Program Opportunity Analysis for Gavilan College

Transcription

1 COE Forum Program Opportunity Analysis for Gavilan College Trends in Regional Employer Demand Custom Research Brief eab.com 2014 The Advisory Board Company 1 eab.com

2 COE Forum Sam Rittenberg Research Associate John Tannous Research Manager LEGAL CAVEAT The Advisory Board Company has made efforts to verify the accuracy of the information it provides to members. This report relies on data obtained from many sources, however, and The Advisory Board Company cannot guarantee the accuracy of the information provided or any analysis based thereon. In addition, The Advisory Board Company is not in the business of giving legal, medical, accounting, or other professional advice, and its reports should not be construed as professional advice. In particular, members should not rely on any legal commentary in this report as a basis for action, or assume that any tactics described herein would be permitted by applicable law or appropriate for a given member s situation. Members are advised to consult with appropriate professionals concerning legal, medical, tax, or accounting issues, before implementing any of these tactics. Neither The Advisory Board Company nor its officers, directors, trustees, employees and agents shall be liable for any claims, liabilities, or expenses relating to (a) any errors or omissions in this report, whether caused by The Advisory Board Company or any of its employees or agents, or sources or other third parties, (b) any recommendation or graded ranking by The Advisory Board Company, or (c) failure of member and its employees and agents to abide by the terms set forth herein. The Advisory Board is a registered trademark of The Advisory Board Company in the United States and other countries. Members are not permitted to use this trademark, or any other Advisory Board trademark, product name, service name, trade name, and logo, without the prior written consent of The Advisory Board Company. All other trademarks, product names, service names, trade names, and logos used within these pages are the property of their respective holders. Use of other company trademarks, product names, service names, trade names and logos or images of the same does not necessarily constitute (a) an endorsement by such company of The Advisory Board Company and its products and services, or (b) an endorsement of the company or its products or services by The Advisory Board Company. The Advisory Board Company is not affiliated with any such company. IMPORTANT: Please read the following. The Advisory Board Company has prepared this report for the exclusive use of its members. Each member acknowledges and agrees that this report and the information contained herein (collectively, the Report ) are confidential and proprietary to The Advisory Board Company. By accepting delivery of this Report, each member agrees to abide by the terms as stated herein, including the following: 1. The Advisory Board Company owns all right, title and interest in and to this Report. Except as stated herein, no right, license, permission or interest of any kind in this Report is intended to be given, transferred to or acquired by a member. Each member is authorized to use this Report only to the extent expressly authorized herein. 2. Each member shall not sell, license, or republish this Report. Each member shall not disseminate or permit the use of, and shall take reasonable precautions to prevent such dissemination or use of, this Report by (a) any of its employees and agents (except as stated below), or (b) any third party. 3. Each member may make this Report available solely to those of its employees and agents who (a) are registered for the workshop or membership program of which this Report is a part, (b) require access to this Report in order to learn from the information described herein, and (c) agree not to disclose this Report to other employees or agents or any third party. Each member shall use, and shall ensure that its employees and agents use, this Report for its internal use only. Each member may make a limited number of copies, solely as adequate for use by its employees and agents in accordance with the terms herein. 4. Each member shall not remove from this Report any confidential markings, copyright notices, and other similar indicia herein. 5. Each member is responsible for any breach of its obligations as stated herein by any of its employees or agents. 6. If a member is unwilling to abide by any of the foregoing obligations, then such member shall promptly return this Report and all copies thereof to The Advisory Board Company The Advisory Board Company 2 eab.com

3 Table of Contents 1) Executive Overview... 4 Key Observations ) Nursing... 5 Demand over Time... 5 Top Skills... 5 Education Requirements... 6 Top Employers ) Software Development Demand over Time Top Skills Top Employers ) Truck Transportation Demand over Time Experience Requirements Top Employers ) Sales and Retail Management Occupational Demand Top Skills Education Requirements Top Employers ) Research Methodology Methodology Burning Glass Labor/Insight TM The Advisory Board Company 3 eab.com

