SIZMEK MOBILE INDE X Formats, Adoption, and Waste
|
|
- Whitney Newton
- 8 years ago
- Views:
Transcription
1 SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste
2 CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE ADVERTISING SPENDING, Unprepared for purses and pockets 4 MOBILE DEFAULTS 4 The cost of format failure 5 NUMBER OF ADVERTISERS BY DEFAULT RATE RANGE 4 Mobile-friendly advertising 6 NUMBER OF ADVERTISERS AT 10% THRESHOLD 4 A future full of interactivity 6 PERFORMANCE ON MOBILE DEVICES 5 7 VIEWABILITY RATES ON MOBILE DEVICES BY FORMAT 5 MOBILE SHARE OF TOTAL DISPLAY IMPRESSIONS 7 SHARE OF DEVICE TYPE DISPLAY IMPRESSIONS 8 MOBILE ADVERTISING PERFORMANCE 9 MOBILE ADVERTISING: BY THE NUMBERS METHODOLOGY 11 SHARE OF MOBILE ADVERTISING AMONG VERTICALS 2 10
3 THE MOBILE MARKETING OVERVIEW Among ad tech clichés, the year of mobile has been used so often over the past several years that digital marketing professionals tend to just roll their eyes when that PowerPoint slide appears. If the idea of mobile advertising dominance has been with us long enough to become a tired joke, then why isn t the digital advertising marketplace taking more action to be prepared for its inevitability? When gathering and analyzing statistics on mobile advertising benchmarks, Sizmek Research discovered that waste and inefficiency still play a huge role in campaigns when ads make their way on to mobile devices. The most flagrant example of waste is format incompatibility: an alarming number of Flash-based rich media advertisements appear on mobile devices, where their enhanced interactivity is essentially dropped on the floor by an inhospitable browsing environment. Why? Ad campaigns have been slow to make the move to HTML5, the format supported across mobile and desktop devices. Sizmek Research found that HTML5 creative perform well in mobile campaigns, beating out defaulting Flash creatives with more clicks, more interactions, and a better viewability rate but only 45% of rich media ads delivered to mobile devices were in HTML5 formats. Next time, when that the year of mobile slide comes up at a meeting, you can use it as a reminder to make sure your campaigns are mobile-friendly so 2015 and the years that follow don t become wasted ones. Addressable mobile inventory It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. U.S. MOBILE PHONE INTERNET USERS AND PENETRATION, USERS (MILLIONS) % OF POPULATION % % % % Source: emarketer.com With those users comes advertising opportunities, and thus advertising dollars. Estimates put the total U.S. mobile advertising spend at $28.7 billion in 2015, a 50% growth over 2014 s already impressive numbers. 100% 80% 60% 40% 20% 0% U.S. MOBILE ADVERTISING SPENDING, SPENDING (BILLIONS) 5.35 billion rich media impressions served to mobile devices were $28.7 $40.5 squandered in Q1 of 2015 alone 20 $ $ Source: emarketer.com 3
4 Unprepared for purses and pockets As mobile inventory grows, the channel is also changing, particularly in the realm of rich media. The days of Flash-supported inventory on mobile devices are numbered. ios devices have never had native Flash support, and it s been six full operating system versions since Android devices supported Flash. This means that only 11% of Android devices are capable of supporting Flash, and those devices are running significantly out-of-date software. (Source: Android Developer Dashboard: Platform Version) The Flash mobile default problem isn t exclusive to just a few advertisers. Among campaigns that served at least 1 million impressions in Q1, the average default rate was 35.2%. Many advertisers had it much worse than that 36% of the advertisers in this sample defaulted much more than average, including the 12% of advertisers that never successfully served a rich media ad to a mobile device. The rate of rich media failure was much lower on desktop inventory, where 60% of advertisers defaulted at a rate of less than 3%. Because mobile support for Flash inventory is nearly extinct, rich media ad formats that rely on Flash are likely to default or revert to a single, static image nearly 100% of the time. This means 5.35 billion rich media impressions served to mobile devices were squandered in Q1 of 2015 alone. NUMBER OF ADVERTISERS BY DEFAULT RATE RANGE Rate of default Number of advertisers 95% % 12% HTML5 formats, which are supported across mobile devices, defaulted only 8.3% of the time, but represent less than half of the rich media ads served to mobile devices in 2015 s first quarter. 46%-95% %-45% 140 1%-24% % RICH MEDIA IMPRESSIONS IN Q % % Mobile impressions Mobile defaults Mobile default rate 13% Flash rich media 5,427,964,025 5,350,663, % HTML5 rich media 4,520,739, ,025, % MOBILE DEFAULTS 6,000,000,000 FLASH RICH MEDIA 5.43B impressions 5,000,000,000 4,000,000, B defaults (98.6%) HTML5 RICH MEDIA 4.52B impressions NUMBER OF ADVERTISERS AT 10% THRESHOLD More than 10% % 10% or less % 3,000,000,000 2,000,000,000 1,000,000, B defaults (8.3%) 39.2% 60.8% 4
