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Ashley Wilkinson
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1 Tracking Script WHAT IS THE TRACKING SCRIPT USED FOR? The Mojn tracking script is used to track your visitor behaviour. When the script is implemented on your site, a cookie is saved to your visitors browser when they visit your site. After a user has been tagged, Mojn is able to track her behaviour and recognise her on websites she visits. Please note: no personal information is stored in cookies and they cannot contain viruses. Based on the data collected in the tracking process, Mojn is able to deliver recommendation images that are personalised for the users' behaviour. In addition, the tracked data is used to place all your visitors into segments, based on their browsing behaviour on your website. HOW TO INSTALL THE TRACKING SCRIPT? The tracking script is a small piece of javascript that looks like the script below:  <script type="text/javascript"> var _mojntrack = _mojntrack []; _mojntrack.push({ cid:"of8yo" }); (function(d) { try { var scr = d.getelementsbytagname("script")[0], f = d.createelement('iframe'); f.src = "javascript:''"; f.style.display = "none"; scr.parentnode.insertbefore(f, scr); f.contentwindow.name = "mjn:scrf"; var d2 = f.contentwindow.document,fn='write'; d2.open()[fn]("<body onload=\"var d=document,s=d.createelement('script');s.src='// track.idtargeting.com/[customer_code]/track.js';d.body.appendchild(s);\">"); d2.close(); }catch(e){}})(document); </script>  The script should be inserted on all of your pages. It is not page specific, so you can safely place it in your template that is included site-wide. We recommend that it is placed in the header just before the closing head tag </ head>. That said, you are free to place it wherever you want. The script is loaded asynchronously and does not block loading of any other content on the page. Please note that the script is unique for each Mojn customer, so your script will contain a unique customer code instead of [CUSTOMER_CODE].

After a user has been tagged, Mojn is able to track her behaviour and recognise her on websites she visits. Please note: no personal information is stored in cookies and they cannot contain viruses.

2 Tracking Script (OPTIONAL) HOW TO TRACK ADDITIONAL CLICK EVENTS? If you want to track custom on click events (e.g. launching a modal or similar) or ajax events, you can call the method below: _mojntrack.push({ u:"[url]" }); An example would then look like this: _mojntrack.push({ u:" }); Please note: the call method takes an [URL] as an argument. The [URL] has to be unique, and since it s not tracking a real URL it has to be a fictive/pseudo URL representing the specific event.

com/example_url" }); Please note: the call method takes an [URL] as an argument.

3 Open Tracking Pixel WHAT IS THE OPEN TRACKING PIXEL? The open tracking pixel is a small invisible image file that you need to insert into you template. When an subscriber opens one of your s and downloads the invisible image, a request is sent to Mojn s servers. In this request, the subscribers unique ID should be present. Mojn is then able to associate the subscriber s unique ID to a tracker cookie we already have on our servers. This enables Mojn to later generate customized recommmendation images for your various customers. HOW TO IMPLEMENT THE OPEN TRACKING PIXEL? The open tracking pixel is an image tag that needs to be inserted in your template. To enable us to integrate the feed, it should look like the following: <img width="1" height="1" src=" 2 variables above need to be replaced: 1) the [CUSTOMER CODE] and 2) the [UNIQUE ID]. The Customer Code - [CUSTOMER CODE] The customer code is provided by Mojn and should never be changed. The customer code is a 5 character long unique identifier containing both numbers and capital letters. The Unique ID - [UNIQUE ID] The unique ID is to be inserted into image tag by you. Depending on the system you use, you should insert a command that would make your system insert a unique ID per subscriber into this place. It s really easy. For example, in Mailchimp this command (or tag as they call it) is * * for a user s address. Note that these commands vary for different newsletter providers. Feel free to contact us in case you need assistance. A correctly implemented tag for a client with the customer code VIP33 using Mailchimp would look like this: <img width="1" height="1" src=" *"> We only have one important requirement for the unique ID that you use: it must be unique for each newsletter subscriber. You can use an addres, an internal ID or even a customer ID.

Mojn is then able to associate the subscriber s unique email ID to a tracker cookie we already have on our servers.

