National Black MBA Association Saint Louis Chapter

Transcription

1 National Black MBA Association Saint Louis Chapter 2011 Strategic Plan Page 1

2 I. FUND DEVELOPMENT A. National Goals Strive to have two local corporate partner participants at the 2011National Conference and Exposition 1. Tactics a. To establish partnerships with Cassidy Turley, Monsanto, and World Wide Technology b. To enhance our current corporate partner relationship with Brown Shoe, Deloitte, Edward Jones, Energizer, Express Scripts, Target, and US Bank c. To host a Chapter Leadership Retreat in 2012 (sponsored by Monsanto) 2. Strengths a. Track record with corporate partners and local organizations b. Leverage partnerships with local minority organizations (increase attendance at events/programs) creating fundraising and member recruitment opportunities 3. Challenges a. Expanding media reach to create awareness b. Limited number of corporate headquarters located in St. Louis, MO c. Fund commitment from local businesses d. Lack of commitment/engagement can affect recruitment and retention efforts for local partners e. Competition between local organizations for professional market B. Local Revenue The local gross revenue goal of the St. Louis Chapter is $60, Tactics a. To host 18 th Annual Career Fair (Potentially sponsored by Edward Jones and/or Monsanto) b. Annual Golf Tournament (Lead sponsorship opportunity) c. Fundraising Campaigns (annual giving campaign, grants, and corporate foundations) d. Partner with other minority professional organizations Page 2

3 2. Strengths a. Established relationships with local universities (Washington University, St. Louis University, University of Missouri St. Louis, Webster University, Harris Stowe State University) b. In-kind support from local companies b. Alliances with other minority professional organizations 3. Challenges a. Sponsorship dollars to help support local events/activities b. Limited number of corporate headquarters located in St. Louis, MO c. Lack of commitment/engagement affects recruitment and retention efforts for local partners II. PROGRAM IMPLEMENTATION A. Chapter Requirement(s) Number of programs/events: 4 B. Programs 1. Professional Development Forms (6 per year) 2. Annual Professional Career Fair and Workshops 3. Annual Golf Tournament 4. High School, Undergraduate, and Graduate Scholarship and Corporate Reception 5. Leaders of Tomorrow (LOT) Workshop Series / Case Competition 6. Networking/Membership Drive Events 7. Entrepreneur Networking/Workshop Series (Coming Soon) C. Tactic(s) in executing each selected program 1. Professional Development Forums a. Provide platforms that offer our members an opportunity to grow within corporate environments b. Solicit funding and/or in-kind donation (e.g. facility) to host events from local corporations c. Partner with minority organizations and advertise to maximize attendance and increase benefits (add value) to the hosting corporate partner and the organization d. Provide events that ensure face time with recruiters and C-level personnel Page 3

4 2. Annual Professional Career Fair and Workshops a. Promote event with local and social media (print, radio, TV, and on-line networks) b. Obtain lead corporate sponsors (Edward Jones, Target, Monsanto) c. Solicit paid participation from local companies (booth purchase) d. Advertise to attract candidates with a four-year degree or higher (required) in the Missouri and Illinois area e. Offer educational workshops and resume review throughout the day 3. Annual Golf Tournament a. Tie event to fundraiser for Leaders of Tomorrow to support travel and participation to Case Competition and National Conference b. Promote event with local and social media (print, radio, TV, and on-line networks) c. Obtain lead corporate sponsors (Edward Jones, Target, Monsanto, Wal- Mart) d. Solicit paid participation from local companies and individuals e. Offer sponsorship holes 4. High School, Undergraduate, and Graduate Scholarship and Corporate Reception a. Chapter will award $6,000 ($5,000 from chapter funds / $1,000 from NHQ) in scholarship funds b. Scholarship Committee will establish corporate sponsorship in cooperation with Corporate Partnership Committee (solicit corporations to provide scholarship donation in corporation name) c. Speak at student association meetings to heighten program awareness and increase applicant pool d. Advertise in local media and market scholarship program to local schools, at our events and functions, in our newsletter, and on our website e. Present scholarship awardees at corporate reception 5. Leaders of Tomorrow/Case Competition a. Solicit funding from local organizations/corporations b. Enlist members and corporate partners to help facilitate workshops c. Work with National LOT Committee d. Target average and below grade point average students e. Tie LOT to Annual Golf Tournament Page 4

