Ingrid Vandenhoudt Advisor

Transcription

1 1 Ingrid Vandenhoudt Advisor

2 2

3 I. Objectives 1. To promote design as added value for economy designers in Flanders and abroad design as management instrument for companies 2. because Design Flanders is part of the Agentschap Ondernemen Under the authority of the Flemish Minister of Economy Synergy with Enterprise Flanders Account Managers More information on 3

4 II. Target groups 1. Designers Industrial design Graphic design Multimedia (webdesign) Ceramics, jewelry, accessories, glass, textile, furniture Service design 2. Design and product companies, public sector 3. Public at large 4

5 III. Foundation of our actions Talent scouting Twice a year Spring selections Autumn selections By a professional jury Advantages for selected designers Subsidised for exhibitions, fairs and promotional initiatives Written about in Kwintessens, Given advise on economic and subsidary matters Put on show in exhibitions and fairs E-zine Ossenbloedrood Member of the Belgian Design Forum 5

6 IV. Approachable activities (no or low tresshold) Exhibitions In the Design Flanders Gallery On other locations in Belgium or abroad 6

7 The Henry van de Velde Awards The winners of the Henry van de Velde Awards receive: The trophee (Helena Schepens) The certificate(brody Neuenschwander) 5.000,00 (except for the Henry van de Velde Award Public) Henry van de Velde Award Public 2009 Jaga designteam for Jaga Henry van de Velde Award Young Talent 2010 Diane Steverlynck, Leaning Henry van de Velde Award Company 2010 Curana 7

8 Henry van de Velde Award Carreer 2010 Marc Van Hoe, Odessa OVAM Ecodesign Award Pro 2010 Product on the market Beltag Pars Pro Toto for Beltag OVAM Ecodesign Award Pro 2010 Product in development Decay Erik Hoedemakers 8 Henry van de Velde Awards 2010

9 9 Henry van de Velde Labels 2010

10 V. Design Vlaanderen & OVAM OVAM = the Public Waste Agency of Flanders Design Flanders and the OVAM works together on a regular basis Henry van de Velde Awards & Labels OVAM Ecodesign Award PRO Workshops Ecolizer 10

11 VI. How do companies get to know us? Fairs Website Kwintessens 11

12 The accountmanagers of the Agentschap Ondernemen The Design Meter 12

13 VII. What do we do for them specifically? Workshops Design Management Design makes the difference Design implementation in producing companies consumer goods investment goods Design makes the difference : success stories 400 companies in 14 workshops and 5 road shows 60% implements design 30% considers implementation Networking 13

14 Workshops Always a combination of some theory on design management and case studies. In the case studies, both the designer and the CEO of the company tell how they met and how they work together. 14

15 15 Workshops

16 16 Workshops

17 17 Publications: Proceedings of the workshop

18 Matchmaking Normally in 2 sessions First session Explanation of the Design Management Staircase, related to the economical performance Different possibilities to work together with a designer (flat fee, royalties, ) Contracts Phasing of the design project, related to methodology The importance of the design brief and the rephrasing of the design brief, related to the design management No free pitch 18

19 Matchmaking Ossenbloedrood The company and Design Flanders write a call to the designers recognised by Design Flanders The call is launched in Ossenbloedrood Design Flanders collects all the information Second session The files of the designers that reacted are looked at The company receives the coordinates of every designer that he finds interesting Design Flanders advises to contact at least 3 or 4 designers before deciding The company contacts the designers directly 19

20 20 Design Management Staircase

21 Belgian Design Forum Who? What? Companies and designers New strategie towards companies Focus on good design and a high-quality design management Network reinforcing and well thought activities 9 godfathers core group 21

22 22 Belgian Design Forum

23 Belgian Design Forum Higher mission Design makes happy: it pleasures everybody Masters in Creativity creative, ethical and durable entrepeneurship Sharing, no copy Activities A strong program on design and design management Juridical topics, protection, contracts Top design studios, new designtrends Company visits Governemental funding and loans, financing banks 23

24 24 Belgian Design Forum

25 25 Service Design Toolkit for Public Organisations

26 26 Belgian Design Forum

27 27 International projects

28 SEE Final Conference Policy, Innovation & Design 28

29 29

30 30