North American Residential VoIP Services Markets

Transcription

1 Brochure More information from North American Residential VoIP Services Markets Description: This Frost & Sullivan research service titled North American Residential VoIP Services Market provides insight into the drivers and challenges associated with shifting the consumer market for IP telephony into the massmarket adoption phase. Trends such as the use of softphones and new enhanced services are provided. In this study, Frost & Sullivan's expert analysts thoroughly examine the North American residential VoIP lines in service and associated revenues. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research: - Consumer services Technologies The following technologies are covered in this research: - VoIP - Broadband - Instant messaging - Wireless Market Overview End-user Awareness and Increased Broadband Penetration to Drive Uptake of VoIP As the North American voice over Internet protocol (VoIP) market becomes mature and passes beyond its early-adopter phase, mass-market consumers need to be convinced of the service benefits of VoIP. It is possible that these targeted end users already have preconceptions of the service that need to be alleviated. In general, consumers tend to express satisfaction for landline telephony service and cite limited calling as the reason for their lack of interest in VoIP, according to Lynda Starr, senior analyst at Frost & Sullivan. The mass market is likely to be suspicious of lower priced services, and is expected to consider it as lacking in quality. It is the role of the service provider to overcome these challenges through the demonstration of the VoIP service to show ease of use and call quality. VoIP awareness is higher among broadband users partly due to their interest in the technology and also because much of VoIP advertising is done over the Internet. Customers can opt for VoIP services from the same provider who offers video and Internet access services, thereby saving money and trouble. Subscribing to a bundle of services also has the advantage of having a single point of contact and receiving one bill for all their services. The Technological Advancement of VoIP Combined with Customer-friendly Retail Distribution to Drive Mass Adoption of VoIP VoIP-based services were originally associated with the PC-based services that allowed only PC-to-PC calling. While these services still exist, VoIP-based services are now usually more associated with voice over broadband and analog terminal adapter (ATA)-based services. Meanwhile, PC-based services are experiencing an increase in usage with services from ISPs that leverage and instant messaging functionality. Despite challenges such as lack of end-user awareness and the slow pace of technology associated with VoIP, instances of retail distribution are increasing and positively impacting VoIP services. Retail distribution in stores enables demonstration of the service, which is beneficial in attracting customers. Customers are usually pleased to see that the service works the same way as traditional phone service does, adds Starr. Retail availability is likely to boost sales and increase uptake of these services.

2 Contents: 1. Market for Residential VoIP Services - 1. Market Direction Executive Summary Introduction and Market Overview Challenges Restraints - E911/Coverage Areas/Universal Service Fund Restraints -Wireless Spectrum/Network Neutrality/Canada Market Drivers Trends in New Applications Trends in the Wholesale Business Model - 2. Market Forecasts and Competitive Analysis - 1. Market Demand and Forecasts Demand Pricing Trends and Revenue Forecasts Competitive Analysis VoIP Service Providers - U.S. Carriers - AT&T/Qwest/Verizon U.S. Cablecos Canadian Telcos and Cablecos Selected Virtual Network Operators Selected Internet Service Providers- AOL/EarthLink/Google Selected Internet Service Providers - MSN/Skype/United Online/Yahoo Conclusions and Recommendations List Of Figures Chapter 1 - Residential VoIP Services Market: Impact of Top Ten Industry Challenges (North America), Residential VoIP Services Market: Market Restraints Ranked in Order of Impact (North America), Residential VoIP Services Market: Projected Exhaust of Popular Area Codes (North America), Residential VoIP Services Market: Market Drivers Ranked in Order of Impact (North America), Residential VoIP Services Market: Broadband Penetration (North America), 1Q Residential VoIP Services Market: Sampling of Bundles (North America), Residential VoIP Services Market: Examples of Softphone-based Services (North America), Residential VoIP Services Market: Selected Softphone Vendors (North America), Residential VoIP Services Market: Examples of Skype-based Accessories (North America), Residential VoIP Services Market: Estimated Instant Messaging Users (North America), 2006 Chapter 2 - Residential VoIP Services Market: Sample VoIP Service Plan Pricing (North America), Residential VoIP Services Market: VoIP Line and Revenue Forecast (North America), Residential VoIP Services Market: Market Share Trends of Major Market Participants (North America), 2005-

3 Residential VoIP Services Market: Percent of Revenues by Service Provider Type (North America), Residential VoIP Services Market: Competitive Structure (North America), Residential VoIP Services Market: Selected Other Canadian VoIP Providers (North America), Residential VoIP Services Market: New VoIP Providers (North America), 2006 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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