Enhancing the Mobile Experience with Connectivity

Transcription

1 Americas Summit Enhancing the Mobile Experience with Connectivity PETERS TIMOTHY, Sr. Director, Product Management Qualcomm Atheros 1

2 Connectivity Expands Qualcomm s Impact Beyond Mobile Mobile Computing Consumer Electronics Networking & Infrastructure WIRELESS Wi-Fi Bluetooth Location FM NFC WIRED Powerline Ethernet PON 2 2

3 A Growing Demand for Mobile Connectivity Content Context Convenience Accessing content anywhere, on any device Knowing where you are, as well as who and what is around you Making life easier with mobile services beyond communication 3 3

4 Mobile Data Traffic Growth GLOBAL DATA TRAFFIC GROWTH ~2x FROM * PREPARING FOR 1000x DATA TRAFFIC GROWTH *Global growth, some regions grew more/less 4

5 Solving the 1000x Challenge SMALL CELLS 5 5

6 Wi-Fi Offload Improves Network Efficiency ac Passpoint (Hot Spot 2.0) Peer-to-Peer (Miracast ) 6 6

7 Only Qualcomm Integrates Wi-Fi, Bluetooth, FM and Location into 3G/LTE Enhanced Wi-Fi / LTE Coexistence Improved Performance, Lower Latency Wi-Fi connects directly to the WAN core Always-on positioning without added power WCN n/ac BT/FM Radio Modem LTE World GNSS Wi-Fi Bluetooth FM Multimedia WAN connection assists location Pin Compatible WCN3660 WCN3680 CPU Cores Digital Signal Processors Dual-Channel Memory Snapdragon Adaptive Power Techniques Over nm Designs in Development with Integrated Connectivity 7

8 WCN3660 Commercial Launches As of November 15, 2012 SCH-i415 Stratosphere2 Atis S Ativ TAB One S One X(L) Evo 4G LTE J ISW13HT DROID INCREDIBLE 4G LTE 8X 8S SCH-i200 Stellar SCH-t699 Relay 4G SCH-i705 Galaxy Rugby Pro Victory 4G Gogh SGH-i437 Express PadFone TF700KL PadFone2 Cloud Mobile S500 IDEA-TAB S2 Nexus4 L-DCM(L-05D) Optimus LTE2 L0-MS770 L2 (LS860) Optimus G XPS 10 Digno S KYL21 EF46L (SVLTE) Vega Racer 2 StarQ Vega Racer 3 Xperia SX SO-05D Xperia GX SO-04D Xperia TL Mint Xperia VL Anna Xperia AX ELUGA P-07D SB101F Regza T-02D Brandy Arrows AQUOS 1065H AQUOS AS38 AQUOS SH10d SH-09D MEDIAS X N-07 G zone TypeL Droid RAZR M 4G LTE Atrix HD Photon Q Electrify M RAZR Maxx Grand X (N970) Lumia 810 Lumia 820 Lumia 822 Lumia 920 V96A Flash U9202L MI-2 Grand X LTE (T82) LTE 8 8

9 Industry-Leading Mobile Wi-Fi Performance Unsurprisingly the One X posts the highest WLAN throughput I ve seen from a smartphone to date. Brian Klug Sr. Smartphones Editor Superior performance and power are driving broad acceptance The HTC One X (MSM WCN3660) Wi-Fi Throughput (Mbps) HTC One X (AT&T 5 GHz, 40 MHz HTC One X (AT&T 2.4 GHz, 20 MHz 48 Samsung Galaxy Nexus (CDMA/LTE) HTC One X (International) Apple iphone 4S 36.7 Samsung Galaxy S II 34.6 Motorola Droid RAZR 34.5 LG Optimus 3D 31.5 HTC Thunderbolt 31.4 Apple iphone QUALCOMM Wi-Fi COMPETITOR 1 COMPETITOR 2 9 9

10 Qualcomm ac Complete 11ac ecosystem: Mobile, computing, CE, and networking Seamless migration from 11n to 11ac in mobile devices Designed for efficient Gigabit performance in wireless networks High level of system integration lowers power and solution cost 10 10

11 Qualcomm Atheros 11ac for Mobile Rate over Range Performance Thruput (Mbps) UDPDL-Netgear6300-VHT80 UDPUL-Netgear6300-VHT80 TCPDL-Netgear6300-VHT80 TCPUL-Netgear6300-VHT WLAN attenuation (db) Measured on APQ8064. Netgear R6300 AP Open Mode Default Settings 11 11

12 Improving Wi-Fi Offload with Hotspot 2.0 Features Passpoint Simple, Seamless Roaming Automates Hotspot Discovery & Security Roaming Agreements Streamline Wi-Fi Offload for Operators 12 12

13 Peer-to-Peer Connections Add Simplicity and Convenience Wi-Fi Direct and Miracast Sharing content and mirroring screens Aligns with industry standards and certification programs Videos and Games Presentations Web Pages Photos Social Networking AllJoyn Open source application framework Makes proximal peer-to-peer easy for app developers 13 13

14 Qualcomm IZat Platform First-to-Market with GPS+Glonass Over 1B Location Engines Integrated into MSM, MDM, APQ Discrete Solutions for Platforms Without Qualcomm Cellular Indoor Location Solutions Industry s Broadest Portfolio of LBS Assistance Technologies Cloud-Based Services & Databases Always-On Location with Near-Zero Power Consumption Satellite-Based GNSS Solutions Augmentation Technologies (Cellular, Wi-Fi, Sensors, Servers) 14

15 Use Cases for Precise Indoor Location Enabling New Context-Aware Applications in Public & Private Venues More precise navigation Local services discovery Proximal push advertising and content Finding people and items of interest Consumer analytics Shopping Malls Stadiums Airports University Campuses Museums Convention Centers 15 15

16 Qualcomm Brings Unique Value Combined mobile, GNSS and Wi-Fi leadership Where can I find what I m looking for? How late are they open? How do I get there? What s inside? End-to-end platform satisfies all indoor and outdoor use cases Higher accuracy and consistency - Advanced Wi-Fi measurements (RTT + RSSI) - Without labor-intensive fingerprinting or site surveys Fostering relationships across the ecosystem (including Cisco and Meridian) 16 16

17 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. Qualcomm Technologies, Inc 5775 Morehouse Drive San Diego, CA