Graduate College!

12 [Clear Guidance] [Strong Support] [Vital Information] The Own the TURF Campaign

13 Why Counselors? uniquely positioned Why You? requires intentional focus on: commitment, coherence, and collaboration! K-12 Professionals Higher Education Professionals Pre-College Access Professionals Business and Civic Leaders Non-profit/Community Leaders Policy Makers and Legislators Students, Parents/Guardians, Families Additional/Other Supporters The Rationale

14 Own the Turf Campaign Toolkit

15 Welcome Letter Campaign Benefits Toolkit Content

16 Campaign Pledge Equity Commitment Toolkit Content

17 The Eight Components NOSCA Overview Strategic Planning Tool Toolkit Content

18 16 x 24 Poster Button Toolkit Content

19 Activity Designing a Campaign

20 Scenario 1: A school counselor has been charged by the principal to introduce NOSCA s Own the Turf campaign to the faculty. How would you, the school counselor, enhance awareness of this campaign? Which tools within the Own the Turf toolkit would you use and why? Scenario 2: A district director has been charged by the superintendent to increase the number of students enrolling in post-secondary institutions. How would you, the district director, utilize the Own the Turf toolkit to do so? How would you use NOSCA s Eight Components of College and Career Readiness Counseling publication? Which components would you focus on and why? Scenario 3: A pre-college access professional is looking to increase their impact with the students they serve. To do so, they are focusing on helping the community build ties with the local schools. How would you, the pre-college access professional, use the Own the Turf campaign to support your efforts? Which tools within the Own the Turf toolkit would you use and why?

21 Additional Material Request Form Can be downloaded online. Must be completed in its entirety. Must be received at least 3 weeks (15 business days) in advance. Must be returned to [email protected]. The Ordering Process

22 Describe your intended use. Accurately deliver the College Board s goal for the Own the Turf campaign. Utilize the Own the Turf PowerPoint presentation when appropriate. Collect and return all campaign pledges a timely fashion to the address on the request form. The Commitment

23 For more information: Visit or Dominique Jones Program Coordinator The College Board National Office for School Counselor Advocacy th Street, NW Suite 600 Washington, DC (phone) (fax) Questions