Marketing Programmes

Transcription

1 Marketing Programmes Short Course in Customer Service Management Qualification code: ln many industries competing products are fairly similar, making it difficult for the individual firm to establish a sustainable competitive advantage against rivals. Customer service is one of the product features which can be utilised to establish such competitive uniqueness, but most firms in South Africa fail to realise this fact. The Short Course in Customer Service Management focuses on two main areas, namely the management of a customer service programme in the organisation and the establishment of a code of conduct for employees in the customer contact situation. The short course therefore has an organisational and employee specific focus. Duration Three months. A national senior certificate or equivalent qualification, or alternatively be older than 25 with suitable practical experience. Code Module (Consists of only one module) SCCS01V Customer Service Management Students will be assessed on the strength of two assignments and an examination. Students must obtain at least 50% in one assignment in order to qualify for the examination. A formal examination for the respective intakes will be written during May and October at official Unisa examination centres. On successful completion of the short course a certificate will be posted to students. NOF level 6 12 credits Advanced study opportunities The Programme in Customer Service Management, the Programme in Business to Business Marketing or the Programme in Marketing Management. English. (Die werkopdragte en eksamen kan in Afrikaans beantwoord word.) Distance education by means of a prescribed book, a study guide, tutorial letters and assignments.

2 Registration, commencing dates and fees There will be two intakes per year. Registration commences ten weeks before the commencement date for each separate intake. The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The short course fee is R1000. A minimum of R600 must be paid on registration. The short course fee includes all tutorial matter, except the prescribed book that must be purchased at an official Unisa book store. On receipt of your registration form your will be preliminary registered and you will be given a unique student number. Thereafter the full fee or deposit is payable. Lecturer responsible for this short course: Mr DP Theron Tel: (012) umsc18@unisa.ac.za Web: Short Course in Public Relations Qualification code: Public Relations involves a variety of programmes designed to promote and/or protect an organisation s image or its individual products. Public Relations can also be used to promote people, places, ideas, activities and even nations. The purpose of this qualification is to develop in a learner the competence to apply basic English speaking and writing skills, and to develop in a learner the competence to assist, under supervision, in the implementation of elementary public relations, communication and media activities. The Short Course in Public Relations aims to provide a working knowledge of the principles of Public Relations. Duration Three months. A national senior certificate or equivalent qualification and/or applicable experience. Code SSPR01D Module Basic Public Relations Principles Students will be assessed on the strength of one assignment per module to be completed during the course of three months. To qualify for the examination, a minimum of 50% must be obtained for the assignment.

3 Students will be evaluated on the basis of a two-hour open-book examination to be written during May/ June or October/November at official Unisa examination centres. To pass the short course, students must obtain a minimum of 50% in the examination. A mark of 75% constitutes a distinction. On successful completion of the short course a certificate will be posted to students. NOF level 6 12 credits English. Distance education by means of a study guide, textbook, tutorial letters and one assignment. Registration, commencing date and fees The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The short course fee is R500 which includes tutorial matter, tuition and examination fees, and excluding the textbook. Registration without payment in full is not permissible. On receipt of your registration form and the full payment, the prescribed study material, as well as a unique student number, will be dispatched to you. Lecturers responsible for this short course: General enquiries: Ms Kgomotso Molepo Tel: (012) Fax: (012) molepmm2@unisa.ac.za Mr R Machado Tel: (012) machar@unisa.ac.za Prof MC Cant Tel: (012) cantmc@unisa.ac.za Short Course in Relationship Marketing (CRM) Qualification code: CRM, or Customer Relationship Management is the buzzword in business. This short course focuses on attracting and retaining customers through excellent service, cooperation, trust, commitment and sharing of information. CRM is all about business relationships and how the marketer can create new value for its customers, suppliers, employees and investors by managing these relationships. The aim of this short course is to gain a basic knowledge of CRM.

