Citizens Bank The Call It Home Initiative

Transcription

1 A Media Genesis Case Study Citizens Bank The Call It Home Initiative W W W. M E D I A G. C O M

2 Introduction As part of a $1.6 million grant program, Citizens Bank, along with Mayor Dave Bing and the Detroit Works Project, launched the Call It Home initiative. Media Genesis was called upon to brand, design, and build the website for the initiative and create some of the signage that was featured at the August 2011 press conference. The Call It Home Initiative Renowned for its work with local and national corporations and nonprofit organizations, Media Genesis teamed up with Citizens Bank and the Detroit Works Project to brand, design, and build the website for Call It Home, an urban renewal initiative that offers grants of up to $10,000 for exterior home improvements in the city of Detroit. Media Genesis took a leadership role every step of the way, from initial branding to a clean, user-friendly website that incorporates the well-established brand identity of Citizens Bank. For the press conference, Media Genesis also designed much of the featured map signage. Company Overview Media Genesis is a leading Internet services firm based in Troy, Michigan. Media Genesis serves more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design, search engine optimization, social networking and design and development of e-learning systems, mobile applications, intranets and content management systems. Detroit Mayor Dave Bing with representatives of Citizens Bank and the Detroit Works Project at the Call It Home press conference.

3 Website Design The Call It Home initiative needed a clean, illustrative website design to not only promote user-friendliness but also give an image of hope to the city of Detroit. The inspiration behind the website s banner came from the film The Wizard of Oz and the imaginative works of Walt Disney. The idea was to make the GM building look like a shining castle in the middle of a bright, clean, and hopeful city. It perfectly reflects the initiative s core purpose: to beautify Detroit.

4 Website Design Call it Home Homepage

5 Website Design Call it Home About Page

6 Map and Signage Design As collaborators with Citizens Bank and the Detroit Works Project, Media Genesis also designed maps and Grant signage for the press conference in Detroit with Mayor Bing. These tools promoted the project as harmonious with the identities of Citizens Bank and the Detroit Works Project and allowed viewers to immediately recognize the neighborhoods that would be highlighted. Media Genesis designs served as essential tools for the event. Grant Demonstration Area Demonstration Area Bagley / Detroit Golf Club This area is generally bounded to the north by Eight Mile Green Acres / Palmer Woods Road, to the east by Woodward Avenue, to the south by Sherwood Forest McNichols, and to the west by Wyoming. University District North Rosedale Park This area is generally bounded to the north by McNichols Road, to the east by Southfield Fwy, to the south by Grand River, and to the west by Evergreen. Grant Demonstration Area MCNICHOLS RD EVERGREEN SOUTHFIELD FWY East English Village This area is generally bounded to the north by Ford Fwy, to the east by Cadieux, to the south by Mack Avenue, and to the west by Outer Drive.

7 Citizens Bank - The Call It Home Initiative Map and Signage Design Grant Demonstration Area North Rosedale Park This area is generally bounded to the north by McNichols Road, to the east by Southfield Fwy, to the south by Grand River, and to the west by Evergreen. MCNICHOLS RD SOUTHFIELD FWY EVERGREEN Rosedale Park Map

8 Citizens Bank - The Call It Home Initiative Map and Signage Design Grant Demonstration Area East English Village This area is generally bounded to the north by Ford Fwy, to the east by Cadieux, to the south by Mack Avenue, and to the west by Outer Drive. East English Village Map

9 Form Design Maintaining the same illustrative branding that was created for the website, Media Genesis designed a set of forms for the initiative. These forms allowed individuals to apply for either grants or loans through the program. Loan Loan Home Purchase Loans Loans from the Commitment to Community Partnership are provided to help you purchase, refinance or improve a qualified home in Detroit. Home Refinance Loans If you live in or desire to live in Wayne county, you can get up to 97 percent of the value on a home purchase or refinance loan with no cash out, up to $1,000 in assistance for closing costs and up to $1,000 in assistance for a down payment. Your fixed rate will be at least 1 percent lower than current prevailing market rate with various terms available. The Commitment to Community Partnership is engaged in revitalizing the city of Detroit and Wayne County. The citizens of Detroit and Wayne County are vital to this process. If you own a qualified home in Wayne County and are paying anything more than 1 percent lower than the current market rate on your mortgage, it might be a good time to refinance with a loan from Citizens Bank. Home Improvement Loans Improving your home does more than increase your property value and make you feel good about where you live. Improving your home improves your neighborhood and your city. If you own a home in Wayne County, and you ve been meaning to repair, restore or otherwise improve your residence, the Commitment to Community Partnership may be able to help. Owning a qualified, single family home or condominium that is your primary residence may give you access to a loan to remodel your Start Date Applications will be accepted starting July 1, 2011 and continue until the funds are exhausted or the program is discontinued. Grant Application bathroom, replace your furnace, repair your roofing, or make a number of other improvements. These loans from Citizens Bank offer several benefits: Unsecured $500 to $7,500 home improvement loans Waived processing fee At least 1 percent below current market rates

10 Form Design Grant Application Grant Application Cover

11 Form Design Loan Loan Home Purchase Loans Loans from the Commitment to Community Partnership are provided to help you purchase, refinance or improve a qualified home in Detroit. Home Refinance Loans If you live in or desire to live in Wayne county, you can get up to 97 percent of the value on a home purchase or refinance loan with no cash out, up to $1,000 in assistance for closing costs and up to $1,000 in assistance for a down payment. Your fixed rate will be at least 1 percent lower than current prevailing market rate with various terms available. The Commitment to Community Partnership is engaged in revitalizing the city of Detroit and Wayne County. The citizens of Detroit and Wayne County are vital to this process. If you own a qualified home in Wayne County and are paying anything more than 1 percent lower than the current market rate on your mortgage, it might be a good time to refinance with a loan from Citizens Bank. Home Improvement Loans Improving your home does more than increase your property value and make you feel good about where you live. Improving your home improves your neighborhood and your city. If you own a home in Wayne County, and you ve been meaning to repair, restore or otherwise improve your residence, the Commitment to Community Partnership may be able to help. Owning a qualified, single family home or condominium that is your primary residence may give you access to a loan to remodel your bathroom, replace your furnace, repair your roofing, or make a number of other improvements. These loans from Citizens Bank offer several benefits: Start Date Applications will be accepted starting July 1, 2011 and continue until the funds are exhausted or the program is discontinued. Unsecured $500 to $7,500 home improvement loans Waived processing fee At least 1 percent below current market rates Grant Application Inside

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