MAJOR CHANGE MANAGEMENT: MOVING COMMUNICATIONS FROM SCHOOL TO THE CENTRE. THE PAIN AND THE BENEFITS!
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1 MAJOR CHANGE MANAGEMENT: MOVING COMMUNICATIONS FROM SCHOOL TO THE CENTRE. THE PAIN AND THE BENEFITS! RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
2 WELCOME Christina Breddam, Deputy Director for Communication Ulla Gjørling, International Director RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
3 AU FACTS
4 AU - a nationwide university CHRISTINA BREDDAM/ULLA 4 GJØRLING SEPT 2013
5 43,000 students, hereof 4,000 international students 80 Bachelor and 120 Master degree programs 65 complete degree programs in English Overweight of graduate students World 100 Conference, York CHRISTINA BREDDAM/ULLA 5 GJØRLING SEPT 2013
6 STRONG ACADEMIC POSITION Ranking Aarhus University QS Ranking 89 Academic Ranking of World Universities (Shanghai) 81 Taiwan HEEACT 96 Times Higher 116 RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
7 WHY THE CHANGES AND WHERE DID WE COME FROM?
8 CHANGE PROCESS AT AARHUS UNIVERSITY Merger with Herning Engineering and Business College Danish School of Education Aarhus School of Business Danish Agricultural Institute National Environmental Research Institute Aarhus School of Engineering Academic development process Implementation 5 faculties, 9 faculties with 55 institutes, 4 faculties with 27 institutes located in Aarhus located all over Denmark located mostly in Aarhus RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
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12 THE ACADEMIC DEVELOPMENT PROCES BRANDING IN ONE, TWO, MANY WAYS
13 CHRISTINA BREDDAM SEPT 2013
14 CHRISTINA BREDDAM SEPT 2013
15 THE BRAND A DESIGN- & BRAND CLEAN UP
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17 CHRISTINA BREDDAM SEPT 2013
18 CHRISTINA BREDDAM SEPT 2013
19 CHRISTINA BREDDAM SEPT 2013
20 YORK CHRISTINA BREDDAM SEPT 2013
21 AMBASSADORS BRANDING FROM THE INSIDE
22 CHRISTINA BREDDAM SEPT 2013
23 CHRISTINA BREDDAM SEPT 2013
24 CHRISTINA BREDDAM SEPT 2013
25 FROM REGIONAL TO WORLD PLAYER
26 THE EDGE? Why would anybody select Aarhus University? Not the most famous university in the world Not the richest university in the world Not the coolest city in the world The Edge BE MORE AT AU High quality in everything we do Excellence through internationalisation Talent development
27 INTERNATIONAL CENTRE Motivation for creating the International Centre Internationalisation as a way to develop and grow Need somebody to be the ambassadors of internationalisation Need to professionalise to keep up with our peers Denmark is a small country need to look abroad for talent Most important agents of change Internationalisation strategy, Rector s undivided attention Key ambassadors among highly influential researchers International Centre as watch dogs internationalisation and internationals are included 27 RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
28 International students at Aarhus University Source: Aarhus University 2012 RECTOR LAURITZ B. HOLM-NIELSEN 10. september 2013
29 AARHUS UNIVERSITY Mobility of researchers Aarhus University August 2013 International staff relative to total staff per faculty 869 international staff members 79 nationalities 30% Andel int. VIP og ph.d.-studerende 25% 25% 20% 15% 20% 10% 15% 5% 0% Source: AU 2012 ST BS HE AR 10% VIP PhD
30 AARHUS UNIVERSITY Aarhus University August 2013 CHALLENGES? Perceived loss of identity? How long before the individual see the gains? Decision making processes and decision power
31 AARHUS UNIVERSITY Aarhus University August 2013 HOW DOES THIS RELATE TO YOUR SITUATION? Similar challenges? Need of a burning platform to achieve major change? Opportunities and limitations in your context? What is more important in your university local freedom or joint identity? Is Communications allowed to push the agenda?
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