OLD SYLLABUS THIRD SEMESTER MBA 7471 BUSINESS POLICY & STRATEGIC ANALYSIS

Transcription

1 OLD SYLLABUS THIRD SEMESTER MBA 7471 BUSINESS POLICY & STRATEGIC ANALYSIS Objectives The objective of this course is to develop a holistic perspective of enterprise, critical from the point of the top executives Course Contents Business policies a field of study, Strategic Management process; Strategic decision- making approaches; Mission; Objectives; Strategic Management in non- business organization, Limitation of strategic management Environmental Analysis& diagnosis of industry environment; internal analysis & Diagnosis generic strategy alternatives I Strategy variations; Internal; External, Related, Unrelated, Horizontal, Vertical, Active and Passive, Generating Strategic alternatives; Choice of strategy; BCG Matrix; Hofer s matrix; Shell matrix and GE s matrix References 1. Bhattachary, S.K. and N. Venkataramin: Managing Business Enterprises: Strategies, Structures and Systems, Vikas PUblishing House, New Delhi. 2. Budhiraja, S.B. and M.B.Athreya: Cases in Strategic Management, Tata McGraw Hill, New Delhi.

2 MBA 7472 MANAGEMENT INFROMATION SYSTEM Objectives The objective of this course is to develop a holistic perspective of the decision support system of the artificial intelligence for business organization Course Contents MIS, Decision support system, system approach, The increased complexity of business and management, MIS organization within the company, management and organizational behavior, application of organizational behavior concept to the design and operation of MIS, nature of resistance to MIS, Procedure for effective change without resistance, The strategic planning process, Basic Information system, Decision making & MIS Strategic and project planning for MIS and Conceptual System Design: General business planning, appropriate MIS response, strategy and operative plans, strategic planning, project planning & MIS, MIS planning details, planning cycle, planning techniques, work breakdown structure, sequence planning, master programme schedule, budgeting, reporting and controlling, reporting techniques, control through completed action, IS as a technique for making programmed decision, Decision assisting Information system, Defining problems, set system objectives, establish system constraints, determining information needs and sources, developing alternative conceptual design and selecting one, document the system concept, prepare the conceptual design code I Implementation and Evaluation and maintenance of MIS: Planning and identification of the implementation tasks, develop procedure for implementation, train the operating personnel, computer related acquisition, develop forms for data collection and information dissemination, test the system, document the system, Evaluate the MIS Control and maintain the system, environmental change, government policies, regulations and legislation, economic condition, industry and competitive condition, new technology, internal problem related to MIS maintenance, responsibility for maintenance, initiation of maintenance project, planning for maintenance.

3 References: 1. Robert G.Murdick & Joel E.Ross; Information System for Modern Management MBA TRAINING REPORT & VIVA VOCE Each student shall undergo summer training for 6-8 weeks at the end of second semester and shall be required to submit a Training Report and present the same in the form of Viva-Voce, at the end of the third semester for evaluation, each carrying 50 marks.

4 MBA 7481 ADVERTISING MANEGEMENT OBJECTIVES The objective of this course is to acquaint the students with the concept, theories, techniques and give experience in the application of concepts for developing effective advertising programmes and manage all advertising related activities. Course Contents Background of Advertising: Role of advertising in marketing process, social, economic, ethical and legal aspects of advertising, process of communication, theory of cognitive dissonance and clues for advertising strategies, setting advertising objectives, DAGMAR approach, determination of target audience. Building of advertising programmes, Message; aspects and structure, theme appeal, layout, headlines, illustration, logo, muscat, advertising copy, advertising campaign, planning, market positioning, advertising media, print, audio visual, internet media of new age, media buying, consumer behavior. I Advertising organization, the advertising department, the advertising agency- function, compensation, client agency, relationship, advertising budget, advertising classification, retail, national, international, political, public service, evaluating advertising effectiveness, pre-testing and post- testing, the Gallop Robison Test Thurston, Liker, Neaps methods References 1. Aaker, David, : Advertising Management, Prentice Hall, New Delhi. 2. Batra, Rajeev, John G. Myers and David A. Aaker: Advertising Management, Prentice Hall, New Delhi. 3. Davis, J.J: Advertising Research, Prentice Hall, New Delhi

