The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts

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1 The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts Phone: Fax: [email protected]

2 The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts Date: May 25, 2015 Pages: 351 Price: US$ 2, ID: B47B8B0847DEN Big Data originally emerged as a term to describe datasets whose size is beyond the ability of traditional databases to capture, store, manage and analyze. However, the scope of the term has significantly expanded over the years. Big Data not only refers to the data itself but also a set of technologies that capture, store, manage and analyze large and variable collections of data to solve complex problems. Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to scientific R&D. Despite challenges relating to privacy concerns and organizational resistance, Big Data investments continue to gain momentum throughout the globe. SNS Research estimates that Big Data investments will account for nearly $40 Billion in 2015 alone. These investments are further expected to grow at a CAGR of 14% over the next 5 years. The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals & Forecasts report presents an in-depth assessment of the Big Data ecosystem including key market drivers, challenges, investment potential, vertical market opportunities and use cases, future roadmap, value chain, case studies on Big Data analytics, vendor market share and strategies. The report also presents market size forecasts for Big Data hardware, software and professional services from 2015 through to Historical figures are also presented for 2010, 2011, 2012, 2013 and The forecasts are further segmented for 8 horizontal submarkets, 15 vertical markets, 6 regions and 35 countries. The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report. Table of Content 1 CHAPTER 1: INTRODUCTION 1.1 Executive Summary 1.2 Topics Covered 1.3 Historical Revenue & Forecast Segmentation 1.4 Key Questions Answered 1.5 Key Findings 1.6 Methodology 1.7 Target Audience 1.8 Companies & Organizations Mentioned 2 CHAPTER 2: AN OVERVIEW OF BIG DATA 2.1 What is Big Data? 2.2 Key Approaches to Big Data Processing Hadoop NoSQL The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 2

3 2.2.3 MPAD (Massively Parallel Analytic Databases) In-memory Processing Stream Processing Technologies Spark Other Databases & Analytic Technologies 2.3 Key Characteristics of Big Data Volume Velocity Variety Value 2.4 Market Growth Drivers Awareness of Benefits Maturation of Big Data Platforms Continued Investments by Web Giants, Governments & Enterprises Growth of Data Volume, Velocity & Variety Vendor Commitments & Partnerships Technology Trends Lowering Entry Barriers 2.5 Market Barriers Lack of Analytic Specialists Uncertain Big Data Strategies Organizational Resistance to Big Data Adoption Technical Challenges: Scalability & Maintenance Security & Privacy Concerns 3 CHAPTER 3: VERTICAL OPPORTUNITIES & USE CASES FOR BIG DATA 3.1 Automotive, Aerospace & Transportation Predictive Warranty Analysis Predictive Aircraft Maintenance & Fuel Optimization Air Traffic Control Transport Fleet Optimization 3.2 Banking & Securities Customer Retention & Personalized Product Offering Risk Management Fraud Detection Credit Scoring 3.3 Defense & Intelligence Intelligence Gathering Energy Saving Opportunities in the Battlefield Preventing Injuries on the Battlefield 3.4 Education Information Integration Identifying Learning Patterns Enabling Student-Directed Learning 3.5 Healthcare & Pharmaceutical Managing Population Health Efficiently Improving Patient Care with Medical Data Analytics Improving Clinical Development & Trials Improving Time to Market 3.6 Smart Cities & Intelligent Buildings Energy Optimization & Fault Detection Intelligent Building Analytics Urban Transportation Management Optimizing Energy Production Water Management The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 3

