Bachelor of Business Administration in Marketing
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1 Bachelor of Business Administration in Marketing Program Structure 1. Total credits for graduation not less than 129 credits 2. Structure 2.1 General Education Courses not less than 30 credits Core Courses not less than 26 credits Social Sciences 6 credits Humanities 3 credits Languages 12 credits Sciences and Mathematics 4 credits Physical Education 1 credits Elective Courses not less than 4 credits 2.2 Professional Courses not less than 93 credits Core Courses 57 credits Major Courses 36 credits Major Required Courses 30 credits Major elective Courses 6 credits 2.3 Free Elective Courses not less than 6 credits 3 List of Courses 3.1 General Education 30 credits General Education (Core Courses) 26 credits
2 (1) Social Sciences 6 credits credits GE. 121 LIVING IN MODERN SOCIETY AND ASEAN COMMUNITY 3(3-0-6) GE. 122 PSYCHOLOGY FOR DAILY LIFE 3(3-0-6) GE. 123 LAW FOR DAILY LIFE 3(3-0-6) GE. 124 SUFFICIENCY ECONOMY AND QUALITY OF LIFE 3(3-0-6) GE. 125 COMMUNICATION AND HUMAN RELATIONS 3(3-0-6) GE. 126 GROUP PROCESS AND TEAM WORKING TECHNIQUES 3(3-0-6) GE. 127 INTRODUCTION TO ISLAMIC ECONOMICS 3(3-0-6) GE. 128 INTRODUCTION TO ISLAMIC LAWS (SHARI-AH) 3(3-0-6) (2) Humanities 3 credits GE. 131 ART OF LIFE DEVELOPMENT 3(3-0-6) GE. 132 THINKING AND THE NEW GENERATION 3(3-0-6) GE. 133 RELIGION AND HUMAN DEVELOPMENT 3(3-0-6) GE. 134 THAI HISTORY AND NATIONAL IDENTITY 3(3-0-6) GE. 135 THAI HERITAGE AND WISDOM 3(3-0-6) GE. 136 AESTHETICS 2(2-0-4) GE. 137 MUSIC AND HUMANITIES 2(2-0-4) GE. 138 PERFORMING ART 1(0-2-2) GE. 139 INTRODUCTION TO PRINCIPLES OF ISLAM 3(3-0-6) (3) Languages 12 credits GE. 100 ENGLISH FOR COMMUNICATION 3(3-0-6) GE. 101 THAI FOR COMMUNICATION 2(2-0-4) GE. 102 THE USE OF CREATIVE THAI 2(2-0-4) GE. 110 ENGLISH FOR DAILY LIFE 3(3-0-6) GE. 160 MALAY LANGUAGE AND CULTURE 2(2-0-4) GE. 161 MYANMAR LANGUAGE AND CULTURE 2(2-0-4) GE. 162 VIETNAMESE LANGUAGE AND CULTURE 2(2-0-4) GE. 163 CHINESE LANGUAGE AND CULTURE 2(2-0-4)
3 credits GE. 164 JAPANESE LANGUAGE AND CULTURE 2(2-0-4) GE. 165 KOREAN LANGUAGE AND CULTURE 2(2-0-4) GE. 166 ARABIC LANGUAGE AND CULTURE 2(2-0-4) (4) Science and Mathematics 4 credits GE. 140 APPLICATION OF STATISTICS IN EVERYDAY LIFE 2(2-0-4) GE. 141 CONTEMPORARY MATHEMATICS 2(2-0-4) GE. 142 ENVIRONMENTAL SCIENCE FOR SUSTAINABLE WORLD 2(2-0-4) GE. 143 APPLICATION OF COMPUTER IN EVERYDAY LIFE 2(1-2-4) GE. 144 HEALTH FOR LIFE 2(2-0-4) GE. 145 APPLICATION OF PHYSICS IN EVERYDAY LIFE 2(2-0-4) GE. 146 APPLICATION OF CHEMISTRY IN EVERYDAY LIFE 2(2-0-4) GE. 147 EARTH SCIENCE AND ASTRONOMY 2(2-0-4) GE. 148 STRENGTHENING