5 MBA 7482 SALES AND DISTRIBUTION MANAGEMENT Objectives The basic objective of this course is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. Course Contents UNIT-I Sales management- meaning and objective, Roles of sales Executive, sale management in marketing programmed, salesmanship and theories of selling, sales organization- its purpose and structure, sales organization and distribution network. UNIT-II Sales force management- sales force- its planning and size, sales job and dualities of salesman, sales force tasks. Recruitment, selection and training, motivating and compensating sales force, sales and administration and control- sales analysis and sales quotas, evaluation of sales efforts, sales and marketing audit. UNIT-III Channel design decisions and management- establishing channel objective and constraints, identifying and evaluating major channel alternatives, selecting, motivating evaluating channel members, conflict and cooperation among channel members, physical distribution- nature, order processing, warehousing, inventory and transportation References: 1. Selling Dynamics by Allen R.Y. 2. Professional Sales Management by Anderson & Hair 3. Selling and Sales Management by Lancaster GL

6 MBA 7484 CONSUMER BEHAVIOR Objectives The objective of this course is to develop an understanding about the consumer decision making process and its applications in marketing function of firms. Course Contents Introduction to Consumer Behaviour, Consumer Behaviour and Marketing Strategy Consumer Involvement & Decision Making, Information Search Process, Evaluative Criteria and Decision Rules. Consumer Motivation, Information Processing and Consumer Perception, Consumer Attitudes and Attitude Change, Influence of Personality and Self Concept on Buying Behaviour. I Psychographics and Lifestyle, Reference Group Influence, Diffusion of Innovation and Opinion Leadership, Family Decision Making, Consumer Behavior Studies in India References 1. Blackwell R.D. and Miniard PW & Engel JF, New Delhi, Thomson Southwestern 2. Schiffman,LG and Kanuk, LL Consumer Behaviour, New Delhi, PHI. 3. Laudon, D.L: Consumer Behaviour Tata McGraw Hill, New Delhi.

7 MBA 7494 MANAGEMENT TRAINING AND DEVELOPMENT Objective: The objective of this course is to introduce the participants with the applications of training and development programmes in business organization. Training process- an overview, role, responsibilities and challenges to training managers, organization and management of training function. Training need assessment and action research. Instructional objectives and lesson planning- learning process, the training climate, developing training modules, training methods and techniques I Facilities planning and training aids, training communication, training evaluation, training and development in India. 1. Lynton R, Pareek, U. Training for development, n d Vistaar 2. Pepper, Allen D, Managing the training and development function, Alder SNOT, Gower

8 MBA 7495 HUMAN RESOURCE DEVELOPMENT: Strategies and System Objective: The objective of this course is to introduce the participants with the HRD practices and interventions. Field of HRD: Concepts, goals and challenges. HRD climate and practices in India, Staffing, HRD function. Developing HR strategies. HRD systems design principles. Design and administration of select HRD systems. HRD for workers. I HRD interventions. HRD approaches for coping with organizational change. Case studies of HRD in Indian organizations. Reference: 1. Dayal, Ishwar. Designing HRD System, n d concepts

9 MBA 7496 COUNSELING SKILLS FOR MANAGERS Objective: The objective of this course is to develop in the participants competent counseling skill to help manage the human resource. Emergence and growth of counseling services. Approaches to counseling. Counseling process- beginning and terminating the counseling relationship. Follow ups. Counselor s attitude and counseling skill. Assessing client s problems. I Selecting counseling strategies and interventions. Changing behavior through counseling. Special problems in counseling. Application of counseling to organizational situations with focus on performance counseling. Reference: 1.

10 MBA 7475 FOREIGN EXCHANGE MANAGEMENT Objective: The objective of this course is to introduce the participants with the applications of concepts related foreign exchange and familiarize them with the international market. Organization of foreign exchange markets, types of foreign exchange markets and transactions, questing foreign exchange rates, spread official and free market rates, cross rates, forward rates, questing forward rates. Theory and practice of forecasting exchange rates, economic fundamentals, financial and socio political factors, technical analysis, tax treatment of foreign exchange gains and losses; FMA. I Currency future, currency options, currency swaps, corporate exposure management, after native, definition of foreign exchange risk, exposure information system, alternative strategies for exposure management techniques, organization of exposure management function, parameters and constraints of exposure management.