4 3.6.6 Urban Waste Management 3.7 Insurance Claims Fraud Mitigation Customer Retention & Profiling Risk Management 3.8 Manufacturing & Natural Resources Asset Maintenance & Downtime Reduction Quality & Environmental Impact Control Optimized Supply Chain Exploration & Identification of Wells & Mines Maximizing the Potential of Drilling Production Optimization 3.9 Web, Media & Entertainment Audience & Advertising Optimization Channel Optimization Recommendation Engines Optimized Search Live Sports Event Analytics Outsourcing Big Data Analytics to Other Verticals 3.10 Public Safety & Homeland Security Cyber Crime Mitigation Crime Prediction Analytics Video Analytics & Situational Awareness 3.11 Public Services Public Sentiment Analysis Fraud Detection & Prevention Economic Analysis 3.12 Retail & Hospitality Customer Sentiment Analysis Customer & Branch Segmentation Price Optimization Personalized Marketing Optimized Supply Chain 3.13 Telecommunications Network Performance & Coverage Optimization Customer Churn Prevention Personalized Marketing Location Based Services Fraud Detection 3.14 Utilities & Energy Customer Retention Forecasting Energy Billing Analytics Predictive Maintenance Turbine Placement Optimization 3.15 Wholesale Trade In-field Sales Analytics Monitoring the Supply Chain 4 CHAPTER 4: BIG DATA INDUSTRY ROADMAP & VALUE CHAIN 4.1 Big Data Industry Roadmap : Initial Hype and the Rise of Analytics : Emergence of SaaS Based Big Data Solutions : Growing Adoption of Scalable Machine Learning The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 4

5 & Beyond: Widespread Investments on Cognitive & Personalized Analytics 4.2 The Big Data Value Chain Hardware Providers Storage & Compute Infrastructure Providers Networking Infrastructure Providers Software Providers Hadoop & Infrastructure Software Providers SQL & NoSQL Providers Analytic Platform & Application Software Providers Cloud Platform Providers Professional Services Providers End-to-End Solution Providers Vertical Enterprises 5 CHAPTER 5: BIG DATA ANALYTICS 5.1 What are Big Data Analytics? 5.2 The Importance of Analytics 5.3 Reactive vs. Proactive Analytics 5.4 Customer vs. Operational Analytics 5.5 Technology & Implementation Approaches Grid Computing In-Database Processing In-Memory Analytics Machine Learning & Data Mining Predictive Analytics NLP (Natural Language Processing) Text Analytics Visual Analytics Social Media, IT & Telco Network Analytics 5.6 Vertical Market Case Studies Amazon Delivering Cloud Based Big Data Analytics Facebook Using Analytics to Monetize Users with Advertising WIND Mobile Using Analytics to Monitor Video Quality Coriant Analytics Services SaaS Based Big Data Analytics for Telcos Boeing Analytics for the Battlefield The Walt Disney Company Utilizing Big Data and Analytics in Theme Parks 6 CHAPTER 6: STANDARDIZATION & REGULATORY INITIATIVES 6.1 CSCC (Cloud Standards Customer Council) Big Data Working Group 6.2 NIST (National Institute of Standards and Technology) Big Data Working Group 6.3 OASIS Technical Committees 6.4 ODaF (Open Data Foundation) 6.5 Open Data Center Alliance 6.6 CSA (Cloud Security Alliance) Big Data Working Group 6.7 ITU (International Telecommunications Union) 6.8 ISO (International Organization for Standardization) and Others 7 CHAPTER 7: MARKET ANALYSIS & FORECASTS 7.1 Global Outlook of the Big Data Market 7.2 Submarket Segmentation Storage and Compute Infrastructure Networking Infrastructure The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 5

6 7.2.3 Hadoop & Infrastructure Software SQL NoSQL Analytic Platforms & Applications Cloud Platforms Professional Services 7.3 Vertical Market Segmentation Automotive, Aerospace & Transportation Banking & Securities Defense & Intelligence Education Healthcare & Pharmaceutical Smart Cities & Intelligent Buildings Insurance Manufacturing & Natural Resources Media & Entertainment Public Safety & Homeland Security Public Services Retail & Hospitality Telecommunications Utilities & Energy Wholesale Trade Other Sectors 7.4 Regional Outlook 7.5 Asia Pacific Country Level Segmentation Australia China India Indonesia Japan Malaysia Pakistan Philippines Singapore South Korea Taiwan Thailand Rest of Asia Pacific 7.6 Eastern Europe Country Level Segmentation Czech Republic Poland Russia Rest of Eastern Europe 7.7 Latin & Central America Country Level Segmentation Argentina Brazil Mexico Rest of Latin & Central America 7.8 Middle East & Africa Country Level Segmentation Israel Qatar The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 6

