, Master degree in Business Administration, Cairo University, Egypt.

Transcription

1 Last update: April. 30 th, 2014 CURRICULUM VITAE PERSONAL PROFILE Name: Tamer H. Elsharnouby Designation: Assistant Professor Nationality: Egyptian Telephone (Office): Department: Management and Marketing address: EDUCATION , Ph.D. in Marketing (Direct Award/distinction), Keele, UK. Thesis Title Relationship marketing: rhetoric and practice in the Egyptian retail banking sector" , Master degree in Business Administration, Cairo, Egypt. Thesis/Dissertation Title The impact of customer satisfaction on store loyalty" , Bachelor of Commerce (Major: Business Administration), Cairo, Egypt. TEACHING Teaching Interests: 1. Principles of Marketing 2. Marketing Management 3. Personal Selling 4. Marketing Research Courses Taught At Level Undergraduate Course 1. Business-to-Business Marketing 2. Marketing Management 3. Principles of Marketing At Other Universities Level Course Undergraduate Graduate 1. Principles of Marketing 2. Personal selling 3. Marketing Research 4. Professional Sales 5. Special topics in Marketing 6. Business-to-Business Marketing 7. Human Resource Management 1. Marketing Seminar 2. Brand Management 3. Research Methodology Page 1 of 13

2 WORK EXPERIENCE Academic Employment (List in chronological order starting with the most recent) Years (From-To) Sept. - Until Now June 2010-August June August Sept Jan 2012 Sept Jan August May 2010 Dec August 2005 Position, College,, and Country Assistant Professor, Department of Management and Marketing, College of Business and Economics (AACSB),,. Assistant Professor of Marketing, Department of Business Administration, Faculty of Commerce, Cairo, Egypt. Academic Advisor for the Marketing Management Specialization, Maastricht School of Management, the Netherlands, Regional IT Institute (RITI), Cairo Outreach program. Academic Coordinator of DBA program, Faculty of Commerce, Cairo, Egypt. Session Teacher of Management, School of Economics and Management Studies, Keele, UK. Assistant Lecturer, Department of Business Administration, Faculty of Commerce, Cairo, Egypt. Teaching Assistant, Department of Business Administration, Faculty of Commerce, Cairo, Egypt. Non-Academic Employment (List in chronological order starting with the most recent) Years (From-To) Position, Organization and Country Feb - August April August Assistant Director of International Student Bureau, Cairo, Egypt. Member of the Think Tank of The Holding Company for Biological Products & Vaccines (VACSERA), Egypt May May * Outside Academia Consulting (List in chronological order starting with the most recent) Years (From-To) Sept July May-June 2012 Training Consultant, Cairo Open Education Center, Egypt Project, Organization, Country A strategic review and outlook for the Egyptian rebar market, Ezz Steel, Egypt. Marketing feasibility study for international Islamic resort, Saudi Arabia. Sept Feb Sept. - Oct May July 2010 Dec Sept March - July 2006 Market entry feasibility study for a provider of technology solutions in Egypt aiming to extend their activities in a new market in the Middle East, Computek International, Egypt. Marketing feasibility study for a Plastic Wood Composite company, Egypt. Market Survey Advisor for the Policy Reform Project (TAPR II) [USAID funded project], Egypt. Marketing feasibility studies for the Holding Company for Biological Products & Vaccines (VACSERA). The work aimed to analyze the existing supply, estimate the potential demand and to measure the market gap/s for the following proposed factories. Egypt. An evaluation of the status of marketing activities in Egypt: An empirical study. (A project funded by the Egyptian Scientific Research Academy), Egypt. Study of employment needs in Giza Governorate in Egypt. Page 2 of 13

