Digital Arts. Certificate Programs. Contact Us. spot light. Enroll by August 31st, Save $25. Digital Arts

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1 Increase your earning potential and marketability with a professional certificate in Digital Media Content Creation, Graphic & Web Design, or Video & Editing. Explore our individual classes to gain new software skills with our onsite or online courses in. Small Class Sizes Expert Instructors AutoCAD Proficiency Certificate Software-Focused Specialized Certificates Career-Focused Professional Certificates spot light. Expand Your Skill Set combines applied arts technology, technique, software training, business practices, and portfolio creation into a well-balanced, high quality education that prepares students for entry-level employment, professional advancement, or freelance work. Individual Classes, onsite and online. Software Focused Specialized Certificates in AutoCAD, Design Media, and Web Media. Career-Focused Professional Certificates in Digital Media Content Creation, Graphic Design, User Experience (UX) Design and Video & Editing. Contact Us Center Professional Certificate Programs Phone: (858) dac@ucsd.edu Specialized Certificates and Individual Courses Phone: (858) unex-digital@ucsd.edu Learn more > extension.ucsd.edu/digitalarts Enroll by August 31st, Save $25 Get a discount for enrolling early in select courses. See course listings for details. Certificate Programs PROFESSIONAL Digital Media Content Creation Graphic Design User Experience Design Video & Editing SPECIALIZED Design Media Web Media PROFICIENCY AutoCAD 64 I extension.ucsd.edu Fall 2015 I (858)

2 Professional Certificate in User Experience Design Every e-commerce site wants to be as successful as Amazon.com at guiding the user to make the decisive click, but the apparent simplicity of a website design does not clearly illustrate the level of complexity of the process to develop and maintain such a high level of business effectiveness. Learn the vital skills that are necessary to manage this sophisticated process successfully. See page 77 for details. Professional Certificate in Digital Media Content Creation From mobile devices to our personal computers, there is a rapidly increasing demand for digital media content. The Professional Certificate in Digital Media Content Creation provides both newcomers and veterans in blogging, corporate communications, graphic design, journalism, marketing, and photojournalism with a comprehensive and flexible set of courses in the skills they need to become effective content creators. See page 75 for details. contents TABLE OF CONTENTS Animation Animation I: Introduction to Disney s 12 Principles of Animation...66 Animation II: Animation Skill Building...66 Computer-Aided Design AutoCAD I: Introduction...66 AutoCAD II: Intermediate...66 AutoCAD III: Working Drawings...66 Revit I: Introduction...67 Revit II: Intermediate DS Max I...67 Core Design Skills AutoCAD Proficiency Certificate - Information Session...67 Design Media Specialized Certificate - Information Session...67 Center Professional Certificates - Information Session...67 Digital Media Content Creation Professional Certificate - Information Session User Experience Design Professional Certificate - Information Session Web Media Specialized Certificate - Information Session...68 Graphics & Digital Design Adobe InDesign: Creating ebooks and Digital Magazines for Mobile Devices...68 Business of Digital Media...68 Digital Illustration Using The Wacom Intuos Pen Tablet...68 Introduction to Digital Media...69 Introduction to Graphic Design...69 Portfolio Development - Digital Media Adobe Photoshop I: Introduction...69 Introduction to Adobe Creative Suite...69 Adobe Photoshop II: Intermediate...70 Design Essentials A: Elements of Design...70 Design Essentials B: Advanced Applications of Design.70 Adobe InDesign...70 Adobe Illustrator...70 User Experience (UX) Design & Mobile Media Principles of User Experience (UX)...71 Responsive Design and User Experience (UX) User Experience (UX) Design I User Experience (UX) Design II User Experience (UX) Portfolio Video & Audio Production Adobe After Effects I: Introduction to Motion Graphics...71 ProTools I: Introduction to Audio Production...72 Web Design User Interface Design...72 Adobe Dreamweaver I: Introduction...72 Adobe Dreamweaver II: Intermediate...72 Web Media: Principles & Techniques of Web Design..72 Fall 2015 I (858) extension.ucsd.edu I 65

3 Proficiency Certificates AutoCAD...74 Specialized Certificates Design Media...74 Web Media...74 Professional Certificates Digital Media Content Creation...75 Graphic and Web Design...76 User Experience (UX) Design Video & Editing courses ANIMATION Animation I: Introduction to Disney s 12 Principles of Animation This is the first in a series of animation courses taught by longtime Disney and Warner Bros. animator Eric Van Hamersveld. Using the simplicity of basic 2D animation, students will become familiar with Disney s 12-Principles of Animation. Whether 2D, CG, or stop motion animation, these principles are the backbone for all character animation projects. Students will learn to use Key Pose Animation, Squash and Stretch, Anticipation, Staging, Lines-of-Action, and more to create several short animation projects and a final second film. Note prerequisites: Basic drawing and computer skills (Mac/PC). Students must have a scanner for scanning pencil drawings or a Wacom tablet with a drawing program that can save JPEGs or PNGs. Basic movie-making software is free. The few inexpensive materials and textbook can be found on the Extension website. Instructor: Eric Van Hamersveld, BFA Worked for over 30 years in the entertainment industry as an animator with Warner Bros., Walt Disney, J. Ward Productions and Hanna-Barbera studios. Section: Course No. ART Animation II: Animation Skill Building This is the second in a series of animation courses taught by longtime Disney and Warner Bros. animator Eric Van Hamersveld. Whether the student chooses to pursue 2D, CG, or stop motion animation, this class is designed to emphasize emotion, performance and timing, which are the heart of any character animation project. Students will create several short animation projects and one 15-second animation project. All successful projects will be acceptable for inclusion in demo reels. Note prerequisites: Basic drawing skills and basic computer skills. Students must also have a scanner or Wacom tablet with a drawing program that can save JPEGs or PNGs. Student must also have compositing software such as Adobe Premiere or Final Cut Pro. Instructor: Eric Van Hamersveld, BFA Worked for over 30 years in the entertainment industry as an animator with Warner Bros., Walt Disney, J. Ward Productions and Hanna-Barbera studios. Section: Course No. ART COMPUTER-AIDED DESIGN AutoCAD I: Introduction Gain valuable experience with AutoCAD commands and menu systems. Learn twodimensional drawing commands, dimensioning, layering systems, and drafting techniques. By the end of this AutoCAD training course, students will have gained experience developing and assembling a construction document, including plotting, creating drafting symbols, fixtures and a floor plan. Note: Students must be officially enrolled by and attend the first session. Prerequisite: good command of the Windows environment. Same textbook will be used throughout all AutoCAD courses. Instructor: Al Whitley, MBA, AIA Principal at an architectural practice which provides specialized CAD and BIM support for commercial, and biotech projects Tyler Grant, B.ARCH, NCARB Section: Course No. ARCH Time/Date: M&W 12:30-4:30 p.m., Oct (6 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 2.5 units in Architecture Fee: $495 No refunds after: Oct. 6 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. Instructor: Al Whitley, MBA, AIA Principal at an architectural practice which provides specialized CAD and BIM support for commercial, and biotech projects Tyler Grant, B.ARCH, NCARB. Section: Course No. ARCH Time/Date: M&W 5:30-9:30 p.m., Oct (6 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 2.5 units in Architecture Fee: $495 No refunds after: Oct. 6 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. AutoCAD II: Intermediate Develop a more advanced understanding of the AutoCAD applications. Create plan and elevation drawings and learn important manipulation and management tools for assembling and integrating drawings within the project document set. Topics in this intermediate-level AutoCAD training course include advanced commands and drafting conventions. Note: Students must be officially enrolled by and attend the first session. Prerequisite: the preceding course (AutoCAD I) or work experience with instructor approval. Same textbook will be used throughout all AutoCAD courses. Instructor: Al Whitley, MBA, AIA Principal at an architectural practice which provides specialized CAD and BIM support for commercial, and biotech projects Tyler Grant, B.ARCH, NCARB. Section: Course No. ARCH Time/Date: M&W 5:30-9:30 p.m., Oct. 26-Nov. 11 (6 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 2.5 units in Architecture Fee: $495 ($470 if enrolled by Aug. 31). No refunds after: Oct. 27 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. AutoCAD III: Working Drawings Learn the process that professional offices go through to create and assemble the components of a set of working documents. The course will focus on the production aspects of assembling a set of construction documents. Participants are expected to have reasonably strong AutoCAD skills. In this advancedlevel AutoCAD training course, technical aspects of AutoCAD will be addressed, including file referencing, paper/model space and the relational aspects of drawing files. Note: Students must be officially enrolled by and attend the first session. Prerequisite: the preceding courses (AutoCAD I & II) or work experience with instructor approval. Same textbook will be used throughout all AutoCAD courses. 66 I extension.ucsd.edu Fall 2015 I (858)