4 1) Executive Overview Key Observations The Forum used the Burning Glass Labor/Insight TM tool to identify opportunities for new associate s degree programs through analyses of job postings in regional Metropolitan Statistical Areas (MSAs) and local counties. The Research Methodology section details geographic and temporal parameters. Relative Viability of Potential Programmatic Opportunities in Areas of Focus 1. Nursing Very high market demand: Job postings for registered nurses account for nearly one-quarter of all job postings in regional MSAs during Regional employers posted more job openings for registered occupations than any other occupation requiring an associate s degree. High associate s degree demand: Over 50 percent of all job postings for registered nurses require an associate s degree. Program Opportunity: Emphasize integration of highly demanded skills (e.g., acute care, advanced cardiac life support) into existing nursing coursework to better serve employer demand. Consider integration of courses that develop highly demanded baseline skills (e.g., communication, planning, leadership). 2. Software Development Very high market demand: The Software Development, Applications occupation is the largest occupation by volume of job postings in 2013 across regional MSAs and local counties. Very low associate s degree demand: Less than one percent of job postings for positions in the Software Development, Applications occupation require an associate s degree. Program Opportunity: Consider development of workforce development programs for specific computer language programs or software skills to help already-employed workers advance their careers. Additional opportunities exist for programs that help technical workers develop baseline skills (e.g., communication, writing). 3. Truck Transportation Moderate market demand: Employers in regional MSAs posted 2,500 job openings for positions in the truck transportation industry in The industry saw the largest growth in regional MSAs from the first half of 2010 to the first half of 2013 of all local industries. Very low associate s degree demand: Most job postings for positions in the truck transportation industry do not specify any educational requirement. Program Opportunity: Consider a workforce development program to assist displaced workers earn their commercial driver s license to take advantage of the high-growth industry. 4. Retail and Sales Management Very high market demand: Employers posted over 70,000 job openings for positions in occupations related to retail and sales in Low associate s degree demand: Approximately six percent of job postings in select retail and sales occupations require an associate s degree. Program Opportunity: Consider development of a retail management program that assists retail and sales workers advance to management-level positions with courses in Microsoft Office products and business administration The Advisory Board Company 4 eab.com

5 Number of Job Postings Number of Job Postings 2) Nursing Programs Demand over Time Employer demand for registered nurses surpasses all other positions that require an associate s degree in the regional MSAs. Twenty-two percent of all 2013 job postings in regional MSAs for employees with associate s degrees advertise positions in the Registered Nurses occupation. The number of job postings for the Registered Nurses occupation requiring an associate s degree increased by 38 percent from the first half of 2010 through the first half of Regional Growth in Demand for Registered Nurses with Associate s Degrees Regional MSAs, January December 2013 Data collected for H is not directly comparable to data collected before H due to improvements in Burning Glass Labor/Insight s TM web spidering technology 7,000 6,000 5,000 4,000 3,000 2,000 1, ,804 3,410 2,991 2,907 3,072 2,464 2,612 2,095 H H H H H H H H Top Skills Employers increasingly demand nurses with specialized skills (e.g., post anesthesia care). Analysis of job posting data reveals that employers of registered nurses increasingly seek candidates with skills such as post-anesthesia care, telemetry, acute care, and knowledge of care plans. As hospitals increasingly assemble multidisciplinary teams and seek to become less reliant on physicians for all patient care, institutions may meet workforce needs by offering training to registered nurses to operate at top-of-license in specialty fields. Growth in Specialized Skills for Registered Nurses Regional MSAs, January 2010 June 2010 and January 2013 June % +102% +278% +267% +218% +150% 1,092 1, Acute Care Advanced Cardiac Life Support H H Post Anesthesia Care Unit Telemetry Care Plans Infection Control H n = 3,673 job postings with 1,794 unspecified H n = 7,022 job postings with 2,978 unspecified 2014 The Advisory Board Company 5 eab.com