3 Publications (List your publication in chronological order beginning with the most recent publication) I) Peer Reviewed Journal Articles a. Discipline-based scholarship: 1. Elsharnouby, T. and Parsons, E. (), "When Relationship Marketing Goes Wrong: Opportunism and Consumer Wellbeing in Consumer-Bank Relationships", Journal of Relationship Marketing, Vol. 12, No. 2, April-June, pp Elsharnouby, T. and Parsons, E. (2010), A Broader Concept of Relationships: Identifying New Forms of Consumer-provider Interactions in Egyptian Financial Services, Journal of Marketing Management, Vol. 26, Nos 13-14, (December), pp II) Other Intellectual Contributions (conference proceedings, conference presentations, research seminars, workshops, chapters in book, textbooks, monographs,, etc.): A. Discipline-based scholarship: 1. Elbedweihy, A., Jayawardhena, C., Elsharnouby, M. and Elsharnouby, T. (2014), Customer Relationship Building through Identification: The Mediating Effect of Perceived Quality and Moderating Effect of Brand Engagement, American Marketing Association Summer Educators' Conference, 1-3 August, San Francisco, USA, (Conference proceedings), Forthcoming. 2. Adel, A., Abo Eish, E. and Elsharnouby, T. (2014), "How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement," American Marketing Association Summer Educators' Conference, 1-3 August, San Francisco, USA, (Conference proceedings), Forthcoming. 3. Adel, A., Abo Eish, E. and Elsharnouby, T. (2014), Perceived justice in service recovery and customer citizenship behavior: the role of emotions and relationship quality- A conceptual paper, the Academy of Marketing Conference, 8-10 July, Bournemouth, UK, (Conference proceedings), Forthcoming. 4. Fathy, D., AbouAish, E., and Elsharnouby, T. (2014), "Demographic Differences in Consumer Perception of Deception in Advertising: The Egyptian Case, Paper accepted for the Proceedings of the Academy of Marketing Conference, 8-10 July, Bournemouth, UK, (Conference proceedings), Forthcoming. 5. Elbedweihy, A., Jayawardhena, C., Elsharnouby, M. and Elsharnouby, T. (2014), Self-continuity and consumer in-role and extra-role behavior: the role of consumer-brand identification. The American Marketing Association Winter Educators' Conference, February, Florida, USA. (Conference proceedings). 6. Adel, A., Abo Eish, E. and Elsharnouby, T. () Effect of perceived justice when managing service failure on customer citizenship behavior: A theoretical framework, the FCBD 1 st Page 3 of 13

4 Conference "Contemporary Business Research: Prospects for Theory and Practice", December, Cairo, Egypt. (Conference Presentation) 7. Atef, N., Abo Eish, E., and Elsharnouby, T. () The impact of the credibility of online word of mouth on consumers attitudes: A theoretical framework the FCBD 1 st Conference "Contemporary Business Research: Prospects for Theory and Practice", December, Cairo, Egypt. (Conference Presentation) 8. Elsharnouby, T. and Mahrous, A. (), "Enabling the co-creation of e-services through enhancing the e-service quality: The case of the Egyptian telecommunication sector". The American Marketing Association Summer Educators' Conference, 9-11 August, Boston, USA, pp (Conference proceedings) 9. Fathy, D., AbouAish, E., and Elsharnouby, T. (), "Understanding the Egyptian Consumers Perception of Deception in Advertising: Developing Research Propositions". The Academy of Marketing Conference, 8-11 July, Cardiff, UK. (Conference poster) 10. Yehia, Y. and Elsharnouby, T. (), "Understanding the Voter Behavior in the Era of Social Media: The Case of the 2012 Egyptian Presidential Elections", 7th International Political Marketing Conference, Stockholm, Sweden September. (Conference Presentation) 11. Elsharnouby, T. (2011), Managing Complexity of Customer-service Provider Relationships: Lessons from the Egyptian banking industry, March, VDM Verlag Dr. Müller, Germany. (Monograph) 12. Elsharnouby, T. and Parsons, E. (2010), Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking, The Academy of Marketing Conference,, 6-8 July, Coventry, UK. (Conference proceedings) 13. Elsharnouby, T. and Parsons, E. (2010), A Broader Concept of Relationships: Identifying New Forms of Consumer-provider Interactions in Egyptian Financial Services, Proceedings of the Academy of Marketing Conference, Coventry, UK, 6-8 July (Conference proceedings). This paper has been nominated and later accepted for publication in Journal of Marketing Management. 14. Elsharnouby, T. (2008), Unpacking Relationships in the Egyptian Retail Banking Context, The 5th Research Conference on Relationship Marketing and CRM, Organized by European Institute for Advanced Studies in Management, November 20-21, Brussels, Belgium. (Conference proceedings) 15. Elsharnouby, T. (2007), "Customer Relationship Marketing Practice in Egyptian Banks", the Academy of Marketing Conference: Doctoral Colloquium, July 1st -2nd, Egham, Surry, UK, (Reference 0392). (Conference Presentation) Page 4 of 13