4 Instructor: Al Whitley, MBA, AIA Principal at an architectural practice which provides specialized CAD and BIM support for commercial, and biotech projects Tyler Grant, B.ARCH, NCARB. Section: Course No. ARCH Time/Date: M&W 5:30-9:30 p.m., Nov. 16-Dec. 2 (6 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 2.5 units in Architecture Fee: $495 ($470 if enrolled by Aug. 31). No refunds after: Nov. 17 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. Revit I: Introduction Designed for architects, interior designers, engineers, and others involved in the construction industry seeking an overview of Building Information Modeling (BIM) using Revit Architecture, this course examines how to design 3D models that simultaneously document the project in schedules and 2D architectural drawings. Topics include starting a project, modifying elements, and presenting models. By the conclusion of this Revit training course, students will have built a BIM project from scratch and present multiple views of the model on an architectural sheet. Note: Students must be officially enrolled by and attend the first session. Prerequisite: AutoCAD experience preferred and a good command of the Windows environment. Same textbook will be used throughout all Revit courses. Instructor: Michael Wilson, B.ARCH A Senior Job Captain at a mid-size architectural firm and teaches at CADTeacher. Section: Course No. ARCH Time/Date: Tu&Th 6:00-10:00 p.m., Oct (4 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 1.5 units in Architecture Fee: $495 ($470 if enrolled by Aug. 31). No refunds after: Oct. 7 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. Revit II: Intermediate Explore the more advanced methods of documenting a building project in Revit Architecture. The classes will be taught from the architect s perspective, but interior designers and engineers will also gain valuable insight as the course unfolds. Topics include scheduling building components, using the family editor to create 2D and 3D components, refining graphics, and construction documentation. By the conclusion of this intermediate-level Revit training course, students will be able to develop a BIM model independently and understand how to organize it as an integrated, interoperable construction document set. Note: Students must be officially enrolled by and attend the first session. Prerequisite: the preceding course (Revit I) or work experience with instructor approval. Same textbook will be used throughout all Revit courses. Instructor: Michael Wilson, B.ARCH A Senior Job Captain at a mid-size architectural firm and teaches at CADTeacher. Section: Course No. ARCH Time/Date: Tu&Th 6:00-10:00 p.m., Oct (4 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 1.5 units in Architecture Fee: $495 ($470 if enrolled by Aug. 31). No refunds after: Oct. 21 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. 3DS Max I Get a complete introduction to 3D modeling and rendering while learning to build and bring to life a 3D scene from plans. Learn to model or import interior details and furniture items to create a finished scene. Add lighting and textures, and learn how to render realistic images. In this 3dsMax course, students will gain the ability to navigate the user interface, manipulate views, modify parameters and choose the most efficient modeling techniques. Dive into modeling using many of AutoDesk 3dsMax s powerful parametric object creation tools. Note: Students must be officially enrolled and attend the first meeting. Prerequisite: fundamental working knowledge of Windows environment, some CAD or drafting experience is highly recommended. Same textbook will be used throughout all 3ds Max courses. Instructor: Michael Wilson, B.ARCH A Senior Job Captain at a mid-size architectural firm and teaches at CADTeacher. Section: Course No. ART Time/Date: M&W 6:00-10:00 p.m., Nov. 30-Dec. 16 (6 mtgs.) Location: Whitley Consulting Group, 3904 Groton St., San Diego Credit: 2.5 units in Art Fee: $495 ($470 if enrolled by Aug. 31). No refunds after: Dec. 1 (da/jyw) No visitors permitted. Pre-enrollment required. Early enrollment advised. First meeting mandatory No UCSD parking permit required. CORE DESIGN SKILLS AutoCAD Proficiency Certificate - Information Session Explore the! This free, ondemand information session is for those interested in learning more about our Proficiency Certificate in AutoCAD. In this information session, we will review certifi- cate program details and requirements, skills needed to succeed, and more. Learn what the can do for you! For additional information, visit extension.ucsd.edu/digitalarts, unex-digital@ucsd.edu, or call Instructor: Jasmine Wang, B.A. in Communication Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 Design Media Specialized Certificate - Information Session Explore the! This free, ondemand information session is for those interested in learning more about our Specialized Certificate in Design Media. Get an inside look at our courses and also explore the Blackboard Online Learning Management System. In this information session, we will review certificate program details and requirements, skills needed to succeed, and more. Learn what the can do for you! For additional information, visit extension.ucsd.edu/designmedia, unexdigital@ucsd.edu, or call Instructor: Jasmine Wang, B.A. in Communication Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 Center Professional Certificates - Information Session Are you ready for a career change into Video Production & Editing or Graphic & Web Design? Want to learn the tools of the trade and professional skills needed to enter these competitive industries? Join the Center in this online, on-demand information session and learn how our professional certificates can help you move forward with your career! Note: Students are required to formally apply and must be admitted to a Center program before taking courses. We are currently accepting applications. To learn more, visit dac.ucsd.edu, view this on-demand online information session, or dac@ucsd.edu. We look forward to hearing from you! Instructor: Jake Wilke, B.A. in Visual Communications Program manager for Center courses and certificate programs. Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 Fall 2015 I (858) extension.ucsd.edu I 67