11 MBA 7478 WORKING CAPITAL MANAGEMENT Objective: The objective of this course is to acquaint the students with the importance of working capital and the techniques used for effective working capital management. Concepts of working capital management, importance of working capital, types, factor determining working capital, estimating working capital, requirements, management of cash motives for holding cash and marketable securities, cash system, managing the cash flows, types of collection system, cash concentration strategies disbursement tools, investment in marketable securities, forecasting cash flows. Short term finance, programming working capital management, integrating working capital and capital investment process, monetary system, money market in India, banking system in India, the restricting process: working capital control and banking policy in India, instruments if the international money markets, managing short term international transactions. I Managing corporate liquidity and financial flexibility, measure of liquidity, determining the opinion level of cash balances Baumol Model, Beranek Model, Miller- OPR Model, Stone Model, receivable management- determining the appropriate receivable policy, marginal analysis, credit analysis and decision, Heuristic approach, discriminate analysis, sequential decision analysis. Inventory management- kinds of inventories, benefits and cost of holding inventories, inventory management and valuation, inventory control models Reference: 1. Bhalla, V K. working capital management: text and cases, Delhi, Anmol 2. Smith, Keith and G, W, Gallinger, Readings on short term financial management, West Pub. Co

12 MBA 7479 MANAGEMENT OF FINANCIAL SERVICES Objective: The objective of this course is to acquaint the students with the procedure of managing financial services. Financial system and markets, concepts, nature and scope of financial services, regulatory framework for financial services, management of risk in financial services, stock exchange operations. Mutual funds, merchant banking services, managing issue of share and bonds, mobilizing of fixed deposit inter-corporate loans, international finance, other financial services, leasing and hire purchase, debt securitization, housing finance, credit rating, credit cards. I Banking and Insurance, L venture capital, factoring for failing and bill discounting, insurance, the tax environment and financial services, pricing financial services. References 1. Marketing of Financial Services and Markets---V.A. Awadhani.(Himalya Publishers) 2. Indian Financial System, Bharti.V.Pathak, Pearson 3. Management of Financial services V.K. Bhalla, Anmol Pub. 4. Financial Services Shashi.K.Gupta, Kalyani Publishers

13 FOURTH SEMESTER MBA CORPORATE EVOLUTION & STRATEGIC MANAGEMENT I Implementation process- organization changes, resource allocation- a framework for strategic budgeting process of firm, Organised by functional department, firms organized by customer, department, matrix organization, territorial department, networks organization, planning system to implement strategic management, takes and roles, 7S framework of McKinney s. Implementation of policies through human resource, production, material purchase and procedure in detail. Implementation: finance, marketing process of control of strategies, evaluation and control of the procedural strategies. Reference: 1. Glueck, William. F., Strategic management and Business Policy, N.Y. Tata McGrawhill 2. Ansoff H, Igor, Implementing Strategic management, Englewood Cliffs, New Jersey, PHI

14 MBA BUSINESS LEGISLATIONS Objectives: This course is designed to assist the students in understanding basic laws affecting the operations of business enterprise. Course Contents: The Indian Contract Act 1872, Essential of a valid contract, Void agreement, Performance of contract, Breach of contract and its remedies, quasi contract. The Sales of goods Act 1930, Formation of a contract, rights of an Unpaid Seller. The Negotiable Instruments Act 1881, nature and types, negotiation and assignment. The Companies Act 1956, nature and types of Companies, formation, memorandum and article of association, prospectus, allotment of shares, Shares and shares capital, membership, Borrowing power. I Management and meetings, accounts and audit. Compromise, arrangements and reconstruction, prevention of oppression and mismanagement, winding up. Consumer Protection Act1986. Cyber laws and Indian Factories Act 1948 References: 1. N D Kapoor, Elements of Mercantile Law, Sultan Chand & Sons 2. S N Maheshwari, Business Law, Himalaya Publishing House

15 MBA COMPREHENSIVE VIVA VOCE Each student shall appear for a comprehensive viva voce at the end of fourth semester. This Viva-Voce shall be of 100 marks.