5 6. Networking/Membership Drive Events a. Engage and reengage members in local activities (member networking events: wine trip, trivia and game nights, social events) b. Increase awareness by raising the MBA profile and being a viable voice in the business community c. Highlight our members in local media d. Build Relationships w/key Stakeholders Membership growth by 20% Recruit new members (Corporate Affinity Groups) Programs / Events / Activities e. Increase and maintain corporate partnerships Relationship Managers Corporate/Membership Activities f. Partner w/universities, city officials, professional organizations 7. Entrepreneur Networking/Workshop Series (In Development) a. Entrepreneurial Committee s focus is on business needs b. Partner with local universities and banking institutions to offer new and current business development workshops c. Create networking and advertising opportunities for small businesses III. MEMBERSHIP A. Year End Total Count (2010): 130 (includes Life-Time members) 45 Lifetime Members (35%) 36 Full Members (28%) 2 Associate Members (1%) 47 Students (36%) Page 5

6 B. Current Year Total Target: 130 (target 20% growth in membership) 1. Tactics to reach total target a. Encourage old and new members to get involved b. Develop Membership has its Privileges events targeted to established and novice business professionals (Member Only) c. Develop a functional website to target members and corporate partners (show benefits for each) d. Highlight members/corporate partners on website and in newsletter e. Promote programs and events in local media, on website, and at various events f. Follow up calls by Executive Board to reengage members 2. Strength(s) a. New members orientation (Welcome letters to new members via ) b. Continue to develop relevant professional development programs c. Continue to develop relationships and partnerships with other minority organizations 3. Challenge(s) a. Chapter awareness within local community b. Attract African-Americans with advanced degrees and businesses owners c. Consistent turnout to programs, events, and activities d. Developing programming to meet the needs/interests of members C. Retention (70%): 20 active members (not consistent) 1. Tactics to reach target a. Get student members involved and convert student memberships to full memberships b. Create favorable conditions whereby members are able to interact with corporations c. Increase corporate sponsored event at corporate facility d. Look to build membership base through events and activities Page 6

7 2. Strength(s) a. Executive Board with a strong desire to grow the membership b. Steady flow of information to the membership from the Chapter Relations Officer 3. Challenge(s) a. New ideas and strategies coming from the membership b. Member participation c. The high percentage of student members who are not engaged and are nonresponsive d. Few members are opening s from chapter D. New Members 1. Current new member target: (20%) 26 members 2. Tactics a. Have programs geared to expose the organization to the community and schools b. Actively recruit at all events and activates c. Continue relationship with local business schools to create awareness d. Continue to push the benefits of membership at all chapter hosted sponsored events/activities and promote the organization to corporate partners e. Encourage company sponsored memberships f. Create signature event(s) to target new audience 3. Strength(s) a. Relationships with universities and corporate partners b. Relevant professional development programs c. Networking opportunities with other professional organizations 4. Challenge(s) a. Competition with other minority organizations (program attendance and attracting new members) b. Funds for advertising/marketing Page 7

8 IV. LEADERSHIP - SUCCESSION PLANNING A. Chapter Leadership Retreat(s) Goal for attendance: Minimum of six (6) Chapter officers (depends on location) 1. Tactics a. Maintain emphasis on attendance at Chapter Leadership Retreat meetings by Chapter President and/or Vice Presidents of Administration and Operations b. Seek opportunities to interact with the members/officers of other chapters 2. Strength(s) Dedication and commitment of the Chapter s Executive Board 3. Challenge(s) a. Funds for officers to attend leadership retreats [which impacts training for position] B. Appointment of Nominating Committee and Officer Elections (next election ) C. Presidents Summit The St. Louis Chapter president will attend the 2011 President s Summit, if held by NHQ. D. Presidents Meeting The St. Louis Chapter President, Jacquie Vick, and newly elected President (if an election year) will attend the 2011 Presidents Meeting at the National Conference. Page 8

9 E. Monthly Chapter Conference Calls The 2011 Conference Calls will include participation by the St. Louis Chapter President, Jacquie Vick, or other Executive Board members in her absence. V. EFFECTIVE GOVERANCE/ADMINISTRATION/REPORTING [Note: Comments include expected challenges, special comments, etc.] 1. Year End Report (prior year) To be submitted on or before the designated deadline of March 01, 2011 by the Immediate Past President, Amber Simpson 2. Strategic Plan To be submitted on or before the established deadline of March 31, Mid-Year Report To be submitted on or before July 31, Notification to NHQ on events/activities not done according to plan To be submitted by October 2011 Page 9

10 5. New Officers Report Form To be submitted by September 2012 (next election /unless an officer is replaced) VI. LOCAL PUBLIC RELATIONS 1. Chapter Goals a. Quarterly esource Publication (Chapter Newsletter: Three electronic and one print copy for distribution to corporate partners and members) b. Continue to cultivate relationships with local media outlets to advertise events c. Develop and maintain vibrant website to highlight members, partners, jobs, and events VII. ADVISORY COMMITTEE (In discussion) 1. Chapter Goals a. Have a diverse slate of advisory board members to provide council and connections to promote the objectives of the organization b. Develop guidelines that clearly defines the role of the advisory board Page 10