7 7.8.4 Saudi Arabia South Africa UAE Rest of the Middle East & Africa 7.9 North America Country Level Segmentation Canada USA 7.10 Western Europe Country Level Segmentation Denmark Finland France Germany Italy Netherlands Norway Spain Sweden UK Rest of Western Europe 8 CHAPTER 8: VENDOR LANDSCAPE data 8.2 Accenture 8.3 Actian Corporation 8.4 Actuate Corporation 8.5 Adaptive Insights 8.6 Advizor Solutions 8.7 AeroSpike 8.8 AFS Technologies 8.9 Alpine Data Labs 8.10 Alteryx 8.11 Altiscale 8.12 Antivia 8.13 Arcplan 8.14 Attivio 8.15 Automated Insights 8.16 AWS (Amazon Web Services) 8.17 Ayasdi 8.18 Basho 8.19 BeyondCore 8.20 Birst 8.21 Bitam 8.22 Board International 8.23 Booz Allen Hamilton 8.24 Capgemini 8.25 Cellwize 8.26 Centrifuge Systems 8.27 CenturyLink 8.28 Chartio 8.29 Cisco Systems 8.30 ClearStory Data 8.31 Cloudera The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 7

8 8.32 Comptel 8.33 Concurrent 8.34 Contexti 8.35 Couchbase 8.36 CSC (Computer Science Corporation) 8.37 DataHero 8.38 Datameer 8.39 DataRPM 8.40 DataStax 8.41 Datawatch Corporation 8.42 DDN (DataDirect Network) 8.43 Decisyon 8.44 Dell 8.45 Deloitte 8.46 Denodo Technologies 8.47 Digital Reasoning 8.48 Dimensional Insight 8.49 Domo 8.50 Dundas Data Visualization 8.51 Eligotech 8.52 EMC Corporation 8.53 Engineering Group (Engineering Ingegneria Informatica) 8.54 eq Technologic 8.55 Facebook 8.56 FICO 8.57 Fractal Analytics 8.58 Fujitsu 8.59 Fusion-io 8.60 GE (General Electric) 8.61 GoodData Corporation 8.62 Google 8.63 Guavus 8.64 HDS (Hitachi Data Systems) 8.65 Hortonworks 8.66 HP 8.67 IBM 8.68 idashboards 8.69 Incorta 8.70 InetSoft Technology Corporation 8.71 InfiniDB 8.72 Infor 8.73 Informatica Corporation 8.74 Information Builders 8.75 Intel 8.76 Jedox 8.77 Jinfonet Software 8.78 Juniper Networks 8.79 Knime 8.80 Kofax 8.81 Kognitio 8.82 L-3 Communications 8.83 Lavastorm Analytics 8.84 Logi Analytics 8.85 Looker Data Sciences 8.86 LucidWorks The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 8

9 8.87 Manthan Software Services 8.88 MapR 8.89 MarkLogic 8.90 MemSQL 8.91 Microsoft 8.92 MicroStrategy 8.93 MongoDB (formerly 10gen) 8.94 Mu Sigma 8.95 NTT Data 8.96 Neo Technology 8.97 NetApp 8.98 OpenText Corporation 8.99 Opera Solutions Oracle Palantir Technologies Panorama Software ParStream Pentaho Phocas Pivotal Software Platfora Prognoz PwC Pyramid Analytics Qlik Quantum Corporation Qubole Rackspace RainStor RapidMiner Recorded Future Revolution Analytics RJMetrics Salesforce.com Sailthru Salient Management Company SAP SAS Institute SGI SiSense Software AG Splice Machine Splunk Sqrrl Strategy Companion Supermicro SynerScope Tableau Software Talend Targit TCS (Tata Consultancy Services) Teradata Think Big Analytics ThoughtSpot TIBCO Software The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 9