4 Sales Conversion Pixel WHAT IS THE SALES CONVERSION PIXEL USED FOR? A campaign s performance is measured by how many derivative sales the campaign entails and how much these sales generate in revenue. In order for Mojn to measure these parameters and associate them with a campaign, you have to insert the sales conversion pixel, which sends the necessary information back to us. The necessary parameters are the currency used in a transaction and the total value of the transaction. Mojn sales conversion pixel enables you to later follow the results of your campaign within our web application. HOW TO IMPLEMENT THE SALES CONVERSION PIXEL? The sales conversion pixel code is as following: <img src="//matcher.idtargeting.com/cnv/[customer_code]?amt=[currency][amount]&oid=[order_id]" height="0" width="0"> The pixel must be implemented on your purchase confirmation page i.e. the page after the customer has completed the entire purchase process (completed payment and confirmed the purchase). In addition, the pixel must be inserted after Mojn Tracking Script. The variables [CURRENCY], [AMOUNT] and [ORDER_ID] must be filled in dynamically with the corresponding values for a specific order. A few examples of correct currency and amount values transmitted to Mojn: USD = 123 Dollars and 34 cents. EUR2, = 2,000 Euros and 0v cents. DKK = 200 Danish kroner Please note the following: The decimal separator of the value needs to be." and thousands separator is optional. The currency code should be in ISO 4217 format (read more here: org/wiki/iso_4217). The customer code is provided by Mojn. This is your unique identifer and may not be changed. The order ID is optional and is mostly used to prevent fraud. A correctly implemented tag for a standard DanDomain webshop should look like the tag below (for the client with the customer code WIN99): <img src="//matcher.idtargeting.com/cnv/win99?amt=dkk[[subtotalinclvatusnocur]]&oid=[[orderid]]" height="0" width="0"> The commands that fetch the values from the order vary for each e-commerce system. If you do not know the correct commands for your e-commerce system please feel free to contact us or alternatively use your existing e-commerce system s support line.

The necessary parameters are the currency used in a transaction and the total value of the transaction.

5 Sales Conversion Pixel (OPTIONAL) ORDER PARAMETER FOR THE SALES PIXEL Sales Tracking Pixel also support an optional oid parameter (for Order ID). E.g. set oid= if you want to parse the Order ID along to Mojn. (ALTERNATIVE) JAVASCRIPT SNIPPET INSTEAD OF THE SALES PIXEL As an alternative to the Sales Conversion Pixel" you can use Mojn s simpler JavaScript API. The correct syntax can be seen below: <script type="text/javascript"> var _mojntrack = _mojntrack []; _mojntrack.push({ cid:"[customer_code]"}); _mojntrack.push({ conv:"[currency][amount]" }); </script> An example would then look like this: <script type="text/javascript"> var _mojntrack = _mojntrack []; _mojntrack.push({ cid:"win99"}); _mojntrack.push({ conv:"usd2,000.00" </script> }); Please note: the Javascript conversion API call does not support oid (Order ID) yet.

$The correct syntax can be seen below: <script type="text/javascript"> var _mojntrack = _mojntrack []; _mojntrack.push({ cid:"[customer_code]"}); _mojntrack.$

6 Product Feed WHAT IS THE PRODUCT FEED? In order to create personalised retargeting images, Mojn scrapes your website for all product names, product prices and product images. In some cases though, it might be necessary for us to get a product feed from you instead. This makes sense especially for: websites with more than products websites that add new products on a daily basis Before we can import the feed, there are a few requirements: It is important that the product URL provided in the feed is 100% compatible with the product URL that users come in and look at on the website. Import lever must be able to identify what constitutes photo references e.g. images have a reference <productimg>. WHAT S THE PREFERRED STRUCTURE OF THE PRODUCT FEED? To enable us to integrate the feed, it should look like the following: <items> <item> <url> <name>red shoe</name > <price>199.95</price> <productimg> </item> <item> <url> <name>blue shoe</name > <price>449.95</price> <productimg> </item> </items> The tags that define an element <url>, <name>, <price> & <productimg> are those that will be exported and shown within the recommendation image. E.g. if we define <name>red shoe</name > in the feed, the text Red shoe will be shown in the image etc. Please note: the elements shown in the feed example above are standard elements for our standard recommendation image. These are used in more than 80% of the cases. However, it is possible to add elements like <before price> or <productimg2> if necessary.

000 products websites that add new products on a daily basis Before we can import the feed, there are a few requirements: It is important that the product URL provided in the feed is 100% compatible

Tagging Guide: Website and Email Implementation. Contents

Tagging Guide: Website and Email Implementation Contents About This Guide... 2 Your CiteID... 2 Website Implementation... 2 Tag Placement... 2 Example... 3 Email Implementation... 5 DNS Setup... 5 Tag