CONTENTS KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE GENERAL STADIUM FACILITIES TICKETING AND HOSPITALITY

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2 CONTENTS KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE GENERAL STADIUM FACILITIES TICKETING AND HOSPITALITY UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNERS FACILITIES UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES MEDIA FACILITIES SIGNAGE FACILITIES EXCLUSIVITY AND STADIUM BRANDING UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNERS ACTIVITIES BROADCAST AND MEDIA ACTIVITIES CLUB ACTIVITIES ACCESS AND ACCREDITATION UEFA PROMOTIONS LICENSING AND MARKETING MATERIALS UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNER LOGOS PRODUCT CATEGORY EXCLUSIVITY LIST CONTACT INFORMATION INDEX

3 CONTENTS PAGE PAGE PAGE PAGE GENERAL SECRETARY S MESSAGE KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 1.1 Use of the manual The competition The partnership Overview of the UEFA Champions League concept Overview of organisational matters UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 5.1 Space, facility and construction requirements Camera positions Commentary positions Pitch reporter positions Broadcast studios Interview areas Pitchside presentation areas TV compound UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS ACTIVITIES 9.1 Pre-match ceremony activities Additional promotions in and around the stadium Official match ball Product supply BROADCAST AND MEDIA ACTIVITIES 10.1 General provisions ACCESS AND ACCREDITATION 12.1 The UEFA Champions League accreditation system Media access rights and accreditation procedures UEFA PROMOTIONS 13.1 Respect campaign Road to the final GENERAL STADIUM FACILITIES 2.1 Overview of required facilities Access to facilities Security Access to facilities for spectators with disabilities The pitch Technical facilities Retractable roofs Power, lighting and utilities Scoreboards, videoboards and internal stadium TV channel UEFA Champions League offices Meeting rooms Parking TICKETING AND HOSPITALITY 5.9 Player tracking system Cabling Power and lighting Observer seats Host broadcaster (HB) office MEDIA FACILITIES 6.1 Media working area Media seating (media tribune) Press conference room Mixed zone Photographers working area and match positions Internet connectivity Camera storage for non-rights-holding broadcasters Media hospitality MD-1 activities Matchday activities Presentation positions Media information UEFA content CLUB ACTIVITIES 11.1 Medical requirements Playing kit and equipment UEFA Champions League, UEFA and Respect flags Ballboys/girls Pitch watering Club mascots Non-commercial club activities Club stadium tours Scoreboards, videoboards and internal stadium TV channel LICENSING AND MARKETING MATERIALS 14.1 UEFA Champions League licensing programme UEFA Champions League marketing and print materials Non-commercial use of UCL marks on digital club platforms UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNER LOGOS PRODUCT CATEGORY EXCLUSIVITY LIST CONTACT INFORMATION INDEX UEFA and UEFA Champions League partners Visiting club UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS FACILITIES 4.1 Promotional areas in and around the stadium Facilities for matchnight promotions SIGNAGE FACILITIES 7.1 Working and storage rooms Signage truck parking and security LED boards EXCLUSIVITY AND STADIUM BRANDING 8.1 Exclusive area and delivering a clean stadium Advertising and stadium dressing First-tier LED boards Public address (PA) system Club channels Filming and video analysis for technical purposes Use of technical devices in the technical area Public screening Club media rights UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CONTENTS 7

4 GENERAL SECRETARY S MESSAGE The 23 rd season of the UEFA Champions League is upon us, with this spectacular and attractive competition in the finest of health and destined to reach even higher peaks and create new records in the 2014/15 campaign. We are at the end of the latest three-year cycle I think we can look back with pride at what has been achieved, and look forward with anticipation and excitement to the future. We have achieved an even greater degree of organisational efficiency now that operational aspects of the competition are managed internally by UEFA. There is always room for fine-tuning, however, and this season will bring further operational improvements to ensure that the services offered to the clubs, commercial and broadcast partners remain of the highest quality. It is essential that we do not merely sit back and admire what has gone before. The objective must always be to keep moving forward, look for innovations and guarantee a winning formula for everyone involved. The desire to achieve maximum standards is reflected in this Club Manual, which contains a wealth of information that the participating clubs should familiarise themselves with, to enable their co-operation with UEFA to flourish. We are sure that even clubs who have become regular participants in Europe s blue-riband club competition will consult this manual with the utmost attention because, like UEFA, they are also accustomed to operating professionally and efficiently, on and off the field. The UEFA Champions League is a byword for quality, and the clubs themselves have made a magnificent contribution over the years to the competition s resounding success, together with broadcast and commercial partners. They have realised that the UEFA Champions League brings them numerous sporting and commercial opportunities, and have been splendid partners to work with. We would ask the clubs to take this Club Manual and study every aspect from sporting to commercial, broadcast and media matters even if they are no strangers to the competition, because to be well-prepared is to win half the battle! In addition, there may be clubs who are newcomers to the UEFA Champions League, and a fantastic adventure awaits them. They will certainly enjoy the experience and glean valuable expertise and knowledge from their participation. For them, the club manual is an essential instrument in assisting them to succeed as far as infrastructures and organisation are concerned. They will learn about the invaluable help and advice that UEFA can give them in a variety of areas, and find out about the standards required to be a proud UEFA Champions League club. The guidelines and information contained in this manual are key in ensuring that clubs can achieve the levels of organisation that UEFA requires. This season will again bring us countless wonderful moments for spectators and television viewers. Your club will be in the spotlight in many ways and I would like to wish you all the very best for a successful and rewarding 2014/15 campaign. Gianni Infantino UEFA General Secretary GENERAL SECRETARY S MESSAGE 9

5 1 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 1.1 USE OF THE MANUAL 1.2 THE COMPETITION 1.3 THE PARTNERSHIP 1.4 OVERVIEW OF THE UEFA CHAMPIONS LEAGUE CONCEPT 1.5 OVERVIEW OF ORGANISATIONAL MATTERS 1

6 1.1 USE OF THE MANUAL 1 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE This manual sets out operational responsibilities and information for clubs participating in the UEFA Champions League and the preceding play-off matches. It is directly linked to the Regulations of the UEFA Champions League 2014/15. This manual should be used in conjunction with the Regulations of the UEFA Champions League 2014/15, the UEFA Safety and Security Regulations (2006 edition), the UEFA Stadium Infrastructure Regulations (2010 edition), the UEFA Kit Regulations (2012 edition), the UEFA Medical Regulations (2014 edition) and the UEFA Anti-Doping Regulations. These regulations always prevail in the event of conflict with the contents of this manual. Should there be any discrepancies between the above regulations, UEFA reserves the right to decide which one should prevail. This manual should also be used together with the UEFA Champions League Brand Manual if the club has to or wants to produce something independently which includes the UEFA Champions League brand. The brand manual contains all materials required to correctly reproduce the UEFA Champions League logo and production details for all printed materials connected with the UEFA Champions League. This manual is intended solely for internal club purposes. No part of it may be reproduced or transmitted by any process or means without the prior written consent of UEFA. Should you have any questions about the use of this manual, please contact UEFA using the contact details provided in section 17. FREQUENTLY USED TERMS A number of terms are used frequently throughout the manual. For the sake of brevity, the following definitions apply. Terminology UCL UCL broadcaster(s)* Host broadcaster* Main visiting broadcaster* Visiting broadcaster* UCL sponsor/ supplier partner UCL partner Play-off stage Group stage Knockout stage MD Meaning UEFA Champions League (i.e. group stage onwards) An entity licensed by UEFA to broadcast matches via television, internet and/or mobile devices The UCL broadcaster from the country of the home club who is responsible for producing the multilateral feed for a particular match The UCL broadcaster from the country of the visiting club who has the primary rights in that country for a particular match A UCL broadcaster with on-site facilities A company licensed by UEFA to have sponsorship and supply rights in relation to the UEFA Champions League UCL broadcasters and UCL sponsor/ supplier partners who are licensed by UEFA to have commercial rights in relation to the UEFA Champions League All matches played in the play-off stage All matches played in the group stage All matches played in the knockout stage i.e. the round of 16, quarter-finals, semi-finals and final. Matchday i.e. any day on which a UCL match is scheduled to be played. The abbreviations MD-1, MD-2 and MD-3 are used to indicate the days leading up to the match, and MD+1 denotes the day after the match UEFA 2014 All rights reserved. * Please note that for the ease of readability, the term broadcaster is used in this manual instead of audiovisual rights holder, as per UEFA regulations. KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 13

7 1.2 THE COMPETITION The 23 rd season of the UEFA Champions League consists of a total of 125 matches between the best European clubs. The winner of the previous season s UEFA Champions League and a total of 21 clubs qualify directly for the group stage as a result of their finishing position in their respective domestic leagues; and a further 10 clubs progress to the group stage via a series of qualifying rounds culminating in play-off matches. Therefore, 32 clubs participate in the group stage, which is then followed by the round of 16, quarter-finals and semi-finals, before the competition concludes with a one-off final in Berlin on 6 June Group stage (32 clubs: 8 groups of 4 clubs; the top 2 clubs from each group advance to the UCL knockout stage and the 8 3rd-placed teams to the UEL knockout stage) Group A Group E MATCHDAY 1 2 v 3 4 v 1 MATCHDAY 4 1 v 3 4 v 2 Knockout stage Round of 16 Quarter-final Quarter-final Quarter-final Quarter-final MATCH SCHEDULE Group B Group F Semi-final Final Group C Group G Semi-final MATCHDAY 2 1 v 2 3 v 4 MATCHDAY 5 Group D Group H 3 v 2 1 v 4 Total 125 matches MATCHDAY 3 3 v 1 2 v 4 MATCHDAY 6 Total 13 matchdays In addition to the two play-off matchdays that form part of the centralised concept, this UEFA Champions League season consists of 13 matchdays, including the final. As a rule, all play-off and UCL matches kick off at 20.45CET (Central European Time) on either a Tuesday or a Wednesday, with the final being played on a Saturday. The sequence of the group stage matches is as follows v 1 4 v 3 KEY DATES Submission of player lists to UEFA For all matches in the first 23 June 2014 (24.00CET) qualifying round For all matches in the second qualifying round For all matches in the third qualifying round For all matches in the play-offs round For all matches from the first match in the group stage up to and including the final For clubs to register three new eligible players for the knockout stage 10 July 2014 (24.00CET) 24 July 2014 (24.00CET) 11 August 2014 (24.00CET) 2 September 2014 (24.00CET) 3 February 2015 (24.00CET) Submission of sample player kits to UEFA For clubs that qualify directly 1 July 2014 (24.00CET) for the play-offs and the group stage For clubs that qualify for the third qualifying round Draws and club workshops 28 July 2014 (24.00CET) Play-offs 8 August 2014 Group stage 28/29 August 2014 Round of December 2014 Quarter-finals 20 March 2015 Semi-finals 24 April 2015 Play-off match dates Play-off round, first leg 19/20 August 2014 Play-off round, second leg 26/27 August 2014 Group stage match dates MD 1 16/17 September 2014 MD 2 30 September/1 October 2014 MD 3 21/22 October 2014 MD 4 4/5 November 2014 MD 5 25/26 November 2014 MD 6 9/10 December 2014 Knockout stage match dates MD 7A 17/18 February 2015 Round of 16, first leg MD 7B Round of 16, first leg MD 8A Round of 16, second leg MD 8B Round of 16, second leg MD 9 Quarter-finals, first leg MD 10 Quarter-finals, second leg MD 11 Semi-finals, first leg MD 12 Semi-finals, second leg MD 13 Final 24/25 February /11 March /18 March /15 April /22 April /6 May /13 May June UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 15

8 1.3 THE PARTNERSHIP / The clubs form unique partnerships with UCL partners, allowing the competition to be delivered. Without the close relationship between clubs, UCL broadcasters and UCL sponsor/supplier partners, the success achieved by the UEFA Champions League would not be possible. UEFA controls and conducts the competition and coordinates the three partner groups. In addition, UEFA has appointed the agency TEAM Marketing to secure financial support from the UCL partners. To ensure the success of the competition, everyone must benefit. Clubs must have the opportunity to play on the biggest stage and be financially rewarded for their contribution, while the UCL partners, who provide the competition with worldwide exposure and substantial revenue, benefit from association with an outstanding competition. It is self-evident that no single group can make the concept work; it has to be a partnership. Pre-eminent in this partnership are the clubs, and in UCL matchweeks the clubs must accept that the UCL broadcasters are their broadcasters and the UCL sponsor/supplier partners are their sponsors and supplier partners. The need to correctly embrace and service these partners is paramount, and clubs must recognise that these contractual arrangements come before all local deals which support the clubs in competitions other than the UEFA Champions League. UEFA has pioneered a marketing approach which ensures that the funds raised directly benefit football. This centralised marketing programme also produces clear benefits for clubs, UCL partners and spectators. The benefits for clubs include: exposure on a world-wide stage; a strong revenue stream; participation in a competition with a proven record of organisation and delivery at the highest level. The UEFA Champions League offers UCL broadcasters football of the highest quality with the opportunity to broadcast up to 125 UCL matches, plus 20 play-off matches, providing security of programming with a known calendar. For UCL sponsor/supplier partners, the UEFA Champions League delivers an integrated platform involving event sponsorship, broadcast exposure and association in a product exclusive environment, while the official match ball supplier enjoys an exclusive relationship with the world s best club competition. The clubs are primarily responsible for ensuring that the UCL partners are well catered for and have every opportunity to maximise their relationship with the clubs for the benefit of all, a sentiment which is reflected in the best of the best on the ultimate stage concept. Clubs embrace the UCL concept 16 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 17

9 1.4 OVERVIEW OF THE UEFA CHAMPIONS LEAGUE CONCEPT Exclusive rights form the basis of the commercial concept of the UEFA Champions League. This means that the UCL partners are the only commercial entities who may associate themselves with the competition and run promotions and/or competitions (including ticket promotions) in and around the competition. COMMERCIAL CONCEPT MEDIA RIGHTS As a result of the settlement negotiated between UEFA and the European Commission, the core media rights will continue to be marketed by UEFA on an exclusive basis. UEFA has appointed TEAM Marketing to assist UEFA in this regard. The settlement also stipulates that certain rights notably non-live audiovisual rights will be marketed jointly by UEFA and the clubs. Subject to such agreements, all media rights for the UEFA Champions League will be marketed exclusively by UEFA. Further information on this can be found in section EXCLUSIVITY OF UCL PARTNERS UCL partners have exclusivity before, during and after play-off and UCL matches in the stadium (i.e. from MD-2 to MD+1). At each venue, an exclusive area will be defined by UEFA and the club at the time of the site visit (see section 8.1). The UCL partners are the only companies with commercial rights within this exclusive area for play-off and UCL matches. Clubs will use the products and/or services provided by the UCL sponsor/supplier partners (such as the official match ball) before, during and after matches. For a summary of the products and/or services provided by the UCL sponsor/supplier partners, please refer to section 16. The UCL sponsor/ supplier partners and their product categories may be subject to change upon notification by UEFA. LICENSING UEFA operates an official licensing programme in order to promote the UEFA Champions League, offering unique and authentic souvenirs to fans, and generate revenue for the clubs. Please see section 14.1 for further details. Any commercial exploitation of the UEFA Champions League logo or other UEFA Champions League properties may only take place through a UEFA licensee or a separately negotiated agreement with UEFA. In principle, clubs are not allowed to commercially exploit the UEFA Champions League name and/or logo (or other UEFA and/or UEFA Champions League properties such as the trophy or official anthem). BRAND IDENTITY Of utmost importance for the profile and impact of the UEFA Champions League is the implementation of its brand identity, which reflects the prestigious image of football and is appropriate for a league composed of the best clubs in Europe. This identity, comprising the official UEFA Champions League core brand identity (i.e. its logo, font, colour palette and trophy), the UEFA Champions League visual identity (on-air and off-air) and the official anthem, is applied consistently across all visual and sound media, so that football fans recognise the UEFA Champions League message in the written press, during broadcasts and in the stadium. UEFA Champions League logo The best of the best on the ultimate stage THE UEFA CHAMPIONS LEAGUE LOGO The UEFA Champions League logo was introduced in 1992 and has since become a globally recognised icon. It is both simple and symbolic a ball made of stars and perfectly captures the essence of the UEFA Champions League: the best of the best on the ultimate stage. In printed form, the UEFA Champions League logo only ever appears in the four official brand colours (black, white, blue and silver) and creates the striking image of a star football. For the correct usage of the logo, please refer to the UEFA Champions League Brand Manual provided to all participating clubs. The UCL Brand Manual is also available online via the UCL brand microsite at All use of the UEFA Champions League logo is subject to prior approval by UEFA. THE UEFA CHAMPIONS LEAGUE ANTHEM The anthem was created to provide a theme to reflect both the grandeur of the ultimate European club football event and the emotion of the live matches. The music blends with all the visual elements of the UEFA Champions League identity, yet makes a powerful and emotive statement of its own. This anthem will always be played during the opening and closing sequences used by the UCL broadcasters, as well as during the countdown to kick-off in all UEFA Champions League stadiums. SEASON DESIGN CONCEPT The season design concept is inspired by the UEFA Champions League brand essence the best of the best on the ultimate stage. Central to the new concept is a ring of huge floodlights which encircle a magnificent football stadium crowned by a silver starball roof. The floodlights illuminate the stadium in a spectacular ceremony of light. This symbolises the spectacle that is created on each UEFA Champions League matchnight. The concept will be applied across all materials produced by UEFA to brand the UEFA Champions League. Clubs will need to use the design concept for specific applications such as tickets or matchday programmes. Clubs will receive details of and artwork for all items that need to incorporate the design concept. 18 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 19

10 1.5 OVERVIEW OF ORGANISATIONAL MATTERS To facilitate cooperation with UEFA, each club must appoint a main contact person for the UEFA Champions League season. This person must fulfil the following requirements: be the first point of contact for UEFA and the club s opponents for administrative and organisational matters; have the full authority of the club s management to decide on operational issues in connection with match organisation; head a local organising committee (LOC) to cooperate on site with the UEFA venue team; attend the club workshops organised throughout the season in connection with the respective draws; attend on-site meetings with the UEFA venue team during site visits and matchweeks; speak and write English fluently. PRE-SEASON FORMATION OF THE LOCAL ORGANISING COMMITTEE (LOC) The LOC must include the following: the club main contact; a person responsible for match operations (if different to the club main contact); a stadium manager; a safety/security officer; a ticketing manager; an English-speaking club press officer (who must assist the UEFA media officer and UCL broadcasters for both home and away matches and arrange an English interpreter if required); a club caterer; a representative of the stadium owner (if required). INVOLVEMENT OF THIRD PARTIES The club is responsible for informing the relevant parties, especially the stadium owner and any leaseholders within and around the stadium, about the rules and regulations for the organisation of play-offs and UCL matches. UEFA may ask the club to sign a special agreement with the relevant parties to ensure that all rights are implemented. If a club does not own the stadium where its play-off and/or UCL matches are played, it ensures that the stadium owner agrees to abide by all relevant obligations in the Regulations of the UEFA Champions League 2014/15 and this club manual. No fees can be charged to UCL partners for usage of any facilities at the stadium. In principle, a club must play all its play-off and UCL matches in the same stadium (unless required or approved to do otherwise by UEFA). SITE VISITS Before the start of the season, UEFA representatives will conduct a site visit during the periods set out in the attached club season planner. Clubs must ensure that: LOC personnel are available; stadium facilities are fully accessible; a meeting room is available with adequate equipment for presentations (screen, projector, etc.); suitable complimentary refreshments are provided. The purpose of the site visit is to: review and identify all facilities required; discuss UCL partners requirements; take decisions on necessary organisational arrangements. For the site visit, there will be a standard meeting schedule: an opening and plenary meeting (with all club representatives and the UEFA venue team); a stadium tour; a stadium infrastructure meeting; a TV meeting (including UCL broadcasters); a signage/led boards meeting (including UEFA signage supplier); a ticketing meeting; a catering meeting; a sponsor meeting (including UCL sponsor/ supplier partners); a media meeting; a closing meeting (with all club representatives and the UEFA venue team). During the season, additional site visits may be required in the event of changes to the stadium, additional requests from UCL broadcasters or any other developments that may affect the organisation of matches. For example, a further UCL broadcaster-specific site visit may be necessary after the draws for the group stage, round of 16, quarter-finals or semi-finals to allow UCL broadcasters to inspect the available facilities as identified at the main site visit, or a specific LED board site visit could take place to inspect the possible board set-up. Any changes to arrangements agreed during the site visit at the beginning of the season require the prior written approval of UEFA. 20 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 21

11 MATCHWEEK REQUIREMENTS MATCHWEEK SCHEDULE Before, during and after each play-off and UCL match, there will be a standard schedule for meetings and activities. The typical schedule, based on the standard kick-off time of 20.45CET, is as follows (all times CET). Time Activity Participants MD Signage supplier unloads truck and commences work Signage supplier Clean stadium to be provided by home club Home club a.m./p.m. UEFA venue team arrives and sets up offices UEFA MD UCL broadcaster trucks arrive UCL broadcasters, home club Club meeting UEFA, home club Television meeting UEFA, home club, UCL broadcasters p.m. Centre circle ceremony rehearsal UEFA, home club p.m. Videoboard/venue feed meeting UEFA, home club p.m. Training and press conferences for both teams UEFA, both clubs p.m. Training for referees UEFA, home club p.m. UEFA delegate arrives at airport Home club p.m. UEFA security officer arrives at airport (if appointed) Home club p.m. Security meeting (if applicable) UEFA, both clubs, police, emergency services p.m. Official dinner (or official lunch on matchday) UEFA, both clubs MD Pitch inspection UEFA, both clubs Organisational meeting UEFA, both clubs, police, emergency services /16.00 End-to-end and camera test UEFA, UCL broadcasters p.m. Accreditation system starts and gates open Home club Television meeting UEFA, home club, UCL broadcasters Dressing room filming UEFA, both clubs, UCL broadcasters Champions Club opens UEFA, home club Team arrivals filming UEFA, both clubs, UCL broadcasters Kick-off UEFA, both clubs Debrief meeting UEFA, home club MD Signage supplier dismantles signage (all day) Signage supplier Champions Club to be available until at least for dismantling of materials Signage supplier, home club For a club s first home UCL match of the season, the arrival of the UEFA representatives and installation of the UEFA Champions League offices and equipment may begin as early as the previous Friday for a Tuesday match or Sunday for a Wednesday match. In addition, the signage supplier will arrive a day earlier than usual before the match to begin setting up, on either Saturday or Sunday. Otherwise, the regular meeting schedule for the club s first home match will be as shown. MEETINGS The following official meetings take place during the week of the match: Club meeting Participants (UEFA venue team and LOC) discuss all organisational matters. Television meeting (MD-1) Participants establish all UCL broadcaster requirements, production plans and procedures. Security meeting (if applicable) Participants discuss all matters related to the overall security concept. Chaired by the UEFA delegate or UEFA security officer and must include security staff and police from both clubs, other emergency services, stadium management and any other relevant parties involved in safety and security operations at the match. Issues for discussion include, in particular, travel, ticketing, access controls and segregation, as well as the command and control model and risk assessment, including numbers of police and stewards, and fire and medical services required. Organisational meeting Participants discuss all matters related to the match organisation. Chaired by the UEFA delegate and must include staff from both clubs, emergency services, stadium management and any other relevant parties involved in the match organisation. Issues for discussion include kit colours, refereeing matters (with both clubs guaranteeing the presence of one team official that is seated on the substitutes bench during the match), security, safety and transport, the match sheet procedure and countdown to kick-off. Television meeting (MD) Participants discuss all TV matters. Participants provide information regarding commentary positions and pre- and postmatch television activities. Includes representatives and/or commentators from all participating UCL broadcasters. Other issues for discussion include general broadcasting matters, such as the countdown to kick-off and UCL broadcaster production plans. Debrief meeting Participants (UEFA venue team and LOC) review the various issues surrounding the match. Participants agree on solutions to implement for the next match or in the future. Arrangements are discussed for the next matchday. 22 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 23