5 The cost of format failure Ad default seems to offer a kind of built-in fail-safe the thought is that at least users see something from the ad, even if it s a static image. But the difference in performance between rich media ads and their static counterparts suggests that this failure isn t safe at all, and can be quite costly if advertisers don t get what they pay for in their ad s execution. HTML5 s advantage extends beyond interactivity. Because the ads render correctly on mobile devices, they meet viewability standards much more often. On desktop and laptop computers, Flash and HTML5 are in view 51% and 59% of the time respectively relatively even in performance. But on mobile devices, HTML5 ads are in view nearly 60% more often on average. Since Flash ads end up as a static image on a mobile device, the only opportunity they offer for interaction is a click. Click-through rates on standard, static banners on mobile devices are as low as.28%. HTML5 ads, however, benefit from a range of interactivity options: expandable sizes, video content, slideshows, and so on. Plus, HTML5 ads outperformed their defaulting Flash cousins by 400%. PERFORMANCE ON MOBILE DEVICES CLICK RATE AND INTERACTION RATE VIEWABILITY RATES ON MOBILE DEVICES BY FORMAT 80.0% FLASH HTML5 70.0% 60.0% 59.1% 50.0% 50.9% 68.1% 1.60% 1.40% 1.20% 1.00% 0.80% STANDARD FLASH HTML5 1.53% 40.0% 30.0% 20.0% 10.0% 0.0% DESKTOP 29.4% MOBILE 0.60% 0.40% 0.20% 0.28% 0.34% 0.53% 0.31% 0.38% 0.00% CLICK RATE INTERACTION RATE HTML5 ads outperformed their defaulting Flash cousins by 400% 5
6 Mobile-friendly advertising The way forward for mobile advertising appears fairly obvious: converting rich media campaigns to HTML5 will ensure that compelling interactivity designed into the campaign will translate to compelling interactivity on mobile. HTML5 provides creative range as well, allowing attention-getting ads to take full advantage of mobile-specific screen sizes and interaction types. For example, Sizmek s Mobile Full Page Flex is an ad format that expands to the full size of the screen on mobile devices and tablets. It allows the ad designer to create four separate creative sizes so the ad can adapt to a wide variety of screens. Each size has a safe area and a background area. The safe area won t get cut off regardless of screen orientation. The background area contains content that may be cut off depending on the height and width of the screen. The HTML5 Swipe Gallery format enables a user to navigate through a series of images or videos by either swiping left or right on an image, or by tapping on the navigation arrows. Each image has its own customizable caption and an individual click-through. As you reach the end of the gallery and continue to swipe in the same direction, you wrap around to the beginning of the gallery. A future full of interactivity Left unchecked, at least 33 billion Flash impressions will default in 2016, resulting in the loss of nearly 400 million interactions. It s not likely advertisers will sit idly by and absorb this much waste. Instead, HTML5 will become a standard format but innovation won t stop at merely reducing the rate of failure in mobile ad delivery. The most successful mobile advertisers will be those that embrace this change quickly, eliminate useless defaults, and invent new ways to reach mobile users. 6
7 MOBILE ADVERTISING: BY THE NUMBERS MOBILE SHARE OF TOTAL DISPLAY IMPRESSIONS Q VS. Q % 85% MOBILE DESKTOP 28% 72% Mobile ads represented just under 30% of display impressions in Q1 2015, nearly doubling the measure from the prior year. 7
8 SHARE OF DEVICE TYPE DISPLAY IMPRESSIONS Q VS. Q % 74% SMARTPHONE TABLET 36% 64% 8
9 MOBILE ADVERTISING PERFORMANCE MOBILE VS. DESKTOP Q AND Q % MOBILE DESKTOP 7.00% 7.14% 6.00% 5.00% 4.00% 3.00% 2.00% 2.08% 1.00% 0.00% 1.44% 0.88% 0.96% 0.74% 0.50% 0.49% CLICK RATE INTERACTION RATE CLICK RATE INTERACTION RATE Q Q Mobile ads continue to get more clicks than their desktop counterparts, but interaction rates on desktop inventory significantly outpaced the growth of interaction on mobile devices. 9
10 9% 16% SHARE OF MOBILE ADVERTISING AMONG TOP 10 BRAND VERTICALS Q VS. Q % 8% 3% 4% 4% % 3% 8% 8% CPG HEALTH/BEAUTY 18% OTHER 22% 9% AUTO FINANCIAL 15% RESTAURANT 9% ENTERTAINMENT ELECTRONICS GAMING TELECOM 14% 14% 15% 13% Consumer packaged goods still held the biggest share of mobile advertising in 2015, but as other verticals focus on mobile, it will become much more crowded at the top of the list. 10
11 METHODOLOGY Our data are collected from ads served via the Sizmek MDX Platform, which represents marketing activity for more 3,400 agencies, 17,000 brand advertisers, and 22,000 global web publishers in more than 70 countries. Any data from other sources is noted inline throughout the Index. For the purposes of this study, mobile impressions means any display advertisement that was served to a mobile device, while desktop impressions means any display advertisement that was served to a desktop or laptop computer. Impressions served to other devices (i.e., Smart TVs) or that were not positively identified were omitted. ABOUT SIZMEK Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data and strategic guidance and the flexibility to choose which solutions are optimal for them our clients create inspiring, seamless advertising that connects them to their customers around the world easily and effectively. For more information and/or recommendations about mobile advertising research or transitioning to HTML5, contact your Sizmek representative or us at mobilesales@sizmek.com. sizmek.com 11
