What customers can do with GREBIT s Web Traffic Solution in Microsoft Dynamics CRM?

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1 What customers can do with GREBIT s Web Traffic Solution in Microsoft Dynamics CRM? Visualize their Web Traffic KPI s by Country, Territory, State, City, 3Zip/FSA and Zip code Zoom in to any level within the same map Focus on High or Low KPIs by simply selecting/de-selecting values from the map legends Correlate Leads, Opportunities and Campaigns to Web Traffic patterns Correlate Web Traffic to type of customer characteristics in specific areas (Zip, City, etc ) Find other similar areas with same customer characteristics and create specific marketing campaigns for those areas Calculate Market Penetration by Area using GREBIT pre-configured calculations The Web Tracking Solution Dashboards and Map charts are simply templates that customers use as their best practice guidelines to build their custom solution. These templates can be copied and then modified for their specific requirements. There will be over 100+ Dashboards and Reports to choose from within Accounts, Lead, Opportunities, Cases and Web Traffic entities. The solution also includes GREBIT s a backend Summary plugin as well as a Set Default plugin which are critical to the full solution.

2 This dashboard shows What the average duration is by user on the website by country

3 You have the ability to visualize your key KPIs (i.e. Duration Score, Page Views and 1 st Visits) at the same time and by simply zooming in to an area, the map switches from country to state to city, to zip or (3Zip/FSA).

4 The user has the ability to modify the dashboard and select the pre-built Map-Centric KPI charts. You also have the ability to view multiple KPI s on one map versus multiple maps, this allows you to quickly focus your attention on high or low performing areas.

5 If heat maps are your thing, those are available as well. Note the information box in the middle of the map, the content is user driven as to display only the pertinent information for this analysis. You can also visualize your data (i.e.by city) in a clustered type of view

6 If its detail you want, looking at your data by Zip or 3Zip/FSA will give you the granularity you need to focus any marketing campaign. It can also help you understand the key customer characteristics of your website traffic by using Esri s out of the box Infographics link or their advance data enrichment database that can be linked by any type of area, including custom areas (i.e. 5 Minute drive time from)

7 Having the ability to correlate your leads and opportunities to your web traffic KPI s will allow you to fine tune your website for maximum exposure and ROI. In this example correlating Average Duration to Leads generated shows that certain areas (i.e. States) with low average duration doesn t necessarily mean lower lead generation (i.e. Colorado). Going one step further and zooming into Colorado shows that these leads have generate specific opportunities (2 nd screenshot below)

8 Taking it one step further and trying to see what the customer characteristics are for these opportunities would give you a huge advantage in figuring out exactly what type(s) of customers our purchasing your products and how you should be focusing and spending your marketing dollars. In this example creating a 10 minute drive time of all my opportunities in Colorado shows me that my target market should be Men between the ages of You can also extrapolate other customer characteristics as you see in the drop down window on the map.

9 By looking at the tapestry information available, you can now find all other areas that have the same characteristics and knowing that these are the customers that you have the best chance of selling to you modify your webpage for these visitors and offer them an immediate deal that has a higher probability of turning into a sale. All this is simply done by knowing the area where the user is coming from.