12 TRAINING SESSIONS The day before the match, weather and conditions permitting, the visiting club is allowed to train on the pitch on which the match will be played. Furthermore, referees may ask to have a light training session in the stadium the evening before the match, as long as this does not interfere with the clubs training sessions. For the visiting club and referees training sessions, the home club must ensure that: dressing rooms are available; the pitch is accessible; the pitch is in good condition (as for matchnight); floodlights are switched on (if necessary); equipment such as spare goals, official match balls and cones is provided (if requested by the visiting club in advance); the necessary security measures are taken; the minimum medical requirements are implemented as per the UEFA Medical Regulations, i.e. an ALS ambulance, a qualified emergency doctor and all required pitchside emergency medical equipment must be present pitchside throughout the period that the teams are at the venue for their respective training sessions. These requirements should also apply through the period that the referees are at the venue for their training session, provided that their training session starts within a reasonable period from the end of a team training session. Refreshments should be made available upon request. The two clubs will agree in advance on service and any potential costs involved. If holding a training session could render the pitch unfit for playing the match, UEFA reserves the right to cancel any training sessions in the stadium. The home club should then provide an alternative training ground approved by UEFA in advance (see section 2.5 for specific requirements). If the visiting team is not holding its training session at the stadium but would like to do a stadium walk-around, this has to be announced by the visiting team by the Thursday prior to matchweek. In principle such a request must be accommodated by the home club. PRE- AND POST-MATCH ACTIVITIES, INCLUDING COUNTDOWN TO KICK-OFF The home club must seek the cooperation of the local police to ensure the safety and timely arrival of the visiting team and referees when travelling to the stadium in order to guarantee the smooth running of the match. Safety arrangements are also required when travelling back from the stadium after the match. Clubs must reserve a specific area for the referees pre-match warm-up. To protect the interests of UCL broadcasters, all clubs must respect the standard countdown to kick-off, which will apply at all play-off and UCL matches. The specific timings of the countdown to kick-off, based on the standard kick-off time of 20.45CET and including details of the usual pre-match ceremony, are given below. In the context of campaigns run by UEFA throughout the season (e.g. No To Racism campaign), certain additional activities may be incorporated into the standard countdown to kick-off. Referees warm-up area Pre- and post-match activities, including countdown to kick-off (all times CET) (approximately) Dressing room filming (subject to the prior agreement of the relevant club) (latest) UEFA delegate arrives (latest) Referees arrive (latest) Teams arrive and submit official match sheet Start of warm-up period on the pitch 20.35* Teams return to dressing rooms 20.35** Pitch watering (if applicable) 20.37** Centre circle carriers assemble on pitch 20.39* Teams leave dressing rooms for studs check (in tunnel) 20.41* Teams exit onto the pitch, accompanied by UCL walk-on music Teams line up facing the honorary tribune Centre circle carriers pick up centre circle and wave UCL anthem starts when players line up Centre circle is carried off pitch Teams shake hands and break for team photos Team photos (featuring players wearing playing kit only) Coin toss (referees and captains) Kick-off (UEFA venue director and referee to ensure exact time) (approximately) Half-time * Teams leave dressing rooms Kick-off (second half) after exactly 15 minutes break (approximately) Full time Later Post-match broadcaster and media activities Later Referees depart Later Teams depart Later UEFA delegate departs * The exact timing of the end of the warm-up period, teams leaving dressing rooms and teams exit onto the pitch is adapted by the UEFA venue director on the basis of the distance between the dressing rooms and the pitch. ** If pitch watering takes place, the exact timing of the pitch watering and assembly of the centre circle carriers is adapted by the UEFA venue director accordingly. 24 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 25

13 PERSONNEL A number of representatives of UEFA and other third parties will attend matches to liaise with the clubs and UCL partners. The following table identifies these persons and provides information on their role and any special requirements for their visit. Personnel Function Ticket and liaison UEFA President, presidential Special UEFA attendee VIP ticket provided by club delegate or general secretary UEFA delegate Overall authority for all aspects of match organisation VIP ticket and liaison provided by club UEFA security officer (if appointed) UEFA doping control officer (if appointed) UEFA technical observer (if appointed) UEFA referees Deals with all matters related to security Deals with all matters related to antidoping procedures Reviews technical aspects of the match Official referee together with two assistant referees, the fourth official and the two additional assistant referees (AARs) VIP ticket and liaison provided by club VIP ticket provided by club; UEFA to provide liaison VIP ticket provided by club Liaison provided by national association of home club UEFA referee observer Deals with all matters related to refereeing VIP ticket provided by club; liaison provided by national association of home club UEFA referee liaison officer UEFA referees physiotherapist UEFA venue director (VD) UEFA media officer (MO) UEFA venue operations and broadcast manager (VOBM) UEFA venue services and sponsorship manager (VSSM) UEFA venue data coordinator (VDC) Signage supplier LED supplier Graphics supplier Local assistants Provides assistance to the UEFA referees and the UEFA referee observer Provides physiotherapy services to the UEFA referees; the physiotherapist, independent of the clubs, is organised by the national association of the home club Responsible for the overall implementation of the competition on site and main contact person for the clubs, UEFA delegate and referees, with focus on competition and sporting matters Implements the appropriate media services and facilities Implementation of the UCL commercial concept regarding UCL broadcaster facilities/activities and signage operations Implementation of the UCL commercial concept regarding UCL sponsor/supplier promotions and hospitality Compiles official match statistics Provides and sets up UCL branding elements and advertising boards Provides and sets up UCL LED boards Provides and sets up on-screen computer graphics and information services Assist with transport, hospitality and office management Ticket (in direct vicinity of the UEFA referee observer) provided by club Ticket provided at club s discretion Transport Provided by UEFA or club as agreed Provided by club for duration of stay Provided by club for duration of stay Provided by club post-match Provided by UEFA Provided by national association of home club Provided by national association of home club Provided by national association of home club N/A At club s discretion At club s discretion At club s discretion At club s discretion Provided by UEFA Provided by UEFA Provided by UEFA Provided by UEFA N/A 26 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 KEY ELEMENTS OF THE UEFA CHAMPIONS LEAGUE 27

14 2 GENERAL STADIUM FACILITIES 2.1 OVERVIEW OF REQUIRED FACILITIES 2.2 ACCESS TO FACILITIES 2.3 SECURITY 2.4 ACCESS TO FACILITIES FOR SPECTATORS WITH DISABILITIES 2.5 THE PITCH 2.6 TECHNICAL FACILITIES 2.7 RETRACTABLE ROOFS 2.8 POWER, LIGHTING AND UTILITIES 2.9 SCOREBOARDS, VIDEOBOARDS AND INTERNAL STADIUM TV CHANNEL 2.10 UEFA CHAMPIONS LEAGUE OFFICES 2.11 MEETING ROOMS 2.12 PARKING 2

15 2.1 OVERVIEW OF REQUIRED FACILITIES The table below provides a brief summary of the facilities required for play-off and UCL matches and shows the increase in demands as the competition progresses. Further details and explanations are set out in sections 2 to 7 of this manual. GENERAL STADIUM FACILITIES (section 2) Area Play-offs Group stage Round of 16 Quarter-finals Semi-finals 2 GENERAL STADIUM FACILITIES Stadium Pitch (section 2.5) Technical facilities (section 2.6) Power (section 2.8) Floodlighting (section 2.8) Internet and telephone (section 2.8) Offices (section 2.10) Must meet the structural criteria for a category 4 stadium according to UEFA Stadium Infrastructure Regulations (2010 edition) Must be in excellent condition and measure 105m x 68m An alternative training ground must be available for training sessions (if holding a training session in the stadium could render the pitch unfit for playing the match) First-class dressing rooms for teams and referees Doping control station located near the teams dressing rooms Room for the UEFA delegate located near the teams and referees dressing rooms High-quality substitutes benches to accommodate 14 persons Up to five additional technical seats at least five metres behind or to the side of the substitutes benches A medical room dedicated to players and referees close to the dressing rooms In addition, clubs must provide specific levels of power for certain broadcast facilities (pitch view studios, indoor studios, flash interview positions and/or pitchside presentation positions) N/A EV (lux) 1, A 3-phase/275 kva for LED boards; existing power (including backup power) must be provided free of charge Minimum level of 1,500 EV (lux) on horizontal and vertical planes Internet connections must be available in the UCL offices, UEFA delegates room and certain media areas (media working room, media tribune, photographers working area and pitchside positions) Internet requested for commentary positions N/A High-speed internet connection line for the LED controller, either in the commentary or pitchside position Clubs are required to order international telephone, fax, IDSN and ADSL lines for UEFA offices and the UEFA delegate s room The installation costs for these phones will be assumed by the club, with call charges borne by the relevant user Minimum of 100m 2 of functional office space for UCL office Two fast colour copy machines must also be provided, including technical assistance Meeting rooms (section 2.11) Room(s) for club, TV and organisational meetings, to accommodate up to 40 persons Parking (section 2.12) 60 parking spaces in prime position 180 parking spaces in prime position These parking spaces must be provided free of charge and are for the use of UEFA and UCL Partners only In addition to the requirements above, the club must provide up to ten parking spaces free of charge for the official UEFA Champions League cars GENERAL STADIUM FACILITIES 31

16 TICKETING AND HOSPITALITY (section 3) Area Play-offs Group stage Round of 16 Quarter-finals Semi-finals UEFA and UCL partner tickets (section 3.1) VIP tickets First-class complimentary tickets First-class purchase tickets Second-class purchase tickets Third-class purchase tickets Hospitality (section 3.1) VIP hospitality Access to home club s VIP hospitality for VIP ticket holders Champions Club None At least 400m 2 open and usable space near VIP/first-class complimentary seats Visiting tickets (section 3.2) VIP tickets 20 (including access to relevant hospitality area) First-class purchase tickets Visiting club supporters 200 (location to be agreed between clubs) At least 5% of official UEFA stadium capacity (defined as the total capacity of all seats (including corporate, VIP, season ticket, etc.) once seats killed for segregation and camera positions have been deducted) UCL SPONSOR/SUPPLIER PARTNERS FACILITIES (Section 4) Promotional areas (section 4.1) Matchnight promotions (section 4.2) Space within the stadium-owned area for promotions by UCL sponsor/ supplier partners and licensee partners. In principle, at least two separate areas, one of 17m x 6m and one of 8m x 5m Space within the stadium-owned area for promotions by UCL sponsor/supplier partners and licensee partners. In principle, at least three separate areas one of 17m x 6m and two of 8m x 5m Appropriate changing facilities within the stadium for any UCL sponsor/supplier partners activities (e.g. player escort promotion) UCL BROADCASTER FACILITIES (Section 5) Area Play-offs Group stage Round of 16 Quarter-finals Semi-finals Camera positions (section 5.2) Commentary positions (section 5.3) Pitch reporter positions (section 5.4) Indoor studios (section 5.5) Pitch view studios (section 5.5) Flash interview positions (section 5.6) Super flash interview positions (section 5.6) Pitchside presentation areas (section 5.7) TV compound (and separate uplink area if required) (section 5.8) Tracking system (section 5.9) Observer tickets (section 5.12) HB office (section 5.13) Main cameras Pitchside halfway camera 16m cameras Behind-goal cameras Beauty-shot camera Bench camera High behind-goal cameras Reverse-angle cameras Mini-cameras Tunnel cameras Crane cameras 6m cameras Rail cameras Steadicams Hot-head cameras 20m cameras Aerial cameras ENG cameras 2 positions with a clear view of the substitutes benches and additional positions behind goals At least 2 At least 3 At least 1 studio with an unobstructed view of the pitch At least 4 At least areas of 15m x 3m (on either side of the substitutes benches) At least 1,000m 2 of usable space (and minimum of six uplinks in any separate uplink area) An ADSL line for UEFA s graphics supplier. The installation and usage costs of the ADSL will be assumed by the club The minimum upload and download speed should be 512Kb/sec in upload and 1Mb in download. The internet connection can be DHCP or fixed IP address. In case of DHCP we need a 24 hours lease of the IP released by the provider router Space for the installation of a statistical data collection system Small office for the HB, if requested At least 2,300m 2 of usable space (including minimum of ten uplinks in any separate uplink area) An ADSL line for UEFA s graphics supplier. The installatin and usage costs of the ADSL will be assumed by the club The minimum upload and download speed should be 512Kb/sec in upload and 1Mb in download. The internet connection can be DHCP or fixed IP address. In case of DHCP we need a 24 hours lease of the IP released by the provider router 32 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 33

17 MEDIA FACILITIES (Section 6) Area Play-offs Group stage Round of 16 Quarter-finals Semi-finals Minimum positions in media working area (section 6.1) Minimum press seats in the media tribune (section 6.2) Minimum seats in press conference room (section 6.3) Minimum audio split box outputs in press conference room (section 6.3) Camera platform in press conference room (section 6.3) Mixed zone (section 6.4) Photographers working area (section 6.5) Storage room for non-rights-holders (section 6.7) (at least 70 with desks) 200 (at least 100 with desks) Platform for minimum 16 cameras To accommodate at least 50 journalists, including UCL broadcasters, non-rights-holding broadcasters, audio reporters and written press To accommodate at least 25 photographers Yes SIGNAGE FACILITIES (Section 7) Area Play-offs Group stage Round of 16 Quarter-finals Semi-finals Working and storage room (section 7.1) Signage truck parking (section 7.2) LED truck parking (section 7.3) Secure and lockable room of minimum 100m 2 with forklift access Secure parking area for a 14m truck from MD-3 until MD+1 Additional 40m 2 storage room for LED boards Additional secure parking area for a 14m truck from MD-3 until MD ACCESS TO FACILITIES MATCHWEEK SCHEDULE The signage truck (as referred to in section 7.2) will usually arrive on site on MD-3 and depart on MD+1. During its time at the stadium, it must be fully secured by the home club. As of the round of 16, an additional signage truck for LED boards will arrive on site on MD-3 and depart on MD+1. A fully secured parking area must also be provided for this vehicle. Full access to the stadium facilities must be provided from on MD-2 until on MD+1, and the home club must provide a clean stadium from on MD-2 (see also section 8.1). During this time, the home club makes arrangements to ensure that there is no interference with the setting-up or dismantling of UEFA Champions League materials. MATCH ON MD-2 On an exceptional basis, and provided that prior written approval has been received from UEFA, it may be that the home club has a domestic match on MD-2 that cannot be rearranged. In such a case, the club in question must ensure that there is minimal interference with the setting up of the UEFA Champions League materials. The following minimum facilities must be available and fully secured from on MD-2: UCL offices and storage; signage working room; signage truck parking; LED truck parking (knockout stage); LED storage room (knockout stage). Full access to all stadium facilities must then be provided by three hours after the end of the match on MD-2 at the latest. Clubs may be required to provide lighting in the stadium and security so that installation work can continue during the night. Clubs must provide a clean stadium by on MD-1 rather than MD-2 as is usually the case. 34 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 35

18 2.3 SECURITY 2.4 ACCESS TO FACILITIES FOR SPECTATORS WITH DISABILITIES Clubs are responsible for all security aspects involved in the organisation of play-off and UCL matches, including control of the pitch and dressing room areas. This section highlights some key issues; full details are set out in the UEFA Safety and Security Regulations (2006 edition) and the UEFA Stadium Infrastructure Regulations (2010 edition). Clubs ensure that all gates and emergency exits are kept free of any obstruction that could impede the flow of spectators. The most sophisticated anti-counterfeiting measures must be incorporated into match tickets. All police, security forces and stewards on duty in and around the stadium must be familiar with these measures in order to facilitate the rapid identification of any counterfeit tickets. Modern electronic access controls and mechanical counting systems must be installed, delivering real-time analysis of data on crowd flows and spectator attendance. Clubs must provide any signage required to guide visiting club supporters in the relevant language. This includes ground rules, which must be clearly displayed both inside and outside the stadium. In addition, ground rules relating to prohibited items must be displayed at points of entry in the form of internationally recognised pictograms. Clubs must provide one entrance allowing accredited cameras access to the stadium. Only accredited UCL broadcasters may be allowed access. All non-rights-holding broadcasters must be guided to the specially designated room to deposit cameras (as specifically referred to in sections 6.7 and 12.2). The general public must not enter the stadium with cameras or filming equipment that can record professional-quality moving pictures. Clubs must ensure the communication of this policy to the general public and implement appropriate checking systems at entrance gates and within the stadium. Clubs provide security for seating areas for UCL partners, UCL broadcasters and media commentary positions, and for all other UCL broadcaster and media facilities (e.g. TV compound, broadcast studios, camera positions, and interview and presentation positions). TELEVISION SURVEILLANCE SYSTEM The stadium used by the club for its matches must be equipped (both inside and outside) with a permanent television surveillance system. PUBLIC ADDRESS (PA) SYSTEM The PA system must be operational during all matches and must not be affected by any failure of the main power supply. It will be used to announce stadium activities, to deliver the UEFA pre-match announcement and to play the UEFA Champions League walkon music and UEFA Champions League anthem before play-off and UCL matches. In addition, it may be used at any time to convey messages from UEFA or local authorities (e.g. security announcements). Information on the operational procedures for the PA system during matches can be found in section This section highlights the key issues with regard to access for supporters with disabilities as set out in Article 22 of the UEFA Stadium Infrastructure Regulations (2010 edition). The stadium must have dedicated access points and seats for spectators with disabilities and their helpers. Persons with disabilities must have dedicated sanitary facilities, as well as refreshment and catering facilities nearby. There must be at least one disabled toilet for every 15 wheelchair users. Furthermore, UEFA and the Centre for Access to Football in Europe (CAFE) have issued a Good Practice Guide to Creating an Accessible Stadium and Matchday Experience, which details good practices for both new and existing stadiums and sets out UEFA s standards for matchday services and facilities as regards supporters with disabilities. Clubs are encouraged to follow the recommendations in this guide, which offers practical solutions with a view to deliver stadiums accessible, inclusive and welcoming for all. 36 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 37

19 2.5 THE PITCH PITCH CONDITIONS The pitch must be in excellent playing condition. In the event of concerns relating to the condition of the pitch, UEFA may decide to conduct additional inspections. Such inspections may be conducted by UEFA or an external partner company. Further to such inspections, the cost of the provision of expert guidance or material by an external partner company is to be assumed by the club concerned in line with its responsibilities under Article of the Regulations for the UEFA Champions League 2014/15. The day before the match, weather and conditions permitting, clubs are allowed to train on the pitch on which the match will be played. In the event of concerns for the pitch, UEFA has the right to move one or both training sessions (visiting team given priority for training at the stadium). Alternatively, both training sessions may be allowed at the stadium but limited to certain areas of the pitch. If holding a training session could render the pitch unfit for the match, an alternative training ground approved in advance by UEFA must be made available by the home club. This alternative training ground should have the same type of surface as the pitch used for the match, be in excellent condition with sufficient floodlighting, be in a safe and protected environment and have appropriate dressing room facilities. The home club must ensure that all necessary measures are taken to guarantee the smooth running of the match. It should, in particular, ensure the availability of: equipment (e.g. brushes) to assist with the draining of the pitch in case of heavy rain; equipment (e.g. blowers, brushes and shovels) to clear the pitch in case of snow; sufficient personnel to react to unexpected adverse weather conditions. A club can change the surface of its pitch from natural grass to artificial turf or vice versa once during the season. This change must occur after the end of the group stage. Such requests must be submitted to the UEFA administration by 1 December 2014 and the new pitch must be in place 30 days prior to the first match in the round of 16. UEFA reserves the right to inspect the pitch before approval. GRASS HEIGHT, CUTTING AND PITCH MARKING For natural grass pitches, the height of the grass should ideally be between 20mm and 30mm. The height of the grass may not, in principle, exceed 30mm, and the entire playing surface must be cut to the same height. The height of the grass should be the same for both the training session and the match. If deemed necessary by the referee or a UEFA match officer, the home club may be requested to cut the grass for the match and training sessions. The grass should be cut in straight lines, across the width of the pitch, perpendicular to the touch line. The bands should be of equal and regular width over the entire pitch. No other form of grass cutting (chequerboard, diagonal, circles, etc.) is recommended. If a stadium is not equipped with the machinery needed to create special grass-cutting effects, the pitch must remain uniform in appearance and free of shading or any other stylistic effects. No markings other than those of the football pitch dimensions authorised by UEFA should be visible on the pitch (i.e. no rugby field markings, national football pitch markings, etc.). SAFETY AROUND THE PITCH Clubs ensure that the area immediately adjacent to the pitch is safe for players and referees. Clubs may be asked by UEFA to ensure that this is the case. Additional carpet installed to ensure safety of the players and the referees MOVEABLE PITCH In stadiums with a moveable pitch, the club ensures that the pitch is in position by the morning of MD-2 at the latest. Pitch preparation 38 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 39

20 2.6 TECHNICAL FACILITIES 2.7 RETRACTABLE ROOFS Clubs have to provide first-class technical facilities to ensure that players and referees can carry out their activities in comfort and safety. This section highlights some key facilities; further details are set out in the UEFA Stadium Infrastructure Regulations (2010 edition). TEAMS DRESSING ROOMS Two first-class dressing rooms must be provided for the teams. As a minimum, each dressing room must contain: changing facilities for 25 people; five showers and three individual seated toilets; a massage table and a tactical board. REFEREES DRESSING ROOM The stadium must be equipped with a high-quality referees dressing room measuring at least 20m² and able to accommodate at least six people. The dressing room must contain: changing facilities for six people; two showers and one individual seated toilet; a desk with two seats. DOPING CONTROL STATION A doping control station must be provided near the teams dressing rooms. It must be at least 20m² and comprise a waiting room, a testing room and a toilet, all adjoining. The waiting room must contain sufficient seating for eight people, clotheshanging facilities and a refrigerator. The testing room must contain a table, four chairs, a sink with running water and a cabinet. The toilet area must include a seated toilet, a sink with running water and, if possible, a shower. UEFA DELEGATE S ROOM Clubs must also provide a room for the UEFA delegate in the direct vicinity of the teams and referees dressing rooms. The UEFA delegate s room must be equipped with a chair, a table and communication facilities such as phone, fax and internet connections. SUBSTITUTES BENCHES The stadium must be equipped with two covered substitutes benches of high quality at pitch level, each with seating for 14 people. Substitutes bench TECHNICAL SEATS Up to five additional technical seats are allowed for club staff providing technical support to the teams during the match (kit manager, assistant physiotherapist, etc.). Registered players are not permitted to sit in the technical seats. The location of such seats is subject to the approval of UEFA. It must be outside the technical area and at least five metres behind or to the side of the benches, but with access to the dressing rooms. The names and functions of all these persons must be listed on the match sheet. MEDICAL ROOM An emergency medical room for the sole use of players, referees, team officials and match officers is a mandatory requirement for all matches. This medical room must be located close to the dressing rooms (on the same level) and must be equipped with the mandatory items of equipment and medication as set out in the UEFA Medical Regulations (2014 edition). Clubs must inform UEFA of any constraints preventing the roof from being closed in specific conditions (e.g. strong wind or rain/snow, or the fact that the roof cannot be closed when people are inside the stadium). Should closing the roof result in seat kills or view obstructions, this should be anticipated as it would not be considered reason enough not to close the roof if the weather so required. On MD-1, if necessary UEFA may require the home club to open or close the stadium roof. Consideration is given only to the prevailing weather and not the conditions likely on matchday. On matchday, the UEFA delegate, in consultation with the referee, decides whether a stadium s retractable roof will be open or closed during play. 2.8 POWER, LIGHTING AND UTILITIES Existing power (including backup power), lighting, water and general utilities at the stadium must be provided free of charge by the home club within the stadium areas used for the organisation of play-off and UCL matches, including in the following areas: UCL/host broadcaster offices UCL broadcaster facilities media facilities signage/led supplier working and storage areas hospitality areas UCL sponsor/supplier partner promotional areas This decision must be announced at the organisational meeting, although it may subsequently be altered by the UEFA delegate at any time prior to kick-off (again, in consultation with the referee) if the weather conditions change. If the match starts with the roof closed, it must remain closed for the entire match. If the match starts with the roof open, only the referee has the authority to order its closure during the match, subject to any applicable laws issued by a competent state authority. Such a decision may only be taken if the weather conditions deteriorate significantly. If the referee does order the closure of the roof during the match, it must remain closed until the final whistle. POWER In addition to the general requirement for the home club to provide power for all broadcast and media facilities, clubs are required to provide a specific level of power to certain broadcast facilities, and these requirements are set out fully in section Additionally, a specific level of power is requested for the LED boards during the knockout stage, for which detailed requirements are set out in section 7.3. DATA LINE For the knockout stage, a redundant single-mode fibre-optic cable is required for the LED boards. Detailed requirements are set out in section UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 41

21 GENERAL LIGHTING As of MD-2 and until MD+1 clubs must provide adequate lighting for any operational tasks, such as signage work, UCL broadcaster activities, and any rehearsals. Full floodlighting must be provided for the visiting team s training session on MD-1 and from at least 90 minutes before kick-off on matchday unless otherwise approved by UEFA. In addition, stadium lighting and power must remain at a working level after the match for the signage supplier and UCL broadcasters to dismantle their materials in the stadium. Any costs associated with the availability of such lighting and power must be borne by the home club. FLOODLIGHTS Details of the required floodlighting levels for play-off and UCL matches are set out below and take into consideration the requirements for broadcasting matches in high definition formats. The minimum required level of horizontal illuminance as of the group stage is 1,500 EV (lux). Horizontal illuminance refers to light falling on a horizontal plane 1m above the pitch, with uniformity ratios of u1 = 0.35 and u2 = 0.5. FLOODLIGHTING MINIMUM REQUIREMENTS Vertical illuminance To ensure player comfort/performance, all glare ratings (GR) must be less than or equal to 40. Illuminance levels should have a colour rendering (ra) with a value of no less than 75. For all matches, clubs must also ensure the following: Floodlighting installations are fully maintained. Alternative (backup) power must be available for the floodlighting system. This must be an independent broadcast lighting mode with an average illuminance of at least 800 EV (lux) to cover the pitch in the event of a power failure. The home club must provide details of the emergency lighting source (e.g. time delay and EV (lux) level) to UEFA. Clubs, through their national associations, must provide UEFA with a valid lighting certificate issued within the previous 12 months. In addition, UEFA reserves the right to request additional information and appoint an independent expert to check the level of floodlighting. Clubs are requested to cooperate fully with such inspections. Horizontal illuminance EV average Uniformity EV average Uniformity Calculation towards Lux U1 U2 Lux U1 U2 Play-off matches* Main camera 1,400 Matches from the group stage onwards Main camera 1, , Pitch level camera at 90-degree angles around any given point INTERNET AND TELEPHONE Clubs must provide cabled or wireless internet connections for all sections of the media. Such connections must, as a minimum, be available in the media seating (media tribune), media working area and photographers working area. In addition, internet connections for photographers by the pitch, and for commentary positions, are requested. Please refer to section 6 for further information. The commentary position for the VDC must be equipped with dedicated broadband internet access, which needs to be in place from the morning of the match until 90 minutes after the final whistle. Clubs will also be asked to order international telephone, fax, internet and ADSL lines for the UEFA Champions League offices (see also section 2.10), the UEFA delegate s room and for UEFA s graphics supplier in the TV compound (see also section 5.8) as follows. UCL broadcasters are responsible for booking their own telephone, ADSL and ISDN lines with their local telecom operators, and these lines will then be installed on site by the local telecom company in the country of the home club. If required, clubs are requested to provide support to UCL broadcasters when dealing with the local telecom company on site. In addition, if the local telecom company charges a fee to provide technical support, this will be covered by the home club. Technical assistance must be provided by the home club free of charge in relation to these lines. Costs relating to the installation and provision of lines are to be assumed by the club, but call charges are to be billed to the relevant users. Internet lines* International telephone lines International fax lines ADSL lines** UEFA offices Up to UEFA delegate s room TV compound VDC commentary position * Internet lines must give fast access, whether wireless or cabled, with a minimum speed of 1 Mb/sec, DHCP, and all ports open so VPN can be used. Provided wireless connections should be sufficient for up to 30 devices. ** ADSL lines must have 512 Kb/sec minimum upload speed, 512 Kb/sec download speed, RJ45 connection, and all ports open. RADIO FREQUENCIES To facilitate communication between all parties involved in match organisation, a set of walkietalkies will be brought on site for use by the UEFA venue team. Clubs are requested to clear the necessary radio frequencies with the responsible authorities free of charge. * For clubs going from the play-offs to the UEFA Europa League, the same lighting level (i.e. 1,400 EV (lux)) applies. 42 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 43