12 sizmek.com 2015 Sizmek, Inc. All rights reserved.
Sizmek Mobile Benchmarks
Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion
More informationDG MediaMind Mobile Benchmarks
DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile
More informationUNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences
UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD INTRODUCTION As the penetration and use of mobile devices continues to increase, publishers and advertisers
More informationMOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this
MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%
More informationBrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
More informationHow Mobile Rising Star Ad Units are Propelling Brand Advertising in Mobile
comscore Advertising Analytics Brand Effectiveness through Mobile: An Oreo Case Study How Mobile Rising Star Ad Units are Propelling Brand Advertising in Mobile An IAB study conducted in partnership with
More informationMAXIMIZING THE MOBILE OPPORTUNITY
MAXIMIZING THE MOBILE OPPORTUNITY IAB Mobile Rising Star Ads Inspire Interaction An industry thought leadership research collaboration from: MOBILE PLANNING CONSIDERATIONS Mobile advertising revenue soared
More informationVideoplaza Creative Specification 12 th of March 2012
Creative Asset Specification Videoplaza Table of contents 1 Introduction 3 2 The Videoplaza Format Family 4 2.1 VP Standard Formats... 4 2.2 VP Premium... 4 2.3 Format partners... 4 2.4 VP Custom formats...
More information2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer
2012 BENCHMARK REPORT Digital Performance Insights and Campaign Barometer 1 INTRODUCTION PointRoll has leveraged its database of billions of digital advertising impressions served to create ad performance
More informationCONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015
CONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015 DO I HAVE MY AUDIENCE S ATTENTION? In an ever smarter but also ever more cluttered digital landscape, this is the big question for digital
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationLeading Edge: Mobile Advertising
Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,
More informationTHE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT
THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.
More informationBest of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014
Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting
More informationMobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
More informationDRIVING FORCES OF CHANGE IN MOBILE ADVERTISING
DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with
More informationSTATE OF THE APPS 2015 INDUSTRY SNAPSHOT
STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing
More informationSmaato s Global Trends in Mobile Programmatic 1H 2015
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationResponsive Web Design. vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions
Responsive Web Design vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions The New Design Trend: Build a Website; Enable Self-optimization Across All Mobile De vices
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationIAB Full page flex Mobile Rising Star Ad Unit
IAB Full page flex Mobile Rising Star Ad Unit Style Guide and Tech Specs Created By IAB Full Page Flex Ad Unit - Style Guide and Tech Specs. V3 January 2013 0 I. Description The IAB Full page flex Ad Unit
More informationLuxury Benchmarks H1 2014
Luxury Benchmarks H1 2014 Luxury Benchmarks H1 2014 Contents Introduction The luxury landscape The stakes are high Sizmek benchmarks Value through sophistication best practices from Sizmek experts Conclusion
More informationSTANDARD BANNER: Ad Specs
3 Ad Specs 1 Ad Specs STANDARD BANNER: Ad Specs Dimensions Max LOAD Size Devices Operating System Feature Various OS Blackberry Android ios Kindlefire Windows 120x20 168x28 216x36 * 300x50; 600x100 320x48;
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationMaria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013
Maria Knight Director, Online Strategies RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 WHAT WE WILL REVIEW Mobile Marketing defined 2013 Mobile Landscape What it means to be mobile friendly
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationADDICTIVE MOBILITY 2014 YEAR END REPORT
ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationIs your Business Mobile-Ready? A quick audit to check your business website is mobile-ready
Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?