16 MBA7535 INTERNATIONAL FINANCIAL MANAGEMENT Objectives The course is designed to assist the students in developing an overall view of the international financial system and how multinational corporations operate Unit I Finance function in multinational firms, institutional structure of international financial markets, cost and availability of international financial flows, international financial instruments. Unit II International working capital management, aspects of international cash management, investment criteria and borrowing decision, centralized Vs decentralized cash management, International receivables management, securitization of receivables. Unit III International investment, factors and benefits, direct and portfolio investment, international CAPM, capital budgeting for foreign direct investment, assessing and managing political risk, international aspect of raising capital, determining financial structure of foreign subsidiaries of MNC s, financial choice for an MNC and its foreign affiliates, costs and risk of financing. References 1. Shaipro Allan, Multinational Financial Management, PHI 2. Saran V., International Financial Management, PHI 3. Bhalla V.K., International Financial Management, Anmol

17 MBA 7538 MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The course is designed to assist the students in developing an understanding of the functioning of financial institutions. Course Contents The role and importance of financial institutions, financial management models and their applications in financial institutions, application of wealth maximization model of financial decision, evaluating risks and returns of assets and liabilities of financial institutions. Flow of funds analysis of the borrowing and lending behavior of financial institutions, interest rate analysis, interest rates in financial systems, yield curve, risk and inflation, financial management of commercial banks, banking law and regulation, provision of RBI operations, credit and monetary planning, insurance companies, thrift institutions. I Development banks, role of development banking in industrial banking, capital adequacy and capital planning, strategy of growth, problems of time and cost over run, financial planning of financial institutions, financial goals and performance statement, working and organization of different financial institutions in India like IC, ICICI, IDBI, UTI, LIC, Mutual funds, international aspect of financial institutions References 1. Pathak V. Bharti, Indian Financial System, Pearson 2. Awadhani. V.A., Marketing of Financial Services and Markets,Himalya Publishers 3. Singh Preeti, Dynamics of Indian Financial System, Ane books 4. Sharma Meera, Management of financial Institutions, PHI

18 MBA 7539 PORTFOLIO MANAGEMENT Objectives The course is designed to acquaint the students with the concepts of constructing and managing Portfolios. Course Contents: Unit I Introduction to Portfolio Management an optimum portfolio selection problem, Markowitz portfolio Theory; The Mean Variance Criterion (MVC); the nature of investment risk, MVS and portfolio selection, the investment in liquid assets, portfolios of two risky securities, three security portfolio. Unit II The efficient frontier, tracing the efficient frontier- the relationship between the unrevealed and leveraged portfolio, sharpe, single index model, application of market model in portfolio construction, capital asset pricing Model (CAPM); Arbitrage Pricing theory (APT) and factor models; CAPM characteristic line, construction efficient frontier. Unit III Optimum portfolios, constructing optimum portfolio, portfolio investment process, bond portfolio management strategies, investment timing and portfolio performance evaluation, corporate portfolio management in India, international diversification References 1. Bhalla VK, Investment Management: Security Analysis & Portfolio management, S.Chand 2. Lee Chang, Security Analysis & Portfolio management, Scott Forseman

19 MBA 7540 RETAIL MANAGEMENT Objectives The course will focus on manufacturers, perspective on retailers and develop an understanding of the retail business. Course Contents Retail Management: The marketing Concept and Retailing, the economic impact of retailing; Strategic Planning in Retailing, The Wheel of Retailing. The Wheel of Retailing. Institution of retailing management, Planned Shopping Centres, Franchising & the retailing of food. Retail Store Location : Trading Area Analysis & Store Layout, The Store Exterior and the Interior, Retail Organisation, Buying and Handling Merchandise: Nature and Process. I Retail Promotional Policies: Promotion in Retailing, Retail Advertisement, & Sales Promotion. Joint Promotions, Personal Selling, Creative Selling. Retail Audit : Nature and Process, retail credit, characteristics and advantages, types of retail credit cards, Customer Services in Retailing and its classification. References 1. Jain RK, retail Management, Vatu Education of India, New Delhi. 2. Berman Evans, Retail Management: A Strategic Approach, Pearson, Delhi.