5 B. Contribution to Practice Research Elsharnouby, T. (2012), "Egyptian Universities from Educational Institutions to Brands: Building a Powerful Brand, the fourth Int. Conference on Regionalization of Arab Institutions: The Road to Global Competitiveness, May 19 th - 20 th (Conference Presentation) Page 5 of 13

6 Ad/hoc Reviewer/Editorial Board 1. International Journal of Qualitative Research in Services 2. International Journal of Internet Marketing and Advertising Invited to review for: 3. European Journal of Marketing 4. Marketing Theory 5. Journal of Consumer Behavior 6. Journal of Marketing for Higher Education. FUNDED RESEARCH AND GRANTS Title of Research The Role of Brand Choice Attainment and Student' satisfaction with Service Augmentation in Fostering Customer Value Co-Creation Behavior in Higher Education (QUSG-CBE-DMM-13/14-1) Relationship marketing: rhetoric and practice in the Egyptian retail banking sector Funding Agency The Egyptian Ministry of Higher Education and State for Scientific Research Grant Amount ($) Project Duration (Years) Role in Research* 6,820 One PI 140,000 Four PhD scholarship * LPI: Lead Principal Investigator; CO-LPI: Co-Principle Investigator; PI: Principle Investigator; C: Consultant, Other: specify. SUPERVISION OF GRADUATE RESEARCH PROJECTS AND THESES Title of Theses/Projects 1. The Role of Internal Marketing Philosophy in Creating a Competitive Advantage: An empirical study of Airline companies in Egypt, PhD (Arabic). 2. The Role of Online Communities in Shaping the Egyptian Voters Behavior in Transitional Periods: A Political Marketing Perspective, Institution Faculty of Commerce, Cairo. Faculty of Commerce, Cairo. Type of Supervision (Main supervisor or co-supervisor) Co-supervisor Date of Degree Awarded April 2014 Co-supervisor January 2014 Page 6 of 13

7 MSc. 3. Understanding consumer perception of deception in advertising, MSc. 4. Factors affecting Egyptian doctors choice between drugs in cardiovascular therapeutic field 5. Determinates of Users Adoption of Mobile Healthcare Services in Egypt (MBA) 6. Determinants of Destination Loyalty in the Egyptian Ecotourism Sector, (MBA) 7. Antecedents of Customer Trust in the Mortgage Finance Services Sector in Egypt, (MBA) 8. Factors affecting consumers attitude toward accepting mobile advertising in the Egyptian market, (MBA) 9. Factors Affecting the Intention of Egyptian Consumers towards Group-buying and E-coupons marketing, (MBA) 10. Osama Ahmed, Factors affecting consumer willingness to co-create value in telecommunication industry in Egypt, (MBA) Faculty of Commerce, Cairo. German in Cairo Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program German in Cairo Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program German in Cairo Co-supervisor January 2014 Main supervisor March 2014 Main supervisor May 2012 Main supervisor May 2012 Main supervisor May 2012 Main supervisor June 2012 Main supervisor Nov 2012 Main supervisor Dec 2012 Page 7 of 13