MATHEMATICAL SKILLS 2(1-2-4) (5) Physical Education 1 credit The selection of course can be made from the following : GE. 151 PHYSICAL FITNESS 1(0-2-2) GE. 152 RECREATION ACTIVITIES 1(0-2-2) GE. 153 ARTS OF SELF DEFENCE 1(0-2-2) GE. 154 PHYSICAL AND MENTAL EXERCISE 1(0-2-2) GE. 155 RHYTHMIC ACTIVITIES AND BALLROOM DANCING 1(0-2-2) General Education (Elective Courses) 4 credits The selection of courses can be made from the 5 groups of GE courses mentioned above. 3.2 Professional Courses 93 credits (1) Core Courses 57 credits The selection of courses can be made from the following : AC. 101 PRINCIPLES OF ACCOUNTING 1 3(3-0-6) AC. 102 PRINCIPLES OF ACCOUNTING 2 3(3-0-6) BS. 212 BUSINESS INFORMATION SYSTEM 3(2-2-5)
4 credits EC. 201 MICRO-ECONOMICS 3(3-0-6) EC. 202 MACRO-ECONOMICS 3(3-0-6) FB. 201 BUSINESS FINANCE 3(3-0-6) LA. 214 BUSINESS LAWS 3(3-0-6) LA. 315 TAXATION 1 3(3-0-6) MA.201 BUSINESS STATISTICS 3(3-0-6) MG.200 PRINCIPLES OF MANAGEMENT 3(3-0-6) MG.300 OPERATIONS MANAGEMENT 3(3-0-6) MG.421 STRATEGIC MANAGEMENT 3(3-0-6) MK.201 PRINCIPLES OF MARKETING 3(3-0-6) BE. 301 BUSINESS ENGLISH 1 3(3-0-6) BE. 302 BUSINESS ENGLISH 2 3(3-0-6) (2) Major Courses 36 credits Major Required Courses 30 credits The selection of courses can be made from the following : MK.301 SALES MANAGEMENT 3(3-0-6) MK.304 CONSUMER BEHAVIOR 3(3-0-6) MK.305 PRODUCT MANAGEMENT 3(3-0-6) MK.307 PRICE MANAGEMENT 3(3-0-6) MK.308 MARKETING CHANNELS MANAGEMENT 3(3-0-6) MK.309 INTEGRATED MARKETING COMMUNICATIONS 3(3-0-6) MK.416 MARKETING MANAGEMENT 3(3-0-6) MK.417 MARKETING RESEARCH 3(3-0-6) MK.419 GLOBAL MARKETING 3(3-0-6) MK.435 SEMINAR IN MARKETING 3(3-0-6) Major Elective Courses 6 credits The selection of courses can be made from the following : MK.411 AGRICULTURAL PRODUCT MARKETING 3(3-0-6) MK.412 INDUSTRIAL PRODUCT MARKETING 3(3-0-6) MK.413 SERVICE MARKETING 3(3-0-6)
5 credits MK.414 PURCHASING 3(3-0-6) MK.420 RETAILING AND WHOLESALING MANAGEMENT 3(3-0-6) MK.421 DISTRIBUTION MANAGEMENT 3(3-0-6) MK.422 DIRECT MARKETING 3(3-0-6) MK.423 ONLINE MARKETING 3(3-0-6) MK.424 CURRENT ISSUES ANALYSIS IN MARKETING 3(3-0-6) MK.425 PROJECT MARKETING 3(3-0-6) MK.426 CUSTOMER RELATIONSHIP MANAGEMENT 3(3-0-6) MK.427 GO GAMES IN MARKETING 3(3-0-6) MK.428 MARKETING PLANNING 3(3-0-6) MK.429 MARKETING STRATEGY MANAGEMENT 3(3-0-6) MK.499 CO-OPERATIVE EDUCATION IN MARKETING 6(0-0-40) Remark: One seminar course should be included in the major required courses. 3.3 Free Elective Courses 6 credits 3.4 Minor Courses 1. The students who wish to take minor courses should consult with the advisor. 2. The courses could be selected from any programs offered at the university. 3. The total credits are 18.