5 Digital Media Content Creation Professional Certificate - Information Session Explore the! This free, on-demand information session is for those interested in learning more about our Professional Certificate in Digital Media Content Creation. Get an inside look at our courses and also explore the Blackboard Online Learning Management System! In this information session, we will review certificate program details and requirements, skills needed to succeed, and more. Learn what the can do for you! For additional information, visit extension.ucsd. edu/digitalmedia, unex-digital@ucsd. edu, or call Instructor: Jasmine Wang, B.A. in Communication Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 User Experience Design Professional Certificate - Information Session Explore the! This free, on-demand information session is for those interested in learning more about our Professional Certificate in User Experience (UX) Design. Get an inside look at our courses and also explore the Blackboard Online Learning Management System. In this information session, we will review certificate program details and requirements, skills needed to succeed, and more. Learn what the can do for you! For additional information, visit extension.ucsd. edu/ux, unex-digital@ucsd.edu, or call Instructor: Jasmine Wang, B.A. in Communication Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 Web Media Specialized Certificate - Information Session Explore the! This free, ondemand information session is for those interested in learning more about our Specialized Certificates in Web Media. Get an inside look at our courses and also explore the Blackboard Online Learning Management System. In this information session, we will review certificate program details and requirements, skills needed to succeed, and more. Learn what the can do for you! For additional information, visit extension.ucsd.edu/webmedia, unexdigital@ucsd.edu, or call Instructor: Jasmine Wang, B.A. in Communication Section: Course No. INFO Time/Date: Sep. 21-Dec. 12 Credit: Not for credit Fee: $0 GRAPHICS & DIGITAL DESIGN Adobe InDesign: Creating ebooks and Digital Magazines for Mobile Devices Students will learn how to use Adobe InDesign to create ebooks and digital magazines which are intended for viewing on tablets and other mobile devices. Students will learn how to produce ebooks with a navigational table of contents and other advanced features. Students will learn how to create digital magazines with interactivity including buttons and hyperlinks, slide shows, audio and video, panoramas, and images that can be panned and zoomed. We will discuss the rapidly evolving world of digital publishing and the designer s role in this exciting new frontier. Note prerequisite: Basic knowledge of Adobe InDesign is required. Tablets such as ipad are strongly recommended. Instructor: Randall Cornish, B.A. Award-winning educator and graphic artist with more than 38 years in the field, an American Institute of Graphic Arts member, and an Adobe Certified expert. Section: Course No. ART Time/Date: W 6:00-9:30 p.m., Oct. 14-Dec. 2 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego No refunds after: Oct. 20 (da/jyw) No visitors permitted. No UCSD parking permit required. Business of Digital Media Learn to manage a freelance digital media business. Students will learn how to develop a business model for their freelance enterprise, understand small business accounting, identify and research potential markets, and create a portfolio website for marketing their services. Students will also gain an understanding of digital media distribution methods, media trends, and legal considerations such as intellectual property rights and payment for services. Note: Basic knowledge of English grammar, experience with graphic design software (Adobe Illustrator or Photoshop), and experience with website creation (Blogger, WordPress, Dreamweaver) is recommended. Instructor: Andrew Walpole, B.S. Manager of Experience Design at Jack in the Box. Section: Course No. ART No refunds after: Oct. 5 (da/jyw) Digital Illustration Using The Wacom Intuos Pen Tablet Learn to create digital illustrations and designs using Adobe Photoshop and the Wacom Intuos drawing tablet. The Intuos pen tablet combines Wacom s finest pen capabilities with intuitive multi-touch gestures and gives you the precision and control you demand when using professional software and time-savers to speed your workflow. It s a versatile, unique, and fun tool that allows designers and enthusiasts to be creative in all new ways. In this course, students will learn how to use a digital stylus to create drawings, illustrations, and designs, how to navigate using the Intuos tablet, shortcuts, and more. Note: Students will work in a PC lab with Adobe software, but must possess their own Wacom Intuos drawing tablets. Instructor: Carmina Caballes, MFA, Photography Over ten years of teaching and industry experience. Section: Course No. ART Time/Date: Tu 6:00-9:30 p.m., Oct. 13-Dec. 1 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego No visitors permitted. 68 I extension.ucsd.edu Fall 2015 I (858)

6 Introduction to Digital Media In today s media environment, it is essential for content creators to be comfortable working with many types of media. In this course, students will examine current professional and consumer trends in digital content creation, following both the technological and theoretical advances that have disrupted mediums such as print, television, and film. This course is part of our certificate in Digital Media Content Creation, which provides newcomers and veterans in writing, marketing, corporate communications, graphic design, and journalism with the comprehensive set of skills necessary to produce many different types of digital media. Note: Basic knowledge of English grammar, experience with graphic design software (Adobe Illustrator or Photoshop), and experience with website creation (WordPress, Tumblr, Blogger, Dreamweaver) is recommended. Instructor: Kelly Bennett, MFA Instructor and professional graphic designer and operates an online portfolio group. Section: Course No. ART No refunds after: Oct. 5 (da/jyw) Introduction to Graphic Design This fast-moving, hands-on course prepares students to advance into various fields of digital media content creation using the latest software applications and concepts. Learning terminology, file management, file formats, resolution and page layout as they relate to visual communication for the web. Typography, user interface design, and use of color will be discussed. Note: Basic knowledge of English grammar, experience with graphic design software (Adobe Illustrator or Photoshop), and experience with website creation (Blogger, WordPress, Dreamweaver) is recommended. Instructor: Kelly Bennett, MFA Instructor and professional graphic designer and operates an online portfolio group. Section: Course No. ART No refunds after: Oct. 5 (da/jyw) Portfolio Development - Digital Media This course provides in-depth feedback to students as they polish the website or blog portfolio that they have been developing throughout the Digital Media Content Creation Professional Certificate program. This course includes two online meetings with the instructor, as well as dialogue. Note prerequisites: in order to succeed in the Digital Media Content Creation program, students must have successfully completed the following: Grammar Lab (WCWP ) or have equivalent knowledge of English grammar and usage, Dreamweaver I (ART-40325) or be able to build a basic, but fully functional and customized website. Instructor: Kelly Bennett, MFA Instructor and professional graphic designer and operates an online portfolio group. Section: Course No. ART Time/Date: Sep. 21-Jan. 3 Credit: 1 unit in Art Fee: $195 No refunds after: Sep. 25 (da/jyw) Adobe Photoshop I: Introduction An introduction to Adobe Photoshop, the imaging software application used by professional graphic artists to create and modify images for use in print and web media. This graphic design training course includes topics about working with the tools and user interface, working with selections, retouching, correcting, and enhancing photographs, layer basics, masking, compositing, preparing files for the web, and more. Students learn through hands-on practice and a series of creative projects. Note: Basic Mac or PC computer knowledge required. Online participants must have Adobe Photoshop CS4 or higher installed on their computers. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda. com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Jonathan David Hunt, MFA Author and/or illustrator of eleven picture books for children, and whose illustrations have been used on book jackets and collectible card games Section: Course No. ART Fee: $595 Instructor: Carolyn O Barr Instructor, certified Adobe Education Trainer, and freelance graphic artist. Section: Course No. ART Time/Date: Tu 6:00-9:30 p.m., Oct. 13-Dec. 1 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego Fee: $595 No visitors permitted. No UCSD parking permit required. Introduction to Adobe Creative Suite This course provides future graphic designers, artists, and illustrators with an overview of computer technology and its role in the production of graphic designs. Students begin by learning file management and page layout and how they relate to visual communication. This course prepares students for advancement in various fields of digital technology, graphic design, digital arts, and digital design. A must for beginners, this is the first required course for the specialized certificate in Design Media. Note: Online participants must have Adobe Photoshop CC (Creative Cloud) installed on their computers. Adobe Creative Suite CS4, CS5 or CS6 is also acceptable. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Lawrence Snay, M.S.IT Instructional Systems Designer who designs and develops interactive training products for a local San Diego Training Development Company. Section: Course No. ART Fall 2015 I (858) extension.ucsd.edu I 69