8 11. Determinants of Users Acceptance of Mobile Payment Services in the Egyptian Market, (MBA) 12. A Study on The Main Factors Affecting Purchase Intention In Social Network Sites The Case of Egypt, (MBA) Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program Maastricht School of Management, Regional IT Institute (RITI), Cairo Outreach Program Main supervisor May Main supervisor May SERVICES Community (Includes teaching in continuing education and specialized trainings and seminars, engagement in media activities, volunteering activities, etc.) 1. Helping Kafr El-sheikh Governorate in designing the governorate strategic plan, Egypt. 1. Training on professional personal selling, Center of Marketing Excellence, Cairo, Egypt 2. Training on marketing of banking services, for marketing personnel in Principal Bank For Development and Agricultural, Egypt. 3. Training for Kuwaiti Petroleum Stock keepers on Warehouse Safety Policies and Procedures, CDC Academy, Egypt. 4. Talking about Higher Education Institutions Development, Nile TV Breakfast Show 5. Training for Kuwaiti Petroleum Stock Managers on Materials Management and Supply Chain Management, CDC Academy, Egypt. 6. Training on professional marketing practices, Center of Marketing Excellence, Cairo, Egypt. 7. Designing a marketing Plan for the Conference Unit, National Research Center (CUNRC). 8. Training of salespeople in Toshiba El-Araby on building the sales force capacity and improving salespersons skills, Egypt. 9. Training of middle level managers in state-owned companies on Strategic Marketing, Leadership & Management Development Center, Egypt. 10. Training of middle management in Egypt Air on Skills of Building and Managing Team Works, Egypt. From To Jan. Feb. Dec Dec Nov Sept June June Nov April 2012 July- Sept May 2011 Jan 2011 Page 8 of 13

9 11. Training of middle management in Egypt Air on Stress Management at work, Egypt. 12. Training of middle management in Principal Bank For Development and Agricultural Credit on Marketing of banking services, Egypt. 13. Training of middle management in Egypt Air on Decision Making Process, Egypt. 1. Entrepreneurship development capacity building program, workshop series on entrepreneurship and youth empowerment, Cairo Support Office for Research Cooperation and Mobility, in collaboration with CESTAS organization (Italy). 2. Training of managers and personnel in Cairo on Supervisory Skills and Handling of Managerial Problems at Work. Jan 2011 Jan 2011 Dec From To Dec Feb. Dec College (Includes Students Career Advising, Committees, etc.) 1. Organizing the Time is Money event through Students Outreach and Support (SOS) committee. A workshop has been organized to help students to manage their time effectively and in order to enhance their academic performance. The workshop was deiverd by Dr. Ahmed Mehraz, Assistant professor at MMD, CBE. 2. Organizing the BrandTalk event through Students Outreach and Support (SOS) committee in corporation with male business club. This event is meant to give students an opportunity to meet with brand builders across different sectors in to share their success stories, brand challenges and career opportunities in marketing and branding. Four guest speakers were invited and spoke at the event: Kaarin Pfeffer, PR & Communications Manager, ST. Regis, Doha; Fatima Al Kuwari, Public & Community Relations Director, Ooredoo; Ahmad Mansour, Marketing & PR Manager BMW Alfardan; Youssef Chahine, Communication Director, Leo Burnett. 3. Help the Management and Marketing Dept. to organize and spread the word about the Discover Marketing event. The purpose of this event was to marketing faculty, alumni and current students to From To 7-9 April 2014 Dec. Nov. Page 9 of 13

10 promote the marketing major. 4. Presentation at Management and Marketing seminar: The role of e- service quality in customer co-creating e-service experience: Evidence from the Egyptian telecommunication sector. 5. Academic advisor of a pioneer student activity called "TREE" at Cairo, which empowers students with the knowledge and skills needed to produce mobile applications. Nov. Sept August 6. Technology as a lifestyle and some technology applications in marketing, Oral Presentation, Zitians Day of the Year, Microsoft Egypt. 7. Third Business School, what s next? A workshop designed to help students on how to choose their major. May Dec Department Member at Student Outreach and Support committee. The committee is From To Sept - present responsible for optimising the department students learning experience and development. The committee offers initiatives and organizes workshops and events aiming to improve students performance and skills as well as create awareness and reputation for the department programs. MEMBERSHIPS Academic and Scientific Institutions 1. American Marketing Association (AMA) 2. British Academy of Marketing (AM) 3. European Institute of Advanced Studies in Management (EIASM). From To June - Present , Professional Bodies From To 1. MCIM, the Chartered Institute of Marketing (CIM). November - Present Page 10 of 13

