MICROSTRATEGY ANALYTICS PLATFORM. MicroStrategy The World s!most Comprehensive Business. Analytics Platform!

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1 MicroStrategy MICROSTRATEGY The World s!most Comprehensive Business ANALYTICS PLATFORM Analytics Platform! Kevin Spurway and Vihao Pham Intelligence Marketing

2 MicroStrategy Analytics Platform Comprehensive Analytics Suite for the Enterprise and Beyond Agile Analytics Rapid-fire data discovery Enterprise Business Intelligence Operationalize analytics to elevate performance Big Data Analytics The power to unlock your Big Data assets Intuitive Data Exploration Fast Dashboard Development 100% Governable Unmatched User Interfaces Highest Performance and Scale Trusted System-of-Record Reliability Easy, Cost-Effective Administration Access All Your Data Combine Data from Multiple Sources Advanced Analytics Transform Big Data into Insight Web or Mobile / On-Premises or Cloud

3 The Industry s Best Analytics MicroStrategy Does More, and Does It Better MicroStrategy vs. The Megavendors! Highest overall rated platform" No areas of weakness"! Superior in self-service BI and data discovery" Superior in mobile BI" MicroStrategy vs. Data Discovery Point Solutions! No functional gaps, superior breadth" Highest-rated overall in self-service BI! BI Scorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.!!! Industry s best! architecture"!!-- BI Scorecard, Superior Q4 2012! in mobile BI" Source: BI Scorecard Strategic and Product Summary Q

4 Leading Analyst Evaluations and Customer Surveys Agree: MicroStrategy is the Best Analytics Platform Gartner Magic Quadrant for Business Intelligence Platforms Q1 2013! MicroStrategy in Leader Quadrant for 6 consecutive years.! Forrester Wave: Self Service Business Intelligence Platforms Q2 2012! Ranked as a Leader.! The BIScorecard Summary 2012 Q4! MicroStrategy is the top rated vendor in the Product Capabilities scorecard.! The BI Survey 12 Nov 2012! MicroStrategy ranked #1 in more categories than any other vendor.! Critical Capabilities for Mobile BI April 2012! MicroStrategy ranked #1 in 6 of 7 Critical Capabilities.! Wisdom of Crowds Mobile Computing / Mobile Business Intelligence Market Study! MicroStrategy ranked #1.!

5 AGILE ANALYTICS! Rapid-Fire Data Exploration and Dashboarding"

6 Why Is Agile Analytics So Popular? Increasing User Satisfaction While Massively Increasing Productivity More Productive! More content per creator" 5-10x! More Content" More Producers! More users can create content" 5-10x! More Content! Creators" >100x! more content! creation and consumption! More Collaborative! Peer-to-peer sharing" 5-10x! More Sharing!

7 MicroStrategy Visual Insight is Revolutionary Lightning Fast Insights, Easy for Everyone, No IT Required MicroStrategy Visual Insight! Stunning visualizations" On-screen filtering" Speed-of-thought in memory database" Common Use Cases! Interactive data exploration and root cause analysis" Dashboard creation"! Visual Insight takes you from data to dashboard! in less than five minutes.!

8 MicroStrategy Is the Best Agile Analytics Solution Fastest, Easiest, and Most Advanced No Learning Curve! Streamlined workflow and intuitive user interface designed for business user self-service More Analytical Power! More analytical functions and out-of-the-box metrics for business users Reusable KPIs! and Dimensions! Business users easily share datasets, attributes, and metrics for faster, higher quality results Speed-of-Thought! Interactivity! 64-bit in-memory acceleration for a lightning fast user experience 100% Web-based! No client software to install and manage. Available on Mac or PC. Sharing and! Collaboration! More ways to collaborate and more ways to share data and insights

9 Customers Agree Visual Insight is Faster, More Flexible, and Easier to Use We've already seen faster development time on our dashboards; they're much more flexible from an end user standpoint as well as more compelling.! You need flexible tools, fast answers, innovative ways of combining data, and attractive ways of presenting the information. That s what Visual Insight is all about.! VI s intuitive yet powerful interface has really gained user adoption amongst both our advanced analysts as well as our casual users.!

10 USER INTERFACE Brand New Web Interface Newly revamped interface" Better navigation" One-click access to Visual Data Discovery"

11 USER INTERFACE Improved Folder View and Functionality 1 More easily track location" 3 Expand the path name as desired" 2 Customize your view" 3 2 1

12 USER INTERFACE Convenient, Easy-to-use Toolbar 1 1 Quickly create all objects directly from the toolbar" 2 2 New collapsible folders make it easy to navigate your project" 3 Customize your view of objects" 3

13 USER INTERFACE More Improved Usability Hide the Control Panel" Search for Objects" Maximize screen space to increase functionality and productivity " Quickly and efficiently locate your most important reports, dashboards, and folders"

14 A Streamlined, Optimized Workflow for Agile 10-50x Productivity for Business Users Connect Discover Dashboard Share Quick access to data in Excel, databases, or SaaS apps like Salesforce.com. No data modeling or SQL required. Insight in minutes. Visual data discovery puts effortless analytical power in the hands of every business user. Compelling visualizations combined to create brilliant analytical dashboards. Just drag-and-drop no IT needed. Insight converted to action. Share dashboards instantly with colleagues. Publish powerful analytical apps to thousands in days.