7 Adobe Photoshop II: Intermediate Advance your Photoshop skills. Using your own photographs, students will learn to effectively perform many of the image enhancements that could previously be accomplished only in the darkroom. Topics include advanced selections, masks, retouching, adjustment layers, portrait enhancements, perspective effects, and camera RAW. In this graphic design training course, efficiency techniques as well as color theory for print and screen will be explained, demonstrated and discussed. Note: Photoshop I or equivalent knowledge required. Online participants must have Adobe Photoshop CS4 or higher installed on their computers. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Lorna Hernandez, BFA, M.A. Adjunct Professor: Digital Media Arts College; Founding Chair: Animation Department, The Art Institute of Fort Lauderdale; Certified Forensic Artist. Section: Course No. ART Design Essentials A: Elements of Design A key course in learning graphic design and digital media, Design Essentials A introduces students to the elements and lexicon of basic two dimensional design, gestalt design theory, basic color uses in design and their inherent psychological impacts upon the viewer, use of type as object, use of type as psychological design element, and the combination of type and image for successful integration of design concepts. In this graphic design training course, gain an introduction to the essential design techniques required for the production of professional work. Note prerequisite: Students must successfully complete Illustrator (ART-40527) or have previous experience using Illustrator prior to enrolling in this course. Online participants must have Adobe Illustrator and Photoshop CS4 or higher installed on their computers. Instructor: Scott Miller, MFA Associate Dean of the Visual and Performing Arts Department at Broward College and owner of Four Hands Press, a letterpress shop. Section: Course No. ART Design Essentials B: Advanced Applications of Design A continuation of Digital Design Essentials A. In this graphic design training course, students will explore advanced applications of typography and color to improve upon and achieve effective visual communication. In addition, students will evaluate the properties of paper and its effect on the outcome of printed publications from an aesthetic and technical standpoint. Design projects will be developed to meet a variety of specific marketing needs. Upon completion of both Design Essentials A and B, students will have created several portfolio-ready projects that are suitable for review at the completion of the Design Media Specialized Certificate. Note prerequisite: Digital Design Essentials A. Instructor: Scott Miller, MFA Associate Dean of the Visual and Performing Arts Department at Broward College and owner of Four Hands Press, a letterpress shop. Section: Course No. ART Adobe InDesign Learn to use this comprehensive page layout software in conjunction with Photoshop and Illustrator to create various kinds of publications and documents for print and onscreen viewing. This course includes easy-to-follow exercises and several projects which will be reviewed and evaluated throughout the course. Students will use InDesign to learn about three primary disciplines: type, images, and color. Students also learn how to examine, troubleshoot, fix, and package digital files. Note prerequisite: MAC or PC basic computer knowledge is required. Online students must have Adobe Creative Suite Design Premium 4 or higher on their computers. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda. com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Kelly Bennett, MFA Instructor and professional graphic designer and operates an online portfolio group. Section: Course No. ART Adobe Illustrator Learn the industry-standard professional vector drawing program Adobe Illustrator. In this graphic design training course, students will gain practical experience with Illustrator s precision drawing and transformation tools for creating and editing Bézier curves, color, gradients, gradient mesh, patterns, transparency, type, layers, and more. Through a series of creative projects students will gain experience in using Illustrator to produce art for both print and web design. Note: Basic Mac or PC computer knowledge is required. Online participants must have Adobe Illustrator CS4 or higher installed on their computers. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Lorna Hernandez, BFA, M.A. Adjunct Professor: Digital Media Arts College; Founding Chair: Animation Department, The Art Institute of Fort Lauderdale; Certified Forensic Artist. Section: Course No. ART Instructor: Carolyn O Barr Instructor, certified Adobe Education Trainer, and freelance graphic artist. Section: Course No. ART Time/Date: Th 6:00-9:30 p.m., Oct. 15-Dec. 3 (8 mtgs.) Location: UCSD Extension University City Ctr., 6256 Greenwich Dr., San Diego 3 No refunds after: Oct. 21 (da/jyw) No visitors permitted. No UCSD parking permit required. 70 I extension.ucsd.edu Fall 2015 I (858)