4 Duration Three months. A national senior certificate or equivalent qualification and/or applicable work experience. Code Module SCRM01D Customer relationship management principles (Case study in customer relationship management for assignments and in the examinations) Students will be assessed on the strength of one assignment for the module to be completed during the course of the three months. To qualify for the examination, students must obtain a minimum of 50% in the assignment. Students will be evaluated on the basis of an open-book, two-hour examination for the module, to be written in October/November or May/June each year at official Unisa examination centres. To pass the course, students must obtain 50% in the examination. A mark of 75% constitutes a distinction. On successful completion of the short course a certificate will be posted to students. NOF level 6 12 credits English. Distance. lntake, commencing date and fees The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The short course fee is R700 which includes tutorial matter, tuition and examination fees but excludes the textbook. The minimum amount payable on registration is R350. On receipt of your registration form and the minimum amount, the prescribed study material, as well as a unique student number, will be dispatched to you. Lecturers responsible for this short course: General enquiries: Ms Kgomotso Molepo Tel: (012) Fax: (012)

5 Prof MC Cant Tel: (012) Course in lntroduction to Sales and Marketing Qualification code: Sales and marketing have long gone hand in hand as subject fields. Sales is often regarded as an integral tool for the successful marketing of any product or service. The fact is that no matter how good the companys marketing, until a sale takes place, there is no income! The Course in lntroduction to Sales and Marketing provides students with a background to the field of marketing and specific skills in selling. The two modules in this course address the following key areas: Marketing fundamentals Relationship marketing Customer behaviour Market segmentation and positioning Sales techniques Customer identification and profiling Presentation skills Communication skills Code PISM01V PISM02W Module lntroduction to Marketing Sales Principles Duration Six months. A national senior certificate or equivalent qualification and/or applicable experience. Students will be assessed on the strength of one assignment per module. The assignments will count towards a final year mark. Summative assessment in the form of one two-hour examination per module will take place during May/ June or October/November at official Unisa examination centres. Students must obtain a minimum of 50% in the examination to be successful. A mark of 75% constitutes a distinction. On successful completion of all the modules, students will be awarded a certificate by the University at an official certificate ceremony. NOF level 5 24 credits The study material is presented in English.

6 Distance education by means of a study guide, prescribed textbook, tutorial letters and assignments. Registration, commencing date and fees First semester: 21Jan (registration takes place from 29 Nov until 21 Jan) 15 Jul (registration takes place from 20 Jun until 15 Jul) The course fee is R800 per module which includes tutorial matter, tuition and examination fees. Students will have to purchase the textbook themselves. 50% of the total course fee is payable at registration. Lecturers responsible for this course: Mr M du Toit Tel: (012) Cell: Fax: dtoitm3@unisa.ac.za Course in Public Relations Qualification code: Public Relations involves a variety of programmes designed to promote and/or protect an organisation s image or its individual products. Public Relations can also be used to promote people, places, ideas, activities and even nations. The purpose of this qualification is to develop in a learner the competence to assist in the planning, management and implementation of Public Relations, communication, and media activities. The Course in Public Relations aims to provide a working knowledge of the principles of Public Relations. Duration Six months. A national senior certificate or equivalent qualification and/or applicable experience. Code CCPL01N CCPL02P Module Basic Public Relations Principles Public Relations in Practise Students will be assessed on the strength of one assignment per module to be completed during the course of six months. To qualify for the examination, a minimum of 50% must be obtained for the assignment. Students will be evaluated on the basis of a two-hour examination to be written during May/June or October/November at official Unisa examination centres. To pass the course, students must obtain a minimum of 50% in the examination. A mark of 75% constitutes a distinction. On successful completion of all the modules, students will be awarded a certificate by the University at an official certificate ceremony.