6 BACHELOR OF BUSINESS ADMINISTRATION PROGRAM IN MARKETING YR st SEMESTER 2 nd SEMESTER GE. 100 ENGLISH FOR COMMUNICATION 3(3-0-6) GE. 101 THAI FOR COMMUNICATION 2(2-0-4) GE. 121 LIVING IN MODERN SOCIETY AND ASEAN 3(3-0-6) COMMUNITY EC. 201 MICRO-ECONOMICS 3(3-0-6) LA. 214 BUSINESS LAWS 3(3-0-6) MK. 201 PRINCIPLES OF MARKETING 3(3-0-6) GE. 123 LAW FOR DAILY LIFE 3(3-0-6) GE. 141 CONTEMPORARY MATHEMATICS 2(2-0-4) GE. 144 HEALTLH FOR LIFE 2(2-0-4) AC. 102 PRINCIPLES OF ACCOUNTING 2 3(3-0-6) MA. 201 BUSINESS STATISTICS 3(3-0-6)... FOREIGN LANGUAGE 2(2-0-4) TOTAL 15 BE. 301 BUSINESS ENGLISH 1 3(3-0-6) AC. 204 MANAGERIAL ACCOUNTING 3(3-0-6) BS. 212 BUSINESS INFORMATION SYSTEM 3(2-2-5) MG. 401 BUSINESS RESEARCH METHODS 3(3-0-6) MK. 305 PRODUCT MANAGEMENT 3(3-0-6) MK. 307 PRICE MANAGEMENT 3(3-0-6) MG. 421 STRATEGIC MANAGEMENT 3(3-0-6) MK. 309 INTEGRATED MARKETING COMMUNICATIONS 3(3-0-6) MK. 416 MARKETING MANAGEMENT 3(3-0-6) MK. 417 MARKETING RESEARCH 3(3-0-6) MK. 419 GLOBAL MARKETING 3(3-0-6)... MAJOR ELECTIVE 3(3-0-6) GE. 102 THE USE OF CREATIVE THAI 2(2-0-4) GE. 110 ENGLISH FOR DAILY LIFE 3(3-0-6) GE. 131 ART OF LIFE DEVELOPMENT 3(3-0-6) AC. 101 PRINCIPLES OF ACCOUNTING 1 3(3-0-6) BS. 211 COMPUTER APPLICATIONS IN BUSINESS 3(2-2-5) MG. 200 PRINCIPLES OF MANAGEMENT 3(3-0-6) GE. 140 APPLICATION OF STATISTICS IN EVERYDAY LIFE 2(2-0-4) GE. 142 ENVIRONMENTAL SCIENCE FOR SUSTAINABLE 2(2-0-4) WORLD GE. 152 RECREATION ACTIVITIES 1(0-2-2) EC. 202 MACRO-ECONOMICS 3(3-0-6) HR. 301 HUMAN RESOURCE MANAGEMENT 3(3-0-6) LA. 315 TAXATION 1 3(3-0-6) TOTAL 14 BE. 302 BUSINESS ENGLISH 2 3(3-0-6) FB. 201 BUSINESS FINANCE 3(3-0-6) MG. 300 OPERATIONS MANAGEMENT 3(3-0-6) MK. 301 SALES MANAGEMENT 3(3-0-6) MK. 304 CONSUMER BEHAVIOR 3(3-0-6) MK. 308 MARKETING CHANNELS MANAGEMENT 3(3-0-6) MK. 435 SEMINAR IN MARKETING 3(3-0-6)... MAJOR ELECTIVE 3(3-0-6)... FREE ELECTIVE 3(3-0-6)... FREE ELECTIVE 3(3-0-6) TOTAL 12 16
