PROJECT MANAGEMENT AND EVENTS

Size: px

Start display at page:

Download "PROJECT MANAGEMENT AND EVENTS"

Noel Cook
10 years ago
Views:

1 COMMUNITY OF INTEREST FORUM PROJECT MANAGEMENT AND EVENTS Johnny Allen, Director Australian Centre for Event Management University of Technology Sydney

2 PRESENTATION OVERVIEW Presenter s introduction ACEM and its activities Project Management and Events Questions and Discussion

3 THE GROWTH OF EVENTS Growth in the number and scale of public events (compare Melbourne 1956 and Sydney 2000 Olympic Games) Increasing involvement of government in events as tourism and economic generators Growth of leisure and demand for high quality leisure experiences Increasing corporate use of events

involvement of government in events as tourism and economic generators

4 CORPORATE EVENTS Events are now seen as a key part of the marketing mix including Sales promotions Product launches Staff incentives Training

5 EVENT MANAGEMENT: AN EMERGING PROFESSION INITIAL EMERGING GROWTH ESTABLISHED MATURE

6 EMERGENCE OF AN EVENT INDUSTRY Hallmarks of a profession A specific body of knowledge Established processes and procedures Code of ethics Training and accreditation Career paths

7 IDENTIFYING AND CODIFYING THE EMBOK Event management draws on existing fields of knowledge, adapting them to the event context, e.g. Business planning Financial management Project management

8 BUSINESS PLANNING VISION MISSION OBJECTIVES STRATEGIES PLANS

9 THE PROJECT MANAGEMENT IMPERATIVE Corporate event managers are increasingly required to follow the same project management process used by other operating departments, and to be measured by the same metrics

same project management process used by other

10 EVENTS AS PROJECTS Event - a specific ritual, presentation, performance or celebration that is consciously planned and created to mark special occasions and/or to achieve particular social, cultural or corporate goals and objectives. Allen, 1998 Project a temporary endeavour undertaken to create a unique product or service PMBOK, 2003

and/or to achieve particular social, cultural or corporate goals and objectives.

11 EVENT MANAGEMENT CYCLE Research & Design Evaluation Planning Implementation

12 PROJECT MANAGEMENT CYCLE Initiation & Concept Handover & Evaluation Planning & Development Implementation & Execution

13 APPLICATION OF PROJECT MANAGEMENT TO EVENTS The shift towards adopting the Event Project Management Process involves New processes Documentation standards Roles Reporting of chain of command The need to track metrics

involves New processes Documentation standards Roles

14 APPLICATION OF PROJECT MANAGEMENT TO EVENTS Progression from the ad hoc to the systematic Development of a specific body of knowledge (EMBOK) Methodology is coherent, repeatable and transferable Processes are standardised, documented and consistent Productivity is tracked and measured according to expectations Organisation is committed to continuous improvement based on auditing of processes, analysis of defects and application of lessons to future projects

documented and consistent Productivity is tracked and measured according to expectations Organisation is committed

15 SANITY TRIANGLE TIME COST QUALITY

16 PROJECT MANAGEMENT CONCEPTS/TOOLS Scope of work (event proposal) Work breakdown structure Work packages Gantt Chart Schedule parallel and serial tasks Critical path Milestones Event folder (event manual) Project management software MS Project, Primavera

Schedule parallel and serial tasks Critical path Milestones

17 SO Who implements the project management of an event? In small to medium companies, the event manager is also often the Event Project Manager Larger events may have a dedicated Event Project Manager role Large organisations may have an Event Project Office

the Event Project Manager Larger events may have a dedicated

18 IN SUMMARY.. Events have grown rapidly The emerging event industry is now in the growth phase An EMBOK is being formed, drawing on other disciplines including Project Management Project Management is helping to formalise and standardise the event management process Project management is now the basis of most contemporary events, leading to the creation of the new role of Event Project Manager

being formed, drawing on other disciplines including Project Management Project Management is

19 QUESTIONS AND DISCUSSION?

CAPABILITY MATURITY MODEL & ASSESSMENT

ENTERPRISE DATA GOVERNANCE CAPABILITY MATURITY MODEL & ASSESSMENT www.datalynx.com.au Data Governance Data governance is a key mechanism for establishing control of corporate data assets and enhancing