6 In addition to specialized skills, employers seek Registered Nurses with strong communication, leadership, and planning skills. Consider including courses in allied health programs that facilitate baseline skill development. Capstone programs or practicum requirements may also help students develop in-demand baseline skills. Top In-Demand Baseline Skills for Registered Nurses Communication Skills English Leadership Planning Research Teaching Problem Solving Writing Organizational Skills Quality Assurance and Control Critical Thinking Supervisory Skills Computer Skills Microsoft Windows Management Customer Service Team Work Relationship Building Spanish Microsoft Office 9% 8% 8% 8% 6% 6% 4% 4% 4% 3% 3% 18% 18% 16% 14% 14% 13% 12% 22% 38% Percentage of Job Postings n = 19,770 job postings with 8,834 unspecified Education Requirements Most job postings for registered nurses require an associate s degree. Fiftyseven percent of 2013 regional job postings for registered nurses required a postsecondary or associate s degree. Education requirements for San Benito and Santa Clara counties parallel the below regional data; 51 percent of 2013 job postings for registered nurses in these counties required an associate s degree. Distribution of Minimum Education Requirements for Job Postings for Registered Nurses 9% 8% High School 26% Post-secondary or Associate's degree Bachelor's degree 57% Graduate or professional degree n = 19,770 job postings with 3,642 unspecified 2014 The Advisory Board Company 6 eab.com

7 Consider development of a specialized certification program to supplement Gavilan College s existing allied health program and meet regional employer demand. During the 2013 calendar year, 12 percent of job postings for registered nurses required a certification in Advanced Cardiac Life Support. Other potential specialized certifications include Neonatal Resuscitation (eight percent) and Basic Cardiac Life Support (seven percent). Certification programs may help currently employed nurses advance their careers. Top In-Demand Certifications for Registered Nurses Advanced Cardiac Life Support First Aid Acute Care Neonatal Resuscitation Basic Cardiac Life Support Licensed Vocational Nurse American Heart Association Certificate Critical Care RN Pediatric Advanced Life Support Nurse Practitioner CA License Certified Nurse Operating Room Certified Emergency Nurse Clinical Nurse Specialist 2% 2% 3% 3% 3% 5% 7% 8% 8% 9% 12% Percentage of Job Postings n = 19,770 job postings with 3,994 unspecified 2014 The Advisory Board Company 7 eab.com

8 Top Employers The top regional employers for registered nurses are Sutter Health (8 percent of 2013 regional job postings for registered nurses) and Kaiser Permanente (5 percent of 2013 regional job postings for registered nurses). Sutter Health also seeks the most registered nurses with associate s degrees. Top Employers of Registered Nurses Sutter Health Kaiser Permanente Stanford Hospital & Clinics University Of California Department of Veterans Affairs Kindred Healthcare Incorporated Mills Peninsula Health Services Oconnor Hospital American Mobile Palo Alto Medical Foundation Lucile Packard Childrens Hospital Hospital Corporation of America Dignity Health Alameda Health System El Camino Hospital Pacific Medical Centers Jackson Nurse Professionals Alameda County Medical Center Stanfordmedicine Gifted Nurses ,033 1,661 Number of Job Postings n = 19,770 job postings with 8,162 unspecified Top Employers of Registered Nurses with Associate s Degrees Sutter Health Department of Veterans Affairs Kindred Healthcare Incorporated Oconnor Hospital Mills Peninsula Health Services Palo Alto Medical Foundation American Mobile Hospital Corporation of America Onward Health Nursechoice Kaiser Permanente Pacific Medical Centers University Of California HCR ManorCare Jackson Nurse Professionals Sutter Medical Center Of Santa Rosa American Traveler Sutter Lakeside Hospital Dignity Health Sutter Medical Center Number of Job Postings 644 n = 9,214 job postings with 4,802 unspecified 2014 The Advisory Board Company 8 eab.com

9 Top Local Employers of Registered Nurses San Benito and Santa Clara Counties, January 2013 December 2013 Stanford Hospital & Clinics Kaiser Permanente Oconnor Hospital Lucile Packard Childrens Hospital Hospital Corporation of America Department of Veterans Affairs El Camino Hospital Stanfordmedicine Sutter Health Regional Medical Center Of San Jose American Mobile Palo Alto Medical Foundation Jackson Nurse Professionals Nursechoice Good Samaritan Hospital HCR ManorCare Cadence Design Systems Incorporated Health Providers Choice Onward Health Gifted Nurses Number of Job Postings n = 5,960 job postings with 2,542 unspecified 2014 The Advisory Board Company 9 eab.com