22 2.9 SCOREBOARDS, VIDEOBOARDS AND INTERNAL STADIUM TV CHANNEL 2.11 MEETING ROOMS Clubs must ensure that any scoreboards, videoboards, and the internal stadium TV channel are fully available to display match information as described in detail in section Information on the operational and commercial procedures for scoreboards, videoboards and the internal stadium TV channels can be found in section As set out in section 1.5, a number of official meetings are held during site visits and in the course of a matchweek. The club is responsible for providing appropriate meeting rooms, tables and chairs, and a reasonable amount of complimentary refreshments Meeting rooms are required to accommodate the following approximate number of attendees. Matchweek 2.10 UEFA CHAMPIONS LEAGUE OFFICES A minimum of 100m 2 of total office space is required for UEFA personnel from MD-2 to MD+1, including secure storage space for office material. The club must ensure the security of the offices at all times and ensure that the facilities are available from on MD-2. These offices must contain the following items as appropriate: tables and chairs waste bins (to be emptied daily) two fast colour copy machines, including technicals assistance and paper (A4 and A3) power sockets sufficient lighting heating (if required) air conditioning (if required). In addition, clubs may be asked for their assistance in sourcing office equipment (e.g. fax machines). Clubs are requested to install certain internet and telephone lines. Full details are set out in section 2.8. Meeting MD-1 Club meeting TV meeting MD Organisational meeting TV meeting Debrief meeting Site visit Meeting Opening meeting < 15 Stadium infrastructure meeting < 10 TV meeting Signage meeting < 5 (knockout stage only) Ticketing meeting < 5 Catering meeting < 5 Sponsor meeting < 5 Media meeting < 5 Closing summary meeting < 10 Number of attendees Number of attendees 44 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 GENERAL STADIUM FACILITIES 45

23 2.12 PARKING PARKING Each club will ensure that adequate parking spaces are provided for use by UEFA and UCL partners. UEFA AND UEFA CHAMPIONS LEAGUE PARTNERS The club must provide 60 parking spaces for play-off matches and 180 parking spaces for UCL matches. These parking spaces must be provided free of charge and are for the use of UEFA and UCL partners only. On MD-2 and MD-1, only 20 parking spaces will be needed. The parking spaces must be in a prime position and, wherever possible, have easy access to the Champions Club, the club s VIP hospitality area and/or the TV compound if necessary. The surface of the parking spaces must be suitable for use in adverse weather conditions. In order to gain access to these parking spaces, UEFA will normally provide the above parties with a parking pass sticker to be displayed clearly on their windscreen. Should clubs want to utilise an existing parking pass system (i.e. produce and provide the parking passes for UEFA target groups), these should be clear of third-party branding and an example should be sent to UEFA for approval. The club implements and manages the parking system on site. OFFICIAL CARS In addition to the above parking spaces, the club must provide up to ten parking spaces free of charge for the official UEFA Champions League cars. These parking spaces are not required for play-off matches. These parking spaces must be safe and secure and allow easy access to the UEFA Champions League offices and/or the club s VIP hospitality area. CHARGING FACILITIES As a result of technological advances, electric powered cars are becoming increasingly common and are likely to be a part of the cars provided by UEFA s sponsor partner. With this in mind, clubs should (to the extent reasonably practicable) provide suitable electric cabling (regular 220 V home power sockets) to the areas where the UCL fleet cars are parked to enable them to be recharged. The costs of the corresponding electric consumption shall be borne by UEFA. 46 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

24 3 TICKETING AND HOSPITALITY 3.1 UEFA AND UEFA CHAMPIONS LEAGUE PARTNERS 3.2 VISITING CLUB 3

25 3.1 UEFA AND UEFA CHAMPIONS LEAGUE PARTNERS TICKETS COMPLIMENTARY TICKETS The club provides UEFA and the UCL partners with the following numbers of tickets free of charge for matches at the relevant stage of the competition. Play-offs Group stage Round of 16 Quarter-finals Semi-finals VIP First-class complimentary TOTAL TICKETING AND HOSPITALITY VIP VIP tickets must be for the best available seats in the stadium (tribune d honneur, Ehrentribüne, highest palco, protocol area, directors box, etc.) and include access to the relevant highest-level hospitality area. At UEFA s request, clubs undertake to seat up to five of UEFA s VIP ticket holders in the best possible positions next to the UEFA delegate and/or the club s top executives (club president, CEO, etc.). The VIP ticket requirements set out in the above table must be located in a single section. However, the total number of VIP tickets to be provided by a club may not exceed 10% of the total VIP seating area. In such a case, any difference is compensated for with additional first-class tickets. First class First-class tickets must be the highest category in the stadium and located in a single section between the 16m lines and as close to the centre line as possible. They must be as close as possible to the Champions Club hospitality facility (if applicable) and provide easy access to this area. Complimentary tickets must be sent via express courier to the UEFA ticket distribution agency (see section 17 for contact details) by the dates specified in the club season planner attached to this manual. UEFA will indicate the assigned seats with UEFA Champions League seat stickers. These are removed by MD+1 at the latest. A B Entrance to Champions Club C D Example of seating locations: A: VIP seats B: 200 first-class purchase visiting club seats (see section 3.2) C: First-class complimentary seats D: First-class purchase seats TICKETING AND HOSPITALITY 51

26 PURCHASE TICKETS UEFA and UCL partners must also be given the first option to purchase at face value, and at the same price as charged to home or visiting supporters (with no surcharge for pre-sale), the following minimum number of tickets. First-class purchase tickets Second-class purchase tickets Third-class purchase tickets Play-offs Group stage Round of 16 Quarter-finals Semi-finals Invoicing One invoice displaying the club s IBAN number must be sent to each UCL partner via express courier to the respective invoicing address provided by UEFA. The invoice must include the purchase order number(s) and other reference information provided (e.g. contact person, copy of the order received by UEFA, etc.). Payment Payment must be made by the UCL partner in accordance with the club s terms and conditions, usually within 30 days of receipt of the invoice. First class First-class tickets must be the highest category in the stadium and located in a single section between the 16m lines, preferably in the same area as the first-class complimentary tickets. Second class In the next highest category below first class. Ideally located between the 16m lines in the main stand. Third class Located specifically in the third-highest category of seats in each stadium, outside of the core fan areas of both clubs. Prices and procedures Ticket prices may vary depending on the stage of the competition. The home club shall inform UEFA of its ticket prices (including any VAT/service charges) by the dates listed below. Prices shall correspond to the categorisation of the tickets implemented by the club, i.e. highest price for best category tickets, second highest price for second best category tickets, etc. The club shall define a single price per category for the UEFA quotas. Match Date Play-off Friday 8 August 2014 Group stage Thursday 28 August 2014 Round of 16 Monday 15 December 2014 Quarter-finals Friday 20 March 2015 Semi-finals Friday 24 April 2015 Shipment All purchase tickets and the relevant invoices must be sent to the UCL partners at the addresses provided by UEFA on the purchase order. All purchase tickets must be shipped per express courier by the dates specified in the attached club season planner. Shipping costs may be charged to the recipient, but must then be invoiced and not made payable in cash. UEFA will instruct its partners to make sure they indicate invoice details with payment to facilitate payment tracking. Outstanding payments In case of outstanding payments after appropriate reminders have been sent to the UCL partner, the club should inform UEFA ([email protected] and the UEFA VSSM) and provide a copy of the invoice and reminders sent. At this stage, the club may decide to hold any additional ticket requests from the respective UCL partner and/or request prepayment of further orders until all debts have been settled, in accordance with the club s sales general conditions. Under these conditions, the partner will have to settle all outstanding payments and pay for all amounts for the new orders prior to the indicated deadline (via credit card or bank transfer) otherwise the tickets will not be shipped, and the partner will have no compensation. Important note: In the past, UEFA has been reported that a number of reminders were sent to partners whose payment had been done already but in fact was not tracked by the club s finance system. In this case, clubs who hold new orders from UEFA partners would take an important responsibility and should bear all consequences and be liable for any consequences. 52 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 TICKETING AND HOSPITALITY 53

27 HOSPITALITY JOINT HOSPITALITY CLUB VIP HOSPITALITY The club must invite UEFA and UCL partner VIP ticket holders into the club s VIP hospitality area free of charge. CHAMPIONS CLUB For UCL matches, the club provides UEFA with a single hospitality area for the exclusive use of UCL partners, free of charge. This area is known as the Champions Club. The Champions Club will not be required for play-off matches. This hospitality area must comprise an absolute minimum of 400m 2 of open and usable space within the stadium (excluding, for example, fixed installations and door/fire access routes) and hold approximately 330 guests. The hospitality area must be available from on MD-2 until on MD+1 and must be located as close as possible to the first-class seating area. The Champions Club facilities provided must be of a high standard, at least comparable to the highest standard in the stadium in terms of the location and the level of decoration, furnishing and equipment. UEFA will cooperate with the home club to arrange catering for this area. UEFA has the right to select and appoint a caterer for the Champions Club. In the event that UEFA chooses the club or stadium caterer, no premium or margin can be added to the cost over and above the regular price for catering services in the stadium. Should UEFA not choose to use the club or stadium caterer, all facilities, furnishing and equipment must be made available to the chosen caterer free of charge. UEFA has the right to select and appoint a furniture supplier for the Champions Club. If required to do so by UEFA, the club must remove all existing furniture from the hospitality area to be used as the Champions Club, free of charge. If the club is not able to offer an appropriate room in the stadium, it must find an alternative solution at its own expense. This should be of a standard comparable to the highest standard in the stadium in terms of the location and the level of decoration, furnishing and equipment, and be close to the stadium allowing easy access to the first-class seating area. The room must comprise a minimum of 400m 2 of open and usable space, and accommodate approximately 330 people, must have easy access to high-quality toilet facilities, and must possess the required lighting, power, heating and air conditioning facilities/ infrastructure, tables and chairs, etc., emergency exits and fire extinguishers, as well as complying with local safety regulations. Clubs may be asked to assist in obtaining any licences, approval and authorisation required by local laws in relation to the Champions Club. Cabling routes from UEFA s graphics supplier van to the Champions Club must be organised by the club. When possible, clubs should provide the necessary cabling to connect the UEFA graphics supplier van with the Champions Club. In certain exceptional cases when the stadium facilities do not allow for a satisfactory separate area to be allocated exclusively to the Champions Club, the club may request approval from UEFA for its VIP hospitality (highest-level hospitality for club s executives, i.e. club president, CEO, etc.) to share a common area with the Champions Club. If UEFA agrees to a joint VIP/Champions Club, access for the club s guests to this area shall be by invitation only. The club is not allowed to sell access to this area or to otherwise commercialise the principle of the joint Champions Club. However, in this situation, UEFA acknowledges and accepts that some of the guests invited by the club into its highest-level hospitality area may Champions Club hospitality come from the club s commercial programme, and that a limited number of accesses to this VIP area might have been sold as part of a broader package of rights. UEFA will not enter into a joint Champions Club concept with a club s corporate hospitality area. In case of an agreed joint VIP/Champions Club arrangement, all areas used by VIP/Champions Club guests (from parking to the Champions Club and the partner tickets areas) will have to remain free of any club sponsors identification, and the club will have to accept the Champions Club entertainment and decoration in the area, including UEFA Champions League partner identification and promotional activities. EXECUTIVE BOXES UEFA may ask to purchase one or more executive boxes or similar hospitality areas for a particular match at the club s usual cost price. UEFA will endeavour to give as much notice as possible, and the club is asked to make every effort to meet UEFA s demands. 54 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 TICKETING AND HOSPITALITY 55

28 3.2 VISITING CLUB COMPLIMENTARY VIP TICKETS The home club must reserve 20 complimentary VIP seats for visiting club s representatives and the same number of invitations to the VIP hospitality area. PURCHASE TICKETS For all matches, the participating clubs must agree in advance on reciprocal arrangements for the numbers of tickets to be provided and their locations, taking into account the following principles: First class Visiting clubs are entitled to purchase up to 200 first-class tickets (unless the clubs agree otherwise) for their VIP supporters, sponsors, etc. Clubs are requested to discuss and agree on the location of such tickets, which should, in principle, be located within the 16m lines in a safe and secure area. These tickets must be provided in no more than two cohesive blocks, and the home club must arrange the appropriate security for these spectators. Arrangements for payment for these tickets (and the return of any unsold tickets) must be made in writing before any tickets are allocated. Visiting club supporters All clubs must make at least 5% of the official UEFA stadium capacity available exclusively to visiting supporters. That area should be segregated and safe. The official UEFA stadium capacity is defined as the total capacity of all seats (including corporate, VIP, season ticket, etc.), once seats killed for segregation and camera positions have been deducted. If the segregated area comprises more than 5% of the total capacity, this greater number of places must be made available to the visiting club. Visiting clubs must advise home clubs of the number of tickets required at least ten days before the date of the match, unless the timing of the draw makes this impossible, in which case such notification must be given within 48 hours of the draw. Visiting clubs that have requested an allocation of tickets that covers all or part of the segregated area may return any unused tickets to the home club free of charge up to seven days prior to the match, unless otherwise agreed by the two clubs in writing. After this deadline, the visiting club must pay for the whole allocation, irrespective of whether all the tickets have been sold. If the allocation initially requested includes tickets outside the segregated area, payment for the whole allocation must be made, irrespective of whether all the tickets have been sold by the visiting club. Visiting clubs must sell their tickets by zones in order to facilitate the reallocation of unsold tickets. Any reduction in the quantity of tickets guaranteed to a visiting club for whatever reason is subject to UEFA s agreement. An application to this effect must be made within 72 hours of the relevant draw. Unless the two clubs concerned have agreed otherwise, the price of tickets for supporters of the visiting club may not exceed the price paid for tickets in a comparable category that are sold to supporters of the home club, in accordance with Article 19 of the UEFA Safety and Security Regulations (2006 edition). The home club may reallocate any tickets returned or not requested by the visiting club, provided that all safety and security measures (as mentioned in the Regulations of the UEFA Champions League 2014/2015 and in the UEFA Safety and Security Regulations (2006 edition)) are respected, and provided that such tickets are not reallocated to supporters of the visiting club. 56 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 57

29 4 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS FACILITIES 4.1 PROMOTIONAL AREAS IN AND AROUND THE STADIUM 4.2 FACILITIES FOR MATCHNIGHT PROMOTIONS 4

30 4.1 PROMOTIONAL AREAS IN AND AROUND THE STADIUM 4 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS FACILITIES Clubs provide the UCL sponsor/supplier partners with a designated area and certain facilities free of charge in conjunction with their exclusive event sponsorship and/or product supply rights. In addition, such space and facilities must also be made available to any UCL licensee partners upon request. In particular, if requested, the club provides space for promotions by UCL sponsor/supplier partners within stadium-owned areas as follows. For group stage matches, a minimum of two separate areas (one a minimum of 17m x 6m and one a minimum of 8m x 5m) should be made available from MD-1 until MD+1. From the round of 16 onwards, clubs should guarantee a third area of at least 8m x 5m. The space provided must be in a suitable condition to enable UCL sponsor/supplier partners to carry out their promotions. Any work required to make the area suitable for carrying out such promotions is to be completed at the home club s expense. The club must provide the necessary security for these promotional areas. If there is a permanent power supply available within the designated areas, the club should provide access to the partners. Clubs should assist in securing permission from the relevant authorities in order to obtain space for such promotions inside or outside the stadium-owned areas. Clubs are responsible for taking reasonable steps to ensure that such areas are suitable for the relevant promotions. The space provided may be used by UCL sponsor/supplier partners to sell merchandise. If local laws require authorisation for this, the club must assist the relevant UCL sponsor/ supplier partners in this regard. In addition, clubs may be required to provide storage facilities for UCL sponsor/supplier partners promotional materials. Promotions outside the stadium 4.2 FACILITIES FOR MATCHNIGHT PROMOTIONS As explained in more detail in section 9, the UCL sponsor/supplier partners carry out certain promotions on matchnight and require certain facilities to do so. In particular, the club must provide appropriate changing facilities within the stadium for any activities by UCL sponsor/ supplier partners (e.g. player escorts). UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNERS FACILITIES 61

31 5 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 5.1 SPACE, FACILITY AND CONSTRUCTION REQUIREMENTS 5.2 CAMERA POSITIONS 5.3 COMMENTARY POSITIONS 5.4 PITCH REPORTER POSITIONS 5.5 BROADCAST STUDIOS 5.6 INTERVIEW AREAS 5.7 PITCHSIDE PRESENTATION AREAS 5.8 TV COMPOUND 5.9 PLAYER TRACKING SYSTEM 5.10 CABLING 5.11 POWER AND LIGHTING 5.12 OBSERVER SEATS 5.13 HOST BROADCASTER (HB) OFFICE 5

32 5.1 SPACE, FACILITY AND CONSTRUCTION REQUIREMENTS The location of dedicated areas, access and facilities for UCL broadcasters will be discussed and agreed by the club, UEFA and the UCL broadcasters at site visits. UEFA s decisions in this area are final. SPACE AND FACILITY REQUIREMENTS Clubs must provide space for the installation of broadcast facilities. If necessary, this will require the removal of seats, even if this reduces ticket sales. 5 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES Seat loss to accommodate camera positions Camera platform constructed by club CONSTRUCTION REQUIREMENTS If the required facilities do not already exist, clubs will be required to construct camera positions, indoor studios, commentary positions, interview positions and cable route infrastructure at their own expense. The arrangements in relation to the construction of pitch view studios are contained in section 5.5. UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 65

33 5.2 CAMERA POSITIONS / To guarantee a consistently high standard of broadcast coverage across all play-off and UCL matches, a minimum number of camera positions must be available at each stadium for use by the host broadcaster and visiting UCL broadcasters who wish to supplement their coverage. MATCH COVERAGE CAMERAS Clubs must ensure that the camera positions described below can be accommodated, unless they present any safety or security risks to players, referees or the public. Where required, security must be provided by the club for these camera positions, and all camera positions must have an obstructed view of the pitch. All camera positions and activities are subject to the approval of UEFA. MAIN CAMERAS (A1, A2, A3, A4) Positioned in the main stand and situated exactly on the halfway line, these cameras must be covered and must face away from the sun. Space must be provided for at least three cameras for the play-offs and the group stage (on a platform at least 6m in length) and at least four cameras for the knockout stage (on a platform at least 8m in length). The cameras must have a full and clear view of the whole pitch, and it must be possible to use them unaltered (i.e. without applying side viewfinders). PITCHSIDE HALFWAY CAMERA (B) A fixed camera positioned on the halfway line at pitch level on the same side as the main camera. It may be necessary for this camera to be placed between the substitutes benches, in which case a solution must be found to enable an unimpeded view of the pitch and substitutes benches for the UEFA fourth official and a clear view of the pitch for club representatives. 16M CAMERAS (C1, C2) Two cameras installed in the main stand exactly on the 16m lines, at the same level or higher than the main camera platform. BEHIND-GOAL CAMERAS (D) Two areas behind each goal, one on the side closest to the main camera and one on the far side of the goal, must be made available for both multilateral and unilateral live cameras and ENG crews. Each area must be a minimum of 10m long and 2m wide. BEAUTY-SHOT CAMERA (E) A fixed camera mounted high in the stadium to give a panoramic static shot of the whole arena. The diagram above shows the camera positions that may be required for match coverage by UCL broadcasters. Clubs must ensure that these camera positions can be accommodated at their stadium. 66 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 67

34 BENCH CAMERA (F) A portable camera (cabled or wireless) belonging to the host broadcaster and one belonging to the visiting broadcaster (both in fixed positions, unless agreed otherwise) may be positioned to cover the substitutes benches. These cameras must be located outside the technical area and positioned in such a way as to ensure that the players, coaches and referees are not disturbed and have a clear view of all corners of the pitch. The cameras must remain behind an imaginary line drawn from the substitutes benches to the corner flags. MINI-CAMERAS (J1, J2) A mini-camera may be placed behind the goal, but cannot be attached to the net or the actual posts or crossbar. A mini-camera may, however, be attached to the poles which support the net or the cable connecting the back of the net to the vertical stanchions directly behind the goals. These mini-cameras must not present any danger to the players. In particular, if a player runs into the net, he must not be able to make contact with the camera. HIGH BEHIND-GOAL CAMERAS (G1, G2) A camera installed in the stands behind each goal, at a height permitting an unobstructed view of the penalty spot from above the crossbar. TUNNEL CAMERA (K) A camera in a fixed position approved by UEFA in the area between the pitch and the dressing rooms (or the players tunnel). This camera may only be used before the teams exit the tunnel at the start of the first and second half (this may include the teams exit prior to the teams warm-up). REVERSE-ANGLE CAMERAS (H1, H2, H3, H4, H5, H6, H7) One camera located in the stand and up to three pitchside cameras on the opposite side of the stadium to the main camera, for reverse-angle coverage. For the knockout stage, space for an additional camera in the stand (i.e. two in total) must also be made available. Two additional cameras may be located on the reverse side, pitchside and towards the corners. CRANE CAMERAS (L1, L2) These may be permitted behind the goal if they do not cause security or safety issues for players or spectators. 6M CAMERAS (M1, M2) Two cameras located on the same side as the main camera facing the 6m line, at an approximate height of 5m above the pitch. 68 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 69

35 RAIL CAMERAS (N1, N2) Rail cameras are permitted as follows: a) On the near side (same as main cameras): one camera on rails along each side of the near touchline provided it is either remote controlled or operated by a seated cameraman. Rails must be a minimum of 4m away from the touchline, unless special permission is granted by UEFA. Sufficient space must be left for players to warm up and for the assistant referee to carry-out his job. b) On the far side (i.e. opposite the main cameras): a camera on rails behind the advertising boards which can run from one 16m line to the other, provided that it does not obstruct the view of spectators or cause any safety or security risks. STEADICAMS (O1, O2) Up to two steadicams may be used by the host broadcaster along the touch line if space permits. The following guidelines apply to the use of these cameras. Pre-match Only one camera, belonging to the host broadcaster, is allowed on the pitch. The on-field camera should preferably be a radio frequency camera. If not, a cabled camera can be used, as long as a cable assistant manages the cable. The camera should cover the following: a) the teams entering the pitch; b) the team line-ups as teams stand facing the main stand during the playing of the UEFA Champions League anthem; c) the coin toss when the referee and team captains come together after the fair play handshake and the team photo session; a sound operator carrying a microphone may join at this point. The host broadcaster s steadicam may also go around the perimeter of the pitch to film the teams warm-up and other on-pitch events. Match coverage Coverage permitted from corner flags to 16m lines and also along the goal lines (provided that the view of other broadcast or photo cameras behind the goals is not affected). The host broadcaster steadicam operator may change sides at half-time. Must be used in accordance with local health and safety guidelines. Post-match Up to two of the host broadcaster s cameras are allowed on the pitch at the end of the match. The cameras may follow the players or the referees off the pitch as far as the tunnel entrance. These cameras should preferably be radio frequency cameras. If not, cabled cameras can be used, as long as a cable assistant manages the cable. 70 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 71

36 HOT-HEAD CAMERAS (P1, P2) A hot-head camera may be used behind goals in front of the advertising boards, provided the camera position does not obstruct the advertising boards or cause any danger to the players. NEW TECHNOLOGIES As a result of technological advances during a season, new camera equipment may be developed (Ultra High Definition (UHD) or 3D), which may require new positions in the stadium. Subject to both availability of space and safety and security considerations, such camera positions may be approved by UEFA on a case-bycase basis in consultation with the UCL broadcasters and clubs involved. 20M CAMERAS (Q1, Q2) Two fixed pitchside cameras facing the imaginary 20m line in each half on the same side as the main cameras. These cameras must be positioned in such a way as to ensure that the players, coaches and referees are not disturbed and have a clear view of all corners of the pitch. They must remain behind an imaginary line drawn from the substitutes benches to the corner flags. AERIAL CAMERA SYSTEM (R) Aerial camera systems, which operate above the pitch, may be used if requested by a UCL broadcaster, subject to the following conditions: compliance with local safety and security regulations (i.e. approval by the relevant authorities); UEFA approval (including a minimum height, as this could vary from venue to venue); compliance with UEFA instructions regarding camera use. ENG CAMERAS ENG crews from UCL broadcasters are permitted to conduct activities from the positions described below, before, during and after the match: Period Pre-match During the match Post-match Rights Permitted to make pitch presentations until 18.00CET at the latest Position on the near touch line, in the same position as the photographers, for the players entry onto the field and the team line-ups Crews must move into position behind the goals before kick-off Behind the advertising boards and goal line at both ends No continuous filming of the crowd, or recording any interviews or stand-ups during the match Crews may change ends at half-time only subject to space and agreement with other crews In the event of penalty kicks, crews may move to the goal line where kicks take place, provided there is enough space Press conference room and mixed zone subject to approval by UEFA Not allowed in the flash interview area UEFA ensures that each UCL broadcaster ENG crew consists of no more than two persons a camera operator and a producer or technician. 72 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 73