10 8.142 Tidemark VMware (EMC Subsidiary) WiPro Yellowfin International Zettics Zoomdata Zucchetti 9 CHAPTER 9: CONCLUSION & STRATEGIC RECOMMENDATIONS 9.1 Big Data Technology: Beyond Data Capture & Analytics 9.2 Transforming IT from a Cost Center to a Profit Center 9.3 Can Privacy Implications Hinder Success? 9.4 Will Regulation have a Negative Impact on Big Data Investments? 9.5 Battling Organization & Data Silos 9.6 Software vs. Hardware Investments 9.7 Vendor Share: Who Leads the Market? 9.8 Big Data Driving Wider IT Industry Investments 9.9 Assessing the Impact of IoT & M2M 9.10 Recommendations Big Data Hardware, Software & Professional Services Providers Enterprises LIST OF FIGURES Figure 1: Big Data Industry Roadmap Figure 2: The Big Data Value Chain Figure 3: Reactive vs. Proactive Analytics Figure 4: Global Big Data Revenue: ($ Million) Figure 5: Global Big Data Revenue by Submarket: ($ Million) Figure 6: Global Big Data Storage and Compute Infrastructure Submarket Revenue: ($ Million) Figure 7: Global Big Data Networking Infrastructure Submarket Revenue: ($ Million) Figure 8: Global Big Data Hadoop & Infrastructure Software Submarket Revenue: ($ Million) Figure 9: Global Big Data SQL Submarket Revenue: ($ Million) Figure 10: Global Big Data NoSQL Submarket Revenue: ($ Million) Figure 11: Global Big Data Analytic Platforms & Applications Submarket Revenue: ($ Million) Figure 12: Global Big Data Cloud Platforms Submarket Revenue: ($ Million) Figure 13: Global Big Data Professional Services Submarket Revenue: ($ Million) Figure 14: Global Big Data Revenue by Vertical Market: ($ Million) Figure 15: Global Big Data Revenue in the Automotive, Aerospace & Transportation Sector: ($ Million) Figure 16: Global Big Data Revenue in the Banking & Securities Sector: ($ Million) Figure 17: Global Big Data Revenue in the Defense & Intelligence Sector: ($ Million) Figure 18: Global Big Data Revenue in the Education Sector: ($ Million) Figure 19: Global Big Data Revenue in the Healthcare & Pharmaceutical Sector: ($ Million) Figure 20: Global Big Data Revenue in the Smart Cities & Intelligent Buildings Sector: ($ Million) Figure 21: Global Big Data Revenue in the Insurance Sector: ($ Million) Figure 22: Global Big Data Revenue in the Manufacturing & Natural Resources Sector: ($ Million) Figure 23: Global Big Data Revenue in the Media & Entertainment Sector: ($ Million) Figure 24: Global Big Data Revenue in the Public Safety & Homeland Security Sector: ($ Million) Figure 25: Global Big Data Revenue in the Public Services Sector: ($ Million) Figure 26: Global Big Data Revenue in the Retail & Hospitality Sector: ($ Million) The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 10