10 Number of Job Postings 3) Software Development Programs Demand over Time Data collected for H is not directly comparable to data collected before H due to improvements in Burning Glass Labor/Insight s TM web spidering technology 45,000 40,000 35,000 30,000 The Software Developers, Applications occupation is the largest occupation by volume of 2013 job postings across regional MSAs. The number of job postings for positions in this occupation increased by 26 percent from the first half of 2010 to the first half of However, 86 percent of job postings for the Software Developers, Applications occupation require a bachelor s degree; less than one percent require an associate s degree. Opportunities may exist for targeted workforce development programming in a specific computer language, software suite, or skill area to help already-employed information technology workers advance in their careers or to update the curricula of existing information technology programs. Regional Growth in Demand for Software Development, Applications Positions Regional MSAs, January 2010 December ,374 34,596 36,652 32,436 38,966 30,187 40,787 25,000 20,000 23,873 15,000 10,000 5,000 0 H H H H H H H H Top Regional Occupations Software Developers, Applications Retail Salespersons Sales Representatives Marketing Managers Registered Nurses Computer Systems Analysts First-Line Supervisors of Retail Sales Workers Sales Managers Managers, All Other Medical and Health Services Managers Lawyers Customer Service Representatives Human Resources Specialists Software Quality Assurance Engineers and Testers Secretaries and Administrative Assistants 22,329 21,417 20,897 17,540 17,246 15,441 13,990 13,383 13,105 11,459 11,398 10,678 10,423 10,237 Number of Job Postings 70,974 n = 819,728 job postings with 15,563 unspecified 2014 The Advisory Board Company 10 eab.com

11 Percentage of Job Postings Distribution of Minimum Education Requirements for the Software Developers, Applications Occupation 10% 3% High School Post-secondary or Associate's degree Bachelor's degree 86% Graduate or professional degree n = 70,974 job postings with 30,464 unspecified Top Skills Employers increasingly seek software developers with up to date knowledge of computer languages such as Python and HTML5, and agile software development methodologies, such as Scrum. Consider offering a short-term non-degree program in coding and/or web design. Growth of In-Demand Software Development Skills Regional MSAs, January 2010 December 2010 and January 2013 December % +7% +4% +4% +4% 17% 12% 7% 8% 7% 4% 4% 3% 0% 0% Python HTML5 NoSQL jquery Scrum H H H n = 23,873 job postings with 2,207 unspecified H n = 30,187 job postings with 2,713 unspecified Employers of software developers also desire employees with strong communication, writing, and problem solving skills. Consider development of programs or courses that allow technical students to acquire skills more commonly developed in liberal arts programs, such as communication skills and writing The Advisory Board Company 11 eab.com

12 Top In-Demand Baseline Software Development Skills Communication Skills Writing Problem Solving Troubleshooting Quality Assurance and Control Organizational Skills Microsoft Windows Leadership Research Planning Project Management Detail-Oriented Team Work Management Creativity Customer Service Microsoft Self-Starter Analytical Skills Multi-Tasking 14% 14% 13% 13% 13% 10% 8% 7% 7% 7% 7% 6% 5% 5% 5% 4% 4% 2 26% 35% Percent age of Job Postings n = 70,974 job postings with 10,165 unspecified Top Employers Ebay, Apple, and Microsoft seek the most employees in the Software Development, Applications occupation regionally. Trends in employer demand are similar for the Santa Clara County; there were 37,026 job postings in 2013 for employees in the Software Development, Applications occupation, with Ebay and Apple also as the top two employers. Apple and Ebay are the top two employers, respectively, for the Santa Clara County, regardless of occupation. Top Employers for the Software Development, Applications Occupation Ebay Apple Inc. Microsoft Corporation Cisco Systems Incorporated amazon.com Dell Hewlett-Packard Emc Broadcom General Electric Company Intel Corporation Nvidia Corporation Vmware Incorporated Symantec Samsung America, Inc. Yahoo Walmart / Sam's Salesforce.Com Lab126 IBM ,448 1, The Advisory Board Company 12 eab.com Number of Job Postings n = 70,974 job postings with 22,386 unspecified TM