More informationQ1 2016 SOCIAL TRENDS REPORT
SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get
More information1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile
Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video
More informationTaking Your Content Mobile. 5 Keys to a Successful Mobile Content Strategy
Taking Your Content Mobile 5 Keys to a Successful Mobile Content Strategy October 2015 Taking Your Content Mobile 5 Keys to a Successful Mobile Content Strategy Most companies, from high-tech firms to
More informationMobile Advertising Around the Globe: 2015 Annual Report
BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone
More informationMobile Advertising! Marketplace Report 2012 Q4
Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationSizmek Formats. IAB Mobile Pull. Build Guide
Sizmek Formats IAB Mobile Pull Build Guide Table of Contents Overview...3 Supported Platforms... 6 Demos/Downloads... 6 Known Issues... 6 Implementing a IAB Mobile Pull Format...6 Included Template Files...
More informationShare this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.
ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,
More informationCreating Effective Mobile Advertising Campaigns
Creating Effective Mobile Advertising Campaigns This document pertains specifically to creating Mobile Display Ad Campaigns running on the Google Ads network. It is intended to provide recommendations
More informationThe Future of Display Advertising
The Future of Display Advertising Renee Cook Media Analyst marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th st s floor 6 fargo, nd 58103 www.sundog.net Love them or hate them,
More informationVdopia Mobile Insights
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
More informationThe Importance of a Multi-Channel Mobile Marketing Strategy
The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationADVERTISING SPECS. Base File Weight
Standard ads Creative constructed in standard web-image formats, such as GIF, JPEG, PNG as well as single file flash (SWF) executions of any of the dimensions listed below are considered standard ads.
More information2014 Benchmarks CLICK TO CONTINUE
2014 Benchmarks CLICK TO CONTINUE Create Fearlessly, Execute Flawlessly. Cofactor s 2014 Benchmarks report highlights top performing ad formats, analyzing units that ran across desktop and mobile devices,
More informationAdvertising Specifications, Standards and Guidelines
Advertising Specifications, Standards and Guidelines www.sitomobile.com MOBILE AD FORMATS Formats and functionality by device type Standard Banners Dimensions File Format Expansion MOBILE LEADERBOARD 320x50
More informationThe Definitive Guide to Mobile Monetization
The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy
More information2016 AD PRODUCTS. Updated January 2016
2016 AD PRODUCTS Updated January 2016 DIGITAL AD PRODUCTS VICE digital advertising solutions are optimized to reach our audience effectively, across all screens and throughout the VICE network of owned
More informationDigital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
More informationTHE MEDIABRIX SOCIAL AND MOBILE GAMING REPORT Q3-4 2013
THE MEDIABRIX SOCIAL AND MOBILE GAMING REPORT Q3-4 2013 www.mediabrix.com TABLE OF CONTENTS 3 4 5 7 8 9 11 12 12 Overview Key Findings Benefits for Brands Benefits for Developers Demographics The MediaBrix
More informationRICH MEDIA SOLUTIONS
RICH MEDIA SOLUTIONS PRODUCT SHOWCASE oousers may browse product images by swiping ootap on images or CTA to view or learn more ooshowcase multiple products, deals, or events oosize and placement are flexible
More informationINTRODUCING THE YOC GROUP
INTRODUCING THE YOC GROUP Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats
More informationIAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
More informationMobile video advertising
Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document
More informationPutting the Design in Responsive Design Best Practices Guide
Putting the Design in Responsive Design Best Practices Guide Putting the Design in Responsive Design Best Practices Table of Contents Introduction....3 Understanding Responsive Website Design....4 User
More informationWhy Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.
Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice
More informationMeasurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More informationPresentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC
Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.
More informationBest Practices for Maximizing Revenue with MoPub. Publisher Playbook
! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace
More informationThe Kahuna Mobile Marketing Index
The Kahuna Mobile Marketing Index A report on consumer engagement metrics and other key market insights Intro Mobile has fundamentally changed the way businesses acquire, engage and retain customers. Globally,
More informationFACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
More informationTHE EVOLUTION OF TV. The Promise of Programmatic TV
3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationCommon Online Advertising Terms Provided by ZEDO, Inc.