8 USER EXPERIENCE (UX) DESIGN & MOBILE MEDIA Principles of User Experience (UX) Understand the principles of Human Factors and User Interface Design, including theories of human-computer interaction, and design principles and standards. The course also focuses on user and task analysis (framing, establishing goals), field research methods (observation, interviewing, testing, documentation of personas, budgeting), usability testing and the UX process (task models user journeys, content requirements, wireframes), and more. Note: Online students should have Adobe Creative Cloud on their computers. For academic prerequisites, visit the main certificate page at extension.ucsd.edu/ux. Instructor: Kristian Secor, M.S., Ed.D. Educational Technology Developer, educator and author of web and mobile technologies. Section: Course No. ART Fee: $795 No refunds after: Oct. 5 (da/jyw) Responsive Design and User Experience (UX) Build a responsive UX optimized site using HTML, CSS and Bootstrap. Utilizing a UX case study, including personas, task models, user journeys, content requirements, sitemaps and wireframes, students will design a responsive interface and conduct a usability test plan. Note prerequisite: successful completion of User Experience Design I (ART-40642) or equivalent experience. Students will need to have a recent version of Adobe Dreamweaver, BBEdit, Sublime Text, or other programmer s text editing program. For academic prerequisites, visit the main certificate page at extension.ucsd.edu/ux. Instructor: Corey Fayman Section: Course No. ART Fee: $795 ($770 if enrolled by Aug. 31). No refunds after: Oct. 5 (da/jyw) User Experience (UX) Design I Focus on case studies, UX prototyping tools such as OmniGraffle and Axure, and techniques, metaphors, organization and navigation. Build a User Experience case study - personas, task models, user journeys, content requirements, sitemap and wireframes - and create a usability test plan. Note prerequisite: successful completion of Principles of User Experience (ART-40638) or equivalent experience. Online students should have the latest versions of either OmniGraffle or Axure installed on their computers, as well as Adobe Creative Cloud. While not required, online students are encouraged to utilize Lynda.com as a supplement to the course. For academic prerequisites, visit the main certificate page at extension.ucsd.edu/ux. Instructor: Kristian Secor, M.S., Ed.D. Educational Technology Developer, educator and author of web and mobile technologies. Section: Course No. ART Fee: $795 No refunds after: Oct. 5 (da/jyw) User Experience (UX) Design II This course covers style guides, designing for different screens (web, kiosks and mobile devices), user interface design, and best practices in typography, design and navigation. Participants will design a UX project, and conduct a usability test plan. Note prerequisite: Successful completion of User Experience Design I (ART-40639) or equivalent experience. Online students should have the latest versions of either OmniGraffle or Axure installed on their computers, as well as Adobe Creative Cloud. While not required, online students are encouraged to utilize Lynda.com as a supplement to the course. For academic prerequisites, visit the main certificate page at extension.ucsd.edu/ux. Instructor: Donna M. Sandsmark, M.S. Combines a background in engineering, programming, and design to create a learning environment that covers all aspects of web design. Section: Course No. ART Fee: $795 ($770 if enrolled by Aug. 31). No refunds after: Oct. 5 (da/jyw) User Experience (UX) Portfolio This course provides in-depth feedback to students as they refine the portfolio that they have been developing throughout the User Experience (UX) program. Note prerequisite: successful completion of all User Experience Design required courses. Basic computer knowledge required. Online students must have the latest versions of OmniGraffle and Axure installed on their computers, as well as Adobe Creative Cloud. For academic prerequisites, visit the main certificate page at extension.ucsd.edu/ux. Instructor: Donna M. Sandsmark, M.S. Combines a background in engineering, programming, and design to create a learning environment that covers all aspects of web design. Section: Course No. ART Fee: $795 No refunds after: Oct. 5 (da/jyw) VIDEO & AUDIO PRODUCTION Adobe After Effects I: Introduction to Motion Graphics Learn Adobe After Effects, the digital motion graphics and compositing software used by professionals in filmmaking and television post-production. In this motion graphics training course, students will learn the basics of animation, visual effects compositing and use of titling in theatrical and broadcast graphics. Finishing techniques including image adjustment, color correction, and output settings for variety of media will be covered. Note: Photoshop and Illustrator experience recommended. Online participants must have After Effects installed on their computers. Online students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Genadi Radiul, M.S. Master s Degrees in Music and Motion Graphics; teaches audio production, motion graphics, and compositing classes in San Diego. Section: Course No. ART Fall 2015 I (858) extension.ucsd.edu I 71

9 ProTools I: Introduction to Audio Production An introduction to audio production techniques. In this course, students will learn to record and digitize sound and apply it for audio enhancement of their productions. Students will also learn how to produce audio effects and transitions. After completing the course, students will be able to identify basic types of microphones, set up mics to record voice, examine sound/image relationships to select suitable audio, match audio effects with specific visual images, use audio to create mood in transitions, integrate and adjust levels in mix of voice, effects and music, and more. Note: Online students will need to have ProTools on their computers and will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Genadi Radiul, M.S. Master s Degrees in Music and Motion Graphics; teaches audio production, motion graphics, and compositing classes in San Diego. Section: Course No. ART WEB DESIGN User Interface Design Gain a strong understanding of user interface design. This graphic and web design training course covers references, user experience (UX), and usability principles. Topics include psychological and interaction principles, requirements analysis, designing for different screens (web, TVs and mobile devices), design standards, style guides, techniques and visual design principles. Gain the perspective to give consumers a high quality design experience. It is a great time to be an interactive designer. Note: Online students should have Adobe Photoshop CS4 or higher installed on their computers. Students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to Lynda.com for textbook access. Instructor: Kristian Secor, M.S., Ed.D. Educational Technology Developer, educator and author of web and mobile technologies. Section: Course No. ART Fee: $695 ($670 if enrolled by Aug. 31). Adobe Dreamweaver I: Introduction Learn to design websites using Adobe Dreamweaver, a powerful and easy-to-use web design software. In this course, students will learn basic HTML and CSS and how to design websites within Dreamweaver s rich web authoring environment. Participants will work with text, graphics, and tables, and customize pages using CSS. Note: It is required that students have successfully completed Web Media (ART-40523) and Adobe Photoshop I (ART-40311) or have equivalent experience prior to enrolling in this course. Online participants must have Adobe Creative Cloud installed on their computers. Students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda. com. Students will be required to subscribe to the premium subscription of Lynda.com for textbook access. Instructor: Donna M. Sandsmark, M.S. Combines a background in engineering, programming, and design to create a learning environment that covers all aspects of web design. Section: Course No. ART Adobe Dreamweaver II: Intermediate Gain greater interactivity from your Dreamweaver-based websites. Students will learn how to incorporate CSS, scripting, JQuery, and more into more advanced projects. Responsive design using Bootstrap will be an essential theme of the course, and User Experience design strategies will also be discussed. Students will be expected to develop two fully functioning websites with CSS driven layouts and JavaScript-based interactivity. Note prerequisite: Dreamweaver I or equivalent knowledge. Basic Mac or PC computer knowledge is required. Online participants must have Adobe Creative Cloud installed on their computers. Students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to the premium subscription of Lynda.com for textbook access. Instructor: Donna M. Sandsmark, M.S. Combines a background in engineering, programming, and design to create a learning environment that covers all aspects of web design. Section: Course No. ART Web Media: Principles & Techniques of Web Design Become familiar with the principles and techniques for designing and producing websites, web apps, and interactive media. Learn the steps of the online design process: define goals and producing designs. The course will cover the basics of using Adobe Illustrator, Photoshop, Flash and Dreamweaver. A must for beginners, this web design training course is the first required course for the specialized certificate in Web Media. Note: Online participants must have Adobe Creative Cloud installed on their computers. Students will be utilizing Lynda.com as a textbook reference guide. Subscription options and pricing are available at Lynda.com. Students will be required to subscribe to the premium subscription of Lynda.com for textbook access. Instructor: Donna M. Sandsmark, M.S. Combines a background in engineering, programming, and design to create a learning environment that covers all aspects of web design. Section: Course No. ART Fee: $695 ($670 if enrolled by Aug. 31). No refunds after: Oct. 5 (da/jyw) 72 I extension.ucsd.edu Fall 2015 I (858)

10 Your Passport to a Design Career. Certificate Programs PROFICIENCY AutoCAD SPECIALIZED Design Media Web Media PROFESSIONAL Digital Media Content Creation Graphic Design User Experience (UX) Design Video & Editing See next page > Fall 2015 I (858) extension.ucsd.edu I 73