7 NOF level 6 24 credits English. Distance education by means of a study guide, textbook, tutorial letters and one assignment. Registration, commencing date and fees The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The course fee per module is R950 which includes tutorial matter, tuition and examination fees, and excluding the textbook. The minimum fee payable at registration is R950 if only registered for one module. lf registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. On receipt of your registration form and the minimum amount, the prescribed study material, as well as a unique student number, will be dispatched to you. Lecturers responsible for this short course: General enquiries: Ms Kgomotso Molepo Tel: (012) Fax: (012) molepmm2@unisa.ac.za Mr R Machado Tel: (012) machar@unisa.ac.za Prof MC Cant Tel: (012) cantmc@unisa.ac.za Course in Relationship Management (CRM) Qualification code: CRM, or Customer Relationship Management is the buzzword in business. This course focuses on attracting and retaining customers through excellent service, cooperation, trust, commitment and sharing of information. CRM is all about business relationships and how the marketer can create new value for its customers, suppliers, employees and investors by managing these relationships. The aim of this course is to equip business people to manage relationships with customers and all other stakeholders, and to apply CRM.

8 Duration Six months. A national senior certificate or equivalent qualification and/or applicable work experience. Code CCCR01H CCCR02J Module Customer relationship management principles Customer relationship management: Applied strategy Students will be assessed on the strength of one assignment per module to be completed during the course of the six months. To qualify for the examination, students must obtain a minimum of 50% in the assignment. Students will be evaluated on the basis of a two-hour examination per module, to be written in October/ November or Jan each year at official Unisa examination centres. To pass the course, students must obtain an average of 50% in each examination. A mark of 75% constitutes a distinction. On successful completion of all the modules, students will be awarded a certificate by the University at an official certificate ceremony. NOF level 6 24 credits Advanced study opportunities Students who pass the course will be eligible to obtain a credit for the MNM3014 module in Customer Relationship Marketing for the BCom degree with specialisation in Marketing Management which is offered by Unisa. English. Distance education by means of two study guides, a textbook, tutorial letters and two assignments. Intake, commencing date and fees The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The course fee is R700 per module which includes tutorial matter, tuition and examination fees but excluding the textbook. The minimum amount payable on registration is R700 if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. On receipt of your registration form and the minimum amount, the prescribed study material, as well as a unique student number, will be dispatched to you.

9 Lecturers responsible for this course: Ms Kgomotso Molepo Tel: (012) Fax: (012) Prof MC Cant Tel: (012) Cell: Course in the Introduction to Marketing Management Qualification code: Marketing management is becoming extremely important in all sectors of the South African economy. It is widely accepted that the quality of the people in business organisations can make a major difference in the competitiveness of these businesses. It is therefore beneficial to study marketing management, even though not everyone will become marketing managers. The need to introduce an introductory course in marketing management has arisen from numerous enquiries from businesses in South Africa who asked for an introductory course to expose their personnel to the basics of marketing. Please note that this course is the distance education version of the Short Course in Marketing (code 71595). Duration Six months. A national senior certificate or equivalent qualification. Code CCIM01S CCIM02T Module Identifying the Target Market The Marketing Mix Students will be assessed on the strength of assignments during the six month period (one per module). To qualify for the examination, students must obtain a minimum of 50% in the assignment set for each module. Students performance will be evaluated on the basis of a formal two-hour examination on each module, at official Unisa examination centres. To pass a module, a student must obtain a minimum of 50% in the examination. A mark of 75% will indicate that the module has been passed with distinction. On successful completion of all the modules, students will be awarded a certificate by the University at an official certificate ceremony. NQF level 6 24 credits

