Courses of the Digital Media Track (Bachelor)
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- Horatio Nichols
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1 Digital Media Track Chair of Information Systems and Management (Prof. Veit) and Chair for Value Based Marketing (Prof. Paul) both focus on digital media in research and teaching Bachelor and master students who are interested in this area are recommended to study the digital media track which is now offered by the two chairs For successful participation in the track, students receive a certificate confirming their focus on digital media Further information: Websites of the chairs Contact persons of the chairs (Sarah Germer or Manuel Trenz) 1 Courses of the Digital Media Track (Bachelor) Bachelor students receive a certificate for successful completion of 3 lectures (or 2 lectures and 1 final thesis) and 1 seminar, including at least one course per chair Chair of Information Systems and Management Chair for Value Based Marketing [ibwl/gbm (2010): F&I, O&IM, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik] Bachelor Seminars I - IT Innovation Research - Digital Strategy Research S&I; GBM (2013): Global Business and Economics ; WIN: DWI-1 Allg. Wirtsch.- Informatik; DWI-2a DL-WI O&IM] only for IT Innovation Research [ibwl/ivwl: BWL II; GBM (2010): International Business; ReWi: WPV AB (III)] S&I; GBM (2013): Global Business and Economics; [ibwl/ivwl/gbm (2010): S&I; GBM (2013): Global Business and Economics; WIN: DWI-1 Allg. Wirtsch.-Informatik, DWI-2a O&IM; ReWI: SB III Unternehmen und Bachelor Seminars II - IT Innovation Research - Digital Business Models and Entrepreneurship Research - Online User Behavior Research S&I; GBM(2013): Global Business and Economics ; WIN: DWI-1 Allg. Wirtsch.- Informatik, DWI-2a DL-WI O&IM] only for IT Innovation Research [ibwl/gbm (2010): S&I; GBM (2013): Global Business and Economics; ReWi: SB III Unternehmen und 2
2 Exemplary Choice of Courses (Bachelor ibwl) [BWL II] [Haus- oder Seminararbeit] [BWL II] IT Innovation Research (Seminar) [Haus- oder Seminararbeit] 3 Exemplary Choice of Courses (Bachelor GBM) [International Business] [International Business] IT Innovation Research (Seminar) [Strategy & Innovation] PO
![Seminararbeit] 3 Exemplary Choice of Courses (Bachelor GBM) [International](/docs-images/57/5817744/images/page_2.jpg "Business] [International Business] IT Innovation Research (Seminar) [Strategy")
3 Exemplary Choice of Courses (Bachelor GBM) [Global Business and Economics] [Global Business and Economics] + Final thesis on a topic in the area of digital media at one of the chairs PO Exemplary Choice of Courses (Bachelor ReWi) [WPV AB (III)] [SB III Unternehmen und [SB III Unternehmen und [SB III Unternehmen und 6
4 Courses of the Digital Media Track (Master) For master students, the track includes 3 lectures and 3 seminars, of which 3 courses, at least one per chair, including 1 seminar, must be completed successfully Chair of Information Systems and Management Global Trends in ehealth [ibwl: Major/Minor Strategy & Information] Chair for Value Based Marketing Advanced Value Based Marketing New Media Marketing: Case Studies (Seminar) 7 Exemplary Choice of Courses (Master ibwl) Advanced Value Based Marketing Global Trends in ehealth New Media Marketing: Case Studies (Seminar) 8
![Major/Minor Strategy & Information] Chair for Value Based Marketing Advanced Value Based Marketing New Media Marketing: Case Studies (Seminar)](/docs-images/57/5817744/images/page_4.jpg "7 Exemplary Choice of Courses (Master ibwl) Advanced Value Based Marketing Global Trends in ehealth New Media Marketing: Case Studies")
5 Exemplary Choice of Courses (Master ReWi) [SB III Unternehmen und Advanced Value Based Marketing [SB III Unternehmen und [SB III Unternehmen und 9
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