EVENT KEYNOTE: Why Content Marketing Will Transform Your Business Instructor: Joe Pulizzi Topic: Content Marketing Strategy

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2 EVENT KEYNOTE: Why Content Marketing Will Transform Your Business Instructor: Joe Pulizzi Topic: Content Marketing Strategy Looking to employ content marketing for your business? Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content Get Customers, will show you how content can transform any business. He'll reveal why content marketing works, the latest trends and exclusive research. Joe will also share case studies and actionable tips you can immediately put to use to attract and retain more customers. Feb 5 5pm Pacific (8pm Eastern) How to Build a Content Strategy That Works Instructor: Mark W. Schaefer Topic: Content Marketing Strategy Do you need a content strategy? Are you looking for a proven plan that works? Mark W. Schaefer, author of Return on Influence, college educator and blogger will guide you through the insider tips and tricks you'll need to create a content strategy that delivers results. This session will help you build a solid strategic foundation. (3pm Eastern) Why Content Spreads: Applying Science for More Traffic and Customers Instructor: Derek Halpern Topic: Content Creation What makes content go viral? It turns out there's little things called social triggers. And when you use them right, it's like slapping a jetpack on the growth of your platform. In this session, Derek Halpern will reveal persuasive social triggers, how to use them, and most important: how to PROVE that they really work. Even if you thought, "this content thing just hasn't worked for me," you'll want to see what Derek has to share. How to Create Social Videos That Drive Traffic and Leads Instructor: Amy Porterfield Topic: Video Marketing Are you looking for a creative way to convert your social media fans into customers? In this session, Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, will show you how to use short videos to attract high-quality leads. She'll reveal her proven blueprint to creating videos that showcase your products and services. You'll discover how to use videos effectively on Facebook, Twitter, YouTube and Pinterest. Amy will also reveal a little-known, easy Facebook ad strategy to gain massive exposure for your promotional videos. How to Tap Fans and Peers to Build Your Content Empire Instructor: Michael Stelzner Topic: Content Marketing Strategy Would you love the support of thousands of fans and the most influential leaders in your industry? During this session, Michael Stelzner (founder of one of the largest business blogs in the world: Social Media Examiner) will show you how to leverage the power of other people. You'll discover how to identify the needs of your target market, build strong relationships with key industry experts and how to effortlessly recruit others to create your content. With this knowledge you'll be able to execute successful content marketing efforts with ease and rapidly grow your business 5 Tips for Creating Epic Content That Breaks Through the Noise Instructor: Ann Handley Topic: Content Creation How do you create the kind of content that's really going to break through the clutter and drive actual business? In this session, Ann Handley co-author of Content Rules and chief content officer for MarketingProfs will explore what it takes to create content that's truly epic. She'll share specific ideas you can use to create your own daring content. You'll discover what the research shows about brands that are breaking through the clutter, the five elements of great content and tips for the time-challenged (or overwhelmed) content creator. p2

3 Ingredients for Hypnotic Videos That Compel Your Audience to Action Instructor: James Wedmore Topic: Video Marketing With 4 billion daily views, YouTube is an essential tool for your online marketing arsenal. Yet with recent YouTube changes, viewer interaction with videos is more important than ever. In this session, YouTube expert James Wedmore (author of The YouTube Marketing Book) will reveal simple and proven tricks for making better videos that convert viewers into raving fans who take action. Are you wondering what to say, how long to make your video or how to get your audience to share? Look no further! James shares his proven, in-thetrenches knowledge in simple to digest, actionable steps! How to Build Your Platform and Get Noticed in a Noisy World Instructor: Michael Hyatt Topic: Blogging In today's hyper-noisy world, it's hard to get anyone's attention. You need a platform to be seen and heard. Thankfully, it's never been easier. In this presentation, Michael Hyatt (author of Platform) reveals a five-step process to build a successful platform leveraging the power of blogs. You'll gain practical, actionable steps you can immediately put to use. Turning Your Passion into Profits: How to Create Quality Courses that Sell Instructor: Pam Hendrickson Topic: Online Courses In this session, product creation expert Pam Hendrickson will share her tried-and-true model for turning your knowledge and expertise into information products and online courses. Pam will show you how to package your ideas and expertise to create a raving fan base and a consistent revenue stream. You'll discover insights, strategies and insider information that will save you years of time and frustration, massively accelerating your business growth. How to Grow a Loyal Audience of Listeners Instructor: Ileane Smith Topic: Podcasting During this session, Ileane Smith of Basic Blog Tips will explore the wide and wonderful world of podcasting. You'll discover ways to create compelling content for your podcast that will help boost your brand and expand your reach. She'll show you how to connect with a brand new audience of willing participants who are just waiting for you to get inside their heads and connect with them on a deeper level. You'll pick up strategies that will keep your listeners engaged and give you something to talk about. 7 Content Marketing Tips to Increase Visitors, Leads and Sales Instructor: Marcus Sheridan Topic: Content Creation If qualified prospects are important to the growth of your business, this is a session you won't want to miss. There's one great key to content marketing that gets results thinking exactly like a consumer. In this session, Marcus Sheridan of the Sales Lion will share seven powerful tips to help you create content that your prospects and customers love. These tips will have a significant impact not only on the traffic to your website, but the leads and sales that follow. How To Create Compelling Content With Expert Interviews Instructor: David Siteman Garland Topic: Content Creation Are you looking for a fun way to create valuable content even if you aren't the expert? Look no further than the power of interviews. In this high-energy session, David Siteman Garland host of The Rise to The Top and author of Smarter, Faster, Cheaper reveals why interviews are the 'perfect storm' for creating amazing, sticky and sharable content people love. He'll show you simple tools you can use to create interviews along with his strategy for getting any guest on your show, even if you have no audience. You'll discover a step-by-step system for turning your interviews into a traffic-generating machine. p3