13 Number of Job Postings 4) Truck Transportation Programs Demand over Time Job postings for positions in the truck transportation industry increased from 162 postings in the first half of 2010 to 1,074 postings in the first half of Most job postings for the truck transportation industry do not require an associate s degree; however, they do require a Commercial Driver s License (CDL). Consider a short-term workforce development program to help CDL-seeking students master highway safety and truck maintenance contents, or a longer-term management development program to help students become vehicle fleet managers. Growth in Regional Job Postings for the Truck Transportation Industry Regional MSAs, January 2010 June , , H H H H H H H Industry Growth 563% The number of regional job postings for the truck transportation industry increased by 563 percent from the first half of 2010 through the first half of 2013 Growth in Job Postings by Industry Regional MSAs, January 2010 June 2010 and January 2013 June 2013 Industry H Job Postings H Job Postings Truck Transportation 162 1, % Executive, Legislative, and Other General Government Support 486 2, % Nonstore Retailers 1,484 4, % Personal and Laundry Services 364 1, % Food Services and Drinking Places 1,931 4, % Hospitals 6,469 13, % National Security and International Affairs Nursing and Residential Care Facilities 1,159 2, % 528 1, % Educational Services 7,398 15, % Computer and Electronic Product Manufacturing 7,042 14, % Percent Change H n = 200,760 job postings with 77,671 unspecified H n = 291,849 job postings with 104,859 unspecified 2014 The Advisory Board Company 13 eab.com

14 Experience Requirements Seventy-three percent of job postings for positions in the truck transportation industry require less than two years of experience. Truck transportation positions could serve as a viable option for displaced workers considering the highgrowth rate of the industry and low experience requirements. Distribution of Experience Requirements in the Truck Transportation Industry 6% 20% 8+ years 5 to 8 years 2 to 5 years 73% Less than 2 years n = 2,526 job postings with 1,575 unspecified Top Employers Top employers include Swift Transportation and C.R. England, Inc., both of which posted over 200 open positions in Top Employers in the Truck Transportation Industry Swift Transportation C.R. England, Inc Earl Henderson Trucking Company Sammons Trucking Yellow Roadway Corporation Central Refrigerated Knight Transportation Gordon Trucking Combined Transport Right Turn Incorporated CRST International Trimac Transportation Quality Carriers J.B. Hunt Transport, Inc. Werner Enterprises Estes Express Lines Menlo Worldwide Logistics The Waggoners Trucking Company Rwi Transportation Crete Carrier Corporation Number of Job Postings 2014 The Advisory Board Company 14 eab.com

15 5) Sales and Retail Management Programs n = 2,526 job postings with 549 unspecified Occupational Demand Four of the top 20 occupations for employees with associate s degrees in 2013 relate to retail and sales. Demand for employees in the five highlighted occupations below increased by 80 percent from the first half of 2010 through the first half of Top Occupations Requiring an Associate s Degree Registered Nurses Retail Salespersons Critical Care Nurses Secretaries and Administrative Assistants Sales Representatives, Wholesale and Manufacturing* Medical and Health Services Managers Customer Service Representatives First-Line Supervisors of Retail Sales Workers Market Research Analysts and Marketing Specialists Human Resources Specialists Marketing Managers Medical Records and Health Information Technicians Meeting, Convention, and Event Planners First-Line Supervisors of Office and Admin. Support Workers Bookkeeping, Accounting, and Auditing Clerks Merchandise Displayers and Window Trimmers Computer Systems Analysts Executive Secretaries/Administrative Assistants Computer User Support Specialists Software Developers, Applications 1,275 1, Sales and Retail Occupations 8,072 Number of Job Postings *Complete posting = Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products n = 36,904 job postings with 393 unspecified Top Skills Skills demanded by employers in the sales and retail occupations highlighted above include merchandising, product description and demonstration, business development, and store management. Consider development of a retail management program that assists retail and sales workers advance to management-level positions with courses in Microsoft Office products and business administration in partnership with corporations interested in contract training or executive education. Thirteen percent of job postings in the First-Line Supervisors of Retail Sales Workers occupation require knowledge of Microsoft Excel and seven percent require knowledge of the Microsoft Office suite The Advisory Board Company 15 eab.com

