Confluence. Changing Rural America s s Broadband Paradigm towards Community-based Networks. Public Sector. Innovative Solutions.

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1 Confluence Changing Rural America s s Broadband Paradigm towards Community-based Networks. Public Sector. Innovative Solutions. 1 1

2 What is Broadband? 2 2

3 1876: single bits point to point. 2007: billions of bits instantly. Broadband = Physics of Copper, Coax, Wireless & Fiber. Broadband = use: - 200Kbps (FCC) Kbps (Video) - 1.5Mbps to 1Gbps 3 3

4 Positive Effects of Broadband? 4 4

5 Education Electronic banking Distance learning & research Entertainment Employment E-Commerce Purchasing / Supplying Telemedicine Video-conferencing Weather & Travel Premises security E-Government News Premises Security Public Safety What communications technology limitation is your organization most pestered by not having, is not affordable or is not yet available? 5 5

6 Convergence 6 6

7 Convergence of Platforms & Providers Telecommunications Act of Four (4) Play: Voice, Video, Data & Mobility. Multiple platforms & Multiple Service Providers 7 7

8 Convergence of Wireless Typical User Data Rate Broadband Narrowband Wi-Fi Bluetooth BWA Cable/DSL Satellite Dial Up Mobility Proprietary Broadband WiMAX 3G 2.5G 1G Local Area Fixed Metro Area Mobile Wide Area 8 8

9 Public Broadband 9 9

10 Public Sector Involvement? Senator John Kyl (AZ) Question: What is your opinion about Philadelphia? Answer: It Depends. Municipal Services: Solid Waste? Water? Question: Should a municipality offer these services? Answer: It Depends. Is broadband an essential service need in your community? 10 10

11 Common Mistakes Cities / Towns Make? They Don t Know What They Don t Know No Coordinated Planning They Wait Too Long They Fail to Recognize Opportunities They Oversimplify 11 11

12 Community Intervention: Perspectives Vary. What are the Dominant Perspectives? 1. Municipal Government* 2. Private industry Consumers: Commercial & Industrial 3. Private Industry Provider: Telecom, Cable & Wireless 4. Other Public Agencies 5. Local Businesses & Residents 6. State Legislatures 7. Federal Government * Generally the most comprehensive, multi-faceted and responsive

13 Economic Development 13 13

14 Economic Development Dynamics 14 14

15 Three Basic Models Economic Development Which Model Enables? 15 15

16 16 16

17 Traditional Economic Development 17 17

18 Traditional Economic Development x 2 =

19 New Economic Development Possibilities x 3 x 3 =

20 Expanded Possibilities for Economic Development x 4 x 4 x 4 =

21 Expanded Possibilities for Economic Development x 5 x 5 x 5 x 5 =

22 Confluence 22 22

23 Confluence: The Solution for Rural Broadband Development Confluence: a place where things merge or flow together (i.e.: rivers)

24 Local / Regional Decision Making 24 24

25 Is Broadband Essential? Yes Are Current Capabilities & Offerings Sufficient? No Yes Stop. Focus on other Priorities. Stop. Focus on other Priorities. No Will the market respond? No Is municipal entry allowed? Yes Develop Action Plan & Enabling Policies.? Yes No Stop. Focus on other Priorities. Check Legal Limits. Seek Options. Consider Prudent Alternatives CATALYST - Educator / Incubator ENABLER - Co-location / Lease of Public Assets FACILITATOR- Conduit Provider, Zoning, Aggregation RETAILER- Direct Competition to Service Providers Sources: Municipal Solutions, 2006; ICMA IQ Report, Nov. 2004; ICMA IQ Report May, 2000.? 25 25

26 Communications Master Planning 26 26

27 Communications Master Planning ASSESSMENT: Infrastructures & Services SURVEYS: Business & Residential SUMMITS: Regional Public-Agencies DOCUMENT REVIEW: Documents & Plans POLICY & ACTION PLAN 27 27

28 Infrastructure & Service Assessments 28 28

29 Arizona It s estimated that up to 1 Million citizens in Arizona do not have access to even FCC definitions of Broadband (Download and upload at 200Kbps. Of Arizona s 225 communities of 500+, an estimated have no Broadband availability. If Broadband is there, rates are higher, sometimes 2-3 times more expensive than rates in Urban Arizona (Phoenix or Tucson). Providers indicate that over 80% of Arizona s rural communities have access to DSL. However as many as 50% in those communities live outside of DSL areas. An estimated 20% of School Districts have sites with only Dial-up (56k) connection to the Internet. Deficit areas are under-reported, distorting the real situation. Huge gaps exist in Arizona s Middle-Mile infrastructure (Backhaul between a community and Tier One site in Phoenix or Tucson). Bottom line for Rural Arizona - Telecom infrastructure is incapable of supporting long-term economic development goals. Source: State of Arizona Government Information Technology Agency,