10 Advanced study opportunities Advanced Programme in Marketing Management. English. (Afrikaanse studente kan werkopdragte en die eksamens in Afrikaans voltooi.) Distance education by means of study guides, tutorial letters and assignments. Registration, commencing date and fees The individual commencement and registration dates are as follows: First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) The cost per module is R750, which includes study material, tuition and examination fees but excluding the textbook. A minimum fee of R750 is payable on registration if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. Your registration should be submitted before the due date. Once your registration is accepted a student number will be communicated to you. This number must be used as reference when making payment. On receipt of the required fees, the prescribed study material will be dispatched to you. Lecturers responsible for this course: Prof JW Strydom Tel: (012) Fax: OR (012) strydjw@unisa.ac.za Prof MC Cant Tel: (012) cantm@iafrica.com Mr R Machado Tel: (012) : machar@unisa.ac.za Programme in Business-to-Business Marketing Qualification code: The focus of study of this programme is on the marketing and selling of goods and services by one business to another business organisation (B2B Marketing). Sales in business-to-business markets accounts for more than 50% of total sales in developed markets. The unique demands put on the business-to-business marketer is addressed in this course. The need for knowledge in this field is growing day by day. Consequently, many lucrative positions exist in the business, parastatal and governmental fields. Jobs as marketing, sales, product and export marketers in business markets abound. Also jobseekers interested in getting employment in the marketing division of an organisation would benefit from this programme. More than 3

11 500 students have already successfully completed this programme and entered the labour market in marketing related positions. The Programme is offered only by Unisa - it is the marketing programme everyone is talking about! Duration Twelve months. A national senior certificate or equivalent qualification or relevant experience. The four modules cover the following areas: Code Module PB2B01W Customer Analysis This module focuses on the fundamentals of Business-to-Business Marketing, and the analysis of the business environment through the use of formal and informal marketing research. Performing a Customer analysis forms the cornerstone of this module. PB2B02X PB2B03Y PB2B043 Strategic Marketing Planning This module focuses on the strategic issues in managing business markets. Two primary strategic decisions are who to serve -by performing market segmentation and choosing target markets and how to serve them -through the establishment of a competitive market offering. Marketing Strategies The primary components of the business marketing mix are managing products in the market place and promoting the product to present and potential customers. Internet marketing is also becoming an important part of promoting business products. In this module the other components of the marketing mix, namely pricing and logistics management are also discussed. The unique demands of business-tobusiness pricing are discussed, inter alia, managing competitive bidding and leasing. Logistics and value chain management are viewed from supply and demand chain networks. Export Marketing This module examines all the aspects of export marketing, including the analysis of the international business environment, export marketing research, export market selection and the export marketing strategy. The benefit of this module is that it opens up the world to the business-to-business marketer. These modules are offered on a six monthly (semester) basis. If you register for a module in the first semester, you will write the examination in May or June. If you register for the second semester, you will write the examination in October or November. You may not register for more than three new modules at any one time. It is recommended to register for modules PB2B01W and PB2B02X in the first semester and for PB2B03Y and PB2B043 in the second semester. A learner s performance is evaluated on the basis of compulsory assignments throughout the year that contribute to the final mark. Formal examinations will be written in May/June and October/November at official Unisa examination centres. There will be open book examinations. On successful completion of the four modules learners will be awarded a certificate by the University at an official certificate ceremony.

12 NQF level 6 48 credits English. (Die werkopdragte en eksamens kan ook in Afrikaans beantwoord word.) Distance education (through correspondence). Learners will receive four study guides, tutorial letters and challenging marketing assignments. Registration, commencement dates and fees First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 17 Jul) Learners may not enrol for more than three modules in any given semester. The cost per module is R The total fees for ALL FOUR modules together (i.e. for the whole programme) are R The fees include all the study guides, tutorial letters and examination fees. Learners pay a minimum deposit of R1 000 if registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. The balance is payable over 4 months. Method of payment Payment by postal orders or credit card is accepted (see the registration form). Learners may also deposit payment into UNISA s bank account (ABSA BANK, account number ). All payments to be made payable to UNISA. On receipt of you registration form you will be preliminary registered and a unique student number given to you. Thereafter your payment is due. Lecturer responsible for this programme: Mr CH Bothma Tel: (012) Cell: bothmch@unisa.ac.za Internet: Programme in Customer Service Management Qualification code: The South African economy has rapidly developed along the same lines as first world countries, such as the USA, UK and European countries. All these countries are now dependant on the services provided by companies to grow their economies. Marketing activities such as selling to clients, developing a public relationship campaign and managing a retail operation are all closely related to customer service provision. Customer service personnel also need to acquire knowledge about these marketing related fields. The Programme in Customer Service Management will help you develop the necessary skills to become a customer service and marketing expert. This programme may also prepare you for a management position in a large organisation in future.