16 Top Skills for Sales and Retail Occupations Sales Retail Sales Merchandising Product Sale and Delivery Product Description and Demonstration Scheduling Business Development Store Management Mathematics Cleaning Loss Prevention Personal Computers Cash Handling Sales Management Outside Sales Account Management Customer Checkout Customer relationship management (CRM) Repair Retail Management 9,334 8,273 6,236 6,098 4,832 4,030 3,976 3,566 3,410 3,203 3,125 3,100 2,981 2,679 2,671 2,571 2,259 2,223 2,092 Number of Job Postings 25,501 N = 71,835 job postings with 16,770 unspecified Software Skills for Job Postings in the First-Line Supervisors of Retail Workers Occupation Microsoft Excel Microsoft Office Microsoft Powerpoint Microsoft Word Microsoft Windows Lotus Notes Oracle SAP Microsoft Microsoft Visio 5% 3% 3% Percentage of Job Postings 7% 13% n = 15,441 job postings with 2,775 unspecified 2014 The Advisory Board Company 16 eab.com

17 Education Requirements Most retail positions do not require an associate s degree. Only six percent of job postings for the retail trade industry in 2013 required an associate s degree. Forty-two percent of job postings required a bachelor s degree. Distribution of Education Requirements for Retail and Sales Occupations 4% High school 42% 49% Post-secondary or Associate's degree Bachelor's degree Graduate or professional degree 6% n = 47,161 job postings with 22,252 unspecified Top Employers The market for retail and sales positions is highly segmented with many employers. AT&T posted the most job postings in 2013 for positions in retail and sales occupations; AT&T postings account for 3 percent of all regional job postings. Top regional MSA employers are consistent with employers for the San Benito and Santa Clara counties. Top Regional Employers for Retail and Sales Occupations AT&T Macy's Nordstrom 24 Hour Fitness T Mobile Usa Incorporated Sears Best Buy Comcast Sprint Corporation Petco Sutter Health Verizon Communications Inc. Gap Inc. Ross Stores Toys"R"Us, Inc Kaiser Permanente Ebay Hertz Corporation Apple Inc. FedEx ,149 1,545 2,083 Number of Job Postings n = 71,835 job postings with 23,876 unspecified 2014 The Advisory Board Company 17 eab.com

18 6) Research Methodology Methodology The Forum used the Burning Glass Labor/Insight TM tool to identify employer demand, desired education levels, top skills, top titles, and top industries across the labor market within Gavilan College s identified service area, which represent potential areas for programmatic investment. This report includes data from online job postings in the United States in 2010, 2011, 2012, and H1 represents data from January through June of each calendar year, and H2 represents data from July through December. The Forum identified job postings in the following Metropolitan Statistical Areas (MSAs), referred to in aggregate as Regional MSAs throughout this report: San Jose-Sunnyvale-Santa Clara, CA MSA Santa Cruz-Watsonville, CA MSA San Francisco-Oakland-Fremont, CA MSA The Forum also analyzed local job postings in the San Benito and Santa Clara counties. Burning Glass Labor/Insight TM Burning Glass The Education Advisory Board s Partner for Real-Time Labor Market Data Part of the data included in this report is made possible through our partnership with Burning Glass, a Boston-based firm specializing in use of web spidering technology and Artificial Intelligence engines to mine more than 80 million online job postings for realtime employer demand data. Under the partnership, the Education Advisory Board may use certain features of Burning Glass s proprietary tool called Labor/Insight TM to answer common member questions about employer demand for specific educational requirements, job titles, and competencies over time and by geography. A fuller description of the tool is available at Learn about Burning Glass and Labor/Insight TM Many Education Advisory Board member institutions subscribe to the Labor/Insight TM tool, to provide program directors and marketers desktop access to the tool s full suite of features. Burning Glass is pleased to provide Labor/Insight TM to our members at a substantial discount. For more information about the service, please contact Kelly Bailey, Business Development Manager, kbailey@burning-glass.com or Definition of Terms The total number of unspecified job postings included in a data sample is indicated below all charts and graphs in this report. Job postings are considered unspecified for a skill, industry, employer, geography, certification, education requirement, or major when the job posting did not advertise for one of these particular job characteristics and therefore should be subtracted from the total number (n value) of job postings analyzed in the query. Capital cities may be overrepresented in instances where job postings do not specify a location within a state The Advisory Board Company 18 eab.com