37 5.3 COMMENTARY POSITIONS Commentary positions / The number of commentary positions required for the UEFA Champions League varies according to the popularity of the match. Clubs must make sufficient space available for up to 30 commentary positions for play-off and group stage matches and up to 45 positions for UCL broadcasters throughout the knockout stage. Commentary positions must always be located on the same side as the main camera platform and must provide an uninterrupted view of the entire playing area. The middle of the commentary area should be on the halfway line, and all positions must be located between the 16m lines. Access to the commentary positions must be secure and separate from spectators. It is the club s responsibility to ensure that the area is completely closed off to the public. At least four commentary positions must be of sufficient size and layout to enable a camera and/or backdrop to be placed either in front of or behind the commentators, for use in commentator presentations. The commentary positions must be easily accessible from the media working area, the press conference room and the mixed zone. In addition, match commentators must be able to access the club s media hospitality area. Commentary positions should be under cover, but outside in the stand to capture some crowd atmosphere. Each seat in every commentary position, as well as all equipment in the commentary positions, must be easily accessible to technical personnel during the match without disturbing the commentators Commentary positions must have room for three seats and must be equipped with the necessary power (at least two household or Schuko plugs per commentary position), lighting and phone, ISDN and ADSL connections. The club must also provide sufficient lighting, either through normal stadium lighting or table lamps. Clubs are requested to provide internet connections at commentary positions. CONSTRUCTION Clubs provide the space for commentary positions and must construct extra positions as required. If commentary positions need to be built by the home club, it is recommended that the following principles be used for the construction of each commentary position. There must be sufficient space for three commentators per position, with a minimum width of 180cm; the height of the table must be approximately 75cm and depth preferably 50cm. There must be access on each side and behind the seats for other commentators to move into their positions. Sufficient space must be allowed on the table for two monitors, a standard commentary box, a phone and papers. Ideally, it should be possible to recess the TV monitors into the table and provide chairs at the appropriate height to enable commentators to see the entire pitch and the monitor at the same time. In a normal stand, a commentary position would occupy space equivalent to that taken up by nine seats (three for the desk, three for the seats and three for access). 5.4 PITCH REPORTER POSITIONS Clubs must provide pitch reporter positions for a limited number of UCL broadcasters at each venue. These will be subject to UEFA s approval. Club staff and players may not communicate with pitch reporters during the match or look at their TV monitor. Generally, one position for the host broadcaster and one for the main visiting broadcaster will be required, each with a clear view of the relevant substitutes benches. These two pitch reporter positions should each have space for two people (one reporter and one technical assistant) and must be positioned outside the technical area at a position approved by UEFA. Additional positions may be required behind each goal for other UCL broadcasters. These pitch reporter positions will have space for one reporter only. 74 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 75

38 5.5 BROADCAST STUDIOS 5.6 INTERVIEW AREAS INDOOR STUDIOS PITCH VIEW STUDIO FLASH INTERVIEW AREA SUPER FLASH INTERVIEW POSITIONS / Space for two super flash positions, each measuring 3m by 3m, must be provided between the pitch and the tunnel entrance, and must be kept safe for participants. Indoor studio Pitch view studio in action Flash interview / Clubs must provide space for at least two indoor studios during the play-offs and group stage and at least three indoor studios during the knockout stage, each individually enclosed and measuring a minimum of 5m long by 5m wide by 2.3m high. If suitable space does not exist within the stadium, clubs must provide an alternative solution (e.g. a portable building outside the stadium as near as possible to the dressing rooms). The studios must be as close to the dressing rooms as possible in order to meet UCL broadcasters unilateral requirements. Technical power (as set out in section 5.11) and lighting must be provided free of charge by the home club, with technical equipment and studio lighting provided by the UCL broadcasters. / At the request of UCL broadcasters, the club provides either an existing studio or an executive box with a view of the pitch. If a suitable facility does not exist within the stadium, the club must provide space for a studio to be constructed, which may entail the removal or non-sale of seats. However, UCL broadcasters will carry out and pay for the construction of the studio. The studio must be enclosed, with an unobstructed view of the pitch and the stands. It must measure a minimum of 5m long by 5m wide by 2.3m high. Technical power (as set out in section 5.11) and lighting must be provided free of charge by the home club, with technical equipment and studio lighting provided by the UCL broadcaster. Any seats lost (including any seat loss required to ensure that the view from the pitch view studio is not obstructed) and all safety-related approval and security measures are the responsibility of the club. / This area must have space for at least four flash interview positions for the play-offs and the group stage and at least eight flash interview positions for the knockout stage. Each position must measure 3m by 4m and have space for an interview backdrop measuring 3m by 2.3m to be provided by UEFA. Clubs must meet/provide the power requirements set out in section Host broadcasters must provide the necessary lighting and equipment. Dressing room Technical zone Flash interview area Bench Bench 5m 4th Official Super flash interview area 5m Dressing room VIP INTERVIEW POSITION Clubs should provide space for a fixed camera for interviews at the entrance to the VIP area, as long as this does not disturb the VIP guests and sufficient space is available. 76 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 77

39 5.7 PITCHSIDE PRESENTATION AREAS / Up to two areas for pitchside presentations, one on either side of the substitutes benches, must be made available to UCL broadcasters. Each area must measure 15m by 3m and must be available for pre-match, half-time, pre-extratime and post-match presentations. Additional pitchside presentations may take place prior to extra time during play-off and knockout stage matches if approved by UEFA. Clubs must meet the power requirements set out in section These areas must be safe for UCL broadcasters staff and guests and must allow usage of a desk and lighting. 5.8 TV COMPOUND Pitchside presentation be fully secured using high fences (at least 2m high); be equipped with existing power and backup facilities, provided free of charge by the home club; be equipped with telecom infrastructure, at the home club s expense, to enable local telecom companies to install the relevant telecommunication lines; have a surface and layout suitable for any OB vehicles (e.g. a concrete surface) and sufficient drainage in case of rain; be lit to 100 EV (lux) to enable UCL broadcasters to work at night; include sufficient infrastructure such as rubbish bins and toilets, to be made available by the club. The club is requested to make one ADSL line available in the TV compound for use by UEFA s graphics supplier, who is responsible for paying for the rental cost of such line (as referred to in section 2.8). If the cost of the ADSL line and the rental cost cannot be split, the club bears the full cost. Uplink parking area UPLINK AREA If the TV compound has an obstructed view of the southern horizon, an additional area may be required nearby for satellite uplink vehicles. Any such area must be no more than 50m away from the centre of the TV compound and must be able to accommodate at least six satellite uplink vehicles during the play-offs and the group stage and at least ten satellite uplink vehicles during the knockout stage. Clubs must provide a clear, solid and even parking area (known as TV compound) for UCL broadcasters production vehicles including outside broadcast (OB) vans, tender trucks, generators, satellite uplink vehicles, graphics vans and any other technical and support vehicles that may be required. The security of the TV compound is of paramount importance and is the responsibility of the home club. The TV compound is for the exclusive use of UCL broadcasters. Other media staff are not permitted to park vehicles in this area (although, in limited circumstances, a visiting club channel may be allowed access, as set out in section 11.12). / At least 1,000m 2 of usable space is required for the play-offs and the group stage, and at least 2,300m 2 for the knockout stage. Some matches with high media interest may require more space than the minimum amounts set out above. In such cases, clubs are asked to provide full support to meet any additional needs. The TV compound must also: be as close as possible to the stadium, ideally on the same side as the main cameras; be available from on MD-2 until on MD+1; have 24-hour security staff from the arrival of the first truck to the departure of the last truck; TV compound 78 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 79

40 5.9 PLAYER TRACKING SYSTEM 5.11 POWER AND LIGHTING / Clubs are required to provide space (usually in the main stand) for the installation of a statistical data collection system. The system requires space for one rack of small cameras, measuring approximately 2.5m in length, and for three seated technicians and their equipment, measuring approximately 5m in length, within reach of a 220V electrical outlet. Both camera position and workstation should be protected from bad weather. Clubs should be aware that as a result of technological advances, new equipment may be developed that may require additional space to that set out above. The detailed requirements for the location of the cameras and the technicians are as follows. CAMERA LOCATIONS Height: at least 15m from pitch level. Location: as close as possible to the halfway line with an unobstructed view of the entire pitch CABLING / Clubs must provide and/or construct the necessary cabling infrastructure (cable routes, cable bridges, trenches, etc.) to enable UCL broadcasters to install all broadcaster cables safely and securely. Moreover, access to any existing pre-cabled systems in stadiums must be free of charge for all UCL broadcasters where requested. In general, the following guidelines must be met when cabling at venues: cables must not cause any obstruction or be a safety hazard to players, officials or the public; measures must be taken to ensure that cables Tracking cameras Cameras can be mounted on tripods or attached to the stadium roof/structure or other structure provided by the club. TECHNICIANS The technicians workstation should be located within 100m cabling distance from the cameras. Upon request, the data collected by this system in relation to a club s performance can be provided at the end of the season free of charge. UCL broadcaster cabling are as unobtrusive as possible within the stadium and the area surrounding the pitch; where necessary, cable bridges, cable covers, cable hooks, stadium dressing and other means must be used to make cables safe and secure. In addition to the existing power and backup power to be provided, clubs provide the following power and lighting to UCL broadcasters free of charge. POWER In addition to the regular Schuko outputs in each position, technical power must be provided by the club to the positions in the table below. Indoor and pitch view studios Two indoor studios (three for knockout stage) and one pitch view studio 5.12 OBSERVER SEATS Each Up to 12KW 380V 32A CEE 3ph Flash interview positions Four positions (eight for knockout stage) Each Up to 2.5KW Up to 220V 16A CEE 1ph Pitchside presentation positions Four positions Each Up to 3KW Up to 220V 16A CEE 1ph LIGHTING Working lights must be provided to all UCL broadcaster areas, including lighting allowing work to be conducted in and around the stadium before and after the match. UCL broadcasters may request observer seats for accredited staff members with pre- and post-match roles on site, but no role during the match itself. The club will be asked to provide observer seats as follows: Competition stage 5.13 HOST BROADCASTER (HB) OFFICE Observer seats Play-off and group stage Up to 15 Knockout stage Up to 30 The club shall provide a small office for the host broadcaster (HB) from the morning of MD-2 to the end of matchnight, if requested. 80 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE BROADCASTER FACILITIES 81

41 6 MEDIA FACILITIES 6.1 MEDIA WORKING AREA 6.2 MEDIA SEATING (MEDIA TRIBUNE) 6.3 PRESS CONFERENCE ROOM 6.4 MIXED ZONE 6.5 PHOTOGRAPHERS WORKING AREA AND MATCH POSITIONS 6.6 INTERNET CONNECTIVITY 6.7 CAMERA STORAGE FOR NON-RIGHTS-HOLDING BROADCASTERS 6.8 MEDIA HOSPITALITY 6

42 6.1 MEDIA WORKING AREA The club should make a working area available to the media to accommodate: at least 50 journalists for the play-offs and group matches; at least 75 journalists for the knockout stage. Tables, chairs, power sockets and cabled or Wi-Fi internet connections must be provided. Clubs must ensure that the media working area is adequately heated or cooled, depending on the weather conditions. 6.2 MEDIA SEATING (MEDIA TRIBUNE) 6 MEDIA FACILITIES The following numbers of covered seats must be made available for audio reporters and written press staff in an area commonly referred to as the media tribune. Play-offs and Knockout stage group stage Total seats At least 100 At least 200 Number to be equipped with desks large enough to fit a laptop and notepad, power socket and cabled or Wi-Fi internet connections At least 70 At least 100 UEFA MEDIA SEATING AND PHOTOGRAPHERS PASSES For play-offs and UCL matches the home club is obliged to reserve two press seats with desks and one photographer pitch pass for use by UEFA. If UEFA has not requested any of these seats or passes by 48 hours prior to kick-off, the home club is free to allocate the seats or passes to other media representatives. These seats must be centrally located in a separate and secure area of the main or opposite stand, with a clear and unobstructed view of the whole pitch. To avoid any doubt, the above quantities of media seats are in addition to the requirements for commentary positions (section 5.3). MEDIA ACCREDITATION LISTS Clubs are requested to provide UEFA with the confirmed media accreditation lists for their home games no later than the Friday before the match. Clubs are also requested to use the standard UEFA media accreditation template to enable more efficient administration of requests. The media at work MEDIA FACILITIES 85

43 6.3 PRESS CONFERENCE ROOM 6.4 MIXED ZONE Press conference The club should provide facilities for pre- and post-match press conferences. The minimum seating capacity for press conferences is 80 seats. Clubs should be prepared to move their MD-1 press conferences to a larger venue if requested by UEFA. The club is also responsible for providing the following infrastructure and services: Interpretation into English and/or the language of the visiting club (as agreed) using qualified interpreters with a strong knowledge of football. A podium, together with tables and chairs, large enough to accommodate at least five people and a UEFA Champions League backdrop. A camera platform large enough to accommodate a minimum of 16 cameras. This platform must be sufficiently stable to avoid vibration. The host broadcaster must be allowed to reserve the best position at the centre of this platform to enable it to cover the press conferences. Technical equipment (such as microphones, loudspeakers and, in the case of simultaneous interpretation, booths and headsets). An audio split box with a minimum of 16 audio outputs. Sufficient lighting must be provided to enable UCL broadcasters and non-rights-holding broadcasters to film the press conferences. Clubs are responsible for ensuring that all technical facilities are fully operational. Clubs may be requested by UEFA to install additional technical facilities for specific matches. After the match, a mixed zone must be set up between the teams dressing rooms and the point from which the teams depart the stadium to offer UCL broadcasters, non-rights-holding broadcasters, audio reporters and written press representatives the opportunity to interview players. The mixed zone should feature: sufficient space to accommodate at least 50 media representatives, with sturdy barriers between the players and the media; sufficient lighting for broadcasters interviews; a sectioned-off area reserved for UCL broadcasters, UEFA and club TV channels nearest the dressing room. UEFA may also instruct the home club to provide individual sections for non-rights-holding broadcasters, audo reporters and written press. Clubs should take the following additional guidelines into account when setting up their mixed zones. Clubs should use a single mixed zone rather than separate mixed zones for home and away teams. Player in the mixed zone 6.5 PHOTOGRAPHERS WORKING AREA AND MATCH POSITIONS A working room with a mnimum of 25 desk positions must be made available for photographers, containing tables, chairs, power sockets and cabled or Wi-Fi internet connections. Clubs must provide seating for photographers at pitchside positions, as well as cabled or Wi-Fi internet connections. In principle, photographers should work behind the advertising boards behind the goals. If space and safety considerations allow, UEFA may grant special dispensation for photographers to work behind the advertising boards along the touch line opposite the substitutes benches. Barrier space should be calculated on the basis of approximately 1m per camera crew in the TV section(s) and 25cm per radio/written press journalist. Both the media and player sides of the barriers should be at least 1.5m wide to allow players and media representatives to circulate freely. The mixed zone should be located as far away as possible from sources of noise such as team buses, lifts or kitchens. Photographer s match positon 86 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 MEDIA FACILITIES 87

44 6.6 INTERNET CONNECTIVITY It is imperative that clubs provide internet connections that are appropriate for the number of media representatives present at their matches, in accordance with the minimum levels set out in this manual. All internet connections for the media must be provided free of charge. Clubs are encouraged to seek specialist advice when installing internet connections. Guideline internet capacities are as follows: WRITTEN PRESS Minimum 34Mb/s; can be shared between media working area and media seating. PHOTOGRAPHERS Minimum 34Mb/s; can be shared between photographers working area and pitch positions. Cabled connections are always preferable to Wi-Fi, as they are more secure. Any Wi-Fi networks should be reserved for media and password-protected. Clubs should note that photographers need greater bandwidth than representatives of the written press. Because of higher upload usage at matches, the upload-download ratio must also be symmetrical. 6.7 CAMERA STORAGE FOR NON-RIGHTS-HOLDING BROADCASTERS Clubs must provide a secure room for non-rights-holding broadcasters to store their cameras during the match. These cameras must be deposited on entry to the stadium on matchday and may only be released at the end of the match. In addition, the club is responsible for the handling and security of the cameras. 6.8 MEDIA HOSPITALITY Clubs must provide hospitality, free of charge, for all media representatives on matchday, including all journalists on site representing UCL broadcasters (such as commentators and co-commentators and other reporters). 88 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

45 7 SIGNAGE FACILITIES 7.1 WORKING AND STORAGE ROOMS 7.2 SIGNAGE TRUCK PARKING AND SECURITY 7.3 LED BOARDS 7

46 7.1 WORKING AND STORAGE ROOMS 7 SIGNAGE FACILITIES / A secure and lockable working room must be made available for the signage suppliers appointed to carry out the stadium dressing and install the advertising or LED boards. This room must be available from the arrival of the signage supplier crews until their departure. 7.2 SIGNAGE TRUCK PARKING AND SECURITY / From MD-3 until MD+1, the home club must ensure that secure parking is available for one signage truck in or near the stadium and close to the pitch for easy access. For the knockout stage, an additional parking area is required for the LED truck. These rooms must be located at ground level, with easy pitch and forklift access. Rooms should be equipped with adequate lighting, power sockets and heating facilities. A secure storage area with forklift access will also be required for the duration of a club s participation in the competition (with a minimum of 100m 2 for a combined working and storage area, and an additional 40m 2 storage area for LED boards for the knockout stage). It is the responsibility of the home club to ensure that the working and storage areas remain secure (including the periods between matchdays). Security for this area is the responsibility of the home club. Should parking not be available in the vicinity of the stadium, the home club must provide, free of charge, a secure alternative parking as close as possible to the stadium. 7.3 LED BOARDS / For the knockout stage UEFA will use LED pitch perimeter boards. During site visits, UEFA and/or a third party acting on its behalf will assess any existing LED system in place and all further aspects regarding the implementation of LED boards. EXISTING LED SYSTEM Site visits to assess existing LED systems commence with an LED questionnaire gathering data from potential clubs before every season. Where clubs which are due to host matches in the knockout stage have an existing LED system meeting the minimum ideal criteria, UEFA will review the system and power set-up in detail SIGNAGE FACILITIES 93

47 with a view to using it for those matches. Any significant change in the system or its operational infrastructure must always be communicated to UEFA. Initial LED site visits will take place during spring and summer. In December and January a final LED site visit will take place at every club that has qualified for the knockout stage in order to look in detail at all aspects of the implementation of LED boards on site, including power set-ups, operational infrastructure and boards positioning. If existing club-owned systems meet the required technical specifications and are judged by UEFA to be of a high enough quality and reliability, the club shall provide access to its system (whether it is the club s own system or that of any thirdparty supplier) to the company appointed by UEFA to manage and/or operate the LED boards. In such circumstances, UEFA will recompense clubs at a basic market rate for the rental of their system, and the club will be responsible for its proper functioning. Maintenance and system records and a failure report must be provided to ensure that the system is appropriate. Additionally, agencies or system owners must provide two system technicians for each system from MD-2 to MD+1. If the existing LED system is not suitable or the club has a traditional static system, the club is required to remove this for each knockout match and provide space and access so that a UEFAappointed company can install a rental system for each match as of MD-2. CONTROLLER AND OPERATOR POSITIONS Clubs must provide a commentary position or small booth in the main stand (including a desk, two seats for the controller and space for two 60cm x 60cm control racks), with an unobstructed view of the frontside of all LED boards. If the data feed cannot be connected to the main control position, a pitchside position needs to be provided for the controller as backup. DATA LINES Redundant multi-mode fibre-optic ethernet cabling is required from junction boxes at the above-mentioned positions to a junction box close to the end of each goal line to provide fully backed-up data lines to the systems. This cabling requires safe and isolated cable routes. Appropriate solutions will be checked during site visits and need to be implemented by the club. POWER Clubs will be required to provide a full overview of their domestic power supply, including all backup plans. Power and data line requirements must be fulfilled according to the power set-up requirements provided, and a backup plan must be submitted to UEFA. A network power analyser should also be provided to monitor power output. Clubs will be required to install surge protection devices on the stadium end of each domestic stadium power line that will be connected to a system. The 400A 3-phase/275kVA safe and uninterrupted backed-up power supply should be distributed around the pitch using either four 125A/400V/RCD (not lower than 300mA/CEE) connections or eight times 63A/400V/RCD (not lower than 300mA/CEE) connections. The exact technical specifications will be provided and discussed during the site visit. Clubs will be asked to provide a power solution that corresponds to one of the options below. Solution 1 Domestic grid power is used, with a generator ready as a backup, either active on matchday or ready on cold stand-by. In the event of a grid failure, the generator starts automatically and takes over the supply of power. Solution 2 Two independent grid supplies are available at the stadium. In case of a power failure from the first input, the second input kicks in automatically i.e. no backup generator is required. Such a solution would need to be carefully verified in advance. Solution 3 A twin generator solution with one fully redundant generator could also be considered at sites where the local grid supplies are questionable. For all solutions, the switchover time should not exceed 20 seconds. Estimations should be made of the potential power-back time of any system affected by a temporary loss of power. 94 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

48 8 EXCLUSIVITY AND STADIUM BRANDING 8.1 EXCLUSIVE AREA AND DELIVERING A CLEAN STADIUM 8.2 ADVERTISING AND STADIUM DRESSING 8

49 8.1 EXCLUSIVE AREA AND DELIVERING A CLEAN STADIUM 8 EXCLUSIVITY AND STADIUM BRANDING In principle, the exclusive area includes access routes into the stadium and within the stadium, parking areas, hospitality areas, UCL partner seating, the technical zone, media areas and the entire stadium arena. Clubs must deliver to UEFA a clean stadium by on MD-2. A clean stadium contains no advertising, stadium sponsorship, web addresses, promotional activities, product displays or branded signage in the exclusive area. This also includes all non-commercial third-party branding, such as that of government agencies, tourist boards and charities. / The exclusive area will be defined and agreed between each club and UEFA during the site visits. Any decision modifying the arrangements for or within the exclusive area during the season requires explicit written approval of UEFA. EXCLUSIVITY AND STADIUM BRANDING 99

50 The following table provides guidance on how the various areas of the stadium are affected as part of the exclusive area. Area Explanation Exclusivity Inside the stadium arena, including all tiers, UEFA will dress the first tier. Subject to UEFA approval, clubs YES vomitories, in-seat branding and the airspace immediately above the stadium (if a club owns or can reasonably control such airspace) may have their name/logo on second or third tiers (as long as this does not include the name of a third-party entity) Dressing rooms, tunnel and technical zone Clear of any commercial branding, including the name of the YES stadium or individual stands. UEFA may dress certain areas Scoreboard, videoboard and internal stadium TV channel PA announcements/jingles/music Press facilities/media areas, including the mixed zone, press conference room, hospitality and working areas Within the exclusive area, UCL partners are the only companies with commercial rights during play-off and UCL matches. These rights take precedence over any arrangements that clubs may have with any other companies for promotional or commercial advertising activities. Consequently, no temporary branding or promotions involving third parties are permitted in connection with a UCL match. The training ground for the home team s MD-1 training session, as well as that of the visiting team (if they do not train in the stadium), is not part of Only commercial messages for UCL partners are permitted. No commercial messages for club partners are permitted. Section 11.9 provides further details regarding the club messages and content that can de displayed No references to commercial entities are permitted over the PA system (see section 11.11) Clear of any commercial branding, including stadium/stand naming Matchday programme See section 14.2 for further details YES (in some product categories) Match tickets See section 14.2 for further details YES Club VIP hospitality Does not need to be clean, but must not contain third-party NO promotions/association; area will include UEFA Champions League signage (provided by UEFA) Champions Club Clear of any commercial branding, including stadium/stand naming YES Stadium entrance/exit used by VIP guests, Champions Club guests and media Route to/from stadium, entrance to hospitality areas and seating Clear of any commercial branding, including stadium/stand naming Clear of any commercial branding, including stadium/stand naming UCL partner promotional areas If the club owns such areas or can reasonably control them YES UCL partner parking If in close proximity to the UCL partner entrance and if the YES club owns such areas or can reasonably control them YES YES YES YES YES the exclusive area. However, no additional branding may be added to the training ground for the relevant training session(s) that goes beyond the regular branding of the site. CLUB LOGOS AND CLUB BRANDING Putting the UCL stamp on the stadium is a fundamental mechanism used to promote the competition. Every detail, from the centre circle banner to the directional signage around the stadium, helps to communicate to fans that UCL is in town, thereby helping to amplify the special nature of a UCL matchnight. Any football competition, however, is only as successful as the clubs which participate in it. Consequently, the balance to be struck between showcasing the clubs and promoting the UCL competition and its commercial partners is a delicate one. The principles below outline the way in which this balance can be achieved in relation to the display of club names, logos, branding and other messages inside the exclusive zone. The exposure gained by sponsor partners from perimeter advertising is highly valued. Keeping the area below the first tier free of all prominent club logos, branding and messages is therefore a priority. During the summer site visit, UEFA, together with the club, will identify all forms of prominent club branding that are deemed to be detrimental to the visibility and prominence of the perimeter boards and UCL branding. These identified elements must be removed or covered by the host club. Clubs may use the PA system, the scoreboard, the videoboard and stadium TV channel to communicate club messages or campaigns to the supporters inside the stadium. Further details on this can be found in section Any future branding plans should be communicated to UEFA at the site visit or during the season. The logo used by a club in connection with the UEFA Champions League must be the logo that has been approved by UEFA. This includes club logos displayed in the exclusive area. STADIUM/STAND NAMING AND BRANDING In principle, stadium/stand naming may not be used. In particular, no stadium/stand naming may be visible in camera view. The following exceptions apply only in relation to a single stadium sponsor that has been granted long-term stadium/stand naming rights. The name of the stadium/stand sponsor may be announced (as part of the stadium/stand name) over the stadium s PA system for the sole purpose of identifying the stadium/stand if required for safety and security reasons. No additional identifying feature connected with the stadium/stand sponsor (for example a jingle) may be included with the announcement. The name of the stadium/stand sponsor may appear (as part of the stadium name) on UEFA Champions League printed materials including match tickets, for the sole purpose of identifying the stadium/stand, if required for safety and security reasons. The name must be in a non-commercial typeface and must not include the use of logos. The name of the stadium/stand sponsor may appear (as part of the permanent stadium/stand name signage) on the outside of the stadium building. Existing signage must be determined during the site visit to ensure that no additional signage is subsequently added. This provision is primarily aimed at large-scale permanent signage. The UEFA venue team will agree with the club which signage is to be covered by this provision at the summer site visit. Clubs will be requested to propose a noncommercial name for use in key UEFA Champions League items (broadcast graphics, UEFA.com, etc.) prior to the start of the season, subject to UEFA approval. 100 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 EXCLUSIVITY AND STADIUM BRANDING 101

