Research-Based Demand Generation

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1 Discover how and why Research-Based Demand Generation works for marketing software and data companies, and digital marketing agencies.

2 Why Research- Based Demand Generation? Research reports are the most influential type of content marketers use to generate demand. According to a CMO Council study, research reports are the most influential type of content marketers use. Research-Based Demand Generation is a process we developed to generate leads with research content of interest to your target customers, and nurture those leads in the name of your brand to sales-ready status. As a marketing software or data company, or digital marketing agency, your prospective customers are marketing decision-makers with an interest in the facts about improving marketing performance; and facts are what our research provides.

3 The Difference Between Demand Generation and Lead Generation While on the surface, Demand Generation and Lead Generation appear to be similar practices and have similar goals, there is a difference. To put it simply, lead generation is only one aspect of a demand generation strategy. The basic premise of lead generation is to funnel prospective customers toward your company and convert them to leads. This is where the similarities end. Demand generation goes further by nurturing prospects with high-value content aligned with their needs, establishing your firm as an influencer or thought leader in your target market segment. Over time, a Demand Generation strategy will deliver a higher percentage of sales-ready leads that will more easily convert into paying customers.

4 Research-Based Demand Generation Requires a Unique Process Ascend2 s process is truly unique and designed specifically for the business development needs of marketing software and data companies, and digital marketing agencies. Marketing solution providers are often in need of a Quick-Win, turnkey program as well as continuous demand generation on a long term basis. Our unique process allows us to conduct primary research, create factual content and generate demand in a measureable way for our Research Partners in as little as two weeks.

5 What we do We accomplish Research-Based Demand Generation for Marketing Solution Providers by continuously surveying over 50,000 marketing and sales professionals about a different marketing topic each month. We summarize data from each survey and market this factual content to generate research leads with an interest in solutions that align with the corresponding topic. In six weeks, the standard program was completed. It included a research report, campaign and more than 600 leads delivered at less than $15 CPL total! Marketing Director, Data Services Company Then we produce white label research reports on an exclusive data segment for each topic selected by our Research Partners. The white label research reports are customizable to your brand in alignment with your solutions and the interests of your target market. These reports are then distributed to 50,000 marketing and sales professionals via a white label campaign to nurture and convert leads with an interest in your solutions and brand.

6 and how we do it. Our unique process enables us to provide the Quick-Win, turnkey program and the long term demand generation that marketing software and data companies, and digital marketing agencies often need. Marketing solution providers are often in need of a quick-win, turnkey program as well as continuous demand generation on a long term basis. We accomplish both by delivering a customizable report with research leads in as little as two weeks, and the completed program with a white label campaign and campaign leads in another four weeks or as little as six weeks total!

7 If Marketing Professionals are Your Ideal Prospects A few of our Research Partners you may know All you have to do is select the research topics and exclusive data segments of interest to the marketing professionals you want to attract. From there, our Team takes over and delivers factual content and a guaranteed number of leads in as little as two weeks. The first step in getting started with a turnkey research partner program is to schedule a free 30-minute consultation so we can discuss how and why Research-Based Demand Generation will work for you. We look forward to partnering with you!