30 Arizona Service Areas Source: GITA, Statewide Fiber Source: GITA,

31 Flagstaff, AZ (Areas lacking broadband infrastructure are in red) Source: Qwest Communications Inc / Municipal Solutions,

32 Goodyear, AZ (Employment Corridor highlighted in Red) Source: GeoTel / Municipal Solutions, Source: Qwest Communications Inc / Municipal Solutions,

33 Queen Creek, AZ 33 33

34 Surveys 34 34

35 Local Events, News & Info News Banking / Investments Education / School Multimedia / Games Telecommuting High Volume Data Transfer Premises Security Internet Usage by Type Public Records & People Searches / Video Communication Purchases / Sales Weather Information Voice over Internet / Digital Telephone Of the Many Results Is Public Involvement Supported? 98% 95% 74% 73% 70% 68% 67% 54% 44% 37% 26% 25% 16% % of residents currently telecommute / work from home. - 40% of residents said they have access to a highspeed data service. Satisfaction with Local Services by Type Service Questions Cable TV Internet Services Standard Telephone Wireless Telephone Service Level (Median) Proper Response to Outages 63% 66% 83% 54% 64% Programming Options / Variety 61% 73% 81% 77% 75% Customer Service / Professionalism 77% 74% 81% 76% 77% Price 37% 48% 59% 62% 54% Reliability / Signal 79% 76% 82% 61% 77% Variety of Local Providers 47% 56% 65% 80% 61% Service Type (Median) 62% 69% 81% 69% - 93% of residents have a computer in their home, - 97% of which have internet access. - 29% of residents have their computers networked (55% using Wi-Fi). - On average, 89% of all residents surveyed support a formal commitment from their City to improve local high-speed communications capabilities

36 Summits 36 36

37 Summit Attendees Arizona Department of Commerce / GADA Arizona State University East City of Chandler City of Coolidge City of Mesa City of Tempe Town of Florence Town of Gilbert Town of Queen Creek Graham County Maricopa Association of Governments (MAG) Maricopa County Engineering Department Maricopa County Dept of Transportation Pinal County Queen Creek Unified School District Salt River Project State of Arizona Williams Gateway Airport 37 37

38 Summit Outcomes Massive outages are too frequent the best thing that could happen is for the Qwest C.O. to burn down. Wi-Fi is not a solve-all solution that many companies claim, but it is an effective tool in specific applications and uses. Coordination and communication of agency telecommunications capacity is lacking at every level of government. It is crucial that ongoing interagency communication occurs to prevent duplication of effort and ensure intelligent planning. Public agencies are not adequately planning for telecommunications capacity. Poor interdepartmental and intra-agency planning of telecommunications can have tremendous economic consequences locally & regionally. High speed communications capacity is not adequately available to each agency at the level it is needed, and given the growing demand by telemedicine, e- government, education, and health, welfare and public safety, agency representatives saw this disparity getting worse rather than better

39 Statewide Summit Outcomes May 17th, 2007 Arizona Leadership Summit Responses State Strategic Telecom Planning 1. Create a High Level of Awareness 20.0% 11 Local/Regional and Tribal Planning Strategies 2. Knowledgeable Leadership 21.8% Protection with the State 15.1% 8 3. Strategic Planning Process Design 34.6% Facilitators 13.2% 7 4. Practical Cost/Investment Models 23.6% Priority for Planning 39.6% 21 Totals 100.0% Local Control 32.1% 17 Totals 100.0% 53 Leadership Structures and Funding Mechanisms 1. Revolving Fund 18.9% 10 Telecom Providers 2. Grant Enablement 22.6% Increase education and public awareness 14.3% 8 3. Public Broadband Authority 17.0% 9 2. Define economic impact of Broadband 26.8% Public/Private Broadband Authority 41.5% Exclude ROW from environmental Totals 100.0% 53 & archeological impact studies 28.6% 16 Rights of Way 4. Legislation for authority to provide grants 30.4% Appointed Authority 22.6% 12 Totals 100.0% Reduce Time to Market 60.4% Raise awareness 17.0% 9 Totals 100.0%