51 DELIVERING A CLEAN STADIUM When arranging the delivery of a clean stadium in the exclusive area, please note the following: UEFA will only brand those areas which require UEFA Champions League dressing. UEFA will inform clubs as to which areas will be branded with UEFA Champions League dressing by the signage supplier. It is the responsibility of the home club to remove or cover all other advertising. For all advertising, including scoreboards and videoboards, clubs have three options: 1. to remove or cover all advertising (at the club s own expense); 2. to cover all advertising using cover-up materials purchased at cost price from UEFA; 3. to allow UEFA to cover or remove the advertising and charge the club for materials and labour at cost price. The relevant measures must be agreed between each club and UEFA at the pre-season site visit. 8.2 ADVERTISING AND STADIUM DRESSING UEFA will appoint a signage supplier to produce, install and dismantle the UEFA Champions League advertising boards and other signage materials for all play-off and UCL matches. As of the round of 16, UEFA will appoint an LED supplier to provide the LED board system. Clubs must allow access to the pitch and the entire stadium for this purpose, free of any charge, and pay any taxes, duties or other fees relating to the installation or display of such materials. UEFA and the club agree on measures required in order to install advertising boards and other signage materials, remove or cover any advertising or displays, and store equipment and materials between matchdays at stadiums where clubs play their matches. Signage supplier in action ADVERTISING BOARDS The UEFA signage supplier will place all advertising boards around the pitch as indicated in the diagram below. During the group stage, the boards are 90cm high. The screen height of the LED boards used in knockout stage matches will be between 90cm and 96cm, considering local circumstances. 4m 4m 3m 3m 3.5m 3.5m 5m 5m 5m 5m 4m 4m Advertising board layout Main Camera Advertising boards 102 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 EXCLUSIVITY AND STADIUM BRANDING 103

52 UEFA is responsible for ensuring that the minimum distances from the touch lines are respected. Clubs ensure that the advertising boards are in full view of the main cameras, that no objects (such as fans banners) obstruct the view of the boards, and that sufficient space is available for the installation of all boards.s The club may suffer some seat loss as a result of the positioning and height of the advertising boards. Clubs may have to remove their existing advertising boards if they interfere with the set-up of the UEFA Champions League advertising boards. If the advertising boards are on the same side as the substitutes benches, there are three possible solutions: 1. The centre board may go in front of the substitutes benches (closer to the pitch than the other boards), leaving a gap on both sides (which must not be visible through the main cameras), allowing access to the pitch. 2. Boards may go in front of the substitutes benches, with two doors to be opened as a gate. 3. Where the technical area has to be left free, substitutes benches must be moved to the other side of the pitch. FIRST-TIER LED BOARDS Should clubs have an LED system installed on the first tier of the stadium, dedicated UCL artwork will be provided for display. Information on the operational procedures for first-tier LED boards can be found in section UCL tier dressing First-tier LED board Directional signage SIGNAGE MATERIALS UEFA s signage supplier will install a number of UEFA Champions League branded materials inside the stadium, including the following: tier dressing (first tier) tunnel arch generic branded panels press conference backdrops broadcast studio backdrops flash interview backdrops mixed zone branding Champions Club materials VIP hospitality backdrops. Bad weather conditions, such as high winds, may make it impossible for the UEFA signage supplier to install tier dressing within the stadium arena. In this case, it is the club s responsibility to cover any underlying advertising as part of the delivery of a clean stadium. DIRECTIONAL SIGNAGE The UEFA signage supplier will install directional signage, in cooperation with the club, to guide UCL partners and guests to seats and hospitality areas and direct UCL broadcasters to their working areas (commentary positions, press conference room, TV meetings, etc.). If the club has existing electronic directional signage, this should also be made available for use by the UEFA signage supplier as appropriate. DELIVERIES AND SHIPMENTS Prior to both play-off and UCL matches, a number of deliveries of UEFA Champions League materials will be made to the venue. The various signage materials described in this section are transported to the venue in a signage truck for installation by UEFA s signage supplier, and a number of other signage materials are shipped to the venue. Clubs are required to provide full support for any customs clearance necessary, including paying for any fees/charges incurred in this respect. If a club is unable to act as the importer of such materials (e.g. as a result of not having a VAT number), then it must appoint a third party to act as an importer on its behalf and will be responsible for any associated costs. This also applies to other shipments to the venue, such as the Champions matchday magazine (described in section 10.6). 104 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 EXCLUSIVITY AND STADIUM BRANDING 105

53 9 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS ACTIVITIES 9.1 PRE-MATCH CEREMONY ACTIVITIES 9.2 ADDITIONAL PROMOTIONS IN AND AROUND THE STADIUM 9.3 OFFICIAL MATCH BALL 9.4 PRODUCT SUPPLY 9

54 9.1 PRE-MATCH CEREMONY ACTIVITES 9 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNERS ACTIVITIES As part of their overall rights, UCL partners and licensee partners have the exclusive opportunity through brand and competition promotion to conduct various activities in connection with UCL matches in areas identified for this purpose. UCL partners activities may include activities related to the UCL pre-match ceremony and/or additional brand activation, other promotions at the venue and the display of services or products in and around the stadium. The various categories of promotion are described in this chapter. UEFA is the main liaison with UCL partners and will contact and inform clubs in the week prior to a match to discuss any planned promotions. There are a number of specific pre-match ceremony activities conducted by UEFA and UCL sponsor/supplier partners. These activities involve children, selected via partner promotions, who participate in the pre-match ceremony before kick-off. In order to ensure consistency across all UCL matches, in certain circumstances, clubs may be asked to carry out some of these activities themselves should UCL sponsor/supplier partners choose not to activate their exclusive programme at a specific match. Clubs may be required to source participants and personnel to take part in these activities, usually conducted by UEFA and UCL sponsor/ supplier partners. Following confirmation from UCL partners, UEFA will inform the home club in the week prior to a match as to whether the club is required to source the participants needed for a specific activity. Clubs are not permitted to carry out any promotional activities with third parties (including club sponsors/commercial partners) in connection with UCL matches. UEFA reserves the right to amend these promotions. A summary of the activities clubs may be required to activate is set out in the table below and more detail follows in the remainder of this section. Promotional activity Overall Play-off match Group stage and knockout stage requirements Centre circle carriers 30 Club is requested to In general, clubs are requested to provide 30 centre circle provide 30 centre circle carriers. However, on occasion, UCL sponsor/supplier carriers partners may be entitled to provide up to 15 centre circle carriers, in which case the club will be requested to provide the remaining centre circle carriers, bringing the total to 30. Player escorts 22 Club may provide 22 player escorts Official match ball carrier UCL sponsor/supplier partners will provide 0, 2 or 22 player escorts. Clubs must provide the remaining player escorts, bringing the total to Not to be provided If a UCL sponsor/supplier partner does not provide the official match ball carrier, the club will be asked to source a carrier. UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNERS ACTIVITIES 109

55 Should a club be asked to carry out any of the activities mentioned above, it must comply with the following guidelines in relation to the sourcing of personnel: the personnel sourced must be capable of performing the task required and must comply with UEFA s instructions; it is the club s responsibility to provide a match ticket to any personnel sourced to take part in an activity; clubs may use their internal channels such as a direct mailer to junior members or communications targeted to its academy players to recruit the children. Clubs are not permitted to run campaigns on their official website, social media channels or in other media to promote the recruitment. Clubs should note that the UCL sponsor/supplier partners matchnight promotions may be filmed. If this is the case, details will be provided by UEFA. CENTRE CIRCLE CARRIERS Before each play-off and UCL match, a centre circle ceremony is performed on the pitch between the teams warm-up and kick-off. The centre circle will be placed on the pitch approximately two hours before the start of the match and the ceremony will be performed to the UEFA Champions League anthem. Home clubs are requested to assist in sourcing all of the centre circle carriers for play-off matches and UCL matches unless otherwise informed by UEFA in the week prior to the match. On occasion, UCL sponsor/supplier partners may be entitled to provide up to 15 centre circle carriers for UCL season matches, in which case the club will be requested to provide the remaining centre circle carriers, bringing the total to 30. The following guidelines apply: 30 centre circle carriers are required; if possible, the carriers should remain the same throughout the season; carriers should be between 14 and 16 years old; they must all be dressed with the same neutral kit (with no advertising visible) over which UEFA Champions League bibs (provided by UEFA) will be worn; the carriers must be coordinated by someone from the home club and must be available for a rehearsal on MD-1 (or on MD if so advised by UEFA). Player escorts PLAYER ESCORTS From the group stage onwards, UCL sponsor/ supplier partners have the opportunity to provide either two player escorts accompanying the captains or 22 (i.e. two sets of 11) escorts accompanying all the players at each UCL match. The player escorts accompany the players onto the pitch and exit the pitch immediately after the line-up has ended, prior to the handshake. 22 children are required for each UCL match. They must be between seven and nine years old (and between 1.05m and 1.35m tall) and capable of performing the task, and they must adhere to UEFA s instructions. The home club will be informed within a fixed deadline as to whether UCL sponsor/supplier partners are providing player escorts. UEFA s objective is to have the full 22 player escorts accompanying the players onto the pitch for the line-up. The following scenarios are all possible: if the UCL sponsor/supplier partner provides no player escorts, the club must provide 22 player escorts; Centre circle ceremony The kit worn by the player escorts is UCL branded and will be provided by one of the UCL sponsor/ supplier partners or UEFA. The children must be accompanied by an appropriate number of chaperones, who are responsible for managing and looking after the participating children from the time of arrival on site until after the match. The chaperones should arrive together with the children and accompany them throughout the time spent at the stadium (except when the children are on the pitch participating in the pre-match ceremony). if the UCL sponsor/supplier partner provides only two player escorts, the club must provide the remaining 20 children (i.e. two sets of ten); if the UCL sponsor/supplier partner provides all 22 player escorts, the club does not need to provide any player escorts. The use of player escorts by the club has to be discussed in advance and agreed upon with UEFA. For play-off matches, this promotion will not be carried out by UCL sponsor/supplier partners. Clubs may therefore source two sets of 11 player escorts independently and may conduct the promotion as set out above, subject to approval by UEFA. UEFA will not provide player escorts kits for the play-off matches. Clubs must therefore source mini-replica kits (11 for the home club and 11 for the away club, or neutral kits) for this activity. 110 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE SPONSORS/SUPPLIER PARTNERS ACTIVITIES 111

56 9.2 ADDITIONAL PROMOTIONS IN AND AROUND THE STADIUM Official match ball carrier OFFICIAL MATCH BALL CARRIER At each UCL match (excluding play-off matches) an official match ball carrier will hand the official match ball to the referee prior to kick-off. This ceremony may be used to promote the Respect message or any other message that UEFA might decide to use. One child is required. The child should be between ten and fourteen years old and capable of performing the task. Kit will be provided by one of UCL sponsor/ supplier partners or UEFA. The child must be accompanied by a chaperone, who is responsible for managing and looking after him/her from the time of arrival on site until after the match. The chaperone should arrive together with the child and accompany him/her throughout the time spent at the stadium (except when the child is on the pitch participating in the pre-match ceremony). The official match ball carrier will usually be provided by a UCL sponsor/supplier partner of the UCL matches. If a UCL sponsor/supplier partner does not provide the official match ball carrier, the club will be asked to source a carrier and chaperone and may be asked to participate in a rehearsal on matchday. OFFICIAL MATCH BALL PLINTH During the course of the season, UEFA may introduce an official match ball plinth to be positioned at the entrance to the tunnel. The official match ball will be placed on the plinth and collected by the referee during the pre-match walkout. The plinth will be delivered in partnership with one of the UCL sponsor/supplier partners. If activated, the plinth would replace the official match ball carrier activation. UCL sponsor/supplier partners are entitled to carry out a number of additional tailored promotional opportunities at UCL matches. These promotions are not necessarily conducted at all UCL matches but are carried out at the request of the UCL sponsor/supplier partners when approved by the UEFA venue team. None of these promotions should be carried out by clubs. These may include, but are not limited to: the official match coin; attending training sessions; the junior training session experience; young journalist; a back-stadium pass; a memorabilia kit; a red and yellow card programme; a fan photographer experience; a fan of the match activation. OFFICIAL MATCH COIN UCL sponsor/supplier partners have the opportunity to provide a winner to handover the match coin to the referee at each UCL match. This will take place immediately before players exit the tunnel for the warm up, about 45 minutes prior to kick-off and will take place at the mouth of the tunnel (or any other location the UEFA venue team deems appropriate) and includes a photo opportunity of the winner and referee. The winner must be at least seven years old and will be accompanied by a chaperone at all times. Both will then stay pitchside to watch part of the warm-up from a position to be agreed with the UEFA venue team. ATTENDING TRAINING SESSIONS Up to 50 sponsor guests are allowed to attend the open part of the MD-1 training session from the stands. They are guided by chaperones under the supervision of the UEFA venue team and up to 10 of these sponsor guests will also be provided with a stadium tour. The chaperones are provided by the sponsor and will be the main point of contact for the UEFA venue team. JUNIOR TRAINING SESSION EXPERIENCE This involves up to six children (7-14 years old) attending the open part of the MD-1 training session. The children, who are selected by a sponsor, wait in an area near or in the tunnel designated by the UEFA venue team and are guided by a chaperone. The chaperone is provided by the sponsor and will be the main point of contact for the UEFA venue team. YOUNG JOURNALIST At each UCL match, UCL sponsor/supplier partners have the opportunity to allow one person to stand pitchside to watch part of the players warm-up prior to the match and attend the post-match press conference. The young journalist must be at least 16 years old and will be accompanied by a chaperone at all times. The chaperone is provided by the sponsor and will be the main point of contact for the UEFA venue team. Young journalist 112 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE SPONSORS/SUPPLIER PARTNERS ACTIVITIES 113

57 BACK-STADIUM PASS The UCL sponsor/supplier partners have the opportunity to provide a special stadium tour (a back-stadium pass) at UCL matches for a number of guests aged at least 16 or 18 years old, (depending on the relevant laws in each particular country). This tour will take place approximately three hours before kick-off and covers various areas of interest. It does not give access to the dressing rooms, but does enable guests to stand pitchside to watch part of the players warm-up prior to the match. MEMORABILIA KIT The kit contains a water bottle, press conference table sign, note pad, clipboard, press kit and team line-up sheet. The UEFA venue team will collect these items and hand them over to a sponsor s chaperone. RED AND YELLOW CARD PROGRAMME This promotion involves a UEFA match officer obtaining the red and yellow cards from the match referee after the match and passing them on to the sponsor s chaperone in the UCL offices. FAN PHOTOGRAPHER EXPERIENCE UCL sponsor/supplier partners can provide a competition winner with the opportunity to take pictures of the player s warm-up and pre-match ceremony, via a mobile phone, from the same pitchside location as the official accredited photographers. FAN OF THE MATCH This promotion involves UCL sponsor/supplier partner setting up infrastructure in the promotional areas outside the stadium (see section 4.1) where they will record interviews with fans. A selection of these interviews will also be shown on the giant screen at half time. 9.3 OFFICIAL MATCH BALL CLUBS OBLIGATIONS UEFA have appointed adidas as the official match ball supplier until the end of the 2017/18 season. Under this agreement, adidas will supply official match balls of the highest standard to all competing clubs. As the match ball range is season-specific, such products must only be used for the respective season. Play-off and group stage ball Winter ball THE MATCH BALL RANGE Three types of official match balls will be distributed throughout a UCL season as described below. The play-off and group stage ball (e.g. adidas Finale 14 ) The play-off and group stage ball has been designed to reflect the brand identity of the UEFA Champions League. It will be used for all play-offs and group stage matches by all participating clubs. The knockout stage ball (e.g. adidas Finale Berlin ) The knockout stage ball will feature the official design for the final and will be used for all matches in the knockout stage, including the final itself. / All clubs are obliged to use the official match balls for all play-off and UCL matches and all official training sessions. If the balls are not available, clubs must contact UEFA immediately. The winter ball All clubs will be supplied with a stock of orange winter balls before each season. This ball must only be used at the referee s request in adverse weather conditions. BALL SUPPLY AND DISPOSAL PROCEDURES Balls will be supplied to the clubs directly by the official match ball supplier, and receipt of the balls must be acknowledged and communicated to UEFA. For the 2014/15 season, all clubs will be supplied with the following quantities of play-off and group stage balls: 36 balls for clubs involved in play-off matches; 84 balls (and a minimum of 16 winter balls) for clubs that have qualified directly for the group stage. Clubs that qualify via the play-off matches will receive 60 balls (and a minimum of 16 winter balls) in addition to their supplies for the play-off matches. Clubs that advance to the knockout stage will be supplied with the following quantities of knockout stage balls for each stage of the competition they progress to: 36 balls for the round of 16 matches; 24 balls for the quarter-final matches; 24 balls for the semi-final matches; 24 balls for the final (delivered directly to the finalists on site at venue of the final). 114 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 UEFA CHAMPIONS LEAGUE SPONSORS/SUPPLIER PARTNERS ACTIVITIES 115

58 Heineken served in the Champions Club 9.4 PRODUCT SUPPLY Clubs must use the products and/or services provided by the UCL sponsor/supplier partners before, during and after the matches, as instructed by UEFA. In addition to the UCL sponsor/supplier partners rights set out in section 4.1, UEFA will inform clubs about the UCL sponsor/supplier partners right to provide, sample and/or display products at venues, the rights of the UEFA licensees, and the right to conduct franchise sales for products within UCL sponsor/supplier partners official product categories. As an example of such a supply right, the only beer brand that can be served in the Champions Club and press/media area is Heineken. In the case of such products, clubs (or their stadium operators) may not charge any fees associated with such product supply. For example, no corkage fees may be charged in relation to the serving of Heineken beer in the Champions Club and media areas. 116 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 117

59 10 BROADCAST AND MEDIA ACTIVITIES 10.1 GENERAL PROVISIONS 10.2 MD-1 ACTIVITIES 10.3 MATCHDAY ACTIVITIES 10.4 PRESENTATION POSITIONS 10.5 MEDIA INFORMATION 10.6 UEFA CONTENT 10

60 10.1 GENERAL PROVISIONS Clubs are requested to provide maximum cooperation with additional requests for access and interviews from UCL broadcasters and other media during the course of the season. PRESS CONFERENCES 10 BROADCAST AND MEDIA ACTIVITIES GENERAL / Both clubs are required, in coordination with UEFA, to stage a press conference on MD-1 and after the match. Each press conference must be held in front of the official UCL backdrop, with exclusivity for all UCL partners. Each press conference should be conducted by the press officer of the relevant club. In principle, and unless alternative arrangements have been agreed beforehand by the two clubs, the home club is responsible for providing a qualified interpreter with a strong knowledge of football. Simultaneous interpreting facilities must be offered whenever possible. In principle, all press conferences are open to all media representatives accredited for the match. Any limiting of media access must be agreed in advance by the clubs and UEFA. Coaches and players attending press conferences must comply with the relevant provisions of the UEFA Kit Regulations. INTERPRETERS In order to ensure the best possible translation service at press conferences, clubs are advised to observe the following guidelines: If simultaneous interpreting is provided, media representatives asking questions must use the roving microphones. Questions from the media should always be translated before a coach or player answers. The interpreter should wait until the coach or player has finished his answer before translating. BROADCAST AND MEDIA ACTIVITIES 121

61 10.2 MD-1 ACTIVITIES MD -1 / MD -1 press conferences are to be attended by the head coach/manager and at least one player. MD-1 press conferences should be held between and local time. Any alternative timing requires the prior approval of UEFA. In principle, press conferences should be held at the stadium where the match is to be played. The use of alternative venues, such as training grounds in the case of the home team, requires the prior approval of UEFA. If a press conference is held in a location other than the stadium, each club is responsible for providing and paying for the necessary technical infrastructure and services, including a qualified interpreter with a strong knowledge of football, at its chosen venue. Clubs are reminded that press conferences may be broadcast live by all media present, regardless of the location. In addition, no embargoes or other restrictions are imposed on the use of press conference content. If a club organises additional pre-match media activities a mixed zone, for example such activities may supplement, but not replace, the pre-match press conference. MD-1 TRAINING SESSIONS Both clubs must open up their MD-1 training sessions to the media for at least 15 minutes, regardless of the location. Clubs must provide additional support to secure the host broadcaster a preferential filming position for the MD-1 training session for distribution as part of the news exchange feed. If a club does not hold a full training session on the day before the match, alternative arrangements must be made, in agreement with UEFA, to provide the media with access to at least 15 minutes of the team s preparation. COORDINATION OF MD-1 PRESS CONFERENCES AND TRAINING SESSIONS Clubs are requested to work together to coordinate the timing of their MD-1 press conferences and last training session prior to the match such that: the media are able to cover the press conferences and training sessions of both clubs; media deadlines in the countries of both clubscan be respected; there is a gap of at least 15 minutes between the two training sessions if both take place in the stadium. In cases where clubs are unable to reach an agreement, the visiting club has first choice of timing for its press conference and training session. However, if the visiting club has not communicated this information to UEFA by 12.00CET on the Thursday prior to the match, the home club will be free to fix the timing of its press conference and training session, and the visiting club will have to adapt its schedule accordingly. Clubs are requested not to change their MD-1 plans any later than 12.00CET on the Friday prior to the match. In cases where UEFA is obliged to arbitrate on the timings and locations of MD-1 activities, UEFA s decision will be regarded as final. All MD-1 timings must be sent to the UEFA Media Operations department. Only this communication will be considered in the event of arbitration by UEFA. MD -1 INTERVIEWS / Clubs must make the head coach/manager and a key player available for interview by the main UCL broadcaster of their country. These interviews normally take place before or after the relevant official training session. Clubs should also cooperate as much as possible with the main UCL broadcaster of the opposing team in providing the head coach/manager or a key player for interview MATCHDAY ACTIVITIES DRESSING ROOM FILMING The dressing rooms of both teams are off limits to representatives of the media before, during and after the match. / As an exception, subject to the prior agreement of the relevant club, one host broadcaster camera crew may enter the dressing room of each club prior to the match to film the players shirts and equipment and conduct one brief presentation involving its main reporter or presenter. This filming will be supervised by UEFA and must be completed well before the arrival of the players, ideally around two hours prior to kick-off. Pre-match dressong room filming This material may then be made available via the host broadcaster on the news exchange feed for other UCL broadcasters. Camera filming team arrivals TEAM ARRIVAL FILMING The host broadcaster is permitted to film the arrival of both teams, using a maximum of three ENG cameras in fixed positions for each team in the following locations: the point at which the players get off the team buses; the mixed zone; outside the door of the teams dressing rooms (with no view inside the dressing room). The exact location of these cameras is subject to UEFA approval. Other UCL broadcasters may be permitted to film team arrivals subject to space and security considerations and UEFA approval. 122 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 BROADCAST AND MEDIA ACTIVITIES 123