4 How to Start and Grow a Successful Podcast Show Instructors: Srini Rao with Pat Flynn and Michael Stelzner Topic: Podcasting Have you ever dreamt of having your own show? During this session, three successful podcasters Srini Rao of BlogcastFm with Pat Flynn of Smart Passive Income and Michael Stelzner of the Social Media Marketing podcast will share their insights. They'll reveal what you need to get started, how to create successful show formats and reveal common pitfalls. You'll also have an opportunity to ask this super panel your live questions. How to Use Multiple Platforms to Reach More People and Grow Your Business Instructor: Pat Flynn 7 Steps to Highly Effective Webinars That Increase Leads and Sales Instructor: Lewis Howes Topic: Webinar Marketing Topic: Content Strategy There are millions of people who are never going to find out about you and your brand even though they actually want to find a brand just like yours. In this session you'll discover how to effectively utilize multiple content platforms to become a part of people's lives that would have never found you otherwise. Pat Flynn of Smart Passive Income will reveal his "content trifecta" and how using various content delivery mediums will not only let you reach more people, but will increase the authority of your brand. You'll also discover how this strategy can perpetually and automatically grow your business and make you more money. The Secret to Marketing: How to Grow Your List Instructors: DJ Waldow Topic: marketing You can have the best subject line, a killer template and an incredible offer, yet if you don't have an list to send to, none of that matters. Growing your list is the most important aspect of any solid marketing strategy. However, it's not enough to think of list growth as a one-time effort. The average list churns 30% per year. In this session, expert DJ Waldow co-author of The Rebel's Guide to Marketing will show you creative ways to grow your list. He'll reveal tips, tricks, and tactics you can immediately put to use to grow your list. Everything You Always Wanted to Know About Facebook, But Were Afraid to Ask Instructor: Gini Dietrich Topic: Content Creation If you haven't already, you will be tasked to create content. Has the idea of creating valuable content got your head spinning? Gini Dietrich, co-author of Marketing in the Round, and blogger at Spin Sucks will walk you through how to create content that's valuable to your prospects and customers without focusing on your products and solutions. You'll learn how to consistently create great new content that your customers find valuable and want to share. Are you using webinars to sell? Not all webinars are created equally. Some webinars bore while others inspire viewers to act. In this action packed session, webinar expert Lewis Howes will detail his proven 7-step process for easily and effectively running dynamic webinars that will grow your business. You'll discover how to get people involved, how to add more value to your presentation and ways to greatly increase leads and sales. Come ready to take notes and never bore your audience again. How Anyone Can Create Irresistible Content Instructor: Stanford Smith Topic: Content Creation Are you concerned you don't have what it takes to create valuable content? Stanford Smith, author of How to Sell With Your Business Blog, shows you why we're all natural-born content creators. In this session, you ll discover the five universal traits of content creators and how you can harness your natural talent to create content that gets noticed and shared. p4

5 How Content Marketing Transformed Two Small Businesses Instructors: Krista Kotrla and Steve Sheinkopf Topic: Success Stories We've all heard about successful online businesses using content marketing, but what about traditional businesses? Can it really work for an appliance distributor or a medical technology firm? Our two panelists are here to say unequivocally: YES! Come learn the secrets to their success and how they decided to go "all in" with content marketing. 13 Insider Tips to Get Your Blog on Track to Succeed Instructor: Heidi Cohen Topic: Content Creation One of the biggest challenges marketers face is having enough fresh content to meet customer needs, feed social media efforts and support search optimization. During this session, content marketing expert Heidi Cohen reveals how using a blog as the centerpiece of your content marketing plan provides an easy-to-implement way to efficiently feed the content marketing engine. You'll gain actionable tips you can put to work immediately to fill your content marketing pipeline while meetng your business objectives. Feb 28 Content REMIX: How to Reach More People with Less Effort Instructor: Rich Brooks Topic: Content Marketing For small businesses and non-profits, the idea of creating content for a blog, a podcast, online video, an newsletter, social networking sites and everywhere else your ideal clients might find you can seem overwhelming. However, there are ways to take a single piece of content and repurpose it for multiple channels, slicing and dicing it to reach the widest possible audience. In this session, small business expert Rich Brooks will show you how to create great content and then serve it up for your prospects in a package they desire. From guest blogging to SlideShare, from podcasts to webinars, you'll learn how to make your content go further without reinventing the wheel. Feb 28 p5