11 PROFICIENCY CERTIFICATE AutoCAD AutoDesk s AutoCAD software is used throughout the architecture industry by trade professionals, facilities managers, engineers, architects, and numerous others. s Certificate in AutoCAD provides architects, designers, and illustrators with a comprehensive knowledge of the computer-aided design software used for architectural drafting, modeling, and visualization projects.in this program, all classroom examples directly translate to the production skill sets used for project documentation in the construction industry. These skills apply to other disciplines as well, including engineering, interior design, architecture, landscaping, and product design.students in this certificate will gain an advanced understanding of AutoCAD commands and menu systems, tools for assembling and integrating drawings into project document sets, and experience in the development and assembly of construction documents. Students will also work on simulated real-world projects with industry professionals and learn the process professionals go through to create and assemble the components required for the creation of working documents.for detailed information, please enroll in the online on-demand AutoCAD Program Information Session. Conditions for Admission Students should have a basic knowledge of computers (PC or Mac). Complete application and pay application fee. Certificate Guidelines This certificate can be completed in one quarter (all three required courses are offered every quarter). Afternoon and evening sections are offered for AutoCAD I. AutoCAD II and III are offered only in the evening. Tuition is $495 per course. Please Note All courses take place in a computer lab at Whitley Consulting Group (3904 Groton St, 92110), a working architectural firm located in San Diego. Students do not need to possess AutoCAD software on their personal computers. Information Session (Find out more about the program in a free, online information session.) AutoCAD Proficiency Certificate - Information Session (INFO-70121) Required Courses AutoCAD I: Introduction (ARCH-40001) AutoCAD II: Intermediate (ARCH-40004) AutoCAD III: Working Drawings (ARCH ) Certificate Fee: $60 Contact: Arts, Humanities, Languages & Digital Arts, (858) unex-digital@ucsd.edu SPECIALIZED CERTIFICATE Design Media Graphic design skills are highly valued in today s workplaces, and the demand is always growing for employees who possess knowledge in the medium. s Certificate in Design Media focuses on industry-standard graphic design software, as well as effective graphic design methodologies, best practices, and more.in this certificate, students will gain a solid understanding of essential Adobe software applications. Learn about the design process, the psychology of design, output production, and presentation. Upon successful completion of this certificate, students will have completed a portfolio and a gained a foundation in graphic design that can be applied immediately to their current jobs or as freelance designers.for detailed information, please enroll in the online on-demand Design Media Program Information Session. Conditions for Admission Complete application and pay application fee. Information Session (Find out more about the program in a free, online information session.) Design Media Specialized Certificate - Information Session (INFO-70119) Required Courses (All courses are required) Introduction to Adobe Creative Suite (ART ) Adobe Illustrator (ART-40527) Design Essentials A: Elements of Design (ART-40540) Adobe Photoshop I: Introduction (ART-40311) Adobe Photoshop II: Intermediate (ART-40526) Adobe InDesign (ART-40533) Design Essentials B: Advanced Applications of Design (ART-40541) Portfolio Development - Graphic Design (ART-80012) Electives (Minimum of 3 units) Introduction to Digital Media (ART-40610) Business of Digital Media (ART-40612) Digital Illustration Using The Wacom Intuos Pen Tablet (ART-40651) Adobe Dreamweaver I: Introduction (ART ) Adobe InDesign: Creating ebooks and Digital Magazines for Mobile Devices (ART ) User Interface Design (ART-40535) Adobe After Effects I: Introduction to Motion Graphics (ART-40587) Promotional Copywriting (BUSA-40448) Photo I: Aperture, Shutter Speed & ISO (ART-40629) Animation I: Introduction to Disney s 12 Principles of Animation (ART-40557) Certificate Fee: $60 Contact: Arts, Humanities, Languages & Digital Arts, (858) unex-digital@ucsd.edu SPECIALIZED CERTIFICAT Web Media The Internet is an integral part of our lives, and web savvy is a highly sought-after skill in today s workplaces. s Certificate in Web Media focuses on the idea that good web designers possess a wide-ranging set of skills that meets both the practical needs of both user and client.in this certificate, students gain a solid understanding of essential Adobe software, principles of usability, fundamentals of coding in HTML and CSS, as well as color, type, layout, and user interface design. Upon successful completion of this certificate, students will have completed a portfolio and a gained a foundation in web design that can be applied immediately to their current jobs or as a freelance designer. Enrolled students should have a basic knowledge of computers (PC or Mac), but design experience is not required.for detailed information, please enroll in the online on-demand Web Media Program Information Session. Required Courses (All units required.) Web Media: Principles & Techniques of Web Design (ART-40523) Adobe Photoshop I: Introduction (ART-40311) Adobe Illustrator (ART-40527) Adobe Dreamweaver I: Introduction (ART ) User Interface Design (ART-40535) Adobe Dreamweaver II: Intermediate (ART ) Portfolio Development - Web Design (ART ) Electives (Minimum of 6 units required.) Introduction to Digital Media (ART-40610) Business of Digital Media (ART-40612) Principles of User Experience (UX) (ART ) Design Essentials A: Elements of Design (ART-40540) Adobe Photoshop II: Intermediate (ART ) Digital Illustration Using The Wacom Intuos Pen Tablet (ART-40651) Adobe InDesign: Creating ebooks and Digital Magazines for Mobile Devices (ART ) Adobe After Effects I: Introduction to Motion Graphics (ART-40587) Digital Journalism: Self-Editing and Publishing for the Web (WCWP-40313) Animation I: Introduction to Disney s 12 Principles of Animation (ART-40557) Web Publishing I (CSE-40116) JavaScript I (CSE-40591) jquery (CSE-41158) Certificate Fee: $60 Contact: Arts, Humanities, Languages & Digital Arts, (858) unex-digital@ucsd.edu 74 I extension.ucsd.edu Fall 2015 I (858)

