Drupal as a Jigsaw. A birds eye view. John Kennedy (CommerceJohn) Wednesday the 15 th of May 2013

Transcription

1 Drupal as a Jigsaw A birds eye view John Kennedy (CommerceJohn) Wednesday the 15 th of May 2013

2 Agenda 1. About CommerceJohn (Me) 2. A little background on Commerce Guys 3. Drupal as a Lego Box 4. Drupal as a Jigsaw 5. Introduction to Drupal Commerce 6. Some upcoming Drupal initiatives

3 ABOUT COMMERCEJOHN

4 Contact johnkennedy on Drupal.org CommerceJohn on twitter commerceguyjohn on Skype I try to get this out of the way so you can tweet comments (I appreciate it) and me factual inaccuracies as we go

5 Background Linux Systems administrator for 10 years Worked for APNIC managing 50 servers including reverse DNS for the Asia-Pac Worked in two tech startups both social marketing Worked for Pearson Education, largest provider of examinations in the UK, replacing their core CMS Not Drupal

6 Drupal Started interacting with the Drupal world about 6 years ago (we ll get to that) Became a site builder on Drupal 6 Built a site with 200,000 paid subscribers (one of the startups) Ran a Drupal shop for 2 years Joined Commerce Guys last year in July to open the UK office

7 Caveats I am not a great programmer I have not contributed much on drupal.org I no longer have a technical role

8 Saving Graces I spend a lot of time talking to the community: Melbourne, Chicago, Denver, Munich, Roma, London, Sydney, Portland and Helsinki I run community projects: Drupal Campus Drupal Camp London Commerce Associates I get a good overview of Drupal by working with a wide range of partners

9 ABOUT COMMERCE GUYS

10 Commerce Guys is the COMPANY Based in Paris, France Ann Arbor, Michigan London, UK VC Funded, raised $6M

11 A Brief History 2008: Commerce Guys LLC founded in Jackson, Michigan 2010: Commerce Guys SAS (the global company) is formed 2010: Seed funding from ISAI ($1M) 2010: Launch of the Drupal Commerce platform 2011: Business Insider - 20 Hot International Startups 2012: Round A funding of $5 million 2012: Named Gartner Cool Vendor in ecommerce 2012: Selected to join Microsoft BizSpark One program 2012: Judge s Choice award at BizSpark European Summit

12 Commerce Guys Management Team Frédéric Plais Co-founder & CEO Damien Tournoud Co-founder & CTO Kieron Rob Douglass Sambrook-Smith Director of Non-Exec Products Director, UK Mike O'Connor Co-Founder & Pre Sales Lead Jean-Claude Pitcho VP, Business Development Ryan Szrama Co-founder & VP, Community Development David Mollière Operations Director, EU Philippe Lauprete VP Sales, EU Scott Dahlgren Managing Dir, North America John Kennedy Director, UK Operations

13 Familiar Faces Ryan Szrama VP, Community Ryan got his start in web development through an online sales company based in Louisville, KY, his home of over 10 years. It was there that he nursed Ubercart through its infancy to its use on over 20,000 websites as the Project Lead and community face of the project. Ryan joined Commerce Guys in 2009 and continued to lead Ubercart until branching out into Drupal Commerce, a new initiative focusing on empowering users to build e-commerce sites with the best new features that Drupal 7 has to offer. He focuses most of his time developing the code base, growing the community of contributors to the project, and training new users online and at community events. Frédéric Plais CEO Robert Douglass Director, Product Frédéric has been working in the IT world managing teams and launching products for 10 years. Before Commerce Guys, Frédéric was General Manager of af83, an open source company that specialized in social web and digital media that reached 5M$ in sales in less than 3 years. Before af83, Frédéric managed the Music and Games business of SFR (Vodafone Group) and started his career as Product Manager with L'Oréal after his graduation from the Paris Business School of Management (ESCP Europe). Robert has been involved with Drupal since He wrote the first book published about Drupal and collaborated on the three editions of Pro Drupal Development". A very proactive community builder, he led Drupal's involvement in the first Google Summer of Code program and has been a member of the Drupal Association General Assembly since He co-founded the German Drupal-Initiative in 2008 and joined Acquia as a consultant and advisor. Robert's largest code contributions to Drupal have come in the form of the Apache Solr module and the Memcache module, both of which were started in He joined Commerce Guys full time in 2012, after being on the company's advisory board since its inception.

14 Drupal as a Lego Box

15 Characteristics of Drupal - Easy to configure - Looks great on install - A conventional MVC framework - Has a smooth learning curve - Basic functionality works by default - Is intuitive for content authors

16 Characteristics of Drupal - Easy to configure NO ONE - Looks great on install SAID EVER - A conventional MVC framework - Has a smooth learning curve - Basic functionality works by default - Is intuitive for content authors

17 Actual Characteristics of Drupal - Requires significant server configuration to run at a decent speed Memcache Varnish Php & Mysql optimizations MongoDB - Is lacking essential documentation for key modules and concepts - Has no bundled WYSIWYG editor

18 Actual Characteristics of Drupal - Many themes look good prior to install, but end up being inflexible - Has no official training program or certification - Has a myriad of conventions, standards and practices that lock out many commonly used PHP code snippets

19 My introduction to Drupal circa A youth news not-for-profit had a developer leave - Their 6 servers were dying under the load of a couple of hundred users - What s this software? Drupal 4.7? - Deactivate all the modules! - To Plone with you!

20 So why is it popular? Over 25,000 Active Developers Over 900,000 registrations on D.o Over 630,000 sites on Drupal 7 Occupies around 3% of the web

21 An Expert s Dream Over 21,000 pluggable pieces (modules) Each piece uses a standard convention for administration Each piece respects coding standards One place to submit issues One place to download There s a Module for that!

