Personalised Designs. Our inspiration for this collection. Wool: The most important ingredient. Personalise your own design.

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2 Our inspiration for this collection Personalised Designs Inspired by childhood games, family holidays and our favourite animal characters, the range of Imagination Rugs from Axminster Carpets has been lovingly created for babies, toddlers and older children by our in-house designers to bring playful elegance to any bedroom or playroom. Each design has been intricately created to tell a different story and we ve added fun touches to every rug to captivate young and older minds alike. Wool: The most important ingredient Woven with our special blend of 100% pure British wool each rug is wonderfully soft to the touch and luxuriously thick. Imagination Rugs are designed to provide playtime fun and last a lifetime. Personalise your own design. We have combined our unique weaving technology and design skills in the Imagination Rugs range to make it possible to personalise many of these playful designs with a name or special date to make them completely individual to you and your family. Created with true craftsmanship Every rug will be personally woven by one of our skilled weavers on our traditional looms in our home town of Axminster, Devon. On the back of each of the rugs you will find an authentication label, signed by the weaver, as our assurance that these rugs are made to the same impeccably high standards as our world-renowned carpets. A truly unique gift We have lovingly designed these rugs to take pride of place in any home. Ideal as a special gift, to mark an occasion or to add an extra special touch to a bedroom, playroom or living space, choose your favourite design and let your imagination run away with you Whooo s there Wise owls perch in a tree on the top of a hill to watch over your little one as they play and sleep. Inspired by woodland themes, this eye catching design can be personalised with your child s name making it both beautiful to look at and custom-made for them. Beautiful in a bedroom or playroom. Buttermilk 431-C01 Personalise with name (in capitals only). Maximum 7 letters in name

3 Whooo s Leafing Around Whooo s Bunting About Three mischievous little owls are watching the world go by. They re huddled together on a branch of a tree as it comes into leaf. Bringing to life the trend for woodland creatures, this eye-catching design can be personalised with your child s name under the tree in a distinctive lettering style. Available in three colours to complement your colour scheme. Lavender 1297-C05 Buttermilk 431-C06 Warm Grey 1292-C07 Personalise with name in a styled font. Maximum 11 letters in name. Buttermilk This beautiful design, inspired by birthdays and celebrations reminds us everyday of how happy we are to welcome a new baby into our lives. It can be personalised with a date of birth or any other special event. Azure Blue 296-C02 Warm Grey 1292-C03 Buttermilk 431-C04 Personalise with date (format: DD-MM-YYYY) Please note this rug can only be ordered with a specified date to be included in the design. Warm Grey Azure Blue Buttermilk 5

4 Winter Woolies All these birds have their jumpers on but one has fallen off his branch and is hanging around upside down! This eye catching and humorous design will bring a smile to any young face as well as elegance to any room. Personalise with a name to make it one of a kind. Buttermilk 431-C08 Warm Grey 1292-C09 Personalise with name (in capitals only) Maximum 9 letter name. Playtime It s playtime in the garden and the little birds are hopping about in the branches of a big tree which features a beautiful, ornamental birdcage. Hanging chimes spell out your child s name making this rug ideal as a stunning centrepiece of any room. Buttermilk 431-C10 Warm Grey 1292-C11 Azure Blue 296-C12 Personalise with name (in capitals only) Maximum 7 letter name. Buttermilk Warm Grey Warm Grey

5 Sheep Sharing Designed to bring a smile to any face, this captivating and playful rug features our favourite animal, the woolly sheep. Each sheep character has its own little personality and one is very busy knitting your name. Azure Blue 296-C18 Personalise with name (automatic variation of capital and lower case letters). Maximum 10 letter name. By The Seaside Living near the coast in Devon we just had to make a rug to celebrate the best of the British seaside. What better way than to show candy stripe beach huts that overlook the sea shore and are loved by children. Feed their imagination as they splash in the waves by day and listen to the sea lapping the shore at night, cosy and warm in their little beach huts. A very British holiday. Azure Blue 296-C21 Personalise with name (first letter will be a capital) Maximum 7 letter name

6 Standard Designs Sticky Prints Lovingly captured in this playful design is the favourite childhood pastime of hand painting. This rug evokes the feeling of colourful paint oozing between little fingers, dripping on the paper and the floor and the fantastic feeling of success as the hand peels away to reveal the paint mark on the paper. Chilli Red 863-C13 Buttermilk 431-C14 Lavender C15 Chilli Red Tepee Tents Feed little imaginations with this stunning geometric design, cleverly laid out to depict a little tepee tent village in the forest, where everyone needs to make camp before dusk. There will be hours of playtime fun hiding in the tents and climbing the trees. Buttermilk 431-C16 Azure Blue 296-C17 Buttermilk Azure Blue

7 Woolly Warmers Will Ewe Wait For me Our favourite woolly sheep have a starring role in this cute design. Not all the sheep want to follow the crowd and one mischievous sheep wants to stand out in red wellies and face the opposite direction to all the others. Buttermilk 431-C19 Inspired by the amazing array of colours in the summer sky at a balloon fiesta this cheeky design will brighten up any day. Our favourite little sheep has managed to hitch a ride and is floating off into the beautiful blue sky. Azure Blue 296-C

8 Rug Details Rug Design Colour Style no. Personalisation Price Whooo s There Buttermilk 431-C01 7 Characters Buttermilk 431-C06 Whooo s Leafing Around Lavender 1297-C05 11 Characters Warm Grey 1292-C07 Azure Blue 296-C02 Whooo s Bunting About Buttermilk 431-C04 Date (DD-MM-YYYY) Winter Woolies Warm Grey 1292-C03 Buttermilk 431-C08 Warm Grey 1292-C09 9 Characters 299 (each) Azure Blue 296-C12 Playtime Buttermilk 431-C10 7 Characters Warm Grey 1292-C11 Sheep Sharing Azure Blue 296-C18 10 Characters By the Seaside Azure Blue 296-C21 7 Characters Buttermilk 431-C14 Sticky Prints Chilli Red 863-C13 Lavender 1297-C15 Tepee Tents Buttermilk 431-C16 Azure Blue 296-C17 Not Available 250 (each) Baby Bunting This beautiful bunting is gently swaying in the breeze welcoming your new baby home. A truly captivating design there is a lot to look at and talk about with baby as every one of the flags has been individually designed. Perfect as a new baby gift, christening present and as a memorable keepsake. Warm Grey 1292-C20 Woolly Warmers Buttermilk 431-C19 Will Ewe Wait for Me Azure Blue 296-C22 Baby Bunting Warm Grey 1292-C

9 How to Order: Simply fill in the order form and to A member of our customer services team will call you to take payment and confirm your order details. You can also order via our website or by calling our customer services team on +44(0) Please Note: all rugs are made to order and will be ready for despatch four weeks from order date. All prices quoted in this brochure are exclusive of delivery. Delivery costs will be quoted at the time of order. Refunds and Exchanges: We re sorry but as we make every rug to order we cannot accept returns unless the goods are faulty. This does not affect your rights under the Consumer Goods Act. Assurance of Quality: Every single rug will be hand inspected to ensure the highest quality. For full terms and conditions please see our website or order form. Copyright Axminster Carpets 2014 All prices and product details correct at time of print. Axminster Carpets Limited Axminster, Devon, EX13 5PQ England. Tel: +44(0)