12 PROFESSIONAL CERTIFICATE Digital Media Content Creation Digital media impacts our lives every day, and content creation industries are some of the fastest growing in the world. From desktop to mobile, there is a rapidly increasing demand for digital media content, and industry knowledge is a new literacy. In s Digital Media Content Creation Certificate, students will focus on writing, graphic design, marketing, psychology of content creation, legal issues, portfolio development, and more. Students enrolled in this certificate will examine current professional and consumer trends in content creation, following the technological advances that have disrupted traditional media.this certificate is for newcomers and veterans in writing, marketing, corporate communications, and more. It provides students with a set of skills that will allow them to work in multiple digital media fields. Upon successful completion of the program, students will have completed a portfolio and a gained knowledge of digital media that can be applied immediately to their current or future professions.for detailed information, please enroll in the online on-demand Digital Media Content Creation Information Session. Guidelines This program can be completed in 4-8 quarters (taking 1-2 courses per quarter). Tuition is $ per course. All courses are offered online, with a selection of courses held onsite each quarter for local students.about online courses: Online courses in this certificate are led by live instructors, but students may view lectures according to their own schedules. There are no set lecture dates or times; however, students will be required to meet weekly assignment deadlines, participate in critiques, and contribute to discussion topics. Online students should expect to spend four to six hours per week per course. Online students must provide their own software. To preview our e-learning system, visit ucsdextension.blackboard.com. For system requirements, click here. Advisors Kelly Bennett, M.F.A. Graphic Designer, Instructor Daniel Hallin, Ph.D Professor Department of Communication, UC San Diego Andrew Kleske, B.A. Editor U-T San Diego COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU INFORMATION SESSION (Find out more about the program in a free, online information session.) Digital Media Content Creation Professional Certificate - Information Session INFO O O O O REQUIRED COURSES (All 22 units are required.) Introduction to Digital Media 69 ART O O O O Introduction to Graphic Design 69 ART O O O Business of Digital Media 68 ART O O O Digital Journalism: News and Feature Writing 181 WCWP U O, U O O Digital Journalism: Self-Editing and Publishing for the Web 181 WCWP O O O O Photo I: Aperture, Shutter Speed & ISO 30 ART O, U O, U O, U O, U Portfolio Development - Digital Media 69 ART O O O O ELECTIVES (A minimum of 6 units is required from any of the following categories.) GRAPHIC DESIGN Adobe Photoshop II: Intermediate 70 ART O O O O Design Essentials A: Elements of Design 70 ART O O O O Adobe Illustrator 70 ART O, U O, U O, U O, U Digital Illustration Using The Wacom Intuos Pen Tablet 68 ART U U Design Essentials B: Advanced Applications of Design 70 ART O O PHOTOGRAPHY Photo II: Technique & Style ART U U U Documentary Photography ART L Narrative Photography 32 ART VIDEO AND AUDIO PRODUCTION Introduction to Video Production ART ProTools I: Introduction to Audio Production 72 ART O O O O Adobe After Effects I: Introduction to Motion Graphics 71 ART O O O O WEB AND MOBILE MEDIA Principles of User Experience (UX) 71 ART O O O O Web Publishing I CSE n n n n Search Engine Optimization (SEO) and Marketing CSE n n n n Adobe InDesign: Creating ebooks and Digital Magazines for Mobile Devices 68 ART U U Marketing via Social Media BUSA O n O n WRITING Advanced Feature Writing for Print and Online WCWP The Writer s Art of Interviewing WCWP The Business of Feature Writing WCWP Arts and Entertainment Writing WCWP L=La Jolla M=Mission Valley O=Online U=University City n=location TBA Sarah Meghan Lee, B.A. Photojournalist Scott Lewis, B.A. CEO Voice of San Diego Tristan Loper, B.A. Digital Manager Voice of San Diego Linda S. McAleer, J.D. Attorney/Proprietor Law Offices of Linda S. McAleer Genadi Radiul, M.S. Motion Graphics Artist, Compositer; Instructor Peter Thomas, M.A., Ed.M. Assoc. Director, Arts, Humanities, Languages, To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages Certificate Fee: $60 Contact: Arts, Humanities, Languages &, (858) unex-digital@ucsd.edu To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Fall 2015 I (858) extension.ucsd.edu I 75

13 PROFESSIONAL CERTIFICATE Graphic and Web Design The Professional Certificate in Graphic & Web Design is an accelerated, full time program that provides comprehensive training in graphic and web design, as well as industry-standard software technologies in a project-based learning environment. Courses in this one-year program focus on applying graphic and web design methodologies to a variety of mediums, from branding and corporate identity to advertising campaign development, digital illustration and photography, Adobe software training, web design, HTML and CSS coding, to user interface design and content management systems such as WordPress. In this program, students collaborate with industry professionals and real world clients to gain an advanced understanding of essential Graphic & Web Design software and hardware. The program also focuses on professional development, branding, and business aspects of graphic and web design. As part of the program, students complete a comprehensive portfolio. For more information, please visit dac.ucsd. edu, enroll in our online on-demand Digital Arts Center Information Session, and consider attending one of our regular in-person meetand-greets. Program Benefits Accredited full time program (5:30pm - 9:30pm on Tuesday, Wednesday, and Thursday each week) One-year accelerated study in graphic and web design Comprehensive training in industry standard software and hardware Project-based learning in a realistic production environment Small class sizes - limited seating fosters oneon-one learning Financial aid available, VA funding also accepted: Own and be trained on all of your own industry preferred hardware and software (Mac platform, Canon DSLR, Adobe Creative Cloud, Photoshop, Illustrator, InDesign, etc. Internship opportunities for qualified students (limited) Professional Certificate in Graphic & Web Design awarded upon successful completion COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU INFORMATION SESSION (Learn more about this one-year full-time program in a free information session.) Center Professional Certificates - Information Session INFO FALL QUARTER Visual Communications: Fundamentals of Design ART U Visual Communications: Digital Illustration ART U Visual Communications: Digital Imaging ART U WINTER QUARTER Introduction to Digital Design ART U Digital Photography ART U Digital Publication ART U SPRING QUARTER Intermediate Digital Design ART U Introduction to Web Design ART U Introduction to Web Programming ART U SUMMER QUARTER Introduction to Content Management Systems ART U Intermediate Web Programming ART U Center Portfolio Development ART U L=La Jolla M=Mission Valley O=Online U=University City n=location TBA Conditions for Admission Attend an online information session or inperson workshop Complete an online application at dac.ucsd.edu Interview for acceptance Please note: We advise that students complete the above steps as soon as possible as the programs fill up quickly. Advisors Nick Adkins, B.A. Graphic Designer, Web Developer; Instructor Jordan Crandall Professor, Visual Arts UC San Diego Tristan Loper, B.A. Digital Manager Voice of San Diego Bryan Monzon, B.S. Web Developer, Instructor Donna Sandsmark, M.S. Web and App Developer; Lead Certificate Adviser Aaron Serafino, B.A. Photographer, Instructor Peter Thomas, M.A., Ed.M. Assoc. Director, Arts, Humanities, Languages, Rocco Torres, B.S Art Director, Graphic Designer; Instructor Jake Wilke, B.A. Graphic & Web Designer; Program Manager To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages Certificate Fee: $60 Contact: Arts, Humanities, Languages &, (858) dac@ucsd.edu To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. 76 I extension.ucsd.edu Fall 2015 I (858)