7 BACHELOR OF BUSINESS ADMINISTRATION PROGRAM IN MARKETING ( ºπ π À» ) YR st SEMESTER 2 nd SEMESTER GE. 100 ENGLISH FOR COMMUNICATION 3(3-0-6) GE. 101 THAI FOR COMMUNICATION 2(2-0-4) GE. 121 LIVING IN MODERN SOCIETY AND ASEAN 3(3-0-6) COMMUNITY LA. 214 BUSINESS LAWS 3(3-0-6) EC. 201 MICRO-ECONOMICS 3(3-0-6) MK. 201 PRINCIPLES OF MARKETING 3(3-0-6) GE. 123 LAW FOR DAILY LIFE 3(3-0-6) GE. 141 CONTEMPORARY MATHEMATICS 2(2-0-4) GE. 144 HEALTH FOR LIFE 2(2-0-4) AC. 102 PRINCIPLES OF ACCOUNTING 2 3(3-0-6) MA. 201 BUSINESS STATISTICS 3(3-0-6)... FOREIGN LANGUAGE 2(2-0-4) TOTAL 15 BE. 301 BUSINESS ENGLISH 1 3(3-0-6) AC. 204 MANAGERIAL ACCOUNTING 3(3-0-6) BS. 212 BUSINESS INFORMATION SYSTEM 3(2-2-5) MG. 401 BUSINESS RESEARCH METHODS 3(3-0-6) MK. 305 PRODUCT MANAGEMENT 3(3-0-6) MK. 307 PRICE MANAGEMENT 3(3-0-6) MG. 421 STRATEGIC MANAGEMENT 3(3-0-6) MK. 309 INTEGRATED MARKETING COMMUNICATIONS 3(3-0-6) MK. 416 MARKETING MANAGEMENT 3(3-0-6) MK. 417 MARKETING RESEARCH 3(3-0-6) MK. 435 SEMINAR IN MARKETING 3(3-0-6)... MAJOR ELECTIVE 3(3-0-6) GE. 102 THE USE OF CREATIVE THAI 2(2-0-4) GE. 110 ENGLISH FOR DAILY LIFE 3(3-0-6) GE. 131 ART OF LIFE DEVELOPMENT 3(3-0-6) AC. 101 PRINCIPLES OF ACCOUNTING 1 3(3-0-6) BS. 211 COMPUTER APPLICATIONS IN BUSINESS 3(2-2-5) MG. 200 PRINCIPLES OF MANAGEMENT 3(3-0-6) GE. 140 APPLICATION OF STATISTICS IN EVERYDAY LIFE 2(2-0-4) GE. 142 ENVIRONMENTAL SCIENCE FOR SUSTAINABLE 2(2-0-4) WORLD GE. 152 RECREATION ACTIVITIES 1(0-2-2) EC. 202 MACRO-ECONOMICS 3(3-0-6) HR. 301 HUMAN RESOURCE MANAGEMENT 3(3-0-6) LA. 315 TAXATION 1 3(3-0-6) TOTAL 14 BE. 302 BUSINESS ENGLISH 2 3(3-0-6) FB. 201 BUSINESS FINANCE 3(3-0-6) MG. 300 OPERATIONS MANAGEMENT 3(3-0-6) MK. 301 SALES MANAGEMENT 3(3-0-6) MK. 304 CONSUMER BEHAVIOR 3(3-0-6) MK. 308 MARKETING CHANNELS MANAGEMENT 3(3-0-6) MK. 419 GLOBAL MARKETING 3(3-0-6) MK. 499 CO-OPERATIVE EDUCATION IN MARKETING 6(0-0-40)... MAJOR ELECTIVE 3(3-0-6) TOTAL 12 17
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