22 Rapid Development Build a proof of concept application in days instead of weeks Has a built-in UI for database access: Views Can implement event-driven behaviors in configuration UI: Rules Exposed web services: Services Plugs into everything

23 Scales Well Some examples from our clients: The Royal Mail > 200k transactions per day Over 41 million transactions so far Cartier > $50m in sales per year OpenSesame > 200,000 products High Traffic Websites on Drupal The Economist Whitehouse.gov The Linux Journal Warner Music (Justin Bieber) Grammy Awards

24 Strong Open Community Over 3000 People to US DrupalCon Over 2000 People to European DrupalCon 2,855 code commits this week 5,580 issue comments this week 9 Drupal events Today IRC channels on Freenode Participation! If you can t code: Test Comment Document

25 Expert led development Built by experts for experts Development funded by high end projects Design decisions made to support the goals of these projects Also true of Drupal Commerce

26 The Learning Curve: By Dries h#p://buytaert.net/crea1ng- passionate- users

27 The Drupal Learning Curve: A Practical Look h#p://buytaert.net/drupal- learning- curve

28 Actual Drupal Learning Curve:

29 Drupal As A Jigsaw

30 Routing around the damage Wordpress is becoming a CMS Magento is becoming enterprise Commercial CMS are lowing their prices New web applications are coming on to the market SAAS is stealing the SME base of users If you are not routing around the damage you are the damage

31 Routing around the damage CMS developers want: Fast ways to solve hard recurring use-cases Intuitive interfaces for their users Experts available at a reasonable price Ways to demo the system Standard MVC frameworks for development Enterprise scalability and security Advanced content workflows for staging A simple development to production code-cycle

32 Bridging the Divide Drupal 8: CMI Authoring Symfony Twig Distributions Drolutions Community Initiatives

33 Drupal 8 CMI Configuration in XML Authoring CKEditor -> Aloha -> CKEditor Symfony Using components of a good MVC framework Twig A new theming framework Bridging the Divide

34 Bridging the Divide Dries

35 Bridging the Divide Dries in 2006

36 Bridging the Divide Dries in 2006

37 Distributions - Now 628 distributions on Drupal.org CRM Booking systems ecommerce Publishing Government Community Experimental Bridging the Divide

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39 A booking and room management solution for hotels, vacation rentals and B&Bs Integration with Drupal Commerce Search by room type Manages advanced pricing mechanisms

40 CRM Manage contacts Reach fundraising goals Track engagement

41 Testbed for Drupal 8 In Place Editing New Administration WYSIWYG

42 Pre-configured ecommerce software built on Drupal Commerce

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44 28,000+ Active sites using Drupal Commerce

45 Drupal + Commerce Graphics Workflow Content Products Cart Checkout User Generated Content Pricing Scalability Currencies Security Content Management E-Commerce Taxes Social Sales & PromoDons SEO Shipment Search Languages / Locales AnalyDcs RealDme Monitoring PCI Compliance Cross- sell / Up- sell Flexible Extendable Enterprise

46 Drupal + Commerce Graphics Workflow Content Products Cart Checkout User Generated Content Pricing Scalability Currencies Security Content Management E-Commerce Taxes Social Sales & PromoDons SEO Shipment Search Languages / Locales AnalyDcs RealDme Monitoring PCI Compliance Cross- sell / Up- sell + More Community Content Commerce

47 A Selection of References The cool kids like us

48 Commerce Guys named a Cool Vendor in ecommerce 2012 by Gartner, Inc. - April 2012 Commerce Guys wins Judges' Choice Award at the BizSpark European Summit - June 2012 so did the experts Commerce Guys recognized as an etail Rising Star - July 2012

49 But! Default Drupal admin A complex process for installation Mostly functions and data models Terrible default theme Long procedures for setting up discounts Need s an Expert

50 Kickstart v1 An installer A basic Theme Bundled Modules Still required a non-trivial effort to configure a checkout

51 Commerce Kickstart Features Commerce Kickstart v2 is a preconfigured store built on top of Drupal Commerce, packed with ecommerce best practices: Mobile-ready responsive design Enhanced product marketing (image zooms, fancy attributes, slideshows) Social Login Faceted product search Streamlined administration Advanced commerce analytics Easy-to-configure discounts Built-in payment gateways Intuitive product and order management

52 Commerce Kickstart

53 - Fully configurable faceted search solution - Search also used for crossselling and recommendation - Fully configurable facets Powerful Faceted Search (Native)

54 - Fully configurable check-out - Web-to store purchase to store book to store enabled - All steps fully configurable (book and pay elsewhere, pay only, third party pay, pick up at store) Flexible Check-out enabling multi-channel (Native)

55 Advanced analytics (with Jirafe)

56 Intuitive product administration

57 Intuitive order administration

58 Better content management

59 An ios native mobile app for mobile

60 Commerce Kickstart Mobile App

61 Drolutions Sometimes you want less than a whole solution How do we start a project with novel requirements? We often suggest people install the demo products and work backwards

62 Drolutions The Basis of an Architechture Solutions focused Sets of modules installed and configured Not a complete solution

63 Drolutions From Acquia

64 Community Initiatives Drupal Campus Drupal Camps like this one Local Drupal Associations

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67 A Jigsaw Has a goal Has structure Has suggestions Is satisfying!

68 Local Drupal Associations Enabling events

69 Drupal As A Jigsaw

70 QUESTIONS & ANSWERS

71 THANK YOU!