11 Figure 27: Global Big Data Revenue in the Telecommunications Sector: ($ Million) Figure 28: Global Big Data Revenue in the Utilities & Energy Sector: ($ Million) Figure 29: Global Big Data Revenue in the Wholesale Trade Sector: ($ Million) Figure 30: Global Big Data Revenue in Other Vertical Sectors: ($ Million) Figure 31: Big Data Revenue by Region: ($ Million) Figure 32: Asia Pacific Big Data Revenue: ($ Million) Figure 33: Asia Pacific Big Data Revenue by Country: ($ Million) Figure 34: Australia Big Data Revenue: ($ Million) Figure 35: China Big Data Revenue: ($ Million) Figure 36: India Big Data Revenue: ($ Million) Figure 37: Indonesia Big Data Revenue: ($ Million) Figure 38: Japan Big Data Revenue: ($ Million) Figure 39: Malaysia Big Data Revenue: ($ Million) Figure 40: Pakistan Big Data Revenue: ($ Million) Figure 41: Philippines Big Data Revenue: ($ Million) Figure 42: Singapore Big Data Revenue: ($ Million) Figure 43: South Korea Big Data Revenue: ($ Million) Figure 44: Taiwan Big Data Revenue: ($ Million) Figure 45: Thailand Big Data Revenue: ($ Million) Figure 46: Big Data Revenue in the Rest of Asia Pacific: ($ Million) Figure 47: Eastern Europe Big Data Revenue: ($ Million) Figure 48: Eastern Europe Big Data Revenue by Country: ($ Million) Figure 49: Czech Republic Big Data Revenue: ($ Million) Figure 50: Poland Big Data Revenue: ($ Million) Figure 51: Russia Big Data Revenue: ($ Million) Figure 52: Big Data Revenue in the Rest of Eastern Europe: ($ Million) Figure 53: Latin & Central America Big Data Revenue: ($ Million) Figure 54: Latin & Central America Big Data Revenue by Country: ($ Million) Figure 55: Argentina Big Data Revenue: ($ Million) Figure 56: Brazil Big Data Revenue: ($ Million) Figure 57: Mexico Big Data Revenue: ($ Million) Figure 58: Big Data Revenue in the Rest of Latin & Central America: ($ Million) Figure 59: Middle East & Africa Big Data Revenue: ($ Million) Figure 60: Middle East & Africa Big Data Revenue by Country: ($ Million) Figure 61: Israel Big Data Revenue: ($ Million) Figure 62: Qatar Big Data Revenue: ($ Million) Figure 63: Saudi Arabia Big Data Revenue: ($ Million) Figure 64: South Africa Big Data Revenue: ($ Million) Figure 65: UAE Big Data Revenue: ($ Million) Figure 66: Big Data Revenue in the Rest of the Middle East & Africa: ($ Million) Figure 67: North America Big Data Revenue: ($ Million) Figure 68: North America Big Data Revenue by Country: ($ Million) Figure 69: Canada Big Data Revenue: ($ Million) Figure 70: USA Big Data Revenue: ($ Million) Figure 71: Western Europe Big Data Revenue: ($ Million) Figure 72: Western Europe Big Data Revenue by Country: ($ Million) Figure 73: Denmark Big Data Revenue: ($ Million) Figure 74: Finland Big Data Revenue: ($ Million) Figure 75: France Big Data Revenue: ($ Million) Figure 76: Germany Big Data Revenue: ($ Million) Figure 77: Italy Big Data Revenue: ($ Million) Figure 78: Netherlands Big Data Revenue: ($ Million) Figure 79: Norway Big Data Revenue: ($ Million) Figure 80: Spain Big Data Revenue: ($ Million) Figure 81: Sweden Big Data Revenue: ($ Million) The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 11

12 Figure 82: UK Big Data Revenue: ($ Million) Figure 83: Big Data Revenue in the Rest of Western Europe: ($ Million) Figure 84: Global Big Data Revenue by Hardware, Software & Professional Services ($ Million): Figure 85: Big Data Vendor Market Share (%) Figure 86: Global IT Expenditure Driven by Big Data Investments: ($ Million) Figure 87: Global M2M Connections by Access Technology (Millions): LIST OF COMPANIES MENTIONED 1010data Accel Partners Accenture Actian Corporation Actuate Corporation Adaptive Insights admarketplace Adobe ADP Advizor Solutions AeroSpike AFS Technologies AlchemyDB Aldeasa Alpine Data Labs Alteryx Altiscale Altosoft Amazon.com AMD AnalyticsIQ Antic Entertainment Antivia AOL Apple AppNexus Arcplan Ascendas AT&T Attivio Automated Insights AutoZone Avvasi AWS (Amazon Web Services) Axiata Group Ayasdi Bank of America Basho Beeline Kazakhstan Betfair BeyondCore Birst Bitam BlueKai Bluelock The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 12

13 BMC Software BMW Board International Boeing Booz Allen Hamilton Box, Inc. Buffalo Studios BurstaBit CaixaTarragona Capgemini Cellwize Centrifuge Systems CenturyLink Chang Chartio China Telecom CIA (Central Intelligence Agency) Cisco Systems Citywire ClearStory Data Cloudera Coca-Cola Comptel Concur Concurrent Contexti Coriant Couchbase CSA (Cloud Security Alliance) CSC (Computer Science Corporation) CSCC (Cloud Standards Customer Council) DataHero Datameer DataRPM DataStax Datawatch Corporation DDN (DataDirect Network) Decisyon Dell Deloitte Delta Denodo Technologies Department of Commerce Deutsche Bank Deutsche Telekom Digital Reasoning Dimensional Insight Dollar General Domo Dotomi Dundas Data Visualization ebay El Corte Inglés Electronic Arts Eligotech The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 13