13 Duration Twelve months comprising two semesters. Applicants must be in possession of a national senior certificate or equivalent qualification, or have practical work experience. Evidence of practical work experience must be provided. Table: Compulsory and elective modules (Programme in Customer Service Management) Compulsory modules Elective modules (Select ONE from each group TWO modules in total) Module code Module name Module code Module name PCCS01B Customer Service Management 1 PCCS03 PCCS04E PCCS02C Basic Principles of Business PCCS05F PCCS06G Customer Service Management 2 PCCS08J PCCS09K PCCS10C Business Communication Personal Selling Retail Marketing Self Management Customer Relationship Management Public Relations This programme has a number of compulsory and elective modules. As can be seen in the table above, students need to register for ONE of the elective modules (PCCS03D, PCCS04E or PCCS05F) when registering for the compulsory modules PCCS01B and PCCS02C. On registration for the compulsory modules PCCS06G and PCCS07H, students need to register for one of the following electives: PCCS08J, PCCS09K or PCCS10C. Students will be assessed by means of assignments per module. Students must obtain 50% in these assignments to gain admission to the examination. 10% of the best assignment mark will be used to calculate the final year mark. Students will be evaluated by means of a two-hour examination paper written for each module at the end of each semester (in June and November of THE YEAR). These examinations will take place at Unisa s main examination centres throughout South Africa. On completion of the programme, students will be awarded a certificate at an official Unisa ceremony. NQF level 6 72 credits English. Distance learning by means of study guides, textbooks, tutorial letters and assignments. Registration, commencement dates and fees There are two intakes during the course of the year. The individual commencement and registration dates are as follows:

14 First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) NB: Students must register for not more than three modules per semester. The programme fee is R4 800 for six modules (that is R800 per module). This fee includes SOME OF the study material plus the examination fees. A minimum fee of R800 is payable at registration if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. Responsible persons for the programme: Ms N da Silva-Esclana (PCCSC) Tel: (012) Fax: (SA only) (012) dsilvn@unisa.ac.za Prof JW Strydom (PCCS02C) Tel: (012) Fax: (012) or strydjw@unisa.ac.za Mr DP Theron (PCCS01B AND PCCS06G) Tel: (012) Fax: (012) or therodp@unisa.ac.za Mr R Machado (PCCS07H) Tel: (012) Fax: machar@unisa.ac.za Prof S Rudansky-Kloppers (PCCS03D) Tel: (012) Fax: rudans@unisa.ac.za Mr MN du Toit (PCCS04E) Tel: (012) Fax: dtoitm3@unisa.ac.za Ms C Erdis (PCCS05F) Tel: (012) Fax: erdisc@unisa.ac.za Prof M Coetzee (PCCS08J) Tel: (012) /4605 Fax: coetzm@unisa.ac.za Ms TV Tshivhase (PCCS09K)