3rd Party Ad Tag 3rd Party Redirect Action Action Tracking Tag Activity Ad Dimension Ad Hoc Report Ad Network Ad Tag Advanced Report Advertiser Advertiser Summary Report Advertiser Type Allocate per Ad
More informationResponsive Website Design: Get Your Website Ready for Mobile Users
Responsive Website Design: Get Your Website Ready for Mobile Users Goals of this Whitepaper Everyone has seen the explosion of smart phones over the past few years. Our browsing habits have expanded to
More informationDYNAMIC CREATIVE. Data Insights & Best Practices. Principal Authors. Shachar Radin Shomrat Chief Marketing Officer. Harel Amir SVP Customer Success
DYNAMIC CREATIVE Data Insights & Best Practices Principal Authors Shachar Radin Shomrat Chief Marketing Officer Harel Amir SVP Customer Success August 2014 TABLE OF CONTENTS Introduction 3 Dynamic creative
More informationChoose your mobile device carefully. The wrong platform could leave you without key functionality.
Choose your mobile device carefully. The wrong platform could leave you without key functionality. EXECUTIVE SUMMARY Can your sales force be equally effective with Salesforce.com Sales Cloud on any mobile
More informationThe State of Mobile Social Advertising
Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...
More informationHow Business People can Create Mobile Apps without Programmers
How Business People can Create Mobile Apps without Programmers Today over 90% of Americans own a Smartphone, and close to half own a Tablet. These mobile devices have become the de facto standard devices
More informationThe State of Mobile Advertising Q2 2012
Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery
More informationSponsorship Opportunities Official ISPGR World Congress App
Sponsorship Opportunities for the Official ISPGR World Congresss App A Sponsor s Guide to ISPGR s Official Mobile Congress App The majority of conference attendees now have some sort of mobile device,
More informationWhy New Business Development Needs Responsive Web Site Design
Why New Business Development Needs Responsive Web Site Design Not so long ago, people looking for information about a company or business would turn on their computer and start a search. Today, that same
More informationmedia kit 2014 Advertise Global Mobile Ad Network
media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of
More informationMobile Advertising Trends Report
JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationPoint of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
More informationMobile Advertising Insights Q3 2013
Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining
More information2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings
2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution
More informationInsights from Opera The world s leading mobile ad platform
The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationREQUIRED CREATIVE ASSETS
REQUIRED CREATIVE ASSETS Your Sales Representatives and Account Manager are here to help with any questions about your campaign. For questions regarding assets, creative execution, or tracking, please
More informationthe Location Marketplace
Media Kit the Location Marketplace 1 Welcome to the location marketplace xad is the global location marketplace bringing together buyers and sellers with ad targeting solutions focused on driving in-store
More informationMarathon Data Systems
Marathon Data Systems Executive Dashboard Executive Dashboard is a powerful business intelligence tool that allows owners, managers and executives to: Easily see trends that exist within the data that
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationFor example: Standard Banners: Images displayed alongside, above or below content on a webpage.
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
More informationWhy your hotel must go mobile
Why your hotel must go mobile www.guestu.com Table of Contents Introduction.3 pag Engage your clients.4 pag Why go mobile?.5 pag Mobile engagement with clients.8 pag Managing a mobile app.10 pag GuestU
More informationPrevailing Mobile In-Application Advertising Formats
Prevailing Mobile In-Application Advertising Formats Version 2, Released 22 March 2011 2011 Interactive Advertising Bureau Prepared by the Mobile Advertising Committee of the Interactive Advertising Bureau
More informationFACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
More informationAppscend Mobile Platform Whitepaper
A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application
More informationDirectory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012
Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationIAB Europe Advertiser Mobile Audit Report. September 2015
IAB Europe Advertiser Mobile Audit Report September 2015 Content Introduction Methodology Participating IABs Automotive brands Retail brands Appendix - data tables Introduction There is an increasing opportunity
More informationSOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property
More informationJW Focus: Gaming. Epic Win with In-Game Advertising White Paper January 2014
JW Focus: Gaming Epic Win with In-Game vertising White Paper January 2014 What s Inside Overview: Why You Should Be Monetizing with Video s Globally, people spend over 3 billion hours a week playing video
More informationRESCO MOBILE CRM QUICK GUIDE. for MS Dynamics CRM. ios (ipad & iphone) Android phones & tablets
RESCO MOBILE CRM for MS Dynamics CRM QUICK GUIDE ios (ipad & iphone) Android phones & tablets Windows Phone 7 & 8, Windows XP/Vista/7/8.1 and RT/Surface, Windows Mobile Synchronize Synchronize your mobile
More informationAd Specifications and Guidelines
and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support
More information