14 PROFESSIONAL CERTIFICATE User Experience (UX) Design Following the advent of mobile devices, advanced web technologies, and user-centered design, demand for qualified User Experience (UX) designers has skyrocketed. Good UX can create loyal customers or guide them toward a sale; bad UX can break your app or stop users in their tracks and it s important to be on the right side of that decisive click. However, User Experience Design (UX) isn t just the process of maximizing functionality or making your product look attractive; UX is a science with a significant focus on research, data collection, and psychology of human-computer interaction. Because of this, UX designers must possess a wide range of skills. s Certificate in User Experience Design provides students with a practical knowledge of UX principles, software, and techniques for analysis. Upon successful completion of the User Experience Design certificate, students will have completed a portfolio and a gained a solid foundation in UX that can be applied immediately to their current or future professions.for detailed information, please enroll in the online on-demand User Experience (UX) Design Information Session. Guidelines This program can be completed in 4-8 quarters (taking 1-2 courses per quarter). Tuition is $ per course. All required courses are offered online, with a selection of courses held onsite each quarter for local students. Note, some electives may not be available online. Conditions for Admission Students who wish to apply to this program should meet the following prerequisites: A basic knowledge of the field of Human- Computer Interaction (HCI), demonstrated, for example, by completion of the free online course offered by Professor Scott Klemmer, UC San Diego: course/hciucsd A basic knowledge of HTML and CSS, in order to understand the working environment and limitations faced by programmers, demonstrated, for example, by completion of UCSD Extension courses Web Publishing I and II, or similar courses from Codecademy or Lynda.com. Advisors Corey Fayman, M.A. Interactive Designer, Instructor Jessica Hilt, B.A. ITI Technical Outreach Coordinator UC San Diego James Hollan, Ph.D Professor, Cognitive Science and Computer Science UC San Diego COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU INFORMATION SESSION (Find out more about the program in a free, online information session.) User Experience Design Professional Certificate - Information Session INFO O O O O REQUIRED COURSES (Minimum of 20 units required) Principles of User Experience (UX) 71 ART O O O O User Experience (UX) Design I 71 ART O O O O User Experience (UX) Design II 71 ART O O O O Responsive Design and User Experience (UX) 71 ART O O O O User Experience (UX) Portfolio 71 ART O O O O ELECTIVES (Minimum of 6 units required) Web Media: Principles & Techniques of Web Design 72 ART O O O O Introduction to Adobe Creative Suite 69 ART O O O O User Interface Design 72 ART O O O O Adobe Dreamweaver I: Introduction 72 ART O O O O Adobe Dreamweaver II: Intermediate 72 ART O O O O Adobe Photoshop I: Introduction 69 ART O, U O, U O, U O, U Adobe Photoshop II: Intermediate 70 ART O O O O Adobe Illustrator 70 ART O, U O, U O, U O, U Design Essentials A: Elements of Design 70 ART O O O O Design Essentials B: Advanced Applications of Design ART O O Web Publishing I CSE n n n n Web Publishing II: HTML & CSS CSE n n n n Web Analytics CSE n n n n jquery CSE n n JavaScript I CSE n n n n PHP Programming CSE n n PHP Model-View-Controller (MVC) CSE n n Search Engine Optimization (SEO) and Marketing CSE n n n n Mobile Device Programming Concepts CSE O n O n Introduction to Programming CSE n O n O L=La Jolla M=Mission Valley O=Online U=University City n=location TBA Ben Katz, B.A. CEO JSX, Givalike Tristan Loper, B.A. Digital Manager Voice of San Diego Lindsay Matheson Senior UX Designer Digitaria Jesse Mellon Senior Designer Teradata Ian Miller Director of Product Management Eventbrite Brian Murken, B.S. CEO Murken Media Gk Parish-Philp, B.A. Co-Founder PlaySwell Brett Pollak Director, Campus Web Office UC San Diego Donna Sandsmark Project Manager, Instructor Kristian Secor, M.S. Web Developer, Instructor Peter Thomas, M.A., Ed.M. Assoc. Director, Arts, Humanities, Languages, Jen-Yi Wang, M.S. Director, Application Management Group Jeremy Wiles User Experience Architect, Campus Web Office UC San Diego To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages Certificate Fee: $60 Contact: Arts, Humanities, Languages &, (858) unex-digital@ucsd.edu To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. Fall 2015 I (858) extension.ucsd.edu I 77

15 PROFESSIONAL CERTIFICATE Video and Editing With the advent of affordable, high quality production and editing technology, careers in video are more attainable than ever. However, these industry changes have also required media professionals to possess a greater range of skills including the ability to capture compelling video, create trailers, titles, graphics, sound, and more for a variety of outputs all from a personal laptop or desktop computer. The Certificate in Video & Editing is an accelerated, full time program that provides comprehensive training in video production and editing, DSLR video capture, digital audio, motion graphics, and associated software technologies in a projectbased learning environment. This program focuses on storytelling, videography, motion graphics, and audio, as well as software programs commonly used to create productions, such as Apple s Final Cut Pro and Logic, and as Adobe Premiere and After Effects. Throughout the program, students will complete a series of projects including short fiction and documentary films, commercials, and more. Students will also complete projects for real world clients to create a working demo reel. For more information, please visit dac.ucsd. edu, enroll in our online on-demand Digital Arts Center Information Session, and consider attending one of our regular in-person meetand-greets. Program Benefits Accredited full time program (5:30pm - 9:30pm on Tuesday, Wednesday, and Thursday each week) One-year accelerated study in Video Production, Editing, Digital Audio Production, and Motion Graphics Comprehensive training in industry standard software and hardware Project-based learning in a realistic production environment Small class sizes - limited seating fosters oneon-one learning Financial aid available, VA funding also accepted: index.cfm?vaction=financial UC San Diego Extension Financial Assistance Own and be trained on all of your own industry preferred hardware and software (Mac platform, Canon DSLR, Apple Final Cut Pro and Logic, Adobe Premiere and After Effects) Internship opportunities for qualified students (limited) Professional Certificate in Video & Editing awarded upon successful completion COURSE TITLE PAGE CRS. NO. UNITS FA WI SP SU INFORMATION SESSION (Learn more about this one-year full-time program in a free information session.) Center Professional Certificates - Information Session INFO FALL QUARTER Digital Video Production I ART U Digital Video Editing I ART U Motion Graphics I ART U WINTER QUARTER Digital Video Production II ART U Digital Video Editing II ART U Digital Audio Production I ART U SPRING QUARTER Digital Video Production III ART U Digital Video Editing III ART U Motion Graphics II ART U SUMMER QUARTER Digital Video Production IV ART U Digital Audio Production II ART U Center Portfolio Development ART U L=La Jolla M=Mission Valley O=Online U=University City n=location TBA Conditions for Admission Attend an online information session or inperson workshop; Complete an online application at dac.ucsd.edu Interview for acceptance Please note: We advise that students complete the above steps as soon as possible as the programs fill up quickly. Advisors Fred Ashman President Multi Image Lynn Burnstan Director UC San Diego TV Jodi Cilley, M.B.A. Founder, Film Counsortium San Diego; Lead Instructor Michael Flaster National Public Radio (NPR), KPBS Joe Godfrey, Ed.M. Academic Director, Art Institute; Lead Certificate Adviser Otto Lai, B.F.A., M.S. Founder, FX Dojo; Instructor Tristan Loper, B.A. Digital Manager Voice of San Diego Lev Manovich, Ph.D Director, Software Studies Initiative, Calit2 Professor, Visual Arts Department, UC San Diego Elizabeth Meyer Director, Online Learning Cherry Park Director, Marketing QUALCOMM Incorporated Peter Thomas, M.A., Ed.M. Assoc. Director, Arts, Humanities, Languages, Jake Wilke, B.A. Graphic & Web Designer; Program Manager To Register in the Certificate Program Certificate registration is required to complete the program. Candidates are encouraged to enroll in the certificate program as early as possible to take advantage of program benefits. See pages Certificate Fee: $60 Contact: Arts, Humanities, Languages &, (858) dac@ucsd.edu To Enroll in Courses For details on enrolling in individual courses, consult the general information section, pages 251-5=258. To enroll by mail, you may use the enrollment form on the inside back cover or call the Registration Office at (858) For information and to review the schedule of costs of attendance in a certificate program, visit extension.ucsd.edu/costofattendance. 78 I extension.ucsd.edu Fall 2015 I (858)

16 Be Brave Not Boring Fall 2015 I (858) extension.ucsd.edu I 79