20 MBA 7541 INTERNATIONAL MARKETING Objectives The objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing. international marketing- definition, concept and setting, distinction between international trade, marketing and business, economic environment of international marketing, international institutions- World bank, IMF, UNCTAD, WTO, customs union, common markets free trade zones, economic communities, constraints on international marketing- fiscal and non- fiscal barriers, non tariff barriers. Trading partners- Bilateral trade agreement, commodity agreements and GSP, India and world trade, import and export policy, direction and quantum of India s exports, institutional infrastructure for export promotion, export promotion councils, public sector trading agencies, ECGC, commodity boards, procedures and documents- registration of exporters, export quotation, production and clearance of goods for exports, shipping and transportation, insurance, negotiation of documents. I Instruments of payments- open account, bills of exchange, letter of credit, export finance, international marketing mix- identification of markets, product policy, international product life cycle, promotion strategy, pricing strategy and distribution strategy, various forms of international business, matketing of joint ventures and Turnkey projects References: 1. Bhattacharya,B: Export marketing: Strategies for Success, Global Business Press, New Delhi. Pripalomi, V.H. International Marketing, PHI

21 MBA 7542 SERVICES MARKETING & CUTOMER RELATIONSHIP MANAGEMENT OBJECTIVES The objective of this course is to develop an insight into the growing importance of service sector and provide a conceptual framework to tackle the issues involved in the management of services. Nature and type of services, difference between goods and services marketing, tangibility spectrum, services marketing triangle, understanding service customers- models of service customers behavior, customer expectations and perception, service quality and GAP model. Service market segmentation, targeting and positioning, services marketing mix: 7Ps, people, process and physical evidence, services capes and its role. Promotion- integrated services marketing mix, pricing of services- concept and approaches, distribution of services. I Marketing of financial services, hospitality services, tourism services and educational services, customer relationship management meaning, nature and scope, factors affecting relationship strength. Reference: 1 Zenithal. V.A. & Bitner, MJ. : Service Marketing ; Tata McGraw Hill.

22 MBA 7553 MANPOWER DEVELOPMENT FOR TECHNOLOGICAL CHANGE Unit I Manpower management in 21 st century. Environment context of human resource management. Emerging profile of human resource. Unit I Special features of new technology. Concepts and process of technology. Innovation, organizational implications of technology change. HR implications of technology change. Unit I Performance/ potential evaluation in the context of new technology. Technology transfer with human. New issue in manpower training & career development.

23 MBA 7553 MANAGEMENT OF INDUSTRIAL RELATIONS Objectives The course is designed to promote understanding of organizational efficiency and performance which are intricately interlinked with industrial relations. Course Contents Unit I Industrial Relations: Concept, background, Approaches and perspective Industrial Relations & the emerging socio economic scenario. Industrial unrest in India, Industrial relations and the state legal framework of IR, Industrial Dispute Act, 1947 Unit II Trade Union : Concept, Functions, Approaches, reorganization and Structure of Trade Union Trade Union Movement in India: INTUC, AITUC, BMS, UTUC, CITU, HMS an Overview Trade Unions and the employee Trade Union and the management, Emerging Trends in Union Management relations and employer s associations. Payment of Wages Act. Unit III Discipline and Grievance Management: Nature and content of Collective Bargaining. Negotiation skills and collective settlement, conciliations, arbitration and adjudication. Workers participation in management- evolution, structure and process, participative forums, employee empowerment, quality management, industrial relations and technological change. References 1. Kochan,T.A. & Katz Henry: Collective Bargaining and Industrial Relations 2 nd ed. Homewood, Illionis. 2. Ramaswamy, E.A.: The Rayon Spinners The Strategic Management of Industrial Relations, New Delhi,Oxford University Press.

24 MBA 7554 COMPENSATION MANAGEMENT Objectives The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms of organisations. Course Contents Conceptual and theoretical understanding of economic theory related to reward management. Criteria for reward fixation, factors affecting compensation- productivity learning, quality. Diagnosis and bench marking, determination of inter- industry and intra- industry compensation differentials, internal external equity in compensation system, Tools used in designing and implementing compensation packages, compensation for executives and senior managers. Components of compensation packages like fringe benefits, incentives and retirement plans, strategic compensation system. I Statutory provisions governing different components of reward system, - Payment of Wages Act1936, Minimum Wages Act1948 and Bonus Act Working of Wage boards and Pay Commissions, References 1. Capeman. George, Employees Share Ownership, New York, Kogan Page. 2. Armstrong, Michel and Murlis, reward management: a handbook of Salary Administration, London, Kegan Paul.