11 CERTIFICATIONS & TRAININGS Training Program/workshop/activity Name* Technology Enriched Instruction: I have obtained the status as a Microsoft Faculty Fellow Innovative Teaching and Learning Seminar Institution Country Year Microsoft Curriculum Committee and Faculty Development & Engagement Committee, CBE April, 2014 March, 2014 Insights from Potential Employers: Getting You Ready for the Job Market. Intellectual property protection for business The Final Presentation of Entrepreneurship and Innovation contest. Round Table Discussion: Success Stories and their Challenges in Teaching and Learning at the Graduate Level, 5th OFID Days Pushing, Community Outreach Committee, Centre for Entrepreneurship, Centre for Entrepreneurship Office of Faculty and Instructional Development, March, 2014 March, 2014 Feb Jan 2014 The Boundaries: Teaching, Learning and Technology Entrepreneurship workshop (Dr. Marios) Why entrepreneurs need to be educated Confessions of entrepreneurs in : discussing the real opportunities and challenges & emotional intelligence & Global Entrepreneurship Week: Talk by Dr. Prof. Marios Katsioloudes Global Entrepreneurship Week: Talk by Dr. George White (CMU) and Mr. Shams Hassan Dec. Nov. Nov. business leadership Leadership lessons from entrepreneurship companies. Promoting Academic Integrity seminar Blackboard 9.1 Intermediate Level: Grading Center Blackboard 9.1 Intermediate Level: Assignment Management Global Entrepreneurship Week: Talk by Dr. Tom Emerson (CMU). Office of Faculty and Instructional Development, Office of Faculty and Instructional Development, Office of Faculty and Instructional Development, Nov. Nov. Oct. Sept. Page 11 of 13

12 Managing students attendance sheet with excel Workshop: Harvard case teaching. Workshop: Harvard case teaching. Workshop: How to do the Best Revise and Resubmit. Workshop: Using emotional intelligence to enhance your teaching. Workshop: Treating Consumer Well Workshop: Making a Good Impression (Interviewee Skills). Workshop: Personal Tutoring Workshop: Introduction to teaching at Keele 2 Practical strategies for teaching small and large groups" Workshop: Introduction to teaching at Keele 1 introduction and context Workshop: UKGrad Hub on the road Training program: Project Management Office of Faculty and Instructional Development, College of business and economics, J. Mack Robinson College of Business, Georgia State, J. Mack Robinson College of Business, Georgia State. Centre for Professional Staff Development, Keele Centre for Professional Staff Development, Keele Centre for Professional Staff Development, Keele Centre for Professional Staff Development, Keele Centre for Professional Staff Development, Keele Centre for Professional Staff Development, Keele The Graduate School, Keele The Graduate School, Keele (*Please include OFID and AACSB conferences/workshops and any relevant training program) Sept. Sept. USA Jan. 19 th, 2012 USA Feb. 16 th,2012 UK Oct. 29 th, 2009 UK Oct. 22nd, 2008 UK Oct, 14 th, 2008 UK Oct. 24 th, 2007 UK Oct. 1 st, 2007 UK Sept. 24 th, 2007 UK March 1 st, 2007 UK Jan. 15 th, 2007 AWARDS AND HONORS Certificate of Excellence in International Publication, Cairo, Egypt Certificate of Excellence in International Publication, Cairo, Egypt Recipient of the best achiever among Egyptian scholars in the UK The best undergraduate student award for scoring the highest grade of class 1998, Faculty of Commerce, Cairo, Egypt. TECHNOLOGY SKILLS SPSS Microsoft Faculty Fellow Page 12 of 13

13 LANGUAGES English (Excellent) Arabic (Mother Language) Page 13 of 13