15 CONNECT Import More Data for Analyses Quickly and Easily Explore Any Data You Have Access To" Existing Files" Salesforce.com Reports" Relational Data " Sources"

16 CONNECT Import More Data for Analyses For those tables and datasets not already connected to MicroStrategy, use " Web-based Query Builder or Freeform Script" Query Builder" Freeform Script" New intuitive, Web-based, visual interface that builds SQL queries simply and easily" Specify the data you want to import, line-by-line, if necessary"

17 CONNECT Automatic Data Enrichment for Time and Geography Add Depth and Dimension to Your Imported Datasets Quickly and Easily " Time" Geography" Automatic creation of time attributes for date columns" Automatic geocoding and creation of geography attributes "

18 DISCOVER Brand New: Presentation Mode See More of Your Visualizations and Get a Cleaner Analysis Canvas"

19 DISCOVER Improved Analysis Usability Spend More Time Analyzing Your Data Directly" Unlimited ability to undo or redo your actions" More saving options give you the option to directly save your analyses"

20 DASHBOARD Analyze Even More Information on Your Dashboard Get the Answers You Need to Improve Your Business" Multiple Sources" Multiple Visualizations" Connect to two or more reports for the most complete analysis" Create all of the visualizations that fit your needs and see them all on one dashboard"

21 DASHBOARD Adding Workflow to Visual Insight Dashboards Targeted, Selection-based Filtering"

22 DASHBOARD Making Visual Insight Dashboards Clearer Rename" " Rearrange" " Resize"

23 SHARE Iterate and Analyze Collaboratively Quickly and Easily Generate Links and Share Dashboards" Determine which users or groups to share with" Define user or group permissions" Select how you want to share your visualization" 2

24 SHARE Iterate and Analyze with Even More People Your Dashboards, Reports, and Insights to Your Team"

25 ENTERPRISE BUSINESS INTELLIGENCE! Operationalize Analytics to Elevate Performance"

26 MicroStrategy Is the Top Rated Enterprise BI Platform Consistently Beating the Megavendors in Critical Criteria* Query performance more than 7x FASTER than the Megavendor average. Median customer data volumes more than DOUBLE the Megavendor average. Technical support scored Mobile functionality rated nearly 60% HIGHER 3x BETTER than the Megavendor average. than the Megavendor average. With 20% GREATER business benefits than the Megavendor average. And overall customer satisfaction 30% HIGHER than the Megavendor average. * According to BARC S BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft.

27 Enterprise BI = System of Record BI Operationalize Analytics to Align the Business and Elevate Performance Web Mobile Portals Office" Dashboards" Reports" Statements" Visual Discovery" MicroStrategy Analytics Platform! Data from Across the Enterprise" Unmatched Interface! Production dashboards" Operational reports" Build once, deploy anywhere"! High Performance! Push-down analytics" In-memory cube acceleration" Dynamic sourcing" Flexible, Reliable, and Easy to Manage! High-efficiency object reuse" Powerful SDK" Comprehensive admin tools"!

28 WEB Metric Creation from MicroStrategy Web Interface! Visually Create a Metric with Function Editor Or! 1. Expression 2. Level of Aggregation 3. Conditionality 4. Transformation

29 WEB Metric Creation from MicroStrategy Web Interface!... Use Formula Editor For Manually Entry! Formula Text Box Function Picker Metadata Object Selector Validate Formatting VLDB, Subtotals etc.

30 WEB Expanded Library of Graphs to Reveal Business Insights! Lipstick Graph Waterfall Graphs Overlapping Bar Graph

31 WEB Multiple Datasets on One Map (Report Services Documents - DHTML Mode)! Dataset #1! (Bubble Markers) Dataset #2! (Push Pins)

32 WEB Create and Save Objects Faster and More Easily Manipulate metrics directly in your reports"

33 ADMINISTRATION Easier User Experience, Performance and Administration Monitor Performance and Utilization" MicroStrategy Enterprise Manager" Coordinate Change Management" MicroStrategy Object Manager" Automate MicroStrategy Tasks " MicroStrategy Command Manager" Automate Regression Testing" MicroStrategy Integrity Manager"

34 ADMINISTRATION Reduce Administration Time by Over 50% New Create Administrative Workflows Monitor Performance and Utilization" MicroStrategy System Manager" MicroStrategy Enterprise Manager" Coordinate Change Management" MicroStrategy Object Manager" Automate MicroStrategy Tasks " MicroStrategy Command Manager" Automate Regression Testing" MicroStrategy Integrity Manager" Include Non-MicroStrategy Processes" Third-Party Applications & Utilities"