15 Tel: (012) Fax: Programme in International Marketing Qualification code: The importance of exporting and international trade to a country s economy and to the growth of companies is well documented. Add to this the advantage South Africa has in terms of its relatively weak currency, combined with the expansion generally being experienced in global trade, the recent financial crisis notwithstanding, then companies should be encouraged to go international. Foreign markets offer tremendous opportunities for the astute international marketer. This Programme in International Marketing will guide individuals and companies as to how best to take advantage of the opportunities offered by these growing foreign markets and to become an astute international marketer. Duration Twelve months. A national senior certificate or equivalent qualification or relevant experience. Students must have access to . The four modules cover the following areas: Code PPIM01Q PPIM02R PPIM03S PPIM04T Module The International Marketing Environment & Research The International Marketing Mix International Marketing Management Practical exporting (Export project) Students will be expected to complete an export research report for the module PPIM04T (Practical exporting). The emphasis of these topics is on the practical application of the theory and is suitable for any person interested in getting to grips with international marketing opportunities. These modules are offered on a six monthly (semester) basis. If you register for a module in the first semester, you will write the examination in May or June, while if you register in the second semester, you will write the examination in October or November. It is recommended to register for modules PPIM01Q and PPIM02R in the first semester and for PPIM03S and PPIM04T in the second semester. Students will be assessed on the strength of at least one assignment per module to be completed during the course of the twelve months, which will count towards the final mark. To qualify for the examination, students must obtain a minimum of 50% for the assignment. Students performance will be evaluated by means of a formal two-hour examination for each module. To pass a module, a student must obtain a minimum of 50% final mark (made up as follows: examination mark = 90% + average assignment mark = 10%). A pass of 75% is considered a distinction. On the successful completion of the four modules, students will be awarded a certificate by the University at an official certificate ceremony. NQF level 6

16 48 credits. This programme is offered in English only. The method of teaching is distance education by means of study guides, tutorial letters and assignments. Companies enrolling groups of students may consider group discussions. Registration, commencing date and fees First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 17 Jul) Companies enrolling 20 or more students can negotiate alternative commencement dates more suitable to their needs and requirements. The cost for the programme is R4 200 (or R1 050 per module) including study materials (excluding textbook), tuition and examination fees. The minimum amount payable on registration is R1 050 if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. The balance is payable over 4 months. Method of payment Payment by postal orders or credit card is accepted (see the registration form). Learners may also deposit payment into UNISA s bank account (ABSA BANK, account number ). All payments to be made payable to UNISA. On receipt of you registration form you will be preliminary registered and a unique student number given to you. Thereafter your payment is due. Lecturer responsible for this programme: Mr CH Bothma Tel: (012) Cell: Fax: (012) bothmch@unisa.ac.za Internet: Programme in E-Marketing (New programme) Qualification code: On application Electronic marketing (or e-marketing) is taking the business world by storm! E-marketing provides large and small businesses access to a huge market of well over a billion users at affordable prices and, unlike TV or print advertising, it allows truly personalised marketing. The benefits of e-marketing include a global reach, lower costs, personalisation, measurable results, 24/7 marketing capabilities, a media-rich marketing environment, direct sales opportunities, and much, much more. This one-year programme in e-marketing is aimed amongst others at: Marketing practitioners and other managers that need to get to grips with new electronic media channels Entrepreneurs that want to start a new online business Existing businesses, large and small, that need to expand their current markets and grow their businesses Any individual that wants to get to grips with online marketing and improve their career and employment prospects

17 This programme is a generic e-marketing programme developed to addresses the needs of a global audience. It is open to all South African as well as international students from around the world. Duration Twelve months. A national senior certificate, or equivalent national or international qualification, or relevant experience. Students must have access to a computer, the internet, and a cell/mobile phone. The four modules comprising this programme cover the following topics: Code Module On application Introduction to e-marketing On application Web-based and search-engine marketing On application and mobile marketing On application Practical e-marketing project Students will be expected to complete an e-marketing research report for the practical module. The emphasis of these topics is on the practical application of the theory and is suitable for any person interested in getting to grips with e-marketing opportunities. These modules are offered on a six monthly (semester) basis. If you register for a module in the first (January) semester, you will write the examination in May or June, whilst if you register in the second (July) semester, you will write the examination in October or November. It is recommended to register for the first two modules in the first semester and for the second two modules in the second semester. Students can also register in July for this programme and will write their final examinations in May/June the year thereafter, should they pass all the modules on their first attempt. Students will be assessed on the strength of two assignments per module to be completed during the course of the six months which will count towards the final mark. To qualify for the examination, students must submit the first assignment. Students performance will be evaluated by means of a formal two-hour written examination for each module (the practical module will be assessed on the basis of a report that must be submitted for evaluation purposes). Examinations can be written throughout the world at official Unisa examination centres. To pass a module, a student must obtain a minimum of 50% final mark (made up as follows: examination mark = 90% + average assignment mark = 10%). A pass of 75% is considered a distinction. On the successful completion of the four modules, students will be awarded a certificate by the University at an official certificate ceremony. NQF level 6 48 credits. This programme is offered in English only. The method of teaching is distance education by means of study guides, tutorial letters, assignments and online discussions.