14 EMC Corporation Engineering Group (Engineering Ingegneria Informatica) eq Technologic Equifax Ericsson Ernst & Young E-Touch European Space Agency exelate Experian Facebook FedEx Ferguson FICO Ford Fractal Analytics Fujitsu Fusion-io Gamegos Ganz GE (General Electric) Goldman Sachs GoodData Corporation Google Greylock Partners GTRI (Georgia Tech Research Institute) Guavus Hadapt HDS (Hitachi Data Systems) Hortonworks HP Hyve Solutions IBM idashboards IEC (International Electrotechnical Commission) Ignition Partners Incorta InetSoft Technology Corporation InfiniDB Infobright Infor Informatica Corporation Information Builders In-Q-Tel Intel Internap Network Services Corporation Intucell Inversis Banco ISO (International Organization for Standardization) ITT Corporation ITU (International Telecommunications Union) J.P. Morgan Jaspersoft Jedox Jinfonet Software The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 14

15 Johnson & Johnson JP Morgan Juguettos Juniper Networks Kabam Karmasphere KDDI Kixeye Knime Kobo Kofax Kognitio KPMG KT (Korea Telecom) L-3 Communications L-3 Data Tactics Lavastorm Analytics LG CNS LinkedIn Logi Analytics Looker Data Sciences LucidWorks Mahindra Satyam Manthan Software Services MapR MarkLogic Marriott International Mayfield fund McDonnell Ventures McGraw Hill Education MediaMind MemSQL Meritech Capital Partners Microsoft MicroStrategy mig33 MongoDB MongoDB (Formerly 10gen) Motorola Movistar Mu Sigma Myrrix Nami Media Navteq Neo Technology NetApp NetFlix Nexon NIST (National Institute of Standards and Technology) North Bridge NTT Data NTT DoCoMo NYSE (New York Stock Exchange) OASIS ODaF (Open Data Foundation) The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 15

16 Open Data Center Alliance OpenText Corporation Opera Solutions Oracle Orange Orbitz Palantir Technologies Panorama Software ParAccel ParStream Pentaho Pervasive Software Phocas Pivotal Software Platfora Playtika Pokemon Proctor and Gamble Prognoz Pronovias PwC Pyramid Analytics Qlik Quantum Corporation Qubole Quiterian Rackspace RainStor RapidMiner Recorded Future Relational Technology Renault ReNet Tecnologia Rentrak Revolution Analytics RiteAid RJMetrics Robi Axiata Royal Dutch Shell Sabre Sailthru Sain Engineering Salesforce.com Salient Management Company Samsung SAP SAS Institute Savvis Scoreloop Seagate Technology SGI Shuffle Master Simba Technologies SiSense Skyscanner The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 16

17 SmugMug Snapdeal Software AG Sojo Studios SolveDirect Sony Southern States Cooperative SpagoBI Labs Splice Machine Splunk Spotfire Spotme Sqrrl Starbucks Strategy Companion Supermicro SynerScope Tableau Software Talend Tango TapJoy Targit TCS (Tata Consultancy Services) Telefónica Tencent Teradata Terracotta Terremark The Hut Group The Knot The Ladders The Trade Desk Think Big Analytics Thomson Reuters ThoughtSpot TIBCO Software Tidemark TubeMogul Tunewiki U.S. Air Force U.S. Army U.S. Navy Ubiquisys UBS Umami TV UN (United Nations) Unilever US Xpress Venture Partners Verizon Versant Vertica VIMPELCOM Vmware VNG The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 17

18 Vodafone Volkswagen Walt Disney Company WIND Mobile WiPro Xclaim Xyratex Yael Software Yellowfin International Zettics Zoomdata Zucchetti Zynga The Big Data Market: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts 18

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