62 PRE-MATCH INTERVIEWS UCL broadcasters are permitted to conduct pre-match interviews with any member of the official team delegation at a predetermined location, subject to agreement. All interviews must take place in the designated broadcast areas INTERVIEWS DURING THE MATCH Interviews during play are not permitted with players or team officials listed on the match sheet. This includes head coaches/managers, players who have been substituted or sent off and unused substitutes. Interviews during play are permitted only with celebrities, studio guests and non-participating officials and players. HALF-TIME INTERVIEWS / The host or main visiting broadcaster, as appropriate, may conduct a half-time flash interview with a member of the official team delegation, subject to their agreement. This includes the head coach/manager or assistant but does not include the players. Half-time interviews may be conducted at the beginning or end of half-time but require the approval of UEFA. The interviews can be conducted in the super flash position, flash position or indoor studio close to the dressing rooms POST-MATCH INTERVIEWS Super flash interviews Unilateral super flash interviews may be conducted at the end of the match near to the entrance of the players tunnel if requested by the host or main visiting broadcaster. / The host and main visiting broadcaster may each request two super flash interviews. The first such interview is obligatory all clubs must make the head coach/manager or a key player (i.e. a player who had a decisive influence on the result) available. Should the host and/or main visiting broadcaster not wish to conduct super flash interviews, this option may be transferred to other broadcasters as determined by UEFA. Flash and studio interviews For UCL broadcasters and their viewers around the world, obtaining a reaction to the match shortly after the final whistle is an essential component of programming and an important part of why rights holders invest in on-site productions at UCL matches. / The Regulations of the UEFA Champions League 2014/2015 require clubs to make their head coach/manager and at least two key players available to UCL broadcasters. However, given the worldwide interest in the competition, the objective for both UEFA and clubs is to provide the best possible postmatch service to UCL broadcasters by adhering to the following principles. Clubs should make every effort to satisfy all interview requests by making at least four players available and giving special consideration to specific language or nationality requests. Clubs must ensure that players do not repeatedly refuse post-match interviews with UCL broadcaster or otherwise fail to meet their media obligations. This applies particularly to the UEFA man of the match/best-rated player and other players who have had a decisive influence on the result. If there is a valid reason why a requested head coach/manager or player cannot be provided to a particular UCL broadcaster, a suitable replacement must be made available. UEFA will advise clubs on the requested timings for interviews. In particular, clubs should make every effort to ensure that the head coach/ manager and players are available for interviews within 15 minutes of the end of the match if requested, as the live programmes of many UCL broadcasters end at this time. Players selected for doping controls may conduct interviews after the match if escorted by a UEFA match officer or another chaperone designated by the doping control officer. Post-match interview requests from UCL broadcasters always take priority over mixed zone activities and interviews for club media platforms. Interviews may take place after the match with head coaches/managers or players who have been sent off, subject to the agreement of UEFA and the relevant club press officer. If the head coach/manager does not fulfil this obligation, the assistant coach must do so in his place. Post-match flash and studio interviews must be conducted in front of UCL backdrops. POST-MATCH PRESS CONFERENCE The press conference must be attended by the head coach/manager of the relevant team. It must be held in the stadium s press conference room within 20 minutes of the end of the match. MIXED ZONE After the match, a mixed zone is set up for the media on the way from the dressing rooms to the exit used by the teams. Clubs must ensure that all players listed on the match sheet (both in the starting line-ups and as substitutes) pass through the mixed zone in order to conduct interviews with the media. This area must be accessible only to coaches, players and representatives of the media (excluding photographers). In principle, all accredited media representatives (except photographers) are allowed access to the mixed zone, space permitting. Any limiting of media access must be agreed with UEFA in advance. UEFA s signage supplier will provide official UCL backdrops for the mixed zone, and clubs must ensure that there is exclusivity for all UCL partners. SPECIFIC RULES REGARDING SUSPENDED COACHES Suspended coaches are encouraged to be available for all UCL broadcaster and media obligations on MD -1, including the MD -1 press conference and the interview with the host broadcaster. If this is not possible, the assistant coach must fulfil these media obligations. On matchday, a suspended coach may follow the match only from the stand; they may not communicate with their team or be present in the dressing room, tunnel or technical area before or during the match. Suspended coaches may access these areas from 15 minutes after the final whistle, and should then be available to the media. If a suspended coach decides not to perform the normal post-match media activities, the assistant coach is bound by the media obligations of the competition. The same applies in the case of a coach who has been sent off during the match. SPECIFIC RULES REGARDING SUSPENDED PLAYERS A suspended player may be interviewed in the flash area or indoor studios before the match, at half-time or after the match. Suspended players may also be interviewed at pitch presentation positions before and after the match, but not at half-time. 124 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 BROADCAST AND MEDIA ACTIVITIES 125

63 10.4 PRESENTATION POSITIONS 10.6 UEFA CONTENT Presentations and discussions that do not require the head coach/manager or listed players may be conducted in pitch view studios at any time. UCL broadcasters may have a presenter near the pitch, subject to UEFA approval. This presenter may introduce the programme, interview guests or deliver news stories before the match, at half-time or after the match. Additional pitchside presentations may take place prior to any extra time during play-off and knockout stage matches, if approved by UEFA. INFORMATION Before and during the UCL season, clubs may be asked by UEFA to provide information about the club and team. Clubs are requested to meet the deadlines provided. The information must be provided free of charge and may include the following: a club history and records; profiles of each individual player; a profile of the club president; a profile of the head coach/manager; a history of and background information on the club s stadium; UEFA will not directly associate individual players or clubs with any UCL partners. On request, clubs must supply, free of charge, all appropriate material and the necessary documentation to allow UEFA to make full use of its right in this regard MEDIA INFORMATION PRESS KITS UEFA prepares a press kit for each match, which includes the following information: Previous meetings (between the two sides and with other clubs from the opponents country); Match background (historical information and links between the clubs); Match facts (milestones and competition statistics); Squad lists (including current season, historical, domestic and disciplinary information); Head coach profiles; Information about the referee and assistant referees; Fixtures and results (for all competitions); Match-by-match line-ups (in this season s UCL); Group-by-group standings; Competition facts (bullet-pointed information on the UCL); Team facts (honours and records). Club press officers are asked to assist with the checking and distribution of the press kits. The content should be checked thoroughly and any inaccuracies reported to UEFA to allow for corrections before final copies are printed. TEAM LINE-UPS Club press officers are also requested to check the spellings of players names with the UEFA media officer after the organisational meeting on the morning of MD at the latest. The official UEFA player names should be used in all cases. For the benefit of the TV audience, clubs are encouraged to provide the UEFA media officer and/or host broadcaster with the playing positions of each team. Both clubs must provide a completed match sheet to the UEFA media officer no later than 75 minutes before kick-off. That sheet should contain the numbers, full names and nicknames (if applicable) of no more than 18 players (as well as the names of any officials sitting on the substitutes bench). The first 11 players on this list should be the starting line-up, the others being designated as substitutes. UEFA will prepare a printed team line-up sheet and clubs are requested to assist with the distribution of this list to all media representatives. a complete list of national fixtures; a complete list of match results (for the previous season) including scorers, team line-ups and substitutions; information from the club s official website and any official social media accounts. PHOTOS Before the start of the UCL season, clubs may be asked by UEFA to provide a variety of photographs via an FTP server. The required material must be provided free of charge and may include photos of the following: players; the squad; the head coach/manager; the assistant coach; the club president; the stadium (i.e. the home ground used for UCL matches). These photos will be used for non-commercial promotional and/or editorial purposes, such as UEFA.com, statistics handbooks and other official publications. CLUB AND CITY PROFILES Before the start of the season, clubs will be contacted by UEFA to arrange filming at their home stadium. It will be necessary to shoot interior and exterior views of the stadium, including any important club memorabilia or museum items. This footage will then be provided to all UCL broadcasters ahead of the group stage. PUBLICATIONS Statistics Handbook UEFA publishes the official statistics handbook in digital format on UEFA.com at the start of the season. Statistics and other relevant content will be updated after every matchday. Champions Matchday Magazine This official 68-page magazine is published 14 times a season in English. It is available on newsstands across Europe and in digital versions. Complimentary copies of the magazine are distributed at UCL matches to clubs, attending media representatives and guests of the UEFA Champions Club. Content for this publication is coordinated by UEFA and collected during UEFA media days. WEEKLY TV MAGAZINE PROGRAMME UEFA produces a magazine programme distributed to all UCL broadcasters in order to further promote the UEFA Champions League to a worldwide audience. Support from clubs in providing access to team activities, one-to-one interviews with players and coaches, and behind-the-scenes reports is essential to the success of the programme. 126 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 BROADCAST AND MEDIA ACTIVITIES 127

64 INTERVIEWS AND MEDIA DAYS Clubs are asked to make every effort to provide interviews with head coaches/managers and players during the season. Coordinated requests should be made via UEFA for interviews to be used in print, online/digital formats and TV format on UEFA s channel. It is expected that such requests will be made during the group stage and during each round of the knockout stages prior to the final, when a dedicated UEFA media day is requested to satisfy the needs of UEFA s media in preparation for the final. These interviews can be held on the finalists open media day, if it falls within the deadlines for the different UEFA media, otherwise a separate date will be requested. This coordinated activity is designed to ease the burden on clubs and allow UEFA to supply content to its media partners. Additional requests may also be made by UEFA on behalf of the general media, as well as UCL broadcast partners. These requests will be made on an ad hoc basis. OFFICIAL UEFA PHOTOGRAPHER At selected matches, UEFA will send an official photographer, who will be briefed to take a selection of photographs for use in official UEFA publications and for use by UCL partners (subject to UCL partners obtaining the appropriate rights clearance). Clubs are asked to cooperate by making suitable arrangements for such a photographer. A number of these photographs may be behind the scenes shots, for which UEFA will provide the official photographer with the appropriate accreditation. During the match, the photographer will wear a photographer s bib and cover the match from the normal pitch side working positions. UEFA will discuss the list of shots required with the clubs involved to ensure that suitable arrangements can be made and clubs are not inconvenienced in any way. Clubs can access these photographs on request. UEFA.com UEFA s official website is available in English, French, German, Italian, Portuguese, Russian and Spanish, as well as Chinese, Japanese and Korean. The website contains text and videos providing in-depth analysis, interviews and reports on UEFA s competitions and activities, in accordance with UEFA s editorial guidelines. It also provides official data on all UEFA s competitions, coordinating all match statistics and offering live text, data and video content for all UCL matches via its match centre. With over 75 million visitors per year, the website has extensive reach, both for UEFA and for participating clubs. It is supplemented by UEFA s commitment to social media. The official social media channels of the competition are: Facebook: facebook.com/uefachampionsleague Google+: plus.google.com/ +UEFAChampionsLeague Instagram: Instagram.com/uefachampionsleague 128 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

65 11 CLUB ACTIVITIES 11.1 MEDICAL REQUIREMENTS 11.2 PLAYING KIT AND EQUIPMENT 11.3 UEFA CHAMPIONS LEAGUE, UEFA AND RESPECT FLAGS 11.4 BALLBOYS/GIRLS 11.5 PITCH WATERING 11.6 CLUB MASCOTS 11.7 NON-COMMERCIAL CLUB ACTIVITIES 11.8 CLUB STADIUM TOURS 11.9 SCOREBOARDS, VIDEOBOARDS AND INTERNAL STADIUM TV CHANNEL FIRST-TIER LED BOARDS PUBLIC ADDRESS (PA) SYSTEM CLUB CHANNELS FILMING AND VIDEO ANALYSIS FOR TECHNICAL PURPOSES USE OF TECHNICAL DEVICES IN THE TECHNICAL AREA PUBLIC SCREENING CLUB MEDIA RIGHTS 11

66 11.1 MEDICAL REQUIREMENTS 11 CLUB ACTIVITIES In addition to the pre-match medical information requirements set out in the UEFA Medical Regulations (2014 edition) that must be provided to the visiting club at least two weeks before the match, the home club must make sure that the minimum medical requirements as defined in these medical regulations are implemented on MD-1 and MD. These include, but are not limited to, the following points. A qualified emergency doctor and a stretcher team with a hardboard stretcher and 2 x carriers must be present pitchside throughout the MD-1 training session and the match. A full range of emergency medical equipment must be present pitchside during the MD-1 training, warm-up and the match. This includes: defibrillator (Automated External Defibrillator); spinal board (with side head supports and straps); box splints; equipped emergency medical bag with breathing, airway and circulation equipment, and emergency medications as detailed in the UEFA Medical Regulations (2014 edition). As of MD, a medical room dedicated for the sole use of players, referees, team officials and match officers must be available and fully equipped with all the first aid material specified in the UEFA Medical Regulations (2014 edition). A fully equipped ambulance (ALS: advanced life support) staffed by at least 1 x paramedic must be present at the stadium and must be allocated for the sole use of players, team officials, referees and match officers. Its location and access route must be clearly identified and easily accessible from the pitch and must be confirmed to the team doctors on arrival. The presence of the ambulance is required: Half an hour prior to MD -1 training and half an hour after it. 90 minutes before the match and 1 hour after it. Medical equipment Stretcher crew CLUB ACTIVITIES 133

67 11.2 PLAYING KIT AND EQUIPMENT All kit items used in connection with the play-off and UCL matches (and all official training sessions and media events) must comply with the UEFA Kit Regulations (2012 edition). Kit item Playing shirt Playing shorts Sponsorship logo One logo (max. 200cm 2 ) Front of shirt Horizontally or vertically positioned Letters max. 10cm high Charity logo Max. one logo in one of the following positions on the official playing shirt: a) as an alternative to the club name within the collar zone on the back of the shirt (max. 20cm 2 ) b) as an alternative to the club name below the number on the back of the shirt (max. 100cm 2 ) c) In the space reserved for the main club sponsor, alone or in combination with a club sponsor logo (max. 200cm 2 for combined logo) Manufacturer identification (MI) One MI on chest (max. 20cm 2 ) One or more design marks on band of max. 8cm width in one of the following positions: i) centred down outer seam of each sleeve, but excluding sleeve free zone ii) centred down outer seam of the shirt (armhole to bottom of shirt) iii) centred across the bottom of the sleeve (right and left sleeves) NO NO One MI in any position on either leg (max. 20cm 2 ) One or more design marks on band of max. 8cm width on bottom edge or outer seam Playing socks NO NO One MI either once (max. 20cm 2 ) or twice (max. 10cm 2 each) horizontally between ankle and top edge of each sock One or more design marks on band of max. 5cm width across top edge of each sock Club emblem One emblem on front of shirt at chest height above sponsor lettering (max. 100cm 2 ) One emblem at the bottom of each single figure of the player number (max. 5cm 2 ) All or part of club emblem once on back of shirt centred in collar zone (max. 12cm 2 ) Club symbol One emblem on front of either leg (max. 50cm 2 ) One emblem at the bottom of each single figure of the player number All or part of the club emblem once on each sock in any position (max. 50cm 2 ) Club name (including abbreviation) One name on front of shirt in any position (max. 12cm 2, letters max. 2cm high) If no club emblem appears, club name may be max. 100cm 2 and 5cm high One name within collar zone (max. 12cm 2, letters max. 2cm high) One name on back of shirt below number (letters max. 7.5cm high) One name anywhere on shorts (max. 12cm 2, letters max. 2cm high) If no club emblem appears, club name may be max. 50cm 2, letters 5cm high One name anywhere on each sock (max. 12cm 2, letters max. 2cm high) If no club emblem appears, club name may be max. 50cm 2, letters 5cm high National symbol National flag or official national symbol National flag must be used in geometrical form and correct proportions One national symbol or flag on front of shirt at chest height (max. 100cm 2 ) One national symbol or flag on back of shirt above number (max. 25cm 2 ) National flag must be used in geometrical form and in correct proportions One national symbol or flag on front of shorts (max. 25cm 2 ) National flag must be used in geometrical form and in correct proportions One national symbol or flag on each sock (max. 25cm 2 ) Regional symbol Coat of arms or flag of town or region If no national flag used: a) one regional symbol on front of shirt (max. 25cm 2 ) b) one regional symbol on back of shirt above number (max. 25cm 2 ), or if no club emblem in collar zone, one symbol on back of shirt, centred on collar zone (max. 12cm 2 ) If no national flag used: a) one symbol on front of shorts (max. 25cm 2 ) If no national flag used: a) one symbol on each sock (max. 25cm 2 ) Kit item Goalkeeper gloves (these may include goalkeeper s name on each glove (letters max. 2cm high)) Goalkeeper cap Hats/ headbands Thermal shorts/ trousers, gloves, wristbands Undershirt (worn under playing shirt) Captain s armband Medical equipment (e.g. headguard, facemask) Sponsorship logo Charity logo Manufacturer identification (MI) NO NO One MI in any position on each glove (max. 20cm 2 ) One quality seal or technology label (max 10cm 2 ) NO NO One MI in any position (max. 20cm 2 ) NO NO One MI in any position (max. 20cm 2 ) NO NO One MI in any position (max. 20cm 2 ) NO NO Up to two MIs in any position, one on the front and one on the back, but not within collar zone (max. 20cm 2 ) Club emblem Club symbol Club name (including abbreviation) National symbol National flag or official national symbol NO NO One national flag on each glove (max. 10cm 2 ) One club emblem or club name in any position (max. 50cm 2 ) One club emblem or club name in any position (max. 50cm 2 ) One club emblem or club name in any position (max. 50cm 2 ) One club emblem or club name in any position (max. 50cm 2 ) One national flag (max. 10cm 2 ) One national flag (max. 10cm 2 ) NO NO NO NO One emblem on front of shirt at chest height (max. 100cm 2 ) All or part of club emblem once on back of shirt centered in collar zone (max. 12cm 2 ) One name on front of shirt in any position (max. 12cm 2, letters max. 2cm high) If no club emblem appears, club name may be max. 100cm 2 and 5cm high One name within collar zone (max. 12cm 2, letters max. 2cm high) One name on back of shirt (letters max. 7.5cm high) National flag must be used in geometrical form and correct proportions One national symbol or flag on back of shirt (max. 25cm 2 ) One national symbol or flag on front of shirt at chest height (max. 100cm 2 ) NO NO NO The word captain, or abbreviation thereof, or a club emblem in any position or UEFA-endorsed campaign armband NO NO NO NO NO NO NO NO NO NO Regional symbol Coat of arms or flag of town or region NO NO NO If no national flag used: a) one symbol on front of shirt (max. 25cm 2 ) b) one symbol on back of shirt (max. 25cm 2 ) If no club emblem in collar zone: c) one symbol on back of shirt centred on collar zone (max. 12cm 2 ) 134 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 135

68 Kit item Tracksuits, training tops, t-shirts, jackets Tracksuit bottoms, training bottoms, shorts Warm-up bibs Ballboys/ girls, flag bearers, etc. Sponsorship logo Charity logo Manufacturer identification (MI) NO NO Max. five MIs (max. 20cm 2 each) Can be in any position on tops except within collar zone where MI must be centred on the back of the outside The five permitted MIs include one or more design marks on no more than two bands of max. 8cm width and no longer than torso NO NO Max. five MIs (max. 20cm 2 each) The five permitted MIs include one or more design marks on no more than two bands of max. 8cm width and no longer than trousers NO NO Up to two MIs of the same kind in any position, one on the front and one on the back (max. 20cm 2 each) NO NO Same restrictions as for tracksuits Club emblem One emblem on front at chest height (max. 100cm 2 ) All or part of the club emblem once on back of tops centred in collar zone (max. 12cm 2 ) One emblem on front of either leg (max. 50cm 2 ) Club symbol Club name (including abbreviation) One name of any size anywhere on tops One name of any size anywhere on bottoms/shorts National symbol National flag or official national symbol National flag must be used in geometrical form and correct proportions One national symbol or flag on front of top at chest height (max. 100cm 2 ) One national symbol or flag on back of tops (max. 25cm 2 ) National flag must be used in geometrical form and in correct proportions One national symbol or flag on front of bottoms/shorts (max. 25cm 2 ) NO NO NO NO Same restrictions as for tracksuits Same restrictions as for tracksuits Same restrictions as for tracksuits Regional symbol Coat of arms or flag of town or region If no national flag used: a) one symbol on front of tops (max. 25cm 2 ) b) one symbol on back of tops (max. 25cm 2 ) or if no club emblem in collar zone one symbol on back of shirt centred on collar zone (max. 12cm 2 ) If no national flag used: a) one symbol on front of bottoms/shorts (max. 25cm 2 ) Same restrictions as for tracksuits SHIRT SPONSORSHIP If the applicable national laws and/or regulations in the country of the home club prevent the visiting club from displaying its approved shirt sponsor on its playing kit, the visiting club may request UEFA approval to replace its shirt sponsor with a UEFA-endorsed programme or campaign, or with a charity, in compliance with UEFA requirements. Furthermore, a club may wear advertising for a product of its sponsor as long as this complies with the applicable national legislation and is approved by UEFA. Such requests must be submitted to the UEFA administration at least seven days before the match in question. SHIRT SLEEVE BADGES From the play-off matches onwards, players must wear the UCL competition logo badge on the right sleeve of their playing shirts, between the shoulder seam and the elbow. The reigning titleholders of the UEFA Champions League must wear the UCL titleholder badge logo instead of the UCL competition logo badge. From the play-off matches onwards, players must wear a Respect badge on the left sleeve of their playing shirts, between the shoulder seam and the elbow. In addition, clubs who have won the UEFA Champions League either three times in succession or a minimum of five times in total may wear a multiple winner badge on the left sleeve of their playing shirts between the shoulder seam and the elbow, above the Respect badge. UEFA supplies clubs with 400 competition logo/title holder badges, 400 multiple winner badges (if applicable) and 400 Respect badges prior to the start of the season. Clubs that qualify for the knockout stage will receive a dedicated amount of additional badges for each stage as they progress in the competition. These badges must only be used on the playing shirts of the players and must not be resold or otherwise commercialised. Clubs may contact UEFA s official licensee, Sporting id (see section 17 for contact details), to purchase additional competition badges or multiple winner badges for replica shirts sold in their official club stores. Placement of competition logo badge, Respect badge and multiple winner badge UCL titleholder badge 2014 UCL competition logo badge Respect badge 136 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 137

69 OTHER EQUIPMENT ITEMS UEFA will provide each club with an appropriate number of UCL warm-up bibs (in four different colours) for both play-off and UCL matches. Clubs are requested to use these bibs throughout the season at official training sessions, when warming up before and during matches, as well as for post-match cool down sessions. From the play-off matches onwards, other equipment items used in connection with the matches (including all official training sessions and media events) such as kit bags, medical bags and drink containers must be free of any sponsor advertising and/or manufacturer identification unless instructed otherwise by UEFA in writing. UEFA supplies clubs with official UCL medical bags and drinks containers at the start of the season, and clubs are requested to use these for all play-off and UCL matches. UEFA supplies clubs with captain s armbands featuring a UEFA-endorsed campaign, which clubs are encouraged to use as of the play-offs. UCL warm-up bib UEFA Champions League, UEFA and Respect flags 11.4 BALLBOYS/GIRLS Captain s armband featuring UEFA-endorsed campaign UCL medical bag and other equipment items 11.3 UEFA CHAMPIONS LEAGUE, UEFA AND RESPECT FLAGS Clubs are requested to fly the UEFA Champions League, UEFA and Respect flags (from the left in that order) on matchday. Subject to UEFA approval, clubs may also fly club and national flags in addition to these UEFA flags. The club must supply ballboys/girls for each match who must be appropriately trained and capable of performing the task. The ballboys/girls must comply with UEFA s instructions and remain behind the advertising boards unless collecting a ball. The following flag sizes are made available to the club (all measurements in cm). These will be distributed on site, prior to the first MD at the venue. Ballboy FLAG SIZE 1 SIZE 2 UEFA Champions League flag 180 x 240cm 270 x 420cm UEFA flag 180 x 240cm 270 x 420cm Respect flag 180 x 240cm 270 x 420cm 138 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 139

70 11.5 PITCH WATERING 11.7 NON-COMMERCIAL CLUB ACTIVITIES The schedule for pitch watering on match day up until 60 minutes before kick-off must be communicated by the home club at the organisational meeting. Additional pitch watering after this time may take place: between 10 and 5 minutes before kick-off, and/or during half-time (for no longer than five minutes). Such additional pitch watering may only take place if this has been agreed at the organisational meeting (or later on) by both clubs and the referee CLUB MASCOTS For the purpose of this section, a club mascot is a person dressed up in a costume in the club s colours acting as a club s lucky charm. The use of a mascot must be discussed and agreed at the club meeting. The following guidelines apply. Mascots (in costumes) may only be slightly oversized compared to a normal person. Mascots should preferably wear the club s UCL kit, but may also wear the team s normal kit as long as the sponsor on the shirt is the same and conforms to the UEFA Kit Regulations (2012 edition). The referee is always entitled to request changes to the schedule. For any pitch watering, the below points shall be respected: the whole pitch must be watered evenly; all pitch watering must be considerate of other activities taking place at matches, such as the centre circle ceremony and pitch repairs, broadcasting equipment and LED boards situated around the pitch. Mascots may not be visible during the match. Mascots may not stay in the technical area, including the players tunnel. Mascots may not interfere with a broadcast production. Mascots may only move in the areas agreed between UEFA and the club. / Only UCL sponsor/supplier partners are permitted to conduct commercial promotions in connection with play-off and UCL matches (activities in and around the stadium before, during and after such matches). Any non-commercial club activities (i.e. leaflets, musical performances, etc.) in and around the stadium before, during and after such matches have to be approved by UEFA. Any requests must be forwarded directly to UEFA five business days before the matchday in question. UEFA runs a limited number of social responsibility campaigns. Any requests from clubs to involve social responsibility campaigns or charitable organisations must be sent to UEFA for approval. Clubs may not run any promotions involving third parties which are to the detriment of the UCL commercial programme. UEFA will review this on the basis of scale and prominence of the promotion, visibility of any branding, relevancy of the campaign and whether it is interpreted as a deliberate ambush campaign which detracts from the impact of any UCL partner promotions. In accordance with the above principles, clubs may organise pre-match activities in the stadium to entertain the fans. All such activities are subject to the approval of UEFA and the following principles must be observed. No pre-match activities organised by the club may interfere in any way with official UCL activities described further in section 1.5, including the playing of the official UCL walk-on music and UCL anthem as set out further in section Subject to local health and safety rules, clubs may hand out items such as scarves or flags to their fans, but must ensure that such items are not allowed to obstruct the advertising boards or UCL broadcaster cameras. Furthermore, such items must be club-related and must not refer to any third parties (e.g. the home club s city). Fan activities such as choreographies, mosaics, etc. displaying political, racist messages are not allowed. Fan activities must not feature any commercial messaging (e.g. a sponsor logo on a giant match shirt). Unless explicitly authorised by UEFA, fan activities must always be temporary in nature and executed by the fans. No pre-match or half-time activities organised by the club may take place on the pitch, nor may they affect the pitch in any way. For information relating to the non-commercial use of UCL marks on digital club platforms, please refer to section Mascots may not enter the playing area of the pitch; they must walk or run around the sides, running track, etc. Mascots may be visible: before the match (until 20.40CET) during half-time after the match. On an exceptional basis, mascots may appear in the team photo (if approved by UEFA). Fan activity 140 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 141

71 11.8 CLUB STADIUM TOURS From MD-2 until MD+1 (inclusive), stadium tours can happen in a stadium hosting a UEFA Champions League match, but no access shall be given to broadcaster areas, signage areas, or any areas where UEFA and/or any third party acting on behalf of UEFA is carrying out work for the preparation and/or organization of the upcoming UEFA Champions League match. Such areas are defined by UEFA and notified to the club accordingly. Any other area remains free to host stadium tours subject to the following conditions: 11.9 SCOREBOARDS, VIDEOBOARDS AND INTERNAL STADIUM TV CHANNEL The club ensures that full use can be made of scoreboards, videoboards and the internal stadium TV channel to display match information such as teams line-ups, scores (including scores from other matches), goal scorers, yellow and red cards, substitutions, stadium attendance, time played and the minimum additional time decided by the referee. UCL partners have the opportunity to use stadium scoreboards, videoboards and the internal stadium TV channel (and the PA system) for competitions and promotions before the match and at half-time. Clubs are obliged to help set up and implement these promotions. The club must provide UEFA with a running order for their scoreboards, videoboards and internal stadium TV channel by MD-2. the stadium tour is under the entire responsibility of the club, and the club shall hold UEFA harmless for any claim relating directly or indirectly to such a stadium tour; any person taking part to such stadium tour releases UEFA from any responsibility in relation to such stadium tour. COMMERCIAL AND CLUB PROMOTIONAL MESSAGES ON SCOREBOARDS, VIDEOBOARDS AND THE INTERNAL STADIUM TV CHANNEL The following principles apply in relation to the display of commercial or club promotional messages on scoreboards, videoboards and the internal stadium TV channel. In principle UCL partner s commercial messages must be displayed (including sound). Clubs may not charge any fee or any technical costs for displaying such messages. STADIUM OPENING UNTIL 19.45CET Clubs may not display any commercial messages for club partners. Club promotions and club-related footage may be displayed, as long as there is no third-party branding, and subject to the following provisions. Club photography and match footage must not contain pre-conceived ambush advertising. Club websites may be displayed as long as the address is clean (i.e. no third parties are included in the URL). No competition logos should be shown that include third-party branding. Clubs may only promote merchandising products or club services that are not in the UCL product category list (section 16), or are produced by Great Branding. General promotions for the club shop and/or online shop are permitted. Club apps may be promoted, but no reference should be made to specific portals on which the apps may be available (e.g. itunes). Clubs may promote their social media platforms. Adverts to promote ticket sales, hospitality, stadium tours and club community programmes are permitted, subject to the above. Adverts should not promote any spirits, tobacco, betting, gaming, gambling or lotteries. FROM UNTIL 20.15CET Clubs may not display any commercial messages for club partners. Club football-related footage may be displayed, as long as there is no third-party branding, and subject to the following provisions. Club photography and match footage must not include pre-conceived ambush advertising. No competition logos should be shown that include third-party branding. Adverts to promote ticket sales, hospitality, stadium tours and club community programmes are permitted, subject to the above. Adverts should not promote any spirits, tobacco, betting, gaming, gambling or lotteries. FROM UNTIL 20.39CET Clubs may not display any commercial messages for club partners. Only UCL-related footage may be displayed. VENUE FEED / Clubs are required to display a special venue feed on stadium videoboards (provided by UEFA) featuring the UCL design and including information and images from all play-off and UCL matches, which must be displayed in accordance with UEFA s instructions. The club may also display this venue feed on its internal stadium TV channel and in the Champions Club. The venue feed will include highlights of play-off and UCL matches and league tables before the match, at half-time and after the match. A detailed running order must be provided by the UEFA venue team. While fan TV productions may also be shown on stadium videoboards as set out later in this section, clubs must ensure that the following key elements of the venue feed are displayed on the videoboards in the stadium: UCL partners commercials (including sound); graphics for the Road to the Final, Unite Against Racism and other promotions; half-time and full-time highlights and goal compilations. Cabling routes from UEFA s graphics supplier van to the videoboard control room must be organised by the club. When possible, clubs should provide the necessary cabling to connect UEFA s graphics supplier van with the videoboard control room. Videoboard displaying UCL venue feed 142 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 143

72 SCOREBOARDS AND VIDEOBOARDS The club ensures at its own expense that all scoreboard and videoboard structures are free of any advertising or manufacturer identification please refer to section 8.1 for further information. Clubs use the UCL logo and brand elements before, during and after the match as appropriate and agreed with UEFA. During the match itself, no coverage may be shown apart from replays, which may only be shown while the ball is out of play and/or during half-time or the break before extra time (if any). Such replays may only be shown as long as the club has obtained the relevant permission from UEFA and any relevant local authorities. Replays may not feature the following: images that may have an impact on the playing of the match; controversial action (such as offside situations, fouls or other unfair play), which could encourage or incite any form of crowd disorder; any public disorder, civil disobedience or commercial and/or offensive material in the crowd or on the pitch; any footage which may be deemed to criticise, undermine or damage the reputation, standing or authority of any player, match official and/or any other party at the stadium. Subject to UEFA approval, clubs are permitted to show a goal celebration clip on the videoboard (in the same way that they are permitted to play a goal jingle on the PA system as set out in section 11.11) as long as this is not specifically linked to any commercial entity, club or player. Such clips must be celebratory in nature and must not in any way make reference to fans of the visiting club. INTERNAL STADIUM TV CHANNEL Live match footage and replays may be broadcast on internal stadium TV channels. FAN TV Clubs may deliver live pre-match and half-time productions, including interviews and presentations, to be broadcast on stadium videoboards or internal stadium TV channels, but the production company must work to the same guidelines and is subject to the same approval process as any UCL broadcaster; the latter retains priority. Fan TV promotions (magic camera, games, etc.) are only allowed until and only for UCL partners. In addition, the following principles apply. Equal opportunity must be given to all UCL partners and no activities are allowed on the pitch. Prizes must be UCL sponsor/supplier partners products from within the product category exclusivity list (see section 16). Fan TV production companies should attend the relevant television meetings scheduled during matchweek. It is forbidden for cameras working for fan TV operations to film during the match FIRST-TIER LED BOARDS First-tier LED board In line with the requirements for exclusivity of the first tier in the stadium arena (see section 8.1. for further information), first-tier LED boards will be used to display UCL branding, including messages related to UEFA-endorsed programmes or campaigns on specific occasions. Clubs may not charge any fee or technical levy for displaying the UCL artwork. Artwork specifications and deadlines should be communicated to UEFA at the summer site visit. Associated artwork costs are borne by UEFA. Clubs may not display any commercial or club promotional messages. If requested by Thursday before matchweek and approved by UEFA, clubs may use first-tier LED boards to temporarily show the teams line-ups and match information such as goal scorers, substitutions, stadium attendance and the minimum additional time decided by the referee. 144 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 145

73 11.11 PUBLIC ADDRESS (PA) SYSTEM CLUB CHANNELS The PA system may not be used for commercial messages, with the exception of UCL partners competitions and promotions. During the match the PA system may only be used for announcements requested by the referee or local security authorities, as well as for announcements related to the match limited to goalscorers, substitutions, attendance and the minimum additional time decided by the referee. The scores of other matches on matchnight must not be announced over the PA system while the match is being played (although they may be displayed on scoreboards, videoboards and the internal stadium TV channel). Such announcements must be restricted to the half-time break and the end of the game. Clubs may only play club-specific songs before the players emerge from the tunnel, at half-time or after the match. UEFA will play official UCL walk-on music to accompany the players as they walk from the tunnel into the line-up position and will play the UCL anthem to accompany the players line-up. A non-commercial jingle lasting no longer than 15 seconds may be played when a goal is scored. The music/jingle must be approved by UEFA. In addition, UEFA will provide clubs with the UCL jingle, which may be played as an alternative when a goal is scored. The volume of the PA system must be fixed to a level that does not disturb the activities of UCL broadcasters. The club arranges for personnel to operate the PA system at the times requested by UEFA, including rehearsals on the days prior to the match. The club is responsible for obtaining any necessary clearances for the playing of incidental music over the PA system in a broadcast and fixed media environment. / Club channels are classed as non-rightsholding broadcasters (as further explained in section 12.2) and must be treated as such. This means that they are only allowed access to the following activities: official training sessions for as long as they are open to the media (minimum 15 minutes); pre-match press conferences on MD-1; post-match press conferences; the mixed zone (with live facilities if required, subject to safety restrictions). ENG cameras belonging to club channels will be stored together with ENG cameras of nonrights-holding broadcasters. On matchdays, club channels are not allowed to film inside the stadium until after the final whistle, when cameras will be released from storage. In addition, club channels must: attend meetings with UEFA; provide UEFA with complete production plans by MD-5; observe any guidelines issued by UEFA; not be given exclusive access to closed training sessions; film official training sessions from the same location as other media and not be allowed a privileged filming position or access; not reserve any members of the playing or coaching staff for exclusive club channel interviews. STUDIO PRESENTATIONS A home club channel with an established studio within the stadium may be allowed presentation facilities on matchnights provided that: the studio is not required as part of the facilities required for UCL broadcasters or for other UCL activities; the studio does not have a view of the pitch, dressing rooms or the mixed zone and is enclosed or self-contained; studio interviewees are limited to guests not directly involved in a play-off or UCL match (former players, VIP guests, etc.). Those directly involved in the match may act as studio guests for club channels once it is over, provided all UCL broadcasters and other non-rights-holding broadcasters privileges (flash interviews, studio interviews, press conferences and mixed zone activities) have been fully respected. Cameras and other equipment may not be used outside the studio, with the exception of the facilities agreed with UEFA for coverage of press conferences and the mixed zone. VISITING CLUB CHANNELS Channels affiliated to visiting clubs: are classed as non-rights-holding broadcasters and subject to the same restrictions as home club channels; must share the same studio facilities as the home club channel; may access the TV compound and commentary position area only if space is available. COMMENTARY POSITIONS In principle, club channels are not entitled to a commentary position in the area reserved for UCL broadcasters and UCL service providers. However, should a spare position be available once all the above have been allocated, club channels may be offered one position on an exceptional basis. 146 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 147

74 11.13 FILMING AND VIDEO ANALYSIS FOR TECHNICAL PURPOSES Video analysis and filming are only permitted for technical purposes (i.e. for analysis by the coaching staff) and subject to UEFA instructions and/or guidelines. Clubs should inform UEFA about the intended use of such filming or video analysis, and this is to be approved in advance by UEFA. Approval may be granted to clubs in one of two forms. 1. Clubs may film and record matches in which they are participating (both home and away) subject to: UEFA s authorisation; the availability of the space required on a match-by-match basis; the relevant request being received by the Thursday prior to the relevant matchweek USE OF TECHNICAL DEVICES IN THE TECHNICAL AREA In order to enforce the respect of the Laws of the Game, notably the provisions forbidding people listed on the match sheet from having access to TV footage during matches, the following guidelines apply: the use of technical devices to establish a direct contact with people outside the technical area is not allowed; 2. Clubs may ask UEFA to get a video feed (main camera or multi-feed) in the flash interview area or in the commentary position area, subject to: the availability of the space required on a match-by-match basis; the relevant request being received by the Thursday prior to the relevant matchweek; the host broadcaster being able to provide such a service. The host broadcaster may charge up to 300 for providing the signal as well as other fees should clubs ask for a partially equipped commentary position. Clubs may also film and record the official training sessions on MD -1. During such training sessions the filming crew will be treated in the same way as other representatives of the media (e.g. as far as filming position or duration is concerned). the use of computers is allowed as long as they are not used online for the same purpose as mentioned above; only the use of walkie-talkies between the team doctor and the substitutes bench whenever a player is being treated on the pitch is allowed. The above applies to the whole technical area, as well as the five additional technical seats PUBLIC SCREENING Simultaneous transmissions on giant viewing screens outside the stadium are only allowed with the authorisation of: UEFA; the UCL broadcaster in the territory of the screening, as identified by UEFA; the relevant public authorities CLUB MEDIA RIGHTS As a result of the settlement negotiated between UEFA and the European Commission, the core audiovisual rights will continue to be exploited on an exclusive basis by UEFA. However, the settlement also provides that certain rights notably non-live audiovisual rights and live audio rights be exploited jointly by UEFA and the clubs. OVERALL MEDIA RIGHTS CONCEPT A brief overview of the media rights available for exploitation by clubs is set out below. Full details of the principles of exploitation of certain UCL media rights by clubs can be found in Annex Vll of the Regulations of the UEFA Champions League 2014/15. For further information, clubs should contact their UEFA venue team in the first instance or [email protected] for queries regarding club media rights. In order to hold a public screening, a club must obtain an appropriate licence from UEFA at least five working days prior to the screening. AUDIOVISUAL In recognition of the convergence of technologies via which audiovisual content may be distributed, UEFA has licensed audiovisual content for the commercial cycle using a platform-neutral approach. This means that a UCL broadcaster that has acquired the audiovisual rights to the UEFA Champions League may broadcast the relevant footage via television, internet and/or mobile devices. UEFA will send upon club s request a list of all UCL broadcasters to clubs. In principle, UEFA will license the live rights to all matches, which means that these rights are not available for club exploitation. However, clubs may exploit certain non-live rights (clips, highlights and/or footage of entire matches) and fixed-media rights (e.g. DVD, CD-ROM) to their home and away matches. As referred to above, further information is set out in the Regulations of the UEFA Champions League 2014/ UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 149

75 AUDIO UEFA may exploit audio rights for play-off and UCL matches and clubs will be informed of the media partners to whom UEFA has granted audio rights. These media partners must be provided with appropriate technical facilities and a commentary position free of charge if requested clubs may not charge these media partners any fee. In addition, clubs may exploit live and delayed audio rights (including internet audio rights) to their home matches (excluding the final) on a non-exclusive basis. Further details of this are set out in Annex VII of the Regulations of the UEFA Champions League 2014/15. ACCESS TO FOOTAGE AND SIGNALS In order to exploit their audiovisual rights, clubs may access their home and/or away match footage and signals in the following ways: through tape dubbing from the UEFA tape library; by accessing the international feed via UEFA s designated satellite provider in Europe; by accessing the raw feed through the UEFA s designated graphics supplier in the OB van. The above options are subject to payment of associated technical costs and, where applicable, to the conclusion of a service level agreement. For more details on the above possibilities, clubs are invited to contact their UEFA venue team in the first instance. Alternatively, clubs can enter into an arrangement with a UCL broadcaster in their territory. UCL broadcasters are under no obligation to provide this service and any relevant technical and dispatch costs must be borne by the clubs. UEFA CHAMPIONS LEAGUE MATERIAL The UEFA Champions League has not only established itself as a successful competition and commercial concept, but also as a highly prestigious brand. The brand elements include the tournament name, core brand identity (logo, trophy, font, colour palette), on-air and off-air visual identities and music. UEFA is entrusted to protect and enhance the value of the competition, the commercial concept and the brand. As such, and in line with the rights granted to them for specific products, clubs have only limited rights to use any UEFA Champions League material (only as authorised by UEFA regulations and brand manual) and have no right to use the image of the official match ball. No commercial association whatsoever is allowed between a third party and the UEFA Champions League or the UEFA Champions League material (as referred to in section 14). The club s official website and any wireless offering must also adhere to these guidelines. 150 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 CLUB ACTIVITIES 151

76 12 ACCESS AND ACCREDITATION 12.1 THE UEFA CHAMPIONS LEAGUE ACCREDITATION SYSTEM 12.2 MEDIA ACCESS RIGHTS AND ACCREDITATION PROCEDURES 12

77 12.1 THE UEFA CHAMPIONS LEAGUE ACCREDITATION SYSTEM The UEFA Champions League accreditation system is a colour-coded scheme made up of various devices, described in detail below. At the site visit, UEFA will work together with the club to define the UCL organisational areas, and implement a zoning concept in the stadium. The club is responsible for implementing its own accreditation system for areas other than the UCL organisational areas. The use of various accreditation devices will be defined by the agreed concept and distribution is subject to UEFA approval. ACCREDITATION CARDS 12 ACCESS AND ACCREDITATION Accreditation cards Access areas Distributed to All areas (including dressing rooms) Pitch All areas except dressing rooms, VIP hospitality, Champions Club Stadium All areas except pitch, dressing rooms, VIP hospitality, Champions Club UEFA officials, UEFA venue staff, home club (max. 15), visiting club (max. 15), home club service staff UCL broadcaster staff, home club service staff UCL broadcaster staff, UEFA service staff, UCL sponsor/supplier partner service staff Champions Club hospitality areas only Not valid for food in Champions Club UEFA service staff, UCL sponsor/supplier partner service staff HOSPITALITY PASSES Hospitality passes Access areas Distributed to VIP hospitality (offered by the home club) Champions Club (offered by UEFA) UEFA guests, UCL partner guests Champions Club (offered by UEFA) UEFA guests, UCL partner guests, home club, and visiting club Clubs may agree between themselves as to the number of Champions Club passes each receives from the 30 passes provided (e.g. home club 0, visiting club 30). ACCESS AND ACCREDITATION 155

78 FABRIC COLOUR 1: Blue / 654C FABRIC COLOUR 2: Red / 485C PRINT COLOUR: White TEXT FONT: Champions Bold FABRIC COLOUR 1: Blue / 654C FABRIC COLOUR 2: Red / 485C PRINT COLOUR: White TEXT FONT: Champions Bold BIBS Seven different types of bibs will be produced by UEFA, each to be worn by the relevant group. All bibs must be returned either to the home club or UEFA after a match. Yellow/orange bibs Red bibs CAMERA STICKERS Camera stickers will also be distributed to UCL broadcasters as an additional accreditation device. These must be used for all UCL broadcaster cameras brought into the stadium. Any cameras without such a sticker must not be allowed into the stadium. SUPPLEMENTARY ACCESS DEVICES (SAD) Furthermore, additional accreditation stickers (stars) may be distributed to UCL broadcasters on a venue-by-venue basis to provide access to sensitive areas (e.g. players tunnel, flash interview area, commentary positions). <match #> <date> <match #> <date> SAD sticker For stewards/security (no accreditation card needed, club accreditation may be required) Green bibs All UCL broadcaster cameramen and ENG crews, plus broadcast technicians working on the pitch during the match (with appropriate accreditation card) Host broadcaster bibs Blue bibs All accredited photographers (also with club accreditation, if normally required) Grey bibs For ballboys/girls/centre circle PARTNER carriers PHOTO UCL PHOTO BIBS - Print Details Season 2012/15 Black bibs FRONT PARTNER PHOTO BACK PARTNER PHOTO UCL PHOTO BIBS - Print Details Season 2012/15 FRONT BACK PARTNER PHOTO For the HTC fan photographer experience promotion and photographers appointed by UCL Partners (with appropriate accreditation card). Camera stickers OPERATION OF UEFA CHAMPIONS LEAGUE AND EXISTING CLUB ACCREDITATION SYSTEMS THE UEFA CHAMPIONS LEAGUE ACCREDITATION SYSTEM Accreditation cards will be produced by UEFA for all its representatives and those of UCL partners and service personnel. In addition, all persons requiring access to the pitch and dressing rooms, including club staff, will have to be approved by UEFA, who will issue the appropriate green or red accreditation card. The following principles apply in relation to the operation of the UCL accreditation system. All accreditation cards are individually numbered. An accreditation card (even without a ticket) allows the holder to enter the stadium and access the areas specified for that card. A hospitality pass issued by UEFA to UCL partners allows the holder access only into the hospitality area(s) specified on that card; a ticket is required to enter the stadium and seating area. Accreditation and hospitality passes do not allow access to a seat in the stadium, except for commentators. All accreditation and hospitality passes are non-transferable and must be worn visibly at all times. CLUB ACCREDITATION SYSTEM The home club must use its existing accreditation system for: stadium staff (except where access to pitch or dressing rooms is required); stewards; representatives of the written press; photographers; audio reporters; non-rights-holding broadcasters. These parties must apply directly to the home club for their accreditations. Clubs must ensure that accreditation devices comply with the print guidelines in section In addition, club accreditation devices must be free of any commercial branding as must anything used to affix/wear an accreditation card such as a lanyard. UEFA, in coordination with the club, will fully inform all parties regarding the access areas applicable to their accreditation cards within the stadium complex. It is the responsibility of the club to ensure that persons accredited through the UEFA accreditation system obtain unhindered access to the relevant areas within the stadium. For LED system technicians working pitch side during the match. 156 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 ACCESS AND ACCREDITATION 157

79 APPROVAL, PRODUCTION AND DISTRIBUTION OVERVIEW The following table summarises the responsibilities for approval, production and distribution of accreditation devices to the target groups attending UCL matches MEDIA ACCESS RIGHTS AND ACCREDITATION PROCEDURES Target group UCL partner hospitality guests (gold/silver) UCL sponsor/ supplier partner Cards to be produced by Bibs to be produced by List to be compiled by List to be approved by Cards/bibs to be distributed by UEFA UEFA/club UEFA UEFA UEFA UEFA UEFA UEFA UEFA UEFA UEFA officials UEFA UEFA UEFA UEFA UCL broadcasters UEFA UEFA UEFA UEFA UEFA UEFA Non-rights-holding broadcasters Club Club UEFA Club Audio reporters Club Club UEFA Club Written press Club Club UEFA Club Photographers Club UEFA Club UEFA Club Club Stewards Club UEFA Club UEFA Club Club Clubs are also responsible for providing a special accreditation card for the press conference and/or the mixed zone if necessary. Bibs to be collected by UEFA approves all requests and access area privileges, as far as commercial and media rights are concerned. The restrictions set out below apply to the relevant media groups. UEFA CHAMPIONS LEAGUE BROADCASTERS Only UCL broadcasters may access matches for the purpose of recording within the stadium. Any requests received by the club from UCL broadcasters must be forwarded to UEFA. NON-RIGHTS-HOLDING BROADCASTERS ACCESS RIGHTS Any broadcasters on site (other than UCL broadcasters) are classed as non-rights-holding broadcasters (whether they broadcast the relevant footage via television, internet and/or mobile devices). / Club channels are classed as non-rightsholding broadcasters (as further explained in section 12.2) and must be treated as such. All non-rights-holding broadcasters ENG cameras must be deposited in the designated safe storage room upon entry to the stadium and can only be collected after the final whistle (after extra time and penalties if applicable) for access to the press conference and the mixed zone. The club is responsible for managing this facility. From the above, it is clear that non-rights-holding broadcasters may not: conduct any activities (e.g. filming) within the exclusive area at any time (with the exception of the official training sessions, the press conferences and the mixed zone); access any part of the stadium on matchday (with the exception of the press conference room and the mixed zone). ACCREDITATION PROCEDURES All requests for accreditation from non-rightsholding broadcasters must be sent in advance to the home club s press officer. The home club may grant normal press accreditation or observer accreditation, space permitting. Clubs are responsible for compiling a list of those requesting accreditation, which may require UEFA approval. The club s press officer is responsible for distributing accreditation to the individuals concerned. Clubs are responsible for providing a special accreditation card for the press conference and/or the mixed zone if necessary. 158 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 ACCESS AND ACCREDITATION 159

80 CLUB CHANNELS Club channels must be treated as non-rightsholding broadcasters, but are entitled to certain additional benefits as described in section AUDIO REPORTERS, WRITTEN PRESS REPRESENTATIVES AND PHOTOGRAPHERS ACCESS RIGHTS Audio reporters, representatives of the written press and photographers must not enter the tunnel, pitch area or flash interview area at any time. Audio reporters and the written press may attend training sessions (when open to the media), the official press conferences and the mixed zone. Photographers may attend training sessions (when open to the media) and, if space is available, pre-match and post-match press conferences. Prior to the match, photographers are permitted to gather on the appropriate touch line for the line-up and team photos. During the match, photographers may work from positions behind the advertising boards along both goal lines, with the exception of the areas reserved for UCL broadcaster cameras. In certain circumstances, if agreed by UEFA, they are also permitted to work from behind the advertising boards along the touch line opposite the substitutes benches. Photographers may only change ends at half-time or, if appropriate, during the interval before the start of any extra time. Photographers may never disturb broadcasting operations. ACCREDITATION PROCEDURES All requests for accreditation from audio reporters, the written press and photographers must be handled by the home club s press officer, in cooperation with the visiting club s press officer. The home club is responsible for the production and distribution of all accreditation passes for audio reporters, written press representatives and photographers in accordance with the print material guidelines, as well as for organising the appropriate technical support and seating areas. Clubs are responsible for providing a special accreditation card for the press conference and/or mixed zone if necessary. In principle, the total number of photographer accreditations must not exceed 100. UEFA is responsible for producing photographers bibs. The home club is responsible for assigning sufficient personnel to distribute the photographers bibs prior to the match and collect the bibs when photographers leave the stadium (during or after the match). Upon request, the club must provide UEFA with an accreditation list for information and/or approval, as relevant. 160 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

81 13 UEFA PROMOTIONS 13.1 RESPECT CAMPAIGN 13.2 ROAD TO THE FINAL 13

82 13.1 RESPECT CAMPAIGN 13 UEFA PROMOTIONS No to Racism campaign Respect is a key principle of football. The game transcends borders, removes barriers and overcomes prejudices, leaving no tolerance for racism, social exclusion, sexism or homophobia. UEFA promotes respect at all of its matches with the aim of preserving the integrity of the sport at all levels, protecting and promoting the values of football and showing solidarity. Respect is also the brand name of UEFA s social responsibility programme. UEFA Respect aims to support local communities, tackle social issues and work towards unity across gender, race, religion and ability. Respect highlights UEFA s commitment to combat racism and any form of discrimination, increase access for fans with disabilities, promote health through physical activity and tobacco-free venues and encourage intercultural dialogue between fans. Respect: No To Racism is UEFA s pan-european anti-racism campaign, launched after UEFA and its member associations issued an anti-racism resolution at the UEFA Congress in May This resolution emphasises European football s determination to eliminate racism from football. Clubs may be asked to support Respect and the No to Racism campaign throughout the season and take part in dedicated activities (in partnership with the FARE network s action weeks) on MD3. UEFA PROMOTIONS 165

83 13.2 ROAD TO THE FINAL As part of the Road to the Final promotion, a number of activities will take place during the knockout stage. Banners showing the logos of the UCL partners and promoting the final may be set up by the UEFA signage supplier on the main access routes to the stadium (including on stadium fences and on the route to the Champions Club and UCL partner seating). Clubs are asked to make space available and to assist UEFA in this process. A Road to the Final carpet may be placed at the exit of the players tunnel. UEFA may also provide additional elements to upgrade the pre-match ceremony in the latter stages of the competition. Clubs will be advised of any additional elements to be included by UEFA. Road to the Final carpet and tunnel arch Road to the Final banners Road to the Final boards 166 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

84 14 LICENSING AND MARKETING MATERIALS 14.1 UEFA CHAMPIONS LEAGUE LICENSING PROGRAMME 14.2 UEFA CHAMPIONS LEAGUE MARKETING AND PRINT MATERIALS 14.3 NON-COMMERCIAL USE OF UCL MARKS ON DIGITAL CLUB PLATFORMS 14

85 14.1 UEFA CHAMPIONS LEAGUE LICENSING PROGRAMME 14 LICENSING AND MARKETING MATERIALS UEFA operates an official licensing programme which will benefit and extend the brand image of the UEFA Champions League and foster the UEFA Champions League partnership spirit. The benefits to clubs of participating in the licensing programme are: new revenue sources; a unique opportunity for clubs to use the UCL logo commercially; the promotion of the UEFA Champions League and club s involvement in the competition; the restriction of unauthorised commercial use of the logo by third parties. UEFA s licensing strategy is to concentrate on a limited number of product categories which will promote the UEFA Champions League, exploit UEFA s intellectual property rights and commercially benefit clubs competing in the tournament. GENERIC LICENSED PRODUCTS If UEFA licenses a manufacturer to create a product featuring the UCL brand, this is referred to as a generic licensed product. Products will typically reflect the high-quality image and values of the UEFA Champions League and promote awareness of the competition. CO-BRANDED LICENSED PRODUCTS If UEFA and a club agree to cooperate on a licensing programme, this is referred to as a co-branded licensed product. Co-branded licensing products falls into one of three categories: individual where the UEFA Champions League logo and the club emblem are used e.g. a scarf with the UEFA Champions League logo and a club emblem; collective where the club emblems of more than one club are used (such as two clubs playing against each other) e.g. a friendship scarf with the UEFA Champions League logo and the club emblems of the two competing clubs; finalists/winner UEFA and the relevant club(s) will enter into an agreement allowing the club(s) to use the UCL marks on a range of products, and UEFA is allowed to use the clubs trademarks on certain products relating to the UEFA Champions League final. Co-branded licensed product UEFA normally develops an individual co-branded programme for each club for the season. This is then presented to the club, which can decide whether or not to take advantage of the programme. Please note that these ranges will not feature any manufacturer branding. In all instances, the licensed products promote the involvement of the club in the UEFA Champions League, generate revenue for the club and do not compete directly with products licensed by clubs themselves. Clubs competing in the UEFA Champions League are asked to work with UEFA and strongly encouraged to participate in licensing projects. The UEFA Marketing department will supply clubs with additional information on request. LICENSING AND MARKETING MATERIALS 171

86 LICENSED AUDIOVISUAL PRODUCTS Audiovisual licensing rights (video, multimedia and video games) will be exploited via a selection of specific top-quality licensing partners for each activity. Due consideration will be given to clubs existing licensing partners. UEFA S INTELLECTUAL PROPERTY RIGHTS / UEFA is the exclusive owner of all intellectual property rights in relation to the UEFA Champions League including, in particular, the following: the UEFA Champions League name, logo and brand assets; the UEFA Champions League trophy; the UEFA Champions League anthem; the design of the UEFA Champions League official match ball; the UEFA logo, name and music; match fixture products. None of the properties mentioned above may be used without UEFA s prior written consent, as this may cause damage to the official licensing programme implemented by UEFA, which maximises the benefits for all participants of the competition. This means that clubs may not produce UCL merchandise or authorise any third party to associate itself with the UEFA Champions League in any way. In particular, clubs may not authorise or permit any third party to produce UCL, UCL final or UCL winner merchandise or products other than pursuant to the co-branded licensed product arrangements described above or where approved directly by UEFA in advance and in writing. FUTURE CLUB AGREEMENT When clubs sign new or renew existing licensing contracts, they must wherever possible include provisions that would enable them to grant cross-licensing rights limited to UCL official licensed products in future, such as those included in the list below. Category Product type Products Apparel and accessories Combination club and UCL logo Multimedia Combination club and UCL logo Collectables Combination club and UCL logo T-shirts/sweatshirts, caps, scarves, flags, pennants Video games, DVDs, CD-ROMs Stickers and trading cards 14.2 UEFA CHAMPIONS LEAGUE MARKETING AND PRINT MATERIALS USE OF LOGOS THE UEFA CHAMPIONS LEAGUE LOGO For the duration of the UEFA Champions League season, qualified clubs are encouraged to use the UCL logo and name for their own non-commercial promotional purposes and for the non-commercial promotion of play-offs and UCL matches. Permitted forms of the UCL logo and name for usage by the clubs in this context are defined in the UEFA Champions League Brand Manual provided to all participating clubs. The following materials, if produced by the club, must contain the UCL logo and UCL partner identification: newspapers official posters to promote UCL matches matchday programmes official tickets (which must feature the UCL logo, design, UEFA.com logo and the UCL partner identification). Other UCL branded materials provided by UEFA include: press kit folders press paper accreditation cards parking pass stickers for UCL partners. CLUB LOGOS Club logos will also be used by UEFA in conjunction with the UCL logo mark for the promotion of UCL matches. The clubs logos may be used in various places in this regard, including: on-screen graphics UCL broadcaster studio programmes official UEFA print materials hospitality room decoration promotional items. UEFA will not use clubs logos for commercial purposes without their prior consent. APPROVAL PROCEDURE FOR PRINT MATERIALS All UCL logos, design elements and UCL partners artwork shall be used exactly as shown in the UEFA Champions League Brand Manual. Colour references are also provided and artwork is to be reproduced only in the official colours shown. The final layout of ticket (front and back) and other official print materials, including but not limited to (ticket) vouchers, relating to the UEFA Champions League, including matchday programmes, shall be submitted to UEFA for approval before printing. Any clubs failing to do this may have to reprint and distribute the materials in question at their own expense. Any other official print materials must be submitted to UEFA for approval by no later than the Thursday morning before the matchweek in question. UEFA agrees to provide approval within 24 hours. 172 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 LICENSING AND MARKETING MATERIALS 173

87 TICKETS venue details (the name of the stadium); TICKET APPROVAL A photocopy, scanned ticket or PDF file as an attachment containing all the information that will be printed on the front and reverse of the ticket must be sent to UEFA for approval no later than three working days prior to the print deadline. Failure to do so may result in reprints at the relevant club s expense. UEFA reserves the right to review, approve or request changes to the submitted layout, normally within two working days of receipt. PROGRAMME CONTENT There are no restrictions on the editorial contents of the programme. Information about the UEFA Champions League, such as results tables, is available from UEFA on request. Clubs may be asked to provide UEFA with one page (free of charge) in any matchday programme to help promote the UEFA Champions League or a pan-european football initiative such as the Respect campaign. GUIDELINES FOR TICKET PRODUCTION UEFA has specified that clubs shall produce the official entrance tickets for UCL matches. This process is to take place in accordance with the guidelines set out below. UCL partners may wish to include promotional information or leaflets with all formats of tickets produced. TICKET DESIGN In order to reproduce the ticket design correctly, clubs must provide UEFA with the exact size of their tickets and other specific features (bar codes, holograms, etc.) to be used for the UCL matches. UEFA will then be able to provide the clubs with films and high resolution artwork on CD for the front and back of the tickets. All ticket formats must adhere to the UCL ticketing production and brand guidelines and must be sent for approval to [email protected] before the production. Ticket design GUIDELINES The main section of the front of the ticket should include: the UCL logo; the UEFA.com web address; the home club s logo colour or black and white; the visiting club s logo (optional); the official name of the home club; the official name of the visiting club; the date and time of the match (including the stadium opening time); seating information; ticket price (complimentary tickets without price); a security feature such as a hologram (optional); clubs internet addresses (optional). This information must be printed on the blank space available and only the home club logo may be printed over the UCL design. The tear-off section should include: the UCL logo (top of tear-off); match-specific information (optional); the UEFA.com web address. The back of the ticket should include: the UCL logo; the UCL partners logos (covering at least 50% of the main section of the ticket not to be printed on tear-offs); stadium diagram (optional); legal information (optional). No other advertising or third-party branding, including the ticket manufacturer or security features, should feature on the front or back of the ticket. Please refer to section 8.1 for guidelines on stadium/stand sponsors. All tickets for the whole stadium have to be printed in colour (front and back) and with the original UCL design. Should clubs use an electronic ticket system (smart cards, loaded data carriers such as watches, etc.), a compensatory exposure for the UCL partners of at least equal value has to be discussed and agreed with UEFA at the site visit, to ensure that obligations towards UCL partners are fulfilled. Examples of such compensation have included additional exposure in matchday programmes or other official club publications and additional UCL partner signage at fan entrances, paid for by the club. MATCHDAY PROGRAMME If clubs produce a matchday programme, they must provide 500 complimentary copies to UEFA for distribution to UCL partners and the media. UEFA Champions League matchday programmes must be produced in accordance with the guidelines set out below. PROGRAMME SPECIFICATIONS There are no restrictions on the publication size or the paper weight of the programme. PROGRAMME LANGUAGE Programmes may be printed in a club s local language. However, the UEFA Champions League brand must always be used in its entirety and written in English. The home club is responsible for any translations required. PROGRAMME DESIGN If a club wishes to use the UCL design for the style of the programme, the branding guidelines defined in the brand manual should be respected, i.e. exclusion area around the logo to be respected, text or imagery should not be placed on top of the UCL design. On any page where the UEFA Champions League name and/or logo are included, no association may be made with any third parties other than UCL partners. In addition, the front page of the programme must not feature commercial presence. PROGRAMME PHOTOGRAPHY Player head shots and team photos of all competing clubs are provided by UEFA prior to the start of the UEFA Champions League season. Photographs taken at UCL matches are available from the UEFA official photographer. Please contact UEFA for further information. Photographs displaying any form of advertising other than that of the shirt sponsor and manufacturer s trade mark on the players kit (shirt, shorts, socks, goalkeeping gloves and cap) are not permitted. MATCHDAY PROGRAMME ADVERTISING No adverts may appear for products or brands of products in the product category exclusivity list unless they are products/brands of UCL sponsor/supplier partners (section 16). No adverts may appear for any broadcasters other than for UCL broadcasters. No third party sponsorship and/or association with the UEFA Champions League is permitted. UCL partners must get first option to buy advertising space in the matchday programme. Local contact details for each UCL partner are available from UEFA. UCL partners have first choice of advertisement placement. Action photography can be featured. Any club websites displayed must be clean, i.e. no third parties should be included in the URL. Clubs may only promote merchandising products or club services which are not in the UCL product category list, or which are produced as part of the official UEFA licensing programme. 174 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 LICENSING AND MARKETING MATERIALS 175

88 General promotions for the club shop and/or e-shop are permitted. Club apps may be promoted, but no reference should be made to specific portals on which the apps may be available (e.g. itunes). Clubs may promote their social media platforms. Adverts to promote the sale of tickets, hospitality, stadium tours and club community programmes are permitted subject to the above. Adverts should not promote any hard spirits, tobacco, betting, gaming, gambling or lotteries. Any publications that are distributed at UCL matches (e.g. club brochures) are considered matchday programmes and are subject to the same rules. MATCHDAY PROGRAMME APPROVAL A photocopy or.pdf file as an attachment of the front and back of the programme plus all interior pages including inside covers of the programme shall be sent to UEFA for approval no later than the Thursday prior to the matchweek. In addition, a translation may need to be provided if required by the UEFA venue team. UEFA reserves the right to review, approve or request changes to the submitted layout within 24 hours of receipt. Failure to submit the programme for approval may result in reprints at the relevant club s expense or the cancellation of programme distribution. MATCH PROMOTION MATERIALS Clubs wishing to produce match promotion materials (posters, postcards, etc.) for UCL matches may require prior approval of content and layout from UEFA. POSTER DESIGN Posters should be designed in such a way as to promote the image of UEFA, and should include the UCL partner logos covering no less than 10% and no more than 20% of the entire space of the poster. The logos are available from UEFA on request. Posters should include the UCL logo. No advertising should appear on the poster other than that of the UCL partners. Poster contents and layout must be submitted to UEFA for approval at least three working days prior to the print deadline. Failure to do so may result in non-usage or destruction of the posters. The guidelines for poster production are set out in the UEFA Champions League Brand Manual NON-COMMERCIAL USE OF UCL MARKS ON DIGITAL CLUB PLATFORMS CLUBS WEBSITES AND OTHER DIGITAL CLUB PLATFORMS For the duration of the UEFA Champions League season, qualified clubs are permitted to use the UCL marks for non-commercial promotional purposes on club-branded and dedicated digital platforms. Permitted forms of the UCL marks for usage by the clubs in this context are defined in the UEFA Champions League Brand Manual provided to all participating clubs. The following principles apply. There should be no third party association. No third party advertising should appear in sections of the website/platform where the UCL marks are used. Clubs may not use the UCL marks to create dedicated UCL websites or digital products. Clubs are allowed to create a UCL-specific section within the broader club website/platform for the purpose of promoting their participation in the competition. Platforms should not be positioned as an official UCL communication channel. All usage of the UCL marks (and each club digital platform upon which any UCL mark(s) are to be used) should be sent to [email protected] for UEFA approval. SOCIAL MEDIA Clubs may undertake UEFA Champions Leaguerelated promotion on the following social media platforms: Facebook Twitter Foursquare YouTube Google+ (It being acknowledged that UEFA may subsequently rescind its approval of any such social media platforms). The following general principles apply to such promotion. Any use of the UEFA Champions League marks should be agreed in advance with UEFA. Clubs should send the promotion concept and design proposal for UEFA s approval. The UCL logo and trophy should not be used on a stand-alone basis. Clubs may refer to the UEFA Champions League in writing. Clubs may use UCL photography, provided that they are responsible for clearing any third party rights. Promotions must not be run in conjunction with third parties. / Clubs are reminded that the above does not apply to club media rights, all use of which is governed by the Club Media Rights Guidelines. 176 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 LICENSING AND MARKETING MATERIALS 177

89 15 UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNER LOGOS 15

90 15 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNER LOGOS SPONSORS 15 UEFA CHAMPIONS LEAGUE SPONSOR/ SUPPLIER PARTNER LOGOS SUPPLIERS These logos are for illustration purposes only. The correct artwork is available from UEFA. Please note that any use must be approved by UEFA before production. UEFA CHAMPIONS LEAGUE SPONSOR/SUPPLIER PARTNER LOGOS 181

91 16 PRODUCT CATEGORY EXCLUSIVITY LIST 16

92 16 PRODUCT CATEGORY EXCLUSIVITY LIST 16 PRODUCT CATEGORY EXCLUSIVITY LIST HEINEKEN All drinks products of which the major ingredients are malt and water, with a minimum alcohol content of 0.1% by volume, including beer (including low-alcohol and non-alcoholic beer), ale, stout and lager. MASTERCARD EUROPE 1 Real and/or virtual payment systems and/or account access devices 2 Travellers cheques 3 Branded money wire transfer systems PLAYSTATION 1 Hardware platforms for computer games and video games such as PS2, PS3, PSP ( games consoles ) and accessories/peripherals that are specific to games consoles (such as controllers, joypads, steering wheels and dance mats) 2 Computer and video games for games consoles 3 Internet portals from which games, music, films and other content can be accessed and/or downloaded using games consoles or other devices. GAZPROM Services relating to exploration, production, transmission, storage and processing of natural gas and petroleum products. UNICREDIT 1 Retail banking 2 Wholesale banking 3 Investment banking 4 Small and medium enterprise banking 5 Private banking 6 Asset and investment management ADIDAS 1 Footballs (including hacky sacks but excluding any PVC balls, toy balls and novelty balls such as balls on key rings) 2 Football equipment 3 Sports clothing and apparel 4 Sports footwear 5 Sports bags 6 Sports scarves, pennants and flags HTC 1 Mobile telephone handset hardware; accessories and peripherals that are specific to mobile telephone handset hardware (e.g. earpieces and camera attachments); and in-vehicle mobile telephone adaptation systems 2 Laptop/notebook/tablet personal computers; accessories and peripherals that are specific to laptop/notebook/tablet personal computers (e.g. speakers, microphones, mice and keyboards) NISSAN 1 Automotive road vehicles with at least three (3) wheels (including passenger cars, multi-purpose vehicles, sports utility vehicles, vans and lorries 2 Automotive accessories 3 Automotive parts 4 Automotive services 5 Motorbikes (if designed or manufactured) Note: UEFA has the right to provide further details (e.g. additional product categories) from time to time. PRODUCT CATEGORY EXCLUSIVITY LIST 185

93 17 CONTACT INFORMATION 17

94 17 CONTACT INFORMATION UEFA Address Route de Genève 46 CH-1260 Nyon 2 Switzerland Main UEFA tel Main UEFA fax Media desk tel Media desk fax Club competitions fax Match operations fax Match operations Media Website Club media rights [email protected] [email protected] [email protected] 17 CONTACT INFORMATION PRESIDENT Michel Platini OPERATIONS DIRECTOR Martin Kallen FINANCE DIRECTOR Josef Koller HEAD OF MATCH OPERATIONS Marc Vouillamoz HEAD OF STADIA AND SECURITY Marc Timmer HEAD OF EVENTS CENTRE Daniel Ribeiro HEAD OF COMMUNICATIONS David Farrelly HEAD OF LOGISTICS OPERATIONS Christopher Gibbons SENIOR UEFA CHAMPIONS LEAGUE COMPETITION MANAGER Stéphane Anselmo SENIOR COMMERCIAL OPERATIONS MANAGER James Evangelides UEFA CHAMPIONS LEAGUE COORDINATOR Reto Meier GENERAL SECRETARY Gianni Infantino COMPETITIONS DIRECTOR Giorgio Marchetti MARKETING DIRECTOR Guy-Laurent Epstein HEAD OF CLUB COMPETITIONS Michael Heselschwerdt HEAD OF CLUB OPERATIONS Patrick Comninos HEAD OF CLUB COMPETITIONS COMMERCIAL OPERATIONS Sébastien Leclerc HEAD OF TV PRODUCTION MARKETING / TV & VIDEO PRODUCTION Bernard Ross SENIOR MATCH OPERATIONS MANAGER Keith Dalton SENIOR TV MATCH OPERATIONS MANAGER MARKETING / TV & VIDEO PRODUCTION Hövel Markus MEDIA OPERATIONS COORDINATOR David Perrette CONTACT INFORMATION 189

95 TICKET AGENCY ABC DRUCK + KOPIE GMBH Geri Stöckli Hirschmattstrasse 42 CH-6003 Lucerne Switzerland Tel LICENSING PARTNER THE GREAT BRANDING COMPANY LTD. Pino Grillo Managing Director The Great Branding Company Units Ribocon Way Progress Business Park Luton LU4 9UR United Kingdom Tel. +44 (0) Fax +44 (0) [email protected] SPORTING-ID Reception tel Reception fax [email protected] 190 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15

96 18 INDEX 18

97 18 INDEX 18 INDEX A access to footage and signals accreditation...22, 128, , 173 ADSL line... 31, 33, 43, 79 advertising boards... 26, 72-73, , 139, 141, 160 anti-racism , 165 audiovisual products B ballboys/girls , 156 balls , 185 bibs , 136, 138, 156, 158, 160 brand identity...18, 115 C cabling...54, 80, 94, 143 camera positions... 33, 36, camera storage for non-rights holding broadcasters...34, 88 caterer... 20, 54 centre circle...22, 25, 110, 140, 156 champions club...22, 32, 46, 51, 54-55, 100, 105, 116, 143, 155, 166 champions matchday magazine clean stadium... 22, 35, , 105 club accreditation system club channels...78, 147, 160 club logo , co-branded licensed products commentary positions... 23, 33, 36, 43, 65, 74-75, 94, 105, commercial concept... 18, 26, 150 complimentary tickets... 32, 51 construction...65, 75, 76 countdown to kick-off... 19, 23, D delegate , 31, directional signage disabilities...37, 165 doping control doping control officer...26, 125 dressing room filming... 22, 25, 123 E ENG cameras...33, 73, 123, 147, 159 exclusive area...18, , 159 exclusivity... 18, 99, 125, , 175, 185 F fan TV flags flash interview...31, 33, 77, 81, 105, 124, 147, 160 floodlights...24, 31, 42 footage...127, , , 159 franchise frequently used terms...13 G generic licensed product graphics supplier... 26, 33, 43, 54, 79, 143, 150 H hospitality passes , 157 host broadcaster (HB) office...81 I indoor studios...31, 33, 65, 76, 81 intellectual property internal stadium tv channel... 44, 100, internet...13, 31, 33, 40, 43, 44, 74, 85, 87, 88, 149, 159 interpreter...20, 86, J jingle , 144, 146 K key dates...15 kit... 15, 23, 25, , , , 140, 175 L LED boards... 21, 26, 31, 34-35, 41, 93-94, , 140, 145 licensing... 18, , 190 LOC... 20, 23 local assistants...26 Note: Pages marked in blue provide the key information for this subject INDEX 195

98 M main contact... 20, 26 mascots match ball...115, 150, 172 match ball carrier , 112 matchday programme...100, match schedule...14 matchweek schedule... 22, 35 media hospitality...88 media officer... 20, 26, 126 media rights...18, , 159, 177 media working area...34, 43, 74, 85, 88 media seating (media tribune)...85 medical room... 31, 40, 133 medical requirements , 138 meeting rooms... 31, 45 meetings , 105, 144, 147 mixed zone...34, 73-74, 87, 100, , 125, 147, moveable pitch...39 N non-rights holding broadcaster... 34, 36, 86-88, 147, O observer seats...81 offices , 31, 35, 41, 43, 44, 46, 114 official cars...46 P parking... 31, 34-35, 46, 78, 93, 99, 173 personnel... 20, 26, 74, , 146, 157, 160 photographers passes...85 photographers... 34, 43, 73, 87-88, 114, 125, , 160 photographers working area...31, 34, 43, 87, 88 pitch reporter position... 33, 75 pitchside presentation... 31, 33, 78, 81, 126 pitch view studios...31, 33, 65, 76, 81, 126 pitch watering player escorts , 111 power supply...31, 36, 41, 42, 46, 54, 61, 74, 76-79, 81, press conference... 22, 34, 73-74, 86, 105, 113, , 125, 147, press kits press seats... 34, 85 print material product category...143, 144, 175, 185 product supply promotional areas... 32, 41, 61, 100, 114 promotion materials promotions...18, 32, 61, 100, , 113, , 146, 177 public address system... 36, , 146 public screening purchase tickets...32, 52, 56 R radio...43, 70, 87 retractable roofs...41 road to the final , 166 S scoreboard... 44, , , 146 season design concept...19 security...22, 23, 26, 35, 36, 44, 56, 61, 66, 69, 70, 72, 73, 76, 78, 88, 93, 101, 123, 174 security officer... 20, 22-23, 26 signage , 26, 34-36, 41-42, 45 93, , 103, 105, 125, 174 signage truck...34, 35, 93, 105 site visit... 18, 20-21, 45, 65, 93-94, 99, 101, 174 space and facility requirements...65 stadium name storage... 34, 35, 41, 44, 61, 88, 93, 147, 159 super flash interview... 33, 77, 124 T team arrivals...22, 123 team line-up... 25, 70, 73, telephone...31, 43, 44 tickets...19, 32-33, 36, 51-53, 55, 56, , tracking... 33, 80 training... 22, 24, 31, 38-39, 42, 100, 113, 115, 122, 123, , 138, , translation...121, TV compound...33, 36, 43, 46, 78-79, 147 U UEFA Champions League logo... 13, 18-19, 137, 144, 150, 171, 172, , 177 UEFA Champions League anthem , 25, 36, 70, 110, 141, 146, 172 UEFA Champions League walk-on music... 25, 36, 141, 146 uplink area... 33, 79 V venue feed...22, 143 venue data coordinator (VDC)... 26, 43 venue director (VD)... 25, 26 venue operations and broadcast manager (VOBM)...26 venue services and sponsorship manager (VSSM)...26 videoboard...22, 44, , VIP hospitality... 32, 46, 54-56, 100, 105, 155 VIP interview position...77 VIP ticket... 26, 32, 51, 56 visiting club...24, 32, 36, 51, 56, 78, 86, 122, 133, 137, 144, 147, 155, 160, 174 W website , 128, 143, 150, 175, 177 wireless... 43, 68, 150 written press... 18, 34, 85, 87-88, , 160 Note: Pages marked in blue provide the key information for this subject 196 UEFA CHAMPIONS LEAGUE CLUB MANUAL 2014/15 INDEX 197