18 Registration, commencing date and fees First semester: 22 Jan (registration takes place from 1 Dec until 22 Jan) 16 Jul (registration takes place from 21 Jun until 16 Jul) A student may start their registration in either the first or second semester. The cost for the programme is R4 600 (or R1 150 per module) including all study materials (including five e-books on each aspect of e-marketing), tuition and examination fees. The minimum amount payable on registration is R1 150 if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. The balance is payable over 4 months. International students will be required to pay an additional nominal international student fee. Payment by postal orders or credit card is accepted (see the registration form). Learners may also deposit payment into UNISA s bank account (ABSA BANK, account number ). All payments to be made payable to UNISA. On receipt of you registration form you will be preliminary registered and a unique student number given to you. Thereafter your payment is due. Lecturers responsible for this programme: Mr C Diggines Tel: (012) Cell: Fax: (012) cdiggines@unisa.ac.za Mr CH Bothma Tel: (012) Cell: Fax: (012) bothmch@unisa.ac.za Internet: Programme in Marketing Management Qualification code: Research and experience have shown that South African business people are in need of marketing skills. It is becoming increasingly important for businesses to be proactive in changes in the marketing environment -hence the introduction of the Programme in Marketing Management in The aim of this programme is to equip business people with the marketing skills required to face the challenges of the new millennium. Duration Twelve months. Students can register for a maximum of two (2) modules per semester. A national senior certificate or equivalent qualification or applicable experience. Exemption will be granted for modules PMRM02H and PMRM03J for those students that successfully completed the Course in the Introduction to Marketing Management.

19 Code PMRM01G PMRM02H PMRM03J PMRM04K Module Marketing Perspectives and SWOT Aanalysis Market Segmentation, Target Marketing and Product Positioning Formulation of the Marketing Strategy Implementation of the Marketing Strategy Students will be assessed on the strength of assignments completed during the course of the year (two per module). To qualify for the examination, students must obtain a minimum of 50% in at least one assignment per study module. Students performance will be evaluated on the basis of a formal three-hour examination on each module, to be written in January at official Unisa examination centres. To pass a module, a student must obtain a minimum of 50% in the examination. On successful completion of the four modules students will be awarded a certificate by the University at an official certificate ceremony. NQF level 6 48 credits Accreditation towards degree programmes Students who have completed the Programme in Marketing Management will obtain a credit for the marketing module (MNM202Y) offered in the BCom degree, specialising in Marketing Management. Advanced study opportunities Programme in Advanced Marketing Management. English. (Afrikaanse studente kan werkopdragte en eksamens in Afrikaans voltooi.) Distance education by means of study guides, tutorial letters and assignments. Registration, commencing date and fees First semester: 21 Jan (registration takes place from 29 Nov until 21 Jan) 15 Jul (registration takes place from 20 Jun until 15 Jul) The cost per module is R800, which includes study material, tuition, and examination fees but excludes the textbook. A minimum fee of R800 is payable on registration if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. On receipt of your registration form and the required fees, the prescribed study material, as well as a unique student number, will be dispatched to you. Lecturers responsible for this programme: Ms T Tshivhase Tel: (012)