35 ADMINISTRATION Automate Administrative Tasks with MicroStrategy System Manager Incorporate MicroStrategy Administrative Processes! Include non-microstrategy Processes! Build Workflows With Programmatic Elements! New! Create HIVE DSNs! New! Create Zip Files! New! Wildcard support! New! Create Package! Command Manager" Object Manager" Integrity Manager" Configuration Wizard" Project Merge" New! Upload Files with FTP! Launch/Terminate Amazon Cloud Instances" Manage VMWare VMs and VApps" Copy/Delete/Move Files" Find/Replace File Content" New! $ (x)! Runtime Update of Parameters! Decisions to control true/false process status" Define global System Manager Parameters" Update Parameters" Project Duplicate" Project Mover" Server Status" Unzip files" Download With FTP" Execute Application" Node! Loops to Process Multiple iterations" Name Nodes and Add Comments" Installation" Execute SQL" Split/Merge Execution" Connectivity Wizard" Send " Pause"

36 ADMINISTRATION More Process Automation and Less Manual Effort Intelligence Server Maintenance! Daily Report Execution Schedule! BI Object Change Migration! 1. Alert BI team members" 2. Re-start Intelligence Server" 3. Monitor the system " 4. Notify BI team members" 1. Monitor ETL completion" 2. Publish Cubes" 3. Wait for Cubes to publish" 4. Trigger Subscription Schedules" 5. Notify BI teams" 1. Download Update Packages" 2. Login to Test system" 3. Generate rollback packages" 4. Apply changes to each project" 5. Alert developers to errors" 6. Notify BI Test teams" 310" 540" 1,175"

37 BIG DATA ANALYTICS! Unlock Value In Big Data Assets"

38 MicroStrategy Is the Leader in Big Data Analytics The Dominant BI Solution for Large Data Volume Applications TB+ 39% of MicroStrategy customers analyze over one terabyte of data, compared to an average of just 12% of BI customers in general.* MicroStrategy s median customer data volume is an order of magnitude higher than the average of the next ten vendors.* * According to BARC S BI SURVEY 12.

39 No Data Left Behind Optimized Access to All Your Data NOW EVEN BETTER BigSQL MapReduce! Databases! Elastic Map Reduce Lower" Scale" Higher" Scale" Columnar! Databases! Data Warehouse Appliances! Exadata HANA Relational Databases! Multidimensional! Databases! SaaS-Based App Data! User / Departmental Data! Analysis Services! NetSuite SugarCRM Eloqua Facebook Zendesk More

40 The Leader in Hadoop Analytics The Dominant BI Solution for Large Data Volume Applications All Leading Distributions Multiple Connection Options In-Memory Cubes for Interactive Hadoop Analytics Pig 3. Interact and Discover 2. Accelerate > 100x IMPALA 1. Extract Certified integration with the most popular Hadoop and MapReduce solutions. Point-and-click query builder. No need to train analysts in HiveQL or MapReduce.

41 Advanced Analytics 10x Easier to Use Climb the Analytical Maturity Model to Outsmart and Outperform Competitors Projections! What is likely to happen based on past history?" " Relationship! Analysis! What factors influence activity or behavior?" Analytical Maturity! Benchmarking! Trend Analysis! How are we doing versus comparables?" What direction are we headed in?" Data Summarization! What is happening in the aggregate?" Better Exposed in MicroStrategy 9.3" 90%" 100%"

42 Democratizing Advanced Analytics Now Easier to Create, Share, and Manage Deploy any R Analytic in MicroStrategy Visualizations with the New R Integration Pack" MicroStrategy Metadata" Deploy R Analytics as Standard Metrics" No Visual Studio" No Compiling" No Schema Updates" MicroStrategy R Integration Pack" New" Any R Analytic"

43 From Big Data to Business Value The Easiest Way to Deliver Advanced Analytics on Big Data to Business Users Any and All Data Comprehensive Analytics World s Most Productive Interface Relational Multidimensional Hadoop-based Projections! Relationship! Analysis! Structured Semi-Structured Benchmarking! Trend Analysis! Unstructured Data Summarization!

44 Next Steps Experience MicroStrategy Business Intelligence Try MicroStrategy in the Cloud MicroStrategy Express Analytics Get insight in minutes. Try it instantly! Run a BI QuickStrike Sign Up for an Intro Course A focused Professional Services program enabling rapid discovery of business insights Free classes Get hands on with analytics 1 business intelligence application MicroStrategy 9 Platform 5 new business insights Available Amazon AMI deploy in just 15 minutes with 10 free users Cloud delivery 45 minute on-site lunch & learn 90 minute hands on class Daylong classes, locations nationwide

45 - COMING SOON - MicroStrategy Mobile Webinar Friday April 26 Questions?!