40 Document & Plans Review 40 40

41 Document Review Does your community have cupcake syndrome? Studies MAG Regional Community Network (RCN) Study (2003) Wireless Antenna Siting Study (August 1998) Community Survey (2006) 2005 Impact Fee Study Codes, Licenses & Ordinances Zoning Ordinance: Article 4 Engineering Standards & Standard Details Construction Permit Fees Dimension / Cox Cable License Agreement Development / Engineering / Planning Guides General Plan (November 2003) Employment Corridor Plan Information Technology Strategic Plan (January 2006) FY2006/2007 Budget 5-year Capital Improvements Program (Utility & non-utility) Technology Assessment & Strategic Plan (2002) 41 41

42 Conclusions: Moving your Community Forward 42 42

43 Community-based Networks How? Adoption of Standards-based Networks Establish Minimum Residential Standards Establish Minimum Commercial Standards Modify Right of Way Requirements Create Options for Service Providers Innovation of Applications and Services 43 43

44 Measurable Success Required at the Local Level. 1. Take a leadership role in your community: Create Confluence. 2. Adopt a Communications Policy. 3. Develop a Communications Master Plan. 4. Facilitate an open Dialogue from Multiple Sources. 5. Evolve Initiatives don t let them sit on a shelf!!! 6. Actively Support Legislation that preserves local authority and regulatory control over rights-of-way. 7. Educate Yourselves and your constituents on the products, services and alternatives and what outcomes are to be expected (example: Wi-Fi)

45 A Communications Master Plan will Insure Appropriate application of resources. Efficient design, deployment, and operations strategies. Improved efficiency and operations. The generation of revenue from new sources and provides new opportunities for economic development. That networking capabilities are expandable and scalable far into the future. That connectivity is dynamically flexible and can provide many things to many people. That the community has a real voice in what happens. That the your network is both economically and technologically sustainable

46 Community-based Networks How? First The future for your residents and businesses lies beyond broadband connectivity. Think Beyond Broadband. Second There is tremendous power in a cooperative approach. Eliminate barriers and realize Exponential Power of Confluence. Third Recognize the need for a Communications Master Plan

47 Q & A Public Sector. Innovative Solutions

48 Confluence Changing Rural America s s Broadband Paradigm towards Community-based Networks. Municipal Solutions, llc PO Box 5038 Goodyear, AZ Office: devertsen@municipalsolutions.org 48 Public Sector. Innovative Solutions. 48

49 DAVID A. EVERTSEN, Principal, MPA & MUP Mr. Evertsen is a former City & Town Manager and the Principal of Municipal Solutions. He has developed more than 15 years of construction, technology & multiple-industry experience which compliments his many years in public service to state & local government. He is currently serving communities throughout North America, Europe and Asia in the areas of Economic Development, Land Use Planning, Telecommunications Master Planning (Wi-Fi, Fiber Optics, CATV), Municipal Broadband Feasibility Studies, Negotiation, Facilitation and Public Policy, including pending projects in Afghanistan and other projects for the World Bank. Mr. Evertsen participates as a member of the Board of Directors of the United States Connected Communities Association US-CCA a non-profit association based in Washington D.C., and as a member of the Board of Directors for the Arizona Telecommunications & Information Council based in Phoenix, AZ. He has earned four degrees in Business, Political Science (international Relations), Urban & Regional Planning and Public Administration. 49 Public Sector. Innovative Solutions. 49

50 Additional Info ICMA Public Management Magazine, Wi-Fi RFPs and Vendor Evaluation, David Evertsen. Vol 89, No. 6, July FTC Sept 2006 Staff Report on Municipal Wi-Fi & Broadband: Measuring Broadband s Economic Impact, Lehr, Osorio, Gillett & Sirbu, Massachusetts Institute of Technology, Revised October 4, 2005, 36 pp. Telecommunications: Local Options, Local Action, ICMA Special Report, Herbst, Ladd, Mendoza, Buck, Moore, and Fredrickson & Byron, ICMA IQ Report, Technology-based Economic Development, Vol. 34, No. 5, May The Broadband Paper: The Importance of Swift and Better Use, Ministry of Economic Affairs, Directorate General Telecommunications & Post, The Hague, Netherlands. 50 Public Sector. Innovative Solutions. 50

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