20 Cell: Ms C Erdis Tel: (012) Cell: erdisc@unisa.ac.za Ms N da Silva-Esclana Tel: (012) Cell: dsilvn@unisa.ac.za Mr M du Toit Tel: (012) Cell: dtoitm3@unisa.ac.za Programme in Advanced Marketing Management Qualification code: The future of most organisations depends on the manner in which they deal with their environment and the approach they follow in respect of their markets and competitors. A business needs to be proactive in dealing with these key factors. The aim of this programme is to focus on the strategic aspects of marketing so as to be able to deal successfully with the challenges that face businesses in these key areas. Duration Twelve months. A university marketing degree, a relevant Technikon Marketing Diploma, a relevant certificate like the IMM, the Programme in Business-to-Business Marketing, the Programme in Retail Management, the Programme in Marketing Management, or the Programme in Sales and Marketing. Code PAMM01P PAMM02Q PAMM03R PAMM04S Module Foundation for Market Strategy Selection Internal Analysis Formulation of Competitive Market Strategy The Investment Decision in Market Strategy Students will be assessed by means of two assignments per module completed during the course of the year. To qualify for the examination, students must submit the first assignment for each module. A formal two-hour examination for each module will be written in January at official Unisa examination centres. To pass a module, a student must obtain a minimum of 50% in the examination.

21 On successful completion of the four modules students will be awarded a certificate by the University at an official certificate ceremony. NQF level 7 48 credits English. (Afrikaanse studente kan werkopdragte en die eksamen in Afrikaans voltooi.) Distance education by means of study guides, tutorial letters and assignments. Registration, commencing date and fees Registration for this programme commences on 1 Dec and should be completed by 4 Mar. The programme commences on 4 Mar. The cost per module is R1 100 (including tutorial matter, tuition and examination fees but excluding the textbook). A minimum fee of R1 100 is payable on registration if only registered for one module. If registered for more than one module, then 50% of the total fees for the modules registered for must be paid at registration. On receipt of your registration form and the required fees, the prescribed study material for modules 1 to 4, as well as a unique student number, will be dispatched to you. Lecturers responsible for this programme: Mr R Machado Tel: (012) Cell: machar@unisa.ac.za Prof MC Cant Tel: (012) Cell: cantm@unisa.ac.za Programme in Sales and Marketing Qualification code: Sales and marketing have long gone hand in hand as subject fields. Sales is often regarded as an integral part of the successful marketing of any product or service. The fact is that no matter how good the company s marketing, until a sale takes place, there is no income! The Programme in Sales and Marketing provides students with a background to the field of marketing and specific skills in selling and sales management. The four modules in this programme address the following key areas: Marketing fundamentals Relationship marketing Customer behaviour Market segmentation and positioning

22 Sales techniques Customer identification and profiling Presentation skills Communication skills Sales force management Sales force remuneration Sales territory allocation Code PISM01V PISM02W PISM03X PISM04Y Module Introduction to Marketing Sales Principles Sales Management Practical Sales Project Duration 12 months. Students may register for a maximum of two (2) modules per semester. A national senior certificate or equivalent qualification and/or applicable experience. Students will be assessed on the strength of one assignment per module. The assignments will count towards a final year mark. The fourth module consists of a comprehensive sales plan incorporating the knowledge gained in the previous three modules. Summative assessment in the form of one two-hour examination per module will take place during May/ June or October/November at official Unisa examination centres. Students must obtain a minimum of 50% in the examination to be successful. A mark of 75% constitutes a distinction. On successful completion of the programme, students will be awarded a certificate by the University at an official certificate ceremony. NQF level 6 48 credits English. Distance education by means of a study guide, prescribed textbook, tutorial letters and assignments. Registration, commencing date and fees First semester: 21 Jan (registration takes place from 29 Nov until 21 Jan) 15 Jul (registration takes place from 20 Jun until 15 Jul) The programme fee is R800 per module which includes tutorial matter, tuition and examination fees. Students will have to purchase the prescribed book themselves. If registered for more than one module then 50% of the total fees for the modules registered for must be paid at registration.

23 Lecturer responsible for this programme: Mr M du Toit Tel: (012) Fax: Cell: dtoitm3@unisa.ac.za