A bit about what we did

Transcription

1 GAMBLING

2 A bit about what we did Feb minute online survey via City Story 1000 Metro Urbanites 505 Nat Rep Topics covered (shown 4 max) Lottery draws Online instant win games Lottery scratch cards Bingo Casino games Sports betting Other betting Statistically significant differences between samples are marked Some base sizes become small for Nat Rep and aren t shown

3 METRO HAS A LARGE POTENTIAL AUDIENCE 23 % bet on nonsporting events (vs. 5%) 29% play casino games online or via an app (vs. 9%) 25% play bingo online or via an app (vs. 10%) 48 % bet on sports (vs. 27%) 34% play digital instant win games (vs. 11%)

4 Betting

5 Urbanites spend more on sports betting 48% of Urbanites do Sports betting (vs. 27%) 42% bet weekly (vs. 51%) They spend an average per month = 29 more than average The largest bet they place is 2500 (vs. 2000)

6 They have similar sports betting preferences 2.5 SPORTS BET ON (V.S 2.9) 76% football 45% horse racing (vs. 62%) 15% tennis 11% rugby union 10% golf 10% cricket 41% other an av of 1.9 other types 62% outcome 2 TYPES OF THINGS BET ON 35% individual players performance (vs. 10%) 55% winners/losers 12% times TYPES OF BETS (1.9 VS. 2.2) 35% scores 66% single 41% each-way 39% multiple (vs. 55%)

7 They place their bets in similar ways 72% online 52% at betting shop 21% at ground/ stadium Websites used av. 2.0 Why? Shops used - av. 1.8 Why? 36% 32% 32% 27% 19% 34% always use same 32% best odds 29% offers 24% sign-up deals 15% advertising (vs. 8%) 56% 50% 35% 27% 68% convenient 27% best odds 17% tend to use the same 16% offers 9% advertising (vs. 1%)

8 Sports betting adds excitement Excitement 51% describe it as fun 50% describe it as exciting 27% bet when it s a big match / event 19% bet when they want to make the game more interesting

9 Urbanites don t only bet on sports 21% ever place nonsports bets (vs. 4%) Tend to place these bets infrequently Av. 1.9 types of things bet on (vs. 1.5) 56% TV shows 45% non-sports events 23% the weather 21% the stock market 15% the charts 15% babies 11% e-sports Driven by excitement 22% feel it gives a good adrenalin rush 15% bet when feeling lucky 15% bet to make it more interesting

10 Digital Casino Games

11 Casino games are popular with Urbanites 29% OF METRO URBANITES PLAY CASINO GAMES ONLINE OR VIA AN APP (V. 9%) 17% Roulette (vs. 4%) 14% Black Jack (vs. 4%) 14% Poker (vs. 4%) 13% Slots (vs. 5%) Tend to play at least weekly Spend av. of per month = more than average Spend av. of per month = 6.50 more than average Play 2.0 online /app casino games (vs. 1.8)

12 They find digital casino games exciting Websites used - av. 3 37% (vs. 17%) 34% 28% (vs. 12%) 25% 20% (vs. 10%) Reasons for using 41% offers 30% sign-up deals 28% habit 27% best prizes (vs. 14%) 27% advertising (vs. 14%) Excitement 40% play when feeling lucky (vs. 29%) 30% find it fun 19% find it exciting (vs. 9%) 17% like the adrenaline rush (vs. 7%) Smart boredom 32% need to pass the time 31% to relax 31% when bored

13 Casino In home 61% play any casino games in a casino (vs 43 %) 19% play poker or black jack in home Tend to play at most monthly Tend to play infrequently Social 50% play when with friends/colleagues 48% play on special occasions 34% play when they want a wild night out Exciting 26% find it exciting 24% find it fun 17% like the adrenaline rush Social 59% play on special occasions 49% describe it as sociable Entertaining 31% find it fun

14 Digital Bingo

15 Online Bingo 25% play bingo online or through an app (vs. 10%) 20% play bingo online (vs. 9%) 8% through an app (vs. 2%) tend to play it weekly Websites used 37% 25% 25% (vs. 11%) 23% 23% Why 43% offers 36% sign-up deals 31% best prizes

16 Playing bingo is emotionally rewarding EXCITEMENT 51% describe it as fun (vs. 69%) 36% find it exciting 16% feel it gives them a good adrenaline rush SMART BOREDOM 42% it s a good way to relax 35% play when bored 30% feel it passes the time (vs. 49%) FINANCIAL REWARD 31% when feeling lucky 25% when could do with winning something 20% say it is financially rewarding Only 13% think you can win some serious money (vs. 27%)

17 Digital instant win games

18 Urbanites are 4x more likely to play instant win games 31% play online instant win games (vs. 8%) 76% pay per play 18% only play free games 16% pay by subscription (vs. 3%) Types played Av 2.5 different types (vs. 2.0) 56% board games e.g. Monopoly, Battleships etc. 54% casual games e.g. Bejewelled, Enchanted Woods etc. (vs. 36%) 50% TV themed games e.g. Deal or No Deal 47% Arcade/console-style games (vs. 34%) 36% Sports games e.g. virtual racing (vs. 19%) Websites used Av 2.9 different sites (vs. 1.7) 52% (31%) 31% (vs. 12%) 28% (vs. 14%) 26% (vs. 7%)

19 ppeal urray eyes gra ahead big climax ion: Pages 83-85» ODGSON risked a club-verus-country row rry Kane yesterday after revealing the Totstriker s senior call-up does not mean his ith the Under-21s are in the past. has been rewarded for his brilliant club form place in Hodgson s 24-man squad for this s internationals against Lithuania and Italy. ever, Hodgson is still keen for the striker (pic- s Under-21s euromoan Kompany admits City just aren t in Barca s league Football: Page 91» ane and able y in for England Hodgson insists er should still for Under-21s thew nash Metro Sport is popular METRO with readers 41% read sport without fail 44% read sport section - rising to 60% of men 35% read sport first Sport is the most strongly liked section of Metro 68% rate credibility and quality highly Sport Sport Informative, interesting and entertaining picture: reuters Boxing Day no KO d by Qatar FIFA has confirmed 2022 World Cup fin Qatar will be played Sunday, December The climax of the winter World Cup take place a week b Christmas a deci which